Shopify vs. WooCommerce: Which is Right for You?

Ecommerce is a popular business-to-customer (B2C) model that allows you to offer millions of products to customers around the globe without paying the costs of maintaining a physical retail establishment. As more businesses choose the eCommerce method, Internet platforms like Woocommerce and Shopify are growing popular to help set up their online shops. In this ..

How To Boost Your Brand Reach With Social Media Giveaways

Social media promotion is simple and inexpensive, making it among the most popular and effective ways to market your brand. Obviously the freebies are great, but the buzz created by people talking about, liking, retweeting or regramming your posts will pay for the free products you send contest winners many times over. Successful Twitter Giveaways ..

The Apple Watch & Wearable Tech: Marketing’s Next Frontier

Marketers are always on the lookout for virgin territory to use as advertising space. Traditional ad spaces originated on the sides of buses, billboards and movie screens. Then, technology revolutionized the possibilities of advertising exponentially. Imagine this—a company called Moon Publicity offers lunar advertising via Shadow Shaping technology, which creates images on the surface of ..