In the marketing ecosystem, content is of prime importance as it defines the success of any marketing campaign. Content is what brands can offer to consumers besides products and services. Therefore, if the users don’t find your brand’s content attractive, engaging, or purposeful, they will ignore it. And that will cause your campaign to fail. User-generated content offers a solution to this underlying marketing problem with tremendous opportunities for a successful marketing campaign. What is User-Generated Content (UGC)? User-generated content [...]
About Anne GriffinI am Anne Griffin, a digital marketer, and a technical writer. I hold zestful knowledge about diverse areas of technology, innovation, and marketing that I portray through my writing abilities. Based on my expertise, social walls are best & resourceful solution for integration of UGC in marketing.
9 10, 2019