What makes an app great? Is it an amazing user interface, stunning graphics, or useful features that solve people’s problems? Even if an app possesses all of these, it may not become popular or successful. And you may have even noticed a few not-so-awesome apps which ARE incredibly successful.

So what's the secret to a successful app?

The answer is simple.

Effective app marketing based on App Store Optimization (ASO). If you’re not entirely sure how it works, check out these 9 amazing resources to ace your ASO game.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

1. Optimize Your Google Play Store Listing for Search by the Appster Team

The Appster Team has put together some of their successfully tried and tested app marketing strategies here. I particularly like how detailed this article is. Really useful and informative.

2. Top 5 Myths About App Store Optimization by Sean Casto

In our quest to learn more, we sometimes end up learning incorrect information. Sean debunks 5 popular myths about ASO in this article, and shares some useful insights that you can benefit from. You definitely shouldn’t miss this one.

3. How to Boost Your Mobile Ranking with App Store Optimization by Joanne Sweeney-Burke

This one is a great guide for beginners. If you’re new to app marketing, this will tell you everything you need to know about ASO. Why it is important and how you can get your app to rank higher with ASO.

4. How to Increase App Downloads by the Moburst Team

In order to make your app gain more visibility in front of the right audiences, you need to look beyond ASO. The Moburst Team talks about 5 winning strategies for successfully marketing your mobile app in this article. A great read!

5. How to Boost App Downloads with Localization by Silke Glauninger

Silke addresses a crucial factor for the success of your ASO strategy in this article. Localization. To make sure that language or culture aren’t barriers to your app’s success, read it now!

6. How To Double Your App Downloads With App Store Optimization

I strongly recommend this article to my readers because of the actionable takeaways it includes. Post shares a comprehensive guide to boosting app downloads with ASO. It is great for beginners as well as advanced readers.

7. How to Boost the Visibility of Your Mobile App by Jason Hill

This is one of my personal favorites. Jason helps you ace your ASO strategy using data, analytics, and business intelligence at each stage in the app lifecycle.

8. ASO 101: Steps to Increase App Visibility by Dave Bell

In this article, Dave emphasizes the importance of visibility for your app. Because competition is fierce, simply having a great app isn’t going to cut it. Check out these 3 vital steps to optimize the metadata of your app.

9. How to Track and Optimize the Main ASO KPIs by Katerina Zolotareva

Katerina shares an overview of the key metrics that you need to focus on for the growth of your app. Because, like she says, if you can’t measure them, you can’t optimize them. An extremely useful resource. Do check it out.

What’s Next?

Have you come across any other interesting reads on ASO recently? I’d love it if you could share them in the comments below.


  1. Very good article. Thank you for sharing.

  2. Astounding! I must say that it is a very comprehensive list!. I like everything! Thankful for sharing!

  3. The best trends related to ASO. Thanks for sharing.

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