Anura Review: The Summary Box
Anura is an ad fraud solution designed to accurately identify bots, malware, and human fraudulent traffic to improve your campaign performance. It can help you reduce chargebacks, TCPA issues, and wasted ad spend. This will result in a better ROI of your influencer marketing, lead generation, affiliate marketing, and PPC campaigns.
- Accurate detection of bots, malware, and human fraud
- Most detailed analytics dashboard with meaningful data points
- Easy integration with WordPress websites, Google Tag Manager, Google, Facebook, Instagram, LinkedIn, Microsoft ads, and other lead generation platforms
- Top-notch support
- Live phone support only available 8am-5pm Monday-Friday EST
Anura is priced based on usage. To find out how much this solution will cost, please contact their sales team for a quote and a demo.
Request a free trial to try the solution before investing.
In the digital marketing world, a lot of money is wasted on ad fraud. This comes in the form of fake clicks, bots, malware, and more.
This problem is more common than you might think. Statistics show that 25% of all paid traffic is fraudulent and ad fraud is expected to result in a $100 billion loss in 2023.
But with Anura, you can boost your campaign performance by accurately identifying bots, malware, and human fraud, and get a better ROI. Their clients have seen a 100% improvement in the quality of traffic and a 20-25% increase in conversions.
Want to get similar results?
Test your Google Ads, website, and social media traffic with Anura to eliminate false positives and ensure that you’re spending your marketing budget on quality traffic and leads.
Table of Contents
Anura.io Review: Key Features
- Monitors real visitors and invalid traffic in real time
- Accurate ad fraud detection with no false positives
- SIVT (sophisticated invalid traffic) detection with Anura Script
- IP address monitoring and blocking
- Easy integration with platforms like Google, WordPress, Instagram, Facebook, Zapier, and more
- Comprehensive analytics and reporting
- Fraudulent traffic source identification using machine learning
- GIVT (general invalid traffic) detection with Anura Direct
- Risk assessment
- Pre-installation with many partner platforms like Everflow, TUNE, Lead Prosper, LeadsPedia, HitPath, and more
Anura.io Review: Who is It Designed For?
- Affiliate marketers
- Direct advertisers
- Affiliate networks
- Lead generation companies
- Mid-sized and large businesses
- Anyone who wants to detect fraudulent traffic
- Advertising agencies
- Ad networks
- Ecommerce businesses
- Other marketing platforms
- PPC professionals
- Influencer marketing agencies
- Anyone who does performance marketing
What’s the Best Part About Using Anura?
With over 15 years spent developing a solution to defend against ad fraud, Anura has the most advanced tech to fight bots, malware, and human fraud.
Back in 2005, development began on the Anura core engine because, at the time, no ad fraud solutions existed. Anura was officially launched in 2017 and has made leaps and bounds in the ad fraud space, saving its clients millions in wasted ad spend.
While there are many ad fraud solutions out there, what makes Anura different is its accuracy, thoroughness, and analytics.
They claim to deliver:
- 99.999% accuracy when marking visitors as fraudulent
- Finding 200-300% more fraud than its competitors
- Proof of fraud to show where fraud is coming from
Their top competitors claim 95% accuracy, which still means that 1 in every 20 scans is inaccurate. In the performance-based marketing space, blocking that many legitimate visitors is too costly.
But with Anura, you get the peace of mind that comes with knowing you’re never blocking real visitors. At the same time, you’re not wasting ad spend on bots, malware, and human fraud.
Anura is a “TAG certified against fraud” solution, which means it has undergone a rigorous process to prove legitimacy and transparency, so you can trust the solution is doing its job.
Whether you run PPC campaigns or work with influencers and affiliates on a performance-based payout model, this ad fraud solution can help you make the most of your marketing budget.
I recommend that you sign up for their free trial and see the results for yourself.
Detailed Anura Review: How Can It Help Improve Your Campaign ROI?
