Even though we are seeing some signs of economic recovery, your company still needs to operate lean in 2013. And that means getting a serious handle on your advertising budget and your marketing strategies. For a minute, I’m going to challenge you to take off your Chief Executive Officer hat and put on your Strategic Executive Officer hat, ..
You’ve got a lean startup. There’s a lot you’re trying to accomplish on a shoestring budget. What’s more, you might not even have started turning a profit yet. That makes it darn near impossible to measure your success, right? WRONG! There are no limit of metrics you can use to measure your startup’s progress. Let’s ..
If there’s one thing you don’t have, it’s enough time in the day. You’ve got a million ideas in your head about your existing business, your next venture, and a bunch of things you needed to complete last week. You regularly put in crazy hours, have gone multiple days without showering and are so glued ..