Financing Your First Marketing Campaign

Marketing budgets are growing. A CMO Survey anticipates almost 7 percent growth over the next year. Companies with annual revenue under $25 million spend an average 13.9 percent of revenue on marketing. An increasing amount of this goes towards digital marketing budgets, which Gartner expects to grow 10 percent this year. But coming up with ..

How to Grow Your Blog Outside of Google Organic Search

Bloggers, and really anyone who runs a website, can appreciate the importance of a great Google organic search ranking… heck, that’s why there is an entire industry devoted to improving search rankings (SEO specialists). However, Google organic search rankings are not the only way that visitors find your website – and the rankings shouldn’t be. ..

4 Tips to Make Your Content More Shareable on Facebook

Social media is a popularity contest – but I’m sure all of you out there know this by now. It’s hard not to stare at the Facebook profiles of influencers and positively drool at the number of shares and likes that their content get on a daily basis. Check out the five-figures Obama gets on ..