Read on to explore more tools like Ahrefs along with their key features, use cases, and pros and cons.

What is Ahrefs?

Ahrefs is a robust SEO and digital marketing tool. It provides vital data on backlinks, organic search, and paid search. You can use it to analyze competitors’ strategies, find link-building opportunities, and evaluate website performance.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Key Features

Ahrefs offers extensive features that help boost SEO digital efforts. Here are some of them:

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  • Keyword research: Discover profitable keywords with search volume, CPC, and competition data.
  • Backlink analysis: Assess linking domains, anchor text, and link quality.
  • Site explorer: Get insights into traffic, top pages, and organic keywords.
  • Alerts: Set up notifications for new/lost backlinks and keyword rankings.
  • Content analysis: Evaluate content performance in engagement, social shares, and backlinks.
  • Rank tracking: Monitor keyword rankings on search engines over time.

The Ahrefs API empowers seamless data integration, automating routine SEO tasks. This efficiency frees your time for more critical endeavors.

Want to learn more about Ahrefs? Check out my comprehensive review of Ahrefs.

List of the 12 Best Ahrefs Alternatives You Can Try

After some thorough research and deliberation, I’ve settled on these 12 Ahrefs alternatives that are worthy of being on this list.

When comparing these platforms with Ahrefs, there was a lot to consider. I used the following features and criteria to compare these alternative SEO tools with Ahrefs:

  • Backlink database
  • Pricing details
  • Keyword explorer
  • Site audit
  • Rank tracker
  • Navigation and usability

Now without further ado, let’s jump into the 12 best Ahrefs alternatives the marketplace has to offer.

1. Semrush

Semrush is an all-in-one digital marketing tool and a close alternative to Ahrefs. It provides similar features to Ahrefs that help in search engine optimization. Some would even call Semrush the ultimate DIY SEO tool.

These features include keyword research, rank tracking, and integration with other search engine optimization tools such as Google Search Console and Google Analytics.

semrush domain overview

Semrush, as a jack of all trades, performs best when used for SEO purposes, such as keyword research (Semrush has one of the largest keyword databases with over 21 billion keywords), on-page SEO, technical SEO, and off-page SEO.

The Keyword Overview and Keyword Magic tools are both excellent for finding high-quality keywords and keyword suggestions.

semrush domain overview 2

The SEO dashboard is especially great if you’re still a beginner at SEO. You’ll notice that the On-Page SEO Checker provides plenty of suggestions, strategy ideas, backlinking ideas, and more.

You won’t find this kind of in-depth SEO analysis in Ahrefs.

semrush site audit

It has a large set of competitor research tools, and the traffic analytics are great too. That said, when competitor research and traffic analytics are measured against Ahrefs, which predominantly focuses on these two categories, Semrush loses out.

I am fond of Semrush’s Keyword Gap tool though, but not enough to recommend it for competitor analyses over Ahrefs.

semrush keyword analysis

Why Should You Choose Semrush?

Semrush offers an extensive range of SEO tools that help you increase your website’s visibility, whilst providing website analytics, a social media toolkit, as well as local SEO features.

Because of this, it makes a great tool for beginners and small businesses that don’t have the budget for a host of tools, and instead want one tool to do it all. Its SEO features are some of the best on the market and boasts the largest keyword database of all platforms.

Check out how Semrush compares against Ahrefs to learn more.

Key Features

  • Site audit: Analyzes a website's technical SEO and provides recommendations for improving the website's visibility in search results.
  • Comprehensive keyword research: Allows users to find profitable keywords, track keyword rankings, and see the search volume, competition, and cost per click for keywords.
  • Backlink analysis: Tracks and analyzes the backlinks of any website, including the number of backlinks, the quality of the linking domains, and the anchor text used.
  • Position tracking: Tracks a website's search engine rankings for target keywords and provides data on local and mobile search results.
  • On-page optimization: Analyzes a website's on-page elements, including title tags, meta descriptions, headings, and images, and provides recommendations for optimization.
  • Content marketing: Helps you plan, create, and promote content that will drive traffic and engagement.
  • Social media advertising: Offers tools for managing and optimizing social media advertising campaigns, including Facebook, Twitter, and LinkedIn.
  • Display advertising: Helps users plan, create, and manage display advertising campaigns, including banner ads, rich media ads, and video ads.