Performance-based marketing is gaining popularity because everyone wants to maximize the return on investment from their campaigns. This holds true for a variety of campaigns including Google Ads, paid social ads, affiliate promotions, and influencer collaborations.
The problem is, not all of your traffic and leads are real.
What if you are paying for bots or malware to click on your PPC ads, affiliate links, and influencer posts? What if human fraud farms are filling out your lead generation forms? How can you prevent these issues?
It’s simple. Leverage Anura to eliminate fraud that skews your data and drains your marketing budget. Anura identifies fraud with greater accuracy than other platforms on the market and helps you run results-driven campaigns.
In this section of my Anura review post, I’ll show you what this solution can do and how to use it effectively.
Choose Between Anura Script and Anura Direct
This ad fraud solution has been designed to improve campaign performance. It comes with two traffic filter options – Anura Script and Anura Direct.
On the other hand, Anura Direct will help you identify the most common types of fraud, which are also known as general invalid traffic (GIVT). This is done pre-bid, using a REST API to get responses within milliseconds.
When you open your Anura dashboard, it will show you overall results from both Anura Script and Anura Direct.
I recommend using Anura Script in most cases because it covers the maximum number of data points and helps you find more sophisticated levels of fake visitors and traffic sources.
Integrate Anura Into Your Web Asset
Anura’s experienced engineers have also created easy-to-use plugins for WordPress and Google Tag Manager to make the process easier. They also have new integrations that connect seamlessly to Google, Instagram, Facebook, LinkedIn, and Microsoft Ads.
You can visit Anura Docs for more resources on types of Anura’s integrations.
Analyze Your Traffic Data
For your campaigns to be successful, the first step is to find out how much fraud you’re dealing with. Basically, you need to identify the ratio of good traffic to bad traffic.
Anura has the most detailed analytics dashboard on the market, which allows you to see hundreds of data points about every visitor on your web assets. You can use it to validate the quality of your traffic in real time.
Here’s what different types of traffic (good, bad, warning, or suspect/non-suspect) represent:
[Also, learn how to grow your website traffic.]
Segment Traffic Based on Source and Campaign
For entrepreneurial success, just knowing the percentage of fraud is not enough. Now that you know how much fraud is draining your campaigns, you need to analyze where the fraudulent traffic is coming from and where the traffic is going.
With Anura, you’ll be able to identify quality traffic sources (marked in “green”) and weed out bad traffic sources (marked in “red”).
Drop the referrers who are sending you bad traffic immediately to improve your campaign ROI.
For example, if you’re getting 70-100% bad traffic from a particular affiliate ID, influencer ID, or publisher ID, it means that they are sending you meaningless leads with little or no conversions. This is a waste of ad spend, in addition to tanking your conversion rate.
You should stop working with those professionals and companies to improve your campaign performance by exposing fraudulent data.
[Here are a few tips on how to set up an affiliate program in the first place.]
Anura also lets you segment results by a particular campaign or affiliate sub ID to detect fraud and get access to validated conversion data.
Improve Your Campaign Results
Simply using Anura’s technology to get access to quality traffic and ad fraud data will improve your campaign performance, but that’s only half of the equation. You’ll also need to use its robust analytics to dive deep into your data and make smart marketing decisions for future growth.
Anura’s analytics are helpful for stopping fraud, but they’re also invaluable when it comes to optimizing your marketing campaign performance.
You can use the data Anura solutions offer to:
- Flag potential fraud in the most volatile environments to reduce risks.
- See if fraudsters are targeting your campaigns and reclaim wasted campaign spend with custom Anura reports.
- Protect your ecommerce website against fake visitors who might commit credit card fraud. Save yourself from costly chargebacks that the real credit card owners may demand.
- Only pay affiliate commissions that have helped you make real sales.
- Make sure that only legitimate, real visitors fill out your lead generation forms.
- Establish trust and improve brand reputation by protecting your site against fraudulent traffic.
Want to protect your campaign budget against sophisticated fraud techniques?
Anura can help you with marking visitors as fraudulent to protect your campaign budget against sophisticated fraud techniques.
