About Shane Barker

Shane Barker is a digital marketing consultant that specializes in sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, Influencers with digital products, and a number of A-List celebrities.
  • micro-influencers
3 01, 2017

The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]

By ||2017-1-5|Influencer Marketing|0 Comments

You may have heard of influencer marketing, and the value influencers bring to your business. But have you heard of micro-influencers? These influencers may not have massive followings like other influencers, who have millions of followers. But they have the ability to generate higher levels of engagement with a relevant audience, which could give you more value for your money. How Can You Benefit from Micro-Influencers? There are several ways you can benefit from working with micro-influencers: Relevance – A [...]

  • 11-things-to-avoid-for-a-successful-product-launch-campaign-sb
27 10, 2016

11 Things to Avoid for a Successful Product Launch Campaign

By ||2016-10-27|Product Launch|1 Comment

Excited about launching your new product? Of course you are! But maybe your excitement is mixed with a tinge of anxiety as well. This is all perfectly normal since most product launches fail. In fact, CMS Wire reported that around 80% of newly-launched products fail in the consumer packaged goods industry. These shocking numbers can only mean that many manufacturers aren’t doing it right when launching a product. So you’ll need to be prepared to avoid those mistakes in order [...]

  • tips-tools-and-templates-for-a-winning-influencer-outreach-campaign-sb
22 09, 2016

Tips, Tools, and Templates for a Winning Influencer Outreach Campaign

By ||2016-9-22|Blog|1 Comment

As effective as influencer marketing may be, marketers face several challenges when trying to build a compelling influencer marketing campaign. Some may be facing budget constraints preventing them from pulling off the kind of campaign they had been hoping for. Others may find it a bit difficult to find the right influencers and connect with them. But the good news is that there are plenty of useful social media marketing tools and an influencer marketing platform to make your job [...]

  • 8-examples-of-brands-that-nailed-their-influencer-marketing-sb
13 09, 2016

8 Examples of Brands that Nailed their Influencer Marketing

By ||2016-12-30|Influencer Marketing|3 Comments

Since the increase in use of ad blocking, you’ve probably heard of brands using word-of-mouth advertising with the help of influencers. Perhaps you have even seen examples of such tactics. While some brands are getting lucrative returns on their investments, some have missed the mark on influencer marketing. If you’re looking for the best ways to work with influencers for your online and social media marketing campaign, you better learn from the best. So here is a list of some [...]

  • Mastering The Art Of Local SEO To Rank Your Local Business
16 08, 2016

Mastering The Art Of Local SEO To Rank Your Local Business

By ||2016-8-17|SEO|6 Comments

If you own a local business or are managing the online marketing for one, you probably already realize that local SEO isn’t a walk in the park. While sharing the same basics, local SEO and non-geo-specific SEO are completely different from each other – the former being much more difficult than the latter. Constant changes and updates in Google algorithms don’t do too much to uncomplicated the task. In fact, even the most seasoned digital marketers may struggle with launching [...]

  • How Working With Micro-Influencers Can 10X Your Sales!
11 08, 2016

How Working With Micro-Influencers Can 10X Your Sales!

By ||2016-8-11|Influencer Marketing|5 Comments

Looking for ways for your influence marketing campaign to gain more traction? Mainstream celebrities and top influencers may be able to build better brand awareness with their massive following. But there’s an entire group of influencers who may have a better influence on your target audience’s purchase decisions. This group comprises of micro-influencers, who have significant following and higher engagement rates than top-level influencers. If you haven’t heard about them or are unsure about working with them, read on to [...]

  • How To Implement Structured Data To Get Rich Snippet - SB
20 07, 2016

How To Implement Structured Data To Get Rich Snippet

By ||2016-7-20|Advanced SEO Techniques, SEO|0 Comments

Structured data is becoming more and more important. There are more than 952,000,000 websites on the Internet. Google is the biggest search engine capturing 75.6% of all U.S. searches. Therefore, finding the right site for your search query can be like finding a needle in a haystack. Although Google serves us pretty well, the hard part is grabbing users' attention. You want your website to look different from competitors so that users click on yours instead. How many clicks you [...]

  • Is Influencer Marketing The Future Of Marketing - sb
28 06, 2016

Is Influencer Marketing The Future Of Marketing? [INFOGRAPHIC]

By ||2016-10-28|Influencer Marketing|8 Comments

Wondering how you take your marketing to the next level? You’ve probably heard of the term influencer marketing. But do you know how it can help you with your marketing strategy? Influencer marketing is now considered to be one of the most effective marketing methods. Take a look at some of these stats to help you understand this better: 69% of marketers who use influencer marketing consider it effective 73% of marketers say it’s effective for lead generation 76% say [...]

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