The B2B (business-to-business) landscape is shifting online with more and more companies jumping on the ecommerce bandwagon.

The B2B ecommerce market size was evaluated at $6.64 trillion in 2020 and is predicted to grow at a CAGR (compound annual growth rate) of 18.7% from 2021 to 2028.

b2b ecommerce market

Image Source

So, it’s high time to take your business online to capture the attention of millennial B2B buyers and bring in more sales. For this, you’ll need to choose a suitable platform that can back your B2B ecommerce site and help you run, manage, and scale your online store effectively.

In this article, I’ll help you evaluate which B2B ecommerce platforms that are most suitable for your business according to your budget and requirements. Keep reading!

What is a B2B Ecommerce Platform?

A B2B ecommerce platform is a software solution designed to help B2B companies manage their websites or online stores from end to end. They are aimed to help you maximize your business efficiency, sales, and profits.

You should find a B2B ecommerce platform that is flexible, scalable, reliable, and easy to use.

[Also check out the best B2B marketing tools to grow your ecommerce business.]

Which Essential Features Should a B2B Ecommerce Platform Have?

While every B2B ecommerce platform has something unique to offer, there are a few features that most B2B ecommerce platforms have in common. These features are necessary to meet your B2B business needs and create a basic store.

Let’s take a look at the most essential features a B2B ecommerce platform should have.

User Access Restriction Options

B2B ecommerce businesses are more complex than B2C ecommerce businesses. Therefore, your ecommerce platform should allow you to restrict access to certain parts of the website on a user-to-user basis.

For example, if you sell to both B2B and B2C customers, your B2B ecommerce store should hide bulk pricing from B2C customers. Users should be able to access certain features only after they log in to their customer account.

This functionality will help you optimize your B2B shopping experience.

Custom Pricing, Order Placement, and Payment Options

Your B2B ecommerce platform should allow you to provide custom pricing, order placement, and payment options to your retail and wholesale customers.

You can also look for an option to customize shipping rates and quote for specific B2B buyers based on their loyalty, average order value, and long-term relationship.

As a B2B ecommerce business, the platform you pick should also facilitate bulk ordering for customers who demand a large number of products and often have a high order frequency. Make sure that your online store is ready to handle such orders smoothly.

Similarly, you may want to allow credit authorization to certain wholesale customers based on the total order value and their past purchase history.

User Experience Optimization Features

One thing that differentiates successful businesses from other businesses is the kind of user experience they deliver.

These days, B2B buyers expect to get B2C-like shopping experiences. You should find a platform that offers all the personalization options you need to gain complete control over your ecommerce site.

These features include:

  • Online store design templates with an intuitive user interface
  • Mobile responsive designs
  • Easy-to-use, built-in tools for lead capture forms, reward programs, custom branding, etc.
  • Built-in marketing tools and CRM integrations to attract and retain customers
  • Timely response with dedicated support

Along with features, you should also look at the cost of different ecommerce platforms before making the final choice.

What Are the Top B2B Ecommerce Platforms for 2022?

Now that you know what to look for in a B2B ecommerce platform, let’s take a look at some of the best B2B ecommerce software solutions for 2022.

I’ve put together the key features, pros and cons, and pricing details of each of them to help you evaluate and pick the right ecommerce platform for your B2B business.

1. BigCommerce

BigCommerce is the leading SaaS ecommerce platform designed to transform your B2B shopping experience. It offers a number of advanced features that make it a good choice for hybrid businesses that cater to both B2B and B2C customers at the same time.

bigcommerce b2b

Key Features

  • Sleek site designs to accommodate large catalogs
  • An option to provide different price lists and catalogs to different customer groups. This feature is great for hybrid businesses which serve both B2B and B2C customers.
  • Customer segmentation features
  • Built-in tools for instant quote generation, user permissions, and reordering
  • Top-of-the-line DDoS security protection and PCI (Payment Card Industry) compliance
  • Custom shipