It’s natural to feel lost when your website is just not generating enough revenue from eCommerce conversion. You’re likely confused why all those people visiting your site simply walk away without making a purchase. While your Internet traffic statistics look great, the balance sheet paints a sorry picture. Well, the problem might the way you’re projecting your products online. In my infographic below, I’ll bring you several detailed tactics to help turn your website into a money-making winner. Here’s a short snippet of the simple tips I’ve presented to catapult your eCommerce conversion.
Employ the Scarcity Principle
How you present your products online is as important as the quality of your products. Put yourself in the shoes of your customer. Would you be more inclined to purchase a shirt if you find that there are just two of a particular design left? You would surely act quickly if the design has swept you off your feet. Now compare this psychology to a scenario where the website brings you an unlimited stock of the same design. You get the picture, right? This is a perfect example of the principle of scarcity in play.
Reward Your Customers for Referrals
There are not many online businesses that take referral rewards seriously. However, those who have taken them seriously are reaping the rewards with great eCommerce revenue. AT&T, Netflix, and Dropbox are just a few of the online businesses that use referral systems. You’d be wise to incorporate this tactic in your online business strategy too.
Know What Works for Your Customers
Ever heard of A/B testing? It’s pretty simple in theory. Let’s understand this with an example. Imagine you have two call-to-action button designs at your disposal and you’re not sure which one rings the bell for your customers. This is where A/B testing takes the stage. It’s a technique that divides your Internet traffic towards these designs simultaneously. The design that generates the most conversions is your winner.
You may need an expert to conduct such an analysis since it’s easier said than done. If you’re looking for help with A/B testing or any other part of your website, I’m ever-willing to bring you my industry expertise. All you need to do is ask!
Now, I invite you to explore the following infograhic in detail to discover how you can significantly boost your eCommerce conversion. Feel free to ask further questions in the comments section below.