Shane Barker

Will App Store Optimization Kill Search Engine Optimization?

App store optimization (ASO) has become a popular term with businesses and marketers. This is the result of a growing need to get apps discovered among the millions of other mobile apps available today. That’s where ASO comes in handy because it involves optimizing your apps for a higher rank in the search results of an app store. It’s closely related to SEO, which involves optimizing websites for a higher rank in search engines.

Surprising App Statistics

Let’s look some useful facts to help you understand just how much apps are growing. These statistics will give you better insight into the importance of app store optimization.

Growing Number of Apps Compels Moving to App Store Optimization

From the above statistics, it’s clear that the biggest challenge for mobile app developers and marketers isn’t building the mobile app itself. The real challenge is getting your app found and having it rank higher than your competitors. Therefore, marketers are realizing the importance of app store optimization and are gradually moving towards it. App store optimization is basically search engine optimization that’s repurposed for mobile apps.

In its Web Server Survey, published in October 2014, NetCraft reported that there were over 1 billion websites throughout the Internet. However, this number has declined subsequently according to Internet Live Stats. There are approximately 956,814,926 websites online currently. This decline is a result of the monthly fluctuations in the inactive website count. It’s possible that the inactivity is partly contributed by the rise in the number of apps. With apps being a lot more convenient and accessible for many users, some websites have become less frequently used.

Check out the table below showing the growth in websites through the years until 2014:

According to the 2014 year-end report published by the mobile analytics firm Flurry, there has been a significant growth in mobile app usage in the past year. The report showed that overall app usage increased by 76% last year. The most popular app categories were Shopping and Utilities & Productivity, followed by messaging. An increased usage of these top three apps made a huge contribution to overall app usage growth. Flurry tracked over 2 trillion app sessions throughout the year. In fact, December 31st saw a daily session record with 8.5 billion sessions.

Take a look at the following detailed chart showing the growth of app usage in several categories:

This growth goes hand in hand with the ever-increasing number of apps across various app stores. In 2014, popular app stores like Google Play Store, iOS App Store, and Amazon Appstore all grew by at least 50% according to App Figures. The number of apps in Google Play is shown to have doubled within the same year. This means that between January and November 2014, the number of apps in the app store grew by over 200%.

Review the charts below to see the growth in app development between 2010 and 2014 and also within 2014 itself:

With so many apps being developed every day, it’s easy for an app to go undiscovered. App store optimization is the answer. A report by Forrester says that more than 60% of apps are found through searches conducted in app stores. This means that search is the most popularly used method for customers to discover new apps and download them.

That’s why you might want to check out some of these useful tools to help you with app store optimization:

Benefit of Apps

Whether you’re a popular corporate brand or a small business, having your own mobile app and using app store optimization could be the next best thing to drive organizational growth. Here I’ve outlined some of the ways you can benefit from your own mobile app:

What is more important? Mobile Websites or Mobile Apps

So, here’s the big question – should we go for a mobile website or mobile app? Which option works best depends on a number of different factors. You’d have to consider the type of audience you have, the amount of budget you can set aside, and your overall objective.

Find out a more detailed comparison between mobile sites and mobile apps in the infographic below:

 Source: adobe

Conclusion

Mobile apps are the way of the future and can’t be ignored. App store optimization is needed to get exposure, but search engine optimization will continue to exist as long as websites and search engines do. App store optimization is quickly evolving and the demand for it will increase down the road. This makes it imperative that you start taking care of your app store optimization needs.

Have any questions or comments about app store optimization or looking for ASO service then get in touch via contact form or comments below!