What is Alexa.com?

Alexa Internet was founded in 1996 and became a pivotal player in the web analytics industry. It offered data services for competitive analysis, keyword research, and website rankings.

Alexa's most famous feature, the Alexa Traffic Rank, was a benchmark for evaluating a website's traffic and user engagement. It offered metrics like:

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  • Traffic analysis: Estimated website traffic and user engagement
  • Global ranking: Website ranking based on traffic data
  • Competitive analysis: Insights into a website’s market position against competitors
  • Keyword research: Keywords for SEO and paid advertising

However, due to evolving market dynamics and technology advancements, Amazon discontinued the service, leaving many to seek Alexa rank alternatives.

11 of the Best Alexa Alternatives for Web Analytics and Rankings

As the digital landscape evolves, numerous website traffic analytics tools have emerged, offering similar or superior functionalities compared to Alexa. Here are 11 Alexa rank alternatives that stand out:

1. Semrush

Semrush offers a comprehensive SEO toolkit with functionalities that extend beyond web traffic analysis. Its key features include keyword research, SEO audits, competitor analysis, topic research, and content optimization.

semrush main dashboard

Semrush's competitive intelligence suite allows you to understand your market position and discover growth opportunities. It's particularly useful for SEO professionals and digital marketers seeking in-depth insights into search data and user behavior.

Key Features

  • Site audit: Delivers detailed reports identifying website SEO issues such as broken links, slow-loading content, and technical SEO improvements.
  • Keyword research: Provides extensive tools for discovering and analyzing keywords, including search volume, competition level, and related terms.
  • Competitive analysis: Offers insights into competitors’ traffic sources, rankings, and content strategies, with tools for a broader market landscape overview.
  • Backlink analysis: Includes comprehensive backlink tracking and analysis, assessing the quality and quantity of backlinks compared to competitors.


  • Comprehensive SEO toolkit that includes advanced competitor analysis and keyword tracking
  • Offers detailed PPC analytics and social media tracking


  • Can be overwhelming for beginners due to its extensive features and data


  • Pro plan: $129.95/month
  • Guru plan: $249.95/month
  • Business plan: $499.95/month

2. SE Ranking

SE Ranking provides a versatile suite of tools for SEO beginners and experts. It includes features like keyword rank tracking, website audits, competitor analysis, and backlink monitoring.

se ranking overview dashboard

SE Ranking stands out for its user-friendly interface and customizable reports, making it an excellent option for beginners or small to medium-sized businesses looking to enhance their SEO efforts efficiently.

Key Features

  • Real-time keyword ranking: Provides up-to-date tracking of keyword positions across various search engines, helping to gauge the immediate impact of SEO strategies.
  • Comprehensive site health audits: Offers detailed insights into technical and on-page SEO elements, improving website performance based on thorough diagnostics.
  • Deep competitive insights: Delivers in-depth analysis of competitors’ search visibility, keyword usage, and content strategy, enabling more targeted SEO campaigns.
  • Dynamic backlink analysis: Monitors and evaluates the quality and development of backlinks over time to help you enhance your link building efforts.


  • Affordable with flexible pricing plans suitable for different business sizes
  • Provides a user-friendly interface and white-label reporting capabilities


  • Backlink database is not as extensive as some competitors like Ahrefs


  • Essential plan: $55/month
  • Pro plan: $109/month
  • Business plan: $239/month

3. SimilarWeb

SimilarWeb excels in providing detailed traffic insights and competitive intelligence. It offers comprehensive data on user engagement and website traffic including traffic source countries and referral traffic.

SimilarWeb data helps you identify web traffic growth opportunities, discover competitor strategies, and identify industry trends.

similarweb website performance page

Key Features

  • Market insights: Provides benchmarking and competitive analysis for website and app performance.
  • Audience segmentation: Offers insights into audience demographics and behaviors for targeted marketing.
  • Traffic metrics: Delivers data on visits, engagement, and traffic sources to optimize online strategies.
  • Investment intelligence: Supports investment and sales strategies with detailed customer and brand insights.


  • Specializes in providing competitive insights and market intelligence
  • Provides extensive traffic and engagement metrics across industries


  • Premium features can be expensive, limiting access for smaller businesses


  • Starter plan: $149/month
  • Professional plan: $399/month

4. Ahrefs

Ahrefs is renowned for its robust backlink analysis tools and SEO auditing capabilities. It provides extensive data on referring domains, showing who links to your site and how it impacts your domain rating (DR).

ahrefs main page overview

Ahrefs also offers tools for tracking domain authority (DA) and evaluating organic search traffic, making it a tool powerhouse if you want to focus on SEO and link building strategies.