What Are Others Saying About Anura.io?
“Anura doesn’t just mitigate ad fraud, it grows your company. Since making the switch to Anura, our clients have seen a 100% improvement in the quality of traffic and increased their spend with us. Anura is boosting our ROI along with helping our company to grow; no other ad fraud solution has ever done that for us.”
“Our number one priority is to protect the quality of leads that we send to our advertisers. To that end, an essential component of our analytics platform is Anura. Unlike other fraud detection solutions that we've tried, Anura avoids false positives and gives us the insights that we need to navigate an always challenging affiliate landscape.”
“Anura was able to identify the affiliates who were not the best affiliates. We were able to start pruning our affiliate lists because of what we found in Anura. We were going to pay affiliates a lot of money, but because of chargebacks and other issues, we were actually losing money.”
1. How do I figure out if I am getting bad traffic?
Here are a few signs that you might be getting bad traffic:
- You’re getting a lot of clicks but very few conversions.
- Your top-performing campaigns are suddenly delivering low ROI.
- There is minimal or no engagement.
- Your campaigns are getting high bounce rates.
- The time visitors spend on your website is extremely short.
- You are getting a lot of traffic originating from unfamiliar sources.
If you see these signs, you’re probably having ad fraud issues, which might be hurting your campaign performance.
2. Can I see why Anura marks something as bad traffic?
Yes, absolutely. Anura is a solution built on transparency and accuracy. You can drill down into actionable data points to understand why certain traffic is being marked as bad in the dashboard, and if you have any additional questions, their support team is just a phone call/email away.
3. Who should use Anura?
Anura is a solution that can help reduce digital ad fraud. So, if you’re a person or company that wants to track real visitors and eliminate fake traffic, you should use this platform.
Their ideal clients include:
- Affiliate marketers
- Direct advertisers
- Advertising agencies
- Lead generation companies
- Ecommerce brands
- Ad networks
- Influencer marketing agencies
4. If I use Anura, will it stop fraudulent traffic and protect me from paying for bad traffic?
Anura gives you tools to identify good vs. bad traffic in real time and generate custom reports. If you decide you’d like to block fraudulent visitors, Anura can block in real-time, or redirect fraudsters to another page.
You can also use that data to choose your vendors, ad networks, affiliates, and influencers. This will help you make informed decisions when it comes to spending your
5. Can I use Anura reports to ask for Google AdWords refunds?
While Google doesn’t support any particular third-party fraud tool, it allows you to submit third-party data and reports for refunds here. You can use Anura reports to request refunds using this feature.
6. How much will Anura cost my company?
Anura has a usage-based pricing model. You’ll need to contact their sales team directly to find out how much it will cost you. They also offer a free trial.
7. What happens after the free trial ends?
When the free trial ends, you will be able to access your data for two more weeks. There is no cost or obligation attached to their free trial.
However, to continue using the ad fraud solution, you’ll have to sign up for a paid plan.
8. How can I contact their support team?
You can reach out to them by filling out the form here or sending an email to firstname.lastname@example.org. They also provide live support Monday to Friday, from 8 am to 5 pm EST.
Final Verdict: Should You Consider Using Anura?
If you’re into performance-based marketing, Anura can help you identify ad fraud, accurately eliminate false positives, and improve your campaign performance.
With Anura, you’ll never pay an influencer who doesn’t redirect real visitors to your landing pages. Don’t spend your ad budget on Google Ads for bots, malware, and human fraud to waste with fake clicks.
Anura essentially redirects your wasted ad spend (from fraud) and puts it back into your campaign to be used for real visitors who can convert. You save marketing dollars and use them to make more money. It’s a no-brainer.
That’s not even the best part! The solution offers a free trial and has usage-based pricing plans. This means that you only pay for what you use.
Be sure to share your experiences with me. I’ll be happy to know what worked well for you, what didn’t, and which features or data points you would like them to improve.
For performance marketing services, reach out to my team by filling out the contact form.