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LEARNContent Marketing
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McDonald’s, Apple, Nike – their logos alone evoke global recognition. That’s brand-building at its finest.

Looking to build your own brand?

Whether you’ve got a small retail store or a scrappy digital agency, I’ll provide you with the basic tools to start building brick by brick.

In this lesson, you’ll learn the fundamentals of brand building and the steps necessary to establish a strong brand identity. We’ll explore the key elements that make a brand unique, such as knowing your audience, understanding competitors, and defining your brand’s purpose and personality. You’ll also learn how to create a compelling brand story, choose the right name, and incorporate brand elements like logos and colors. By the end, you’ll be ready to start building and growing your brand.

Start Reading Foundational Guide

In this lesson, we explore how to build and grow a brand through a strong brand strategy. You’ll learn the foundational elements of brand strategy, such as defining your brand’s purpose, vision, and identity. We’ll cover the importance of brand strategy in gaining customer attention, building brand equity, and fostering customer loyalty. Additionally, you’ll discover practical tips for identifying trends, positioning your brand, and growing your brand using the 3 A’s: Awareness, Affinity, and Advocacy.

Start Reading Strategy

In this lesson, we’ll explore the concept of employer branding and why it’s essential for attracting top talent, especially when your business lacks the recognition of larger companies. You’ll learn how to craft a compelling Employee Value Proposition (EVP), the importance of showcasing your company culture, and strategies to stand out in a competitive job market. Additionally, we’ll discuss real-world examples, challenges, and the benefits of a strong employer brand to help build a reputation that draws in qualified candidates.

Start Reading Employer Branding

Brand monitoring is essential for understanding how people perceive your brand across various online platforms. By tracking mentions, analyzing sentiment, and using the right tools, you can stay on top of public opinion. This process helps you identify areas for improvement, engage with your audience, and manage your brand’s reputation. Whether responding to positive feedback or addressing negative issues, consistent monitoring enables you to make informed decisions that drive business growth and maintain a strong brand presence.

Start Reading Monitoring

In this lesson, I will guide you through the best branding tools available to help you manage and build a cohesive brand identity. Whether you’re just starting or have been in business for years, these tools save you time and help ensure consistency across all touchpoints. We’ll explore tools for visual branding, messaging, strategy, and monitoring, and I’ll provide recommendations on how to choose the right tools for your business needs.

Start Reading Tools & Software

Brand partnerships can significantly boost your brand’s visibility and growth by leveraging the strengths of complementary brands. This lesson explores the power of collaboration, highlighting why brand partnerships are essential for expanding market reach and credibility. It covers examples of successful partnerships, potential benefits, and common challenges you may face. Additionally, it offers practical steps for securing your first brand partnership, along with key tips to ensure mutual success and avoid common mistakes in the process.

Start Reading Partnerships
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LEARNEmail Marketing
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I can’t tell you how many times I’ve heard someone dismiss email marketing as “old-school” or “not worth it.” Email marketing is the underdog in digital marketing that just never dies. You can’t beat an inbox for connecting directly with your audience.

If you’re ready to find out why this method still reigns supreme, keep reading.

In this lesson, I explore the power and importance of email marketing as a reliable tool in a crowded digital landscape. We start by discussing why email marketing remains a cornerstone of digital strategies, highlighting its ability to drive conversions more effectively than social media. I also cover how to set up a successful email marketing strategy, from building a targeted list to defining clear goals and KPIs. By choosing the right tools and crafting engaging emails, you can ensure long-term success.

Start Reading Foundational Guide

In this lesson, we’ll cover the essential steps to building a successful email list from scratch. I’ll guide you through the importance of email marketing as a direct and controllable tool for business growth, and explore effective strategies for rapidly growing your list. You’ll learn the differences between single and double opt-in methods, how to select the right email service provider, and create compelling lead magnets. Additionally, we’ll discuss segmentation, automation, and best practices to nurture your list and maximize conversions.

Start Reading List Building

In this lesson, you’ll discover how email marketing tools can simplify and enhance your marketing efforts. I’ll guide you through key features to look for, including automation, segmentation, personalization, and analytics. You’ll learn how to choose the right platform based on your business needs and explore popular tools like Mailchimp and ConvertKit. Additionally, I’ll share tips for scaling your campaigns and avoiding common mistakes, helping you create effective email marketing strategies that engage and convert.

Start Reading Tools & Software

In this lesson, I will guide you through the essential components of writing better emails that engage and drive action. We’ll explore why email marketing remains a powerful tool, despite new trends in digital marketing, and how to craft emails that feel personal and authentic. You will learn how to write compelling subject lines, strong openings, and effective CTAs, while avoiding common pitfalls. I’ll also share strategies for growing and segmenting your email list to maximize relevance and engagement.

Start Reading Copywriting & Messaging

In this lesson, I will guide you through the fundamentals of A/B testing in email marketing. You’ll learn how to optimize key elements of your emails, such as subject lines, CTAs, and design, to improve open rates, click-throughs, and conversions. I’ll walk you through setting up, analyzing, and iterating on tests, with a focus on avoiding common pitfalls. By the end, you’ll be equipped to make data-driven decisions to enhance your email campaigns and boost performance.

Start Reading A/B Testing & Optimization

In this lesson, we will explore how to effectively leverage email marketing as a reliable revenue engine. You will learn how to set clear objectives, build and segment your email list, and craft compelling emails that drive engagement. We’ll dive into measuring success through key metrics, discuss common pitfalls, and examine the balance between personalization and privacy. By the end, you’ll be equipped with actionable strategies to create, execute, and optimize your email marketing campaigns.

