On the hit ABC show Shark Tank, contestants don’t survive the tank simply because they’re pretty…Well, maybe sometimes. But, to actually win the show and achieve startup success, you’ve got to know how to play the game. This is especially difficult when the rules of the game are very tricky and almost nonexistent. Yet, the ..
Wearable tech is waging a war for the hearts and minds of consumers. Early adopters praise them for the fresh perspective while skeptics ban them for fears of privacy violation. Although the consumer arena is drawing the most attention, businesses are quietly waving the white flag by adopting the products without much hassle. The argument ..
Marketing Strategies for Online Retailers Online retail sites are now attracting nearly 10 percent of brick-and-mortar stores’ customers, according to a Gallup poll conducted during the last holiday season. 6 percent of those surveyed had bought a product online after showrooming it in a physical store, while another 3 percent said they viewed the item ..