One of your most important resources as an entrepreneur is networking with other successful, driven and like-minded people. One great way to achieve this is to attend a conference geared toward startups. You’ll meet investors, executives and technical experts who are going through the same challenges as you. You’ll get up to speed with the ..
Engaging customers early using social media helps get maximum exposure to your advertising message. This can be seen in the recent trend in advertising before the Super Bowl. Some companies like Mercedes Benz and Volkswagen are running teasers and ads online before the big game. Big spenders like Budweiser have gone viral prior to the ..
Pivoting is changing direction, and knowing when to do it is critical to your startup’s longevity and success. Our first startup, Pick it App, evolved out of a recognition that social media sells, and certain people love to share their lifestyle with others. The premise was people create a “lookbook” online, with pages of fashions and ..