How to Uncover Audience Motivation and Incorporate It into Your Content Marketing

By |07/23/2020|Content Marketing|0 Comments

Steve Jobs famously stated, “You can't start with a technology and try to figure out where you are going to sell it.” In other words, you first need to figure out who your audience is. If you want to build a successful business, it’s a prerequisite. That entails understanding their needs, preferences, emotions, interests, and pain points. But understanding customers’ needs isn't easy. Do you know that 90% of startups fail? One of the major reasons is their failure to [...]