Can universities actually feel the benefits of social media marketing? It seems that most are relying on their past successes and reputation in attracting future students. By doing that, they fail to embrace the power and advantages of social media marketing for universities, both when engaging with their current students, as well as attracting prospective ones. Higher education is ..
How do you know when you need to redesign and/or re-develop your website? That’s a tough question, and there isn’t a clear answer. Sometimes you know you need an upgrade simply because you want to update the design. Sometimes it’s because the current site can’t handle new features you want to employ. But most often, ..
What’s the deal with lobbyist SEO? Why would lobbyists need SEO when most of their business tasks are related to word of mouth? Lobbying is a very important process for every firm, because its aim is to establish highly specialized public relations between the lobbyists and the government or other forms of authority. But nowadays, lobbying ..