  • Has a limited, but useful, free version
  • Unique tools such as Semrush's PageImprove Chrome Extension, the Social Media Toolkit with a built-in inbox, and Social Ad Creator.
  • Huge database with over 21 billion keywords in the Magic Keyword tool
  • Local SEO tools and a comprehensive social media toolkit


  • Semrush can be expensive for teams since all pricing tiers only include one user (seat)
  • Only covers data from Google
  • Limited local SEO capabilities- It doesn’t offer some specifics like managing local listings that are important for local search.


  • Pro: $129.95/month
  • Guru: $249.95/month
  • Business: $499.95/month

For a detailed analysis, check out my full review of Semrush.

2. SE Ranking

Ahrefs is renowned for its comprehensive backlink analysis capabilities. It provides extensive data on backlinks, including information on referring domains, anchor text distribution, and competitive backlink analysis.

SE Ranking, on the other hand, focuses on tracking overall website performance across various search engines.

It offers detailed keyword ranking information, traffic analysis, and competitive insights. SE Ranking is particularly useful for those who want to monitor their website's visibility on multiple search platforms like Google, Bing, and Yahoo, and make data-driven improvements to boost their rankings.

se ranking keyword research

If you are looking for a detailed analysis of your backlinks, Ahrefs would be a better choice. On the other hand, SE Ranking is more suitable if you want to track your website's performance on various search engines.

se ranking competitor research

Why Should You Choose SE Ranking?

There are two compelling reasons to choose SE Ranking over Ahrefs – affordability and its robust competitor analysis feature.

SE Ranking is a cost-effective solution, making it ideal for users on a budget or smaller businesses looking for comprehensive SEO tools without a hefty price tag. 

Additionally, its competitor research capabilities provide in-depth insights into your rivals' strategies, including keyword research, web traffic analysis, and backlink examination, giving you a competitive edge in your SEO efforts. 

These two factors make SE Ranking a valuable choice for those seeking cost-efficiency and advanced competitor analysis in their SEO toolkit.

If you’d like to learn more about SE Ranking, check out my comprehensive SE Ranking vs. Semrush comparison.

Key Features

  • Backlink insights: SE Ranking offers an in-depth analysis of your website's backlinks.
  • Traffic monitoring: It tracks your site's traffic trends over time.
  • Comprehensive site audit: SE Ranking conducts thorough website audits for technical SEO issues.
  • Mobile-friendly assessment: The tool evaluates mobile optimization and suggests enhancements.
  • Social media performance: You can monitor social media engagement, including shares, likes, and comments.
  • Detailed reporting: SE Ranking provides informative graphs and charts to enhance your understanding of website performance and identify areas for improvement.


  • Breaks down search engine rankings to city level, which is very useful for local brands
  • Reports showing SEO progress can be customized and sent to clients
  • Has an XML Site Map Generator to show search engines how pages are placed within your website


  • Less data depth as compared to other tools. E.g. it doesn’t show advanced insights in social media analytics


  • Essential plan: $55/month
  • Pro plan: $109/month
  • Business plan: $239/month

3. Similarweb

Similarweb serves as a versatile alternative to Ahrefs for comprehensive website analysis, including competitor assessment.

While Ahrefs specializes in SEO and backlink analysis, Similarweb provides a broader spectrum of insights into website performance. It delves into crucial data such as site traffic, audience demographics, and bounce rate. 

Furthermore, Similarweb offers valuable information regarding a website's referral sources, encompassing search engines and social media platforms, alongside details on the top-performing pages and keywords responsible for driving traffic to the site. 

If you're seeking a holistic view of your website's performance and a deeper understanding of your competitors, Similarweb presents a valuable choice.

similarweb marketing intelligence feature

Why Should You Choose Similarweb? 

Similarweb offers a broad spectrum of data, making it a valuable choice for those looking to gain a comprehensive understanding of website performance. It goes beyond SEO and backlink analysis to provide insights into site traffic, audience demographics, and user behavior. 

