The Apple Watch & Wearable Tech: Marketing’s Next Frontier

Marketers are always on the lookout for virgin territory to use as advertising space. Traditional ad spaces originated on the sides of buses, billboards and movie screens. Then, technology revolutionized the possibilities of advertising exponentially. Imagine this—a company called Moon Publicity offers lunar advertising via Shadow Shaping technology, which creates images on the surface of ..

Steps to Recover from Google Panda 4.0 Update

When first launched, Google Panda was lauded as one of the most controversial updates to change the algorithm for the superstar search engine. While the 4.0 update was designed to erase low-quality websites from search results and improve web user’s experiences, many webmasters are still coping with the lasting impact that Panda has had on ..