As an online marketer, you have come across this new format time and time again. People continue to struggle to define this format since it is a burgeoning industry without many rules and guidelines. We will describe why we think this new term has surfaced and taken the online advertising world by storm. This is by no means a complete guide for content marketers, but aims to discuss why the native advertising industry exists and the concerns around using this [...]
About Al ChenAl is a native Advertising Manager at Cooperatize, an advertising platform for sponsored blog posts. Al is a firm believer in using stories to communicate your brand's vision, goals, and mission.
13 02, 2014