Start Reading Strategy
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Shane Barker
Digital Marketing Expert

About Us

Fuel growth, boost performance, own the outcome

Welcome to the engine room. This is where the magic happens! This is our mission, our mindset, and why we do things differently. We’re not your typical agency, and we don’t want to be.

If you’re curious about what it’s like behind the scenes, take a look down below.

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Find what you're looking for, fast.

Shane has worked with businesses across a wide range of industries, including eCommerce, SaaS, health & wellness, education, personal branding, and B2B services. Whether you’re a startup, influencer, or established brand, Shane’s strategies are customized to fit your specific market and audience.

Absolutely. While it’s not a replacement for our services, the Learning Hub is designed to be a valuable resource not just for individual entrepreneurs, but also for internal teams. It offers practical, step-by-step guidance that can be used to train new hires or level up your current team’s marketing knowledge.

Unlike cookie-cutter firms, we focus on custom strategies, real partnerships, and measurable results. We also make sure that you’re able to walk away with all the processes you need to be able to pick up where we left off. Making sure that nothing needs to change if we step out of the picture.

Yes. We offer a full suite of services including social media management (SMM), paid advertising (PPC), and conversion rate optimization (CRO). These services can be provided individually or as part of a larger strategy tailored to your goals.

Yes, we work with clients worldwide. While the agency is based in the United States, we’ve consulted with companies and entrepreneurs across Europe, Asia, Australia, and beyond.

While our flagship service is our 3-month build-and-grow package, we do offer flexible monthly service packages upon request. Packages are fully customizable and can scale with your business.

Not necessarily. While we do work with high-growth brands, we also help lean teams and startups build scalable strategies. What matters most is your commitment to growth and your willingness to implement expert recommendations.

Yes. We understand that business needs change. Our agreements allow for flexibility, and you can pause or cancel services with appropriate notice as outlined in your contract.

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What industries does Shane typically serve?
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Can I use the Learning Hub to train my internal marketing team?
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What makes Shane’s agency different from other digital marketing firms?
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Does the agency provide social media management, paid ads, or CRO?
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Do you work with businesses outside the U.S.?
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Do you offer monthly service packages?
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Do I need a big marketing budget to work with your team?
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Can I pause or cancel services if needed?

What Makes Us Different?

We don’t believe in gatekeeping.

Transparency is our default. We believe in sharing what works, not keeping it behind closed doors. Our job isn’t done until your team has the knowledge and tools to take ownership. We’re not here to create reliance; we’re here to build systems you can sustain in-house for the long run.

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1.

Foundation Sprint

Every deliverable comes with a crystal-clear, replicable framework—no secrets, no hidden steps.

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2.

In-House Training

Your internal team learns, adapts, and takes the reins—gaining real-world skills on the job.

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3.

And You're Off!

With the tools, strategy, and systems in place, you’re free to scale content on your own—and win without us.

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Agency Culture

Fuel growth, growth performance, own the outcome

Welcome to the engine room. This is where the magic happens! This is our mission, our mindset, and why we do things differently. We’re not your typical agency, and we don’t want to be.

If you’re curious what it’s like behind the scenes, take a look down below.

Careers with Us

Join the elite team that's transforming businesses and supercharging revenues.

Think you’ve got what it takes to join a top-tier marketing agency? We’re always on the lookout for smart, ambitious marketers, designers, and strategists who want to grow with us. We’re big on loyalty; most people don’t leave once they’re here. Hit the link and see if there’s a spot with your name on it.

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We’ve helped over 950 American business owners

It doesn't matter if you're a start-up or a large enterprise, Shane can transform your business for the better. 
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“Shane delivered above and beyond! Shane was flawless in his execution, thought of things we never would have, and was always 10 steps ahead.”

Leah K. Hart

Assessment Programs Manager
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“His expertise in social media and digital marketing has proven to be invaluable. His integrity, ethics and tenacity are something to be valued by any company.”

Blake Menezes

Marketing Leader
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“Shane truly understands what it takes to get a company successfully out there and noticed. I would recommend him to any business that wishes to improve their image.”

Rob Warren

Information Technology Management
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“Shane is extremely organized and hardworking. I highly recommend Shane to any organization looking to grow and expand, as well as improve any bottom line.”

Maria Espino

Owner of Dirt & Sky Farm
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“He brings an intense passion to everything he does. You would be hard pressed to find someone who matches his commitment to delivery and innovation.”

Rachel Gregg

Content Marketer
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“Shane is a master of social media and marketing communications. He is one of the brightest and hardest working people that I know.”

Saphire Gold

Master Marketing Consultant
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“Shane is knowledgeable, professional, friendly and interested in his field.  I would recommend Barker to anyone looking for a leader in the field of SEO.”

Naomi Loretz

Marketing and PR professional
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“Shane’s passion for making a difference is obvious. His can-do attitude rubs off on everyone he meets!”

Janet Osterdock

President & CEO of ZOOM Media
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“Shane is one of the few truly great marketers I have had the pleasure of working with thus far in my career. I highly recommend him.”

Dustin Ryen

National Award-Winning Marketer
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“Shane conducts himself with the utmost integrity and professionalism. His knowledge and ability to communicate makes him incredibly effective.”

Eric Colbert

Co-Founder of Vouch Vault

Hungry for growth in your business?

Book a 1-on-1 call with Shane's team.

Interested in one of our services? Click below to submit an application for a one-on-one consult with Shane's team.

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Apply to work with Shane's team.

Please complete this short application to help us understand your needs. Shane’s availability is limited, and we select projects based on fit, impact, and potential for success.