This software like Ahrefs also excels in competitive analysis, allowing you to benchmark your performance against rivals and gain insights into traffic sources and top-performing pages. Customizable reports simplify data sharing, making it a versatile tool for informed decision-making.

Ahrefs provides advanced tools for keyword research and site audits, making it an indispensable resource for SEO-focused individuals and businesses.

While it may not offer the same breadth of data as SimilarWeb, it shines in its niche, helping users enhance their website's search engine visibility and authority.

If you seek a comprehensive view of website performance and competitive analysis, SimilarWeb is a well-rounded option. Conversely, if your primary focus is SEO and backlink optimization, Ahrefs remains a top choice in that specialized field.

Want to learn more about Similarweb? Check out my full Similarweb review and price guide.

Key Features

  • Traffic analysis: It furnishes detailed information about your website's traffic, including metrics like total visits, bounce rate, and average time spent on the site.
  • Audience demographics: Similarweb offers valuable insights into your audience, including age, gender, location, and interests, helping you better understand your website's visitors.
  • Mobile analysis: The tool provides insights into mobile versus desktop traffic and the specific mobile devices used to access your website.
  • Referral sources: Similarweb tracks the sources of your website's traffic, such as search engines, social media platforms, and other referral sites.
  • Competitive analysis: You can effortlessly compare your website's performance to that of your competitors, gaining crucial competitive intelligence.
  • Customizable reports: Similarweb allows you to create customized reports for any website, making it easy to share valuable insights with stakeholders and team members.


  • Offers useful data for free and doesn’t require credit card details for free trials.
  • Vast data on websites’ audience which can be exported in different formats to help in planning your SEO strategy


  • Relies more on desktop traffic as opposed to mobile traffic in their traffic analysis.
  • Pricing is high for premium features, which may be too costly for small businesses.


  • Starter plan: $149/month
  • Professional plan: $399/month
  • Team/Enterprise plans: Custom pricing

4. Ubersuggest

Ubersuggest offers a compelling alternative to Ahrefs, boasting extensive resources for boosting website traffic. It excels in keyword research, content optimization, and backlink analysis. It is also the cheapest SEO tool on this list of Ahrefs’ competitors.

As a versatile keyword research and SEO tool, Ubersuggest empowers users to uncover fresh keyword ideas, evaluate competition, and enhance website SEO.

It provides valuable keyword insights, including search volume, CPC (Cost per Click), competition levels, and related keywords. Whether for SEO, PPC advertising, or content marketing research, Ubersuggest provides extreme usefullness in optimizing online strategies.

ubersuggest keyword overview

Why Should You Choose Ubersuggest?

Affordability sets Ubersuggest apart, offering robust SEO and keyword research capabilities without the premium price tag, making it an accessible choice for a wider audience.

Ubersuggest's user-friendly interface is another standout feature, making it particularly appealing to beginners or those looking for a straightforward SEO solution. Navigating the tool and accessing essential features is a seamless experience.

Lastly, this free Ahrefs alternative offers a generous plan with access to core features for free, allowing users to test the tool's capabilities before committing to a paid subscription. This feature-rich free plan makes it an attractive choice for those looking to explore its potential.

Key Features

  • Keyword analysis: It provides comprehensive information on a given keyword, including search volume, CPC, competition, and top-ranking pages.
  • Keyword suggestions: Ubersuggest generates a list of related keywords for a given seed keyword, along with data on search volume, CPC, and competition.
  • Content ideas: Ubersuggest provides a list of topic ideas and title suggestions based on the keywords you enter.
  • Competitor analysis: Ubersuggest allows you to analyze the keywords used by competitor sites and compare their search engine rankings.
  • SERP analysis: Provides data on the search engine results page (SERP) for any keyword, including the top ranking pages, their ranking position, and their domain authority

Ubersuggest also provides a free version of the tool, which you can use to perform 3 searches per day. If you’d like to test out the whole tool, there’s also a 7-day free trial.


  • Uses data from trusted sources like Google, providing reliable data for keyword search volume, difficulty, cost per click, and competition
  • Inexpensive as compared to other tools
  • Allows users to customize their reports and data views into custom dashboards


  • Few competitor reports on the basic plan compared to the paid version
  • Does not provide data on paid search campaigns, such as Google Ads or Bing Ads, which can be a drawback for some users
  • Keyword research is not exhaustive in non-English languages


  • Individual plan: $12/month
  • Business plan: $20/month
  • Enterprise plan: $40/month

Want to explore more free Ahrefs alternatives like Ubersuggest? Find the best Ubersuggest alternatives here.

5. Moz

If you’re looking to improve your online visibility and drive more traffic to your website at a lower cost, then Moz is your ideal alternative to Ahrefs and Semrush.

Although Ahrefs may be a better choice when it comes to link building and backlink analysis, Moz offers an extensive array of data and insights in key areas. These include rankings, organic search traffic, and keyword research.

moz serp analysis

One notable feature is Moz's Rank Tracking, which provides detailed information about your website's performance in search engine rankings for specific keywords. 

Moz also excels in providing comprehensive keyword research tools, enabling you to discover new keyword opportunities and analyze their competitiveness. The Keyword Explorer tool, for instance, offers insights into keyword difficulty, click-through rates, and priority scores, aiding in strategic keyword targeting.

When it comes to organic search traffic, Moz offers robust analytics to help you understand how your website is performing in search engine results.

Why Should You Choose Moz?

Choosing Moz over Ahrefs introduces a unique blend of features and advantages.

Moz prioritizes a holistic approach to SEO with its proprietary metrics, such as Domain Authority and Page Authority, offering distinct insights into a website's authority and trustworthiness. 

These metrics can be particularly useful for assessing link-building opportunities and understanding your website's competitive position. 

Additionally, Moz's SEO toolbar seamlessly integrates with your browser, providing on-the-fly SEO analysis while you browse the web, streamlining your research and decision-making processes.

For those who prioritize a user-friendly interface and a focus on website authority, Moz stands as a compelling and distinctive alternative to Ahrefs.

Key Features

  • Backlink analysis: Provides detailed information on the backlinks pointing to your website, such as data on the linking domains, anchor text, and link quality.
  • Keyword research: Allows you to research keywords and get data on search volume, CPC, and competition. It also provides suggestions for related keywords and predicts the difficulty of ranking for a particular keyword.
  • Website rankings data: Allows you to track your website's rankings across multiple search engines and devices. It also provides you with historical data, so you can see how your rankings have changed over time.
  • Site crawl: Allows you to check for technical SEO issues on your website, such as broken links, duplicate content, and missing metadata.
  • On-page optimization: Provides recommendations for optimizing your website's content for both search engines and users.
  • Custom reports: Allows you to create custom reports that you can share with clients or stakeholders. 


  • Easy-to-use for keyword research with great competitor benchmarking insights.
  • Immediately spot technical SEO issues and offer recommendations to fix them.
  • The crawler is reasonably fast and helps discover site crawl issues fast.


  • Limited credits for features on the standard plan
  • Requires an upgrade or the next month’s billing before you could purchase credits separately


  • Standard: $99/Month
  • Medium: $179/Month
  • Large: $299/Month
  • Premium: $599/month

6. Mangools

Mangools is another one of Ahrefs competitors that’s more focused on keyword research and competitor analysis.

It comes with a keyword research tool, a backlink analysis tool, and a website analysis tool. These tools are designed to help you improve your website's search engine ranking.

Mangools keyword research tool, KWFinder, helps you find long-tail keywords with low competition. 

The SERP analysis tool, SERPChecker, shows you the top 10 search results for a given keyword and analyzes the competition.

mangools keyword finder

Why Should You Choose Mangools?

Mangools is best for those seeking a specialized focus on keyword research and competitor analysis. Mangools' keyword research tool, KWFinder, stands out in helping you uncover long-tail keywords with low competition.

Additionally, Mangools' SERPChecker empowers you to comprehensively analyze Search Engine Results Pages, providing deep insights into the competitive landscape. 

If your primary digital marketing goals revolve around precise keyword targeting and thorough competitor assessment, Mangools presents a focused and cost-effective alternative to Ahrefs.

