In today’s world, driven by the search engines, valuable content is a powerful tool to grow and support your business. Content writing is about more than just finding the perfect subject. Even if your subject is perfect, it doesn’t always mean that it will go viral or it will help you generate leads. Content marketers need to check out their content analytics and figure out what works and what doesn’t work well. According to Econsultancy, 60% of companies change and [...]