Anyone who’s familiar with search engine optimization (SEO) knows how important link building strageies are. Not only does link building outreach help you get more visibility, it also helps to build your authority and boost your rankings.
However, the manual link building process is time-consuming and takes a lot of effort and planning.
But what if you could leverage an automated link building strategy? It can give you more time to focus on actually growing your business.
So what exactly can automated link building help you with? Well, almost everything. You can send personalized emails, analyze complex backlink profiles, and even filter out spammy links.
Automated link building can help you check various Google search engine results pages (SERPs) and uncover valuable opportunities for building links.
One of the most annoying things about manual link building is maintaining a database of potential partners. This is a very time-consuming activity.
With automated link building tools, you don’t need to worry about it. You can automatically pre-populate various fields in your link building campaign database.
But that’s not all that automated link building has to offer. The best part is that it’s faster and more efficient too.
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Best Automated Link Building Tools
If you’re looking for a hassle-free way to build links, here are some of the best automated link building tools.
1. Backlink Analysis Tools
You will need to continually examine your link profile if you want to build high quality links. Those who have attempted to manually conduct a backlink analysis know how time consuming it is.
It is also very difficult to keep up with the amount of data involved with your link building efforts. If you’re looking for automated link building tools, these tools can help you with backlink analysis:
Semrush is a platform that helps you manage every aspect of SEO including link building campaigns. It provides a powerful backlink analysis tool that allows you to conduct in-depth link audits.
It will show you all the links that point to your website, their anchor texts, geolocation, and the authority of these referring sites.
The most remarkable feature of this link-building platform is that it allows you to distinguish between high-quality and low-quality backlinks. Using such information, you can create a powerful backlink profile that enhances your authority and rankings.
Semrush also allows you to conduct in-depth backlink analyses of your competitors. You can see which domains point to them, their anchor texts, and the domain authority of referring sites. This can reveal new opportunities for you.
Your link profile is always changing. Linkody makes it easy for you to keep a tab of all the changes related to your link building campaigns. Every time you gain or lose a link, Linkody sends you a notification about your backlinks.
It also makes it easier for you to disavow spammy links and low-quality links. It has a daily report feature, so you can check the health of your link profile regularly.
Linkody also allows you to take an inside look at what your competitors are up to when it comes to automated link-building campaigns.
Link Explorer is for those who want a quick analysis of their backlinks. You can expect to receive an in-depth analysis of backlinks within seconds of running a search.
You can check your anchor text, spam score, page authority, and domain authority. You can also conduct research on backlinks and see which links are holding your website back. It also highlights new link building opportunities that can help your website.
Raven has a host of SEO tools that allow you to manage contact information as well as link status. If any changes occur on an active link, Raven will automatically alert you.
Changes in nofollow attribute, anchor text, and PageRank are all tracked. This helps make sure that you are always informed about the status of your link building.
Ahrefs is a very useful automated link building tool that helps you with a comprehensive analysis of backlinks. You can check the number of backlinks you have, the anchor text on them, and which websites have linked to you.
It also helps you analyze the backlink profiles of your competitors and run reports that track your progress over time. They provide a seven-day trial for $7 and their plans start at $99 a month.
SoloSEO has a collection of SEO tools that make it easy to assess links and their progress. It has a “Links Manager” module that discovers new links and tracks their quality. If a link is deleted, it also sends you a notification instantly.
Their “Link Build It” module shows backlink count, Alexa rank for the site, PageRank, and other such information. This automated link building tool is available for a free trial, after which it costs $29 per month for 5 domains.
If you’ve found a few links but aren’t sure if they are worth your money, check LinkMiner. This tool helps you find out more about sites that you are looking to collaborate with.
They track more than 8 trillion backlinks on their site. So, you can easily find the backlinks of your competitors.
It also allows you to bookmark URLs with the greatest potential. This way you can easily get back to them whenever you need. It makes the whole process of backlink research and link building very convenient.
If you want a specific type of backlink, you can browse through their categories for it. Blogs, forums, and Q&As are some of the different categories that are available.
2. Email Automation Tools
After doing a bit of research to find relevant links and domains, the next step is to connect with them to start your link building campaign. Sending emails is easy, but what if you want to personalize each of the hundred emails you want to send to build links?
Time consuming and a lot of hard work, right?
There are tools that can automate this for you. Let's take a look at some of the best email automation tools for link building:
So you have a list of relevant sites ready. But how will you get in touch with them? You will still need to manually look for their contact information in order to start link building, right?
FindThatLead makes the whole process easy and quick. This automated link building tool will gather all contact information from the domains you have specified. This will help you create an email list easily.
Worried that email automation tools will make your emails seem too generic?
Mailshake ensures that the personal touch isn’t lost. This automated link building software asks their clients a few questions, based on which they create personalized emails. They also have a set of templates to choose from.
If someone doesn’t respond to your email within a few days, Mailshake link building software also sends them a follow-up email. It also organizes your emails in such a way that it is easy for you to keep track of your leads and link building opportunities.
From finding new clients to sending cold emails for link building, you can do everything with MailChimp link building software. It integrates with all the major ecommerce providers.
This means you can use your purchase data to send personalized campaigns. They also have a separate section where you can track your progress and check their suggestions for improvement.
3. Data Collection Tools for Automated Link Building
The very first step in automated link building is to gather data. Basic automation tools can crawl the web and find backlink data and the best link building opportunities for you. With these tools, you can create a list of all pages that link to a specific URL or domain easily.
Some backlink data collection tools also offer advanced features which allow you to organize and filter your results. Some tools also allow you to conduct keyword research and find the anchor texts for each link and the Domain Authority of linked pages.
These insights can help you find relevant sites from where you can gain quality links.
Here are some of the best data collection tools:
ScrapeBox crawls the web to find the best link building opportunities for you.
Suppose you have just created an article or infographic about visual arts. With ScrapeBox, you can find all of the websites that talk about related topics. You can then create a list of sites for your link building outreach campaign.
With Majestic, users can track the number of links, pages, referring domains, and other related information for any domain. This tool can be used to track link information for your own domain as well as your competitors.
Once you have verified the ownership of your domain, you can get a detailed report. This report includes anchor texts as well as unique links.
After you register on their site, information about your own domain is free. If you want to find out the same information for other websites, you need to buy credits for it.
With this tool, you can check the top anchor texts, top pages, and top referring domains for your competitors. They even have a daily update feature that shows a list of new inbound links every day.
This Chrome extension is very helpful for lead generation through social media. There is only one basic requirement for it to work – you need to be on LinkedIn.
Normally, you might need to manually find people who are potential leads. It’s a tedious task to collect their contact details and then transfer them to your email automation platform.
Image via Dux-Soup
Dux-Soup automates the whole process. It automatically visits profiles and scrapes through the details that are available for each profile. Names, companies, designations, domains, and other public information is recorded.
You can also browse profiles manually and find people, collect their contact details, and transfer them one by one to your email marketing platform. You’d end up with a pretty good list of potential leads. All this data is available in a CSV file.
With Dux-Soup, you can locate prospects either by keywords, search terms, or LinkedIn groups. The best part is that everyone gets a notification that says you’ve visited their profile. So even before you reach out to them, you’ve warmed up to your leads.
Ready to Put Your Link Building on Auto Pilot?
A link building strategy is one of the most important things in SEO. The process is time-consuming and tedious. But you can do away with all of the manual hard work with an automated link building campaign.
If you want to earn quality links without going through the hassle, try these automated link building tools. They can make your link building strategy more efficient and help you earn high-quality backlinks.
Do you know of any other automated link-building tools? Let me know in the comments below.