Key Features

Aside from the keyword research and SERP analysis tools we’ve mentioned above, Mangools has some other unique features including:

  • Backlink data analysis: Mangools' Link Miner tool enables you to see the backlink data of any website, including the number of referring domains and the number of links.
  • Website analysis: Mangools' SiteProfiler tool provides detailed information about a website like domain authority and page authority. 
  • Rank tracking: Mangools' SERPWatcher allows you to track the search engine rankings of your website for multiple keywords.
  • Integration with Google Search Console (GSC): Mangools enables you to import data from Google Search Console to track important metrics such as clicks, impressions, and the position of your website on Google search results.


  • Superb UX, which is simple and intuitive and is easy to use even for beginners
  • Powerful Link Miner that is powered by Majestic Index and helps with link mining for SEO success
  • Provides an all-in-one SEO toolset, solving diverse SEO needs


  • The 5 Mangools’ apps are not integrated, so you end up using 5 different tools, which can get cumbersome
  • The free trial is quite limited.


  • Entry plan: $29/month
  • Basic: $49/month
  • Premium: $69/month
  • Agency: $129.00/month

7. BuzzSumo

BuzzSumo comes with a content marketing and social media tool that helps you identify popular content and influencers in your niche. BuzzSumo uses real-world data to give insights, content alerts, competitor analysis, and social media tips.

BuzzSumo offers a robust content discovery feature that allows you to search for content based on specific keywords, topics, or domains.

It also provides comprehensive performance metrics for content and content alerts.

Why Should You Choose BuzzSumo?

Opting for BuzzSumo over Ahrefs provides distinct advantages in content and social media analysis.

BuzzSumo excels in content discovery, helping content creators and marketers identify trending content by keywords, topics, or domains. It offers real-time insights into brand mentions, industry trends, and competitor activities, vital for reputation management and market awareness. 

Detailed reporting and historical data empower strategic content decisions, while advanced filtering enhances research precision. If content discovery, social media monitoring, and detailed reporting are your priorities, BuzzSumo offers a tailored alternative to Ahrefs.

Key Features

  • Content discovery: BuzzSumo lets you find content by keywords, topics, or domains. It displays share and backlink metrics across social media and the web.
  • Content alerts: Stay updated with BuzzSumo's content alerts. Receive notifications when new content is published on specific topics or by particular authors.
  • Brand monitoring: Track mentions of your brand, competitors, and industry keywords across the web and social media using BuzzSumo's brand monitoring tool.
  • Performance reporting: BuzzSumo delivers detailed content and influencer performance reports. Utilize this data to refine your content strategy and identify areas for enhancement.
  • Historical insights: Access historical data on your website and content topics. Evaluate past performance and make informed comparisons with the present.
  • Advanced filters: Refine your search results in BuzzSumo with advanced filtering options like publication date, language, and content type.


  • BuzzSumo’s Discover toolkit stands out by offering endless content ideas for your content marketing strategy.
  • Dynamic content analysis functionality that allows you to analyze your content strategy compared to your leading competitors.


  • It doesn’t offer social media data insights for emerging platforms such as TikTok, Snapchat, and Instagram.
  • The content research tool doesn’t show the authority metrics for backlinks.  Tools like Semrush include metrics in their backlink checkers.


  • Content Creation: $199/month
  • PR & Comms: $299/month
  • Suite: $499/month
  • Enterprise: $999/month

8. SEO PowerSuite

SEO PowerSuite is an all-inclusive software package featuring four essential SEO tools for website optimization and link building:

  • Rank Tracker
  • Website Auditor
  • SEO SpyGlass
  • Link Assistant

These tools enable you to detect and resolve technical issues, enhance on-page optimization, and establish top-notch backlinks. SEO PowerSuite, as an Ahrefs alternative, caters well to the needs of small and medium-sized businesses, agencies, and independent professionals.

seo powersuite dashboard

Why Should You Choose SEO PowerSuite?

First and foremost, SEO PowerSuite boasts a comprehensive toolkit encompassing Rank Tracker, Website Auditor, SEO SpyGlass, and Link Assistant. This integrated suite empowers you to address a wide range of SEO tasks conveniently within a single platform, streamlining your SEO efforts.

What sets SEO PowerSuite apart is the level of control it offers. 

You can access and manage various aspects of your SEO campaigns, from tracking rankings to conducting in-depth site audits and building high-quality backlinks, all from a centralized dashboard.

Affordability is another key selling point. Although they only offer a yearly plan, the Professional Plan costs less than $50 a month!

In essence, SEO PowerSuite stands as a versatile, budget-friendly alternative to Ahrefs, offering a comprehensive set of SEO tools and features designed to meet the diverse needs of SEO professionals.

Key Features

  • Rank tracking: Tracks website and competitor rankings for multiple keywords, revealing their SERP positions
  • Site audit tool: Analyzes on-page optimization, receiving a detailed SEO impact report
  • SEO SpyGlass: Examines all backlinks, gets quality and quantity reports, and identifies link-building opportunities
  • Link assistant: Searches for link partners, manages link requests, and generates link-building reports
  • Customizable branded reports: Creates and exports SEO performance reports, including rankings, optimization, and backlinks
  • Multi-language support: SEO PowerSuite supports various languages, such as English, French, German, Spanish, and more.
  • Multi-user access: Collaborates with your team on SEO projects by granting multiple users access to the software


  • There is no limit to the tasks you can carry out, such as site audits, keyword searches, etc.


  • It’s not a cloud-based system. That means it can only be used after installing it on your computer.
  • The backlink feature is not as comprehensive as other tools.


  • Professional: $569/year
  • Enterprise: $1396/year

9. SpyFu

SpyFu, at its core, is a robust digital marketing tool. Much like Ahrefs, it plays a pivotal role in uncovering essential insights into SEO and pay-per-click (PPC) strategies. 

With SpyFu, you can research the keywords websites are ranking for, just as you would with Ahrefs.

spyfu keyword research

However, SpyFu goes beyond keyword research. It's a multifaceted tool that provides a comprehensive view of backlinks and organic search traffic. It also provides keyword rankings and a detailed glimpse into the SEO strategies employed by your competitors. 

This wealth of data is instrumental in gaining a competitive edge in making well-informed decisions as you research and analyze the strategies of your online rivals. SpyFu, in essence, is your strategic ally for online competition analysis.

Why Should You Choose SpyFu?

If competitor analysis is a top priority for you, SpyFu stands out as an excellent choice. It enables you to effortlessly track and compare the performance of up to three competitors at once, optimizing your time for strategic analysis. 

Additionally, SpyFu shines when it comes to PPC insights. It offers detailed data on the PPC keywords, ad copy, ad spending, and click-through rates of your competitors.

Key Features

  • Competitor analysis: With SpyFu, you can track and compare the performance of up to three competitors at once, gaining valuable insights into their SEO and PPC strategies.
  • PPC insights: SpyFu provides data on your competitors' PPC keywords, ad copy, ad spend, and click-through rates, helping you better understand their advertising efforts.
  • Historical data: Explore how websites have performed over time with SpyFu's historical data, allowing you to monitor changes in your competitors' SEO and PPC strategies and adapt accordingly.
  • Domain overview: Get a quick and comprehensive view of any domain's SEO and PPC strategy, all in one place, simplifying your analysis.
  • Custom reports: Create customized reports for any website and easily share these insights with your team or clients. 


  • It gives detailed domain search and keyword details for effective ad targeting. It can transform Google search results into insightful data for lead generation.
  • Provides monitoring tools that track SEO rankings and can be used for paid ad campaigns for multiple search engines.


  • Hard to navigate UI for beginners
  • It may require a manual search for more detailed reports, such as competitor analysis.


  • Basic plan: $39/month
  • Professional plan: $79/month
  • Team plan: $299/month

10. Majestic

Majestic is an Ahrefs alternative that provides detailed information on a website's backlinks.

Majestic has a massive link intelligence database available, which allows you to gain insights into your own and your competitors' backlink profiles.

Both Ahrefs and Majestic are great tools for backlink analysis. While Majestic has a massive database, Ahrefs offers unique features such as rank tracking and keyword research.

majestic seo backlink analysis

Majestic provides an API that allows developers to access the data and use it in their own applications and tools. With Majestic, you can understand your competitors and your own backlink profiles better.