Key Features

  • Competitive backlink research: Offers deep dive capabilities to analyze competitors’ backlink profiles crucial for crafting superior link building strategies.
  • Comprehensive site audits: Automatically scans and reports the site’s SEO health, identifying issues and providing actionable recommendations for optimization.
  • Robust keyword research: Uses a vast database to uncover keyword opportunities and trends that can guide your content and SEO strategy.
  • Content exploration: Allows you to discover content gaps and link opportunities, aiding content that attracts traffic and backlinks.


  • Renowned for its backlink analysis and comprehensive site audit features
  • Real-time keyword ranking updates and extensive content research tools


  • Pricier option, particularly for the more advanced features


  • Lite plan: $129/month
  • Standard plan: $249/month
  • Advanced plan: $449/month

5. Moz

Moz is a user-friendly SEO tool that offers various features including domain authority (DA) tracking. Moz’s DA metric is popular for assessing the ranking potential of websites.

It also provides insights into referring domains and traffic data, helping refine your SEO strategies and improve overall site performance.

moz da and page authority

Key Features

  • Keyword research and opportunity identification: Delivers deep insights into high-converting keywords, helping you drive quality traffic and improve search rankings.
  • Rank tracking and competitor analysis: Provides detailed tracking of keyword performance and competitor movements, enabling you effective benchmarking and strategy adjustments.
  • Comprehensive site crawls: Identifies technical SEO issues within your website and offers solutions to improve its site health and optimize for search engines.
  • Advanced link research: Assists in developing link-building strategies by identifying authoritative backlink opportunities to enhance your site’s authority.


  • Industry-wide used service for domain authority and page authority (PA) metrics
  • Includes a broad suite of SEO tools that are user-friendly and accessible


  • Less intuitive interface unlike its competitors including Semrush


  • Standard plan: $99/month
  • Medium plan: $179/month
  • Large plan: $299/month
  • Premium plan: $599/month

6. Quantcast

Quantcast leverages advanced artificial intelligence and machine learning to provide deep insights into audience behaviors and preferences. It's a powerful tool for marketers who want to reach relevant consumers more effectively, drive engagement, and measure business outcomes across the digital landscape.

With a focus on real-time data, Quantcast can aid you in starting campaigns with precision and continuously optimize them for maximum impact.

Key Features

  • AI-driven audience insights: Uses AI and machine learning to analyze audience behaviors, helping you understand your current customers and predict future trends.
  • Real-time campaign optimization: Offers tools to dynamically adjust marketing strategies based on ongoing campaign data, ensuring optimal performance.
  • Advanced measurement capabilities: Provides detailed analytics on campaign effectiveness, enabling you to measure conversions and optimize spending for better ROI.
  • Cookieless advertising solutions: Prepares you for a privacy-first world with effective advertising strategies that do not rely on third-party cookies.


  • Offers real-time advertising audience insights using AI and machine learning
  • Strong in audience behavior analysis which helps in precise targeting


  • Focused only on advertising and marketing and less comprehensive for in-depth SEO tasks


  • Contact their sales team for pricing information and a demo.

7. Google Analytics

Google Analytics is a staple in web analytics, offering detailed reports on traffic, user behavior, and much more. It doesn't provide direct metrics like DA or DR but is invaluable for measuring site engagement and referral sources.

Use it to optimize your web presence based on solid traffic analysis and user engagement data.

google analytics reports snapshot

Key Features

  • Traffic analytics: Tracks analytics like users, page views, audience demographics, traffic sources, and devices used to access your website.
  • User-centric analysis: Tracks user interactions across websites and apps such as sessions, dwell times, page views per session, and bounce rates.
  • Enhanced measurement: Automates collection of user activities like page views and clicks.
  • Google Ads integration: Links seamlessly with Google’s advertising platforms for ROI tracking.
  • Advanced reporting tools: Provides customizable reports and dashboards for data visualization.


  • A free tool with deep integration into Google’s advertising products
  • Offers robust data on user demographics and behavior


  • Only lets to track the website traffic metrics of sites you own or manage
  • Complex interfaces can be daunting for newcomers


  • Free

8. Matomo

Matomo stands out as a privacy-focused alternative to Google Analytics, making it an ideal tool for businesses prioritizing data protection.

matomo traffic analytics

Matomo offers comprehensive web traffic analysis similar to Google Analytics but allows you to retain full ownership and control of your data.

While it does not directly measure DA or DR, its strength lies in providing detailed visitor statistics and behavior insights without compromising user privacy.

Key Features

  • 100% data ownership: Ensures you full control over tracking data and user privacy.
  • Comprehensive privacy compliance: Built to help businesses meet GDPR and CCPA requirements.
  • No data sampling: Provides accurate, unsampled reporting for all user interactions.
  • Extensive customization: Offers a customizable and extendable platform to suit specific business needs.


  • Focus on privacy and data ownership aligns with GDPR compliance
  • Offers powerful customization and flexibility for data analysis


  • Requires more technical expertise to set up and maintain a Matomo account compared to Google Analytics (GA)


  • Matomo’s pricing plans depend on your monthly traffic. Contact their sales team for a quotation.

9. Statcounter

Statcounter excels at providing real-time web traffic analysis, making it invaluable for immediate data assessment. This tool helps track visitor behavior, referring domains, and traffic sources. It's particularly user-friendly, offering a straightforward user navigation to monitor visitor interactions and make data-driven decisions swiftly.

statcounter summary of page

Key Features

  • Session replay: Visualizes visitor interactions to identify usability issues and improve conversion paths.
  • Google Ads integration: Tracks and analyzes individual visitor sessions from Google Ads for better ROI and fraud detection.
  • Conversion tracking: Monitors the effectiveness of landing pages by tracking conversion rates specific to user actions.
  • Detailed traffic analysis: Gets insights into traffic trends, visitor engagement, and key performance metrics over time.


  • Simple and easy to use, suitable for beginners
  • Real-time data reporting allows for immediate insight into visitor behavior


  • Lacks the depth of analytical features found in more robust platforms like Semrush


  • Basic plan: Free (limited to 500 page views)
  • Premium plan: $17/month (100,000 page views)
  • Premium Plus plan: $30/month (100,000 page views)

10. Woopra

Woopra is designed to provide comprehensive customer behavior and journey analytics. It tracks every user interaction, enabling you to fully understand customer lifecycles.

While Woopra does not focus on DA or DR metrics, its ability to detail real-time traffic and visitors’ actions across your site helps you refine user experience strategies.

woopra funnel analytics

Key Features

  • Real-time customer journey tracking: Monitors every user action across multiple channels to provide a comprehensive view of the customer journey.
  • Customizable analytics and reporting: Offers detailed insights into user behaviors, retention, and engagement through customizable reports and dashboards.
  • Automated triggers and actions: Enables real-time responses to user activities with automation features that can trigger emails, messages, or updates based on user behavior.
  • Extensive integration capabilities: Integrates seamlessly with over 50 tools and services, enhancing data unification and accessibility across departments.


  • Exceptional at tracking customer journeys and integrating data across all touchpoints
  • Features automation tools that allow for real-time action based on user behavior


  • More expensive than other Alexa rank alternatives, especially for higher-tiered plans


  • Core plan: Free (500K actions a month)
  • Pro plan: $999/month
  • Enterprise plan: Contact their sales team for a custom quotation.

11. Clicky

Clicky offers real-time analytics for smaller websites looking to gain instant insights into visitors' behavior. It enhances user interaction monitoring by providing detailed reports on metrics such as traffic, referring domains, and user actions on your website.

This data helps you make quick adjustments, improving user experience.

clicky main dashboard

Key Features

  • Real-time analytics: Provides immediate feedback on all website activity to help you monitor and react to your traffic as it happens.
  • Heatmap functionality: Offers detailed heatmaps segmented by page, visitor, or specific user interactions. It provides visual insights into how users engage with your website.
  • Privacy-friendly tracking: Ensures GDPR compliance with privacy-focused features such as anonymized visitor logs, no personal data collection, and the ability to track users who use ad blockers.
  • Uptime monitoring: Checks website availability from multiple global locations, alerting owners immediately if their site goes offline, ensuring prompt response to downtime.


  • Provides real-time data and has an easy-to-use interface
  • Privacy-friendly website analytics with GDPR-compliant tracking that does not require cookies


  • Less comprehensive in SEO capabilities and lacks some advanced features provided by other analytics platforms


  • Pro plan: $9.99/month
  • Pro Plus plan: $14.99/month
  • Pro Platinum plan: $19.99/month

The Top 10 Alexa Rank Alternatives Compared

Now that I’ve discussed each Alexa alternative in detail, let’s quickly compare the web analysis metrics they offer.

Alexa AlternativesTraffic AnalyticsUser BehaviorDA and DRKeyword Research
SE RankingYesNoYesYes
Google AnalyticsYesYesNoNo

Choosing the Right Alexa Rank Alternative for Your Website Rankings

With Alexa no longer available, these 11 Alexa rank alternatives offer robust features for understanding and optimizing your web performance. Each platform has unique strengths, catering to different needs and scales of operation.

By choosing the right web traffic analytics tool, you can effectively monitor your online presence, adapt to market demands, and drive digital success.

If you know of other great Alexa rank alternatives, drop them in the comments below. Spread the word if you enjoyed the article and found it useful.

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