If you’ve been an Adwords advertiser for any length of time, you know Google has had a long history of growth and change. What started as a small, underutilized and confusing advertising platform has earned the leader position in the online marketing industry. As mobile devices and social media takes over our online world, the Google Adwords program continues to evolve with new features. Let’s take a look at some of the key defining moments in Google Adwords history and how social media has propelled the advertising platform to new heights.
Google Adwords: A King is Born
Google Adwords began its advertising journey in June 1999 when it received $25 million in startup funding. In 2002, Google introduced the pay-per-click (PPC) model, along with the clickthrough rate (CTR). Thus began a unique way of relating relevance to search engine rankings. In 2006, Google advertising tools were distributed to the masses as the Adwords Editor was introduced. Now that there was a way to design advertising campaigns and measure their effectiveness, it was time for a way to rapidly spread the message across the internet.
Social Media: A Queen is Born
The internet has been around for decades now, and some say that social media started in the late 70’s with the advent of the first online bulletin boards and continued strong into the late 80’s with internet relay chat. But by 2002, social media was really starting to develop.
The birth of Google Adwords was excellent timing, because in 2002, Friendster, one of the pioneering social media platforms also got its start. Friendster was considered one of the original social media websites — allowing users to share videos, photos and messages. Before long, many other social media platforms became main stream, allowing everyday people to help spread advertising messages. In 2004, MySpace gained on Friendster as the leading social media site. Then, Harvard students start using Facebook, followed by YouTube in 2005 and Twitter in 2006. Now, social media is accessible from nearly everywhere, and online advertisers are cashing in on mobile device searches and applications.
Continued Evolution of Adwords and Social Media
As social media continued to offer more ways for people to Post, Like and Tweet information, Google, Inc. was growing too. In April 2005, Google filed for an Initial Public Offering with the Securities and Exchange Commission. A year later, the Adwords Editor was introduced, allowing online advertisers to easily manage their PPC and CPC campaigns.
Google is always looking for new ways to monetize the Internet and Adwords is their biggest weapon. Why has Google Adwords been so successful? Scalability is a major factor, in that businesses of any size can benefit from Adwords. Social media is the same way. Facebook, Instagram and Twitter have helped level the advertising field as well. A one-person business operating out of the home can use the same tools large corporations use to get the word out to their potential customers. The continued evolution of Google Adwords and social media make a powerful force – one that will reign the advertising world for years to come.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.