Its bulk backlink checker is by far the standout feature. Here’s an in-depth explainer on Majestic’s Backlink Checker.

To calculate the domain authority for referring domains, Majestic uses a metric called “Trust Flow” while Ahrefs uses “Domain Rating”. Because of its extensive backlink data, I find its domain authority data and referring domains better than Ahrefs.


Why Should You Choose Majestic?

Majestic boasts one of the most extensive backlink databases available on the internet. Its Historic Index encompasses all links ever live, while the Fresh Index offers recently crawled data from the past 90 days.

This comprehensive data repository makes Majestic a powerful resource for understanding a website's backlink profile and its historical development.

Ultimately, Majestic is a cheaper Ahrefs alternative for backlink data and analysis. It can be useful if you want to identify how your patterns on link acquisition and patterns have changed over time.

Key Features

  • Historical data: Majestic provides historical data on a website's backlinks, which allows you to see how a website's backlink profile has progressed over time.
  • Domain comparison: Majestic allows you to compare the backlink profiles of different websites, which you can leverage to identify potential link-building opportunities.
  • Site explorer: Majestic's Site Explorer tool shows all the links pointing to a specific website, including the top pages, top linking domains, and top anchor texts.
  • Bulk backlink checker: You can check the backlinks of multiple websites at once.
  • Reporting and analytics: Majestic provides detailed reporting and analytics.


  • Gives detailed backlink information.
  • The Topical Flow and Trust Flow feature help you identify healthy, beneficial links.
  • Majestic updates its backlink index daily and reports owning the biggest index on the internet.


  • The tool is limited to backlinks which alone is not enough to plan for an SEO strategy.
  • Majestic presents a lot of data at once, with many options to click on, which may be too overwhelming.


  • Lite plan: $49.99/month
  • Pro plan: $99.99/month
  • API plan: $399.99/month

11. Google Analytics

Google Analytics is one of the best analytics tools in the market, empowering businesses with comprehensive insights to enhance their marketing efforts. The best part, it’s free!

This robust tool offers a wealth of information, allowing you to delve into your visitors' behaviors. It reveals the reasons behind their visits, the specific pages they browsed, the time they spent on each page, and whether they converted or not. 

Google Analytics provides valuable demographic data, including geographic location, age, gender, and recent online behavior, giving you a complete profile of your audience.

google analytic demographics dashboard

Tracking traffic sources is another hallmark of Google Analytics. It records the origins of your website visitors, be it from search engines, social media platforms, email campaigns, or referrals, as evidenced in the acquisition reports.

Why Should You Choose Google Analytics?

While Ahrefs specializes in SEO and backlink analysis, Google Analytics shines in providing in-depth website analytics. 

Google Analytics offers a broader spectrum of data, encompassing visitor behavior, demographics, traffic sources, and content performance, making it an indispensable tool for understanding your audience and optimizing your website.

Its availability and user-friendly interface further enhance its appeal, particularly for website owners seeking comprehensive insights beyond Ahrefs' specialized focus.

Key Features

  • Visitor behavior analysis: Google Analytics helps you understand visitor behavior, including page views, time spent on pages, and conversion tracking.
  • Demographic and geographic data: It provides data on the age, gender, and location of your website visitors.
  • Traffic source tracking: Google Analytics records where your website traffic comes from, such as search engines and social media platforms.
  • Content and element performance: You can see which content and website elements perform well and which need improvement.
  • Various reports: It offers a range of reports to make the most of your analytics data.


  • Google Analytics provides a wide range of data, including visitor behavior, demographics, traffic sources, and content performance.
  • It's available for free and offers robust features, making it an attractive choice for businesses with budget constraints.


  • For beginners, Google Analytics can have a steep learning curve due to its extensive features and settings, requiring time and effort to navigate effectively.


  • Free

12. WebCEO

WebCEO emerges as a top-tier digital marketing and SEO software platform, equipping businesses with a diverse toolkit to elevate their online visibility.

WebCEO offers the advantage of scalability, making it equally suitable for small businesses, marketing agencies, and enterprise-level users. It adapts to the unique needs of each user, allowing for a tailored experience.

It excels in providing a comprehensive range of features that cater to the intricate requirements of optimizing your digital presence.

WebCEO’s streamlined interface ensures an intuitive user experience, simplifying the process of delving into the wealth of data at your disposal. The tool extends its prowess to include in-depth website auditing, enabling you to identify and rectify technical issues that might be impacting you SEO performance.

webceo on-site issues overview

Why Should You Choose WebCEO?

WebCEO, with its unique blend of features and accessibility, presents a compelling choice for your business if you’re seeking a dynamic digital marketing and SEO tool.

This Ahrefs alternative offers an extensive set of features without sacrificing user-friendliness.

One of WebCEO's standout features is its robust website auditing capability. It meticulously examines your website's technical aspects, uncovering issues that might hinder SEO performance. 

In addition to its impressive features, WebCEO offers cost-effective pricing plans, making it a budget-friendly choice for businesses looking to maximize their online presence without breaking the bank.

Key Features

  • User-friendly interface: WebCEO boasts an intuitive and accessible interface for effortless navigation.
  • Comprehensive website auditing: It conducts thorough website audits to pinpoint technical issues affecting SEO.
  • Scalability: It caters to businesses of all sizes, adapting to evolving needs.
  • Keyword research: WebCEO empowers users to discover valuable keywords for optimizing their content.
  • Link building: WebCEO facilitates the process of building high-quality backlinks to enhance website authority.


  • Gives detailed backlink information.
  • The Topical Flow and Trust Flow features help you identify healthy, beneficial links.
  • Majestic updates its backlink index daily and reports owning the biggest index on the internet.


  • The tool is limited to backlinks which alone is not enough to plan an SEO strategy.


  • Solo plan: $49.99/month
  • Startup plan: $99/month
  • Agency unlimited plan: Starts from $99/month
  • Corporate plan: $299/month

Comparing the Top 10 Ahrefs Alternatives for You

Now that I’ve discussed each tool in depth, let’s compare the pricing and key features of 10 of these Ahrefs alternatives at a glance.

Ahrefs Alternative


Key Features

1. Semrush

Starts from $129.95/month

  • Comprehensive keyword research

  • Rank tracking

  • Backlink analysis

  • On-page SEO

2. SE Ranking

Starts from $55/month

  • Keyword exploration

  • Backlink assessment

  • Competitor insights

  • Content idea generation

3. Similarweb

Starts from $149/month

  • Domain authority evaluation

  • Keyword tracking

  • On-page optimization guidance

  • Link profile analysis

4. Ubersuggest

Starts from $12/month

  • Keyword investigation

  • SERP analysis

  • Rank monitoring

  • Backlink scrutiny

5. Moz

Starts from $99/month

  • Content discovery

  • Influencer identification

  • Social media tracking

  • Competitor content analysis

6. Mangools

Starts from $29/month

  • Website audit

  • Rank tracking

  • Link building utilities

  • On-page SEO recommendations

7. BuzzSumo

Starts from $199/month

  • Website traffic analytics

  • Audience insights

  • Competitor performance benchmarking

  • Marketing channel assessment

8. SEO PowerSuite

Starts from $569/year

  • Competitor keyword exploration

  • PPC ad insights

  • Ad history tracking

  • Historical SEO ranking data

9. SpyFu

Starts from $39/month

  • Keyword rank monitoring

  • Backlink tracking

  • SEO audit and analysis

  • Competitor SEO performance comparison

10. Majestic

Starts from $49.99/month

  • Backlink profile analysis

  • Trust and citation flow metrics

  • Site exploration

  • Competitor backlink assessment

Get the Best Ahrefs Alternatives for Your SEO Needs!

While Ahrefs is undeniably a valuable tool, exploring the best Ahrefs alternatives can be a strategic move for digital marketers and SEO professionals. 

Each alternative offers unique features and advantages that cater to specific needs and budgets. So, whether you're seeking affordability or distinct functionalities, there are compelling options to consider in the dynamic landscape of digital marketing tools.

Make an informed choice to elevate your SEO and marketing efforts in 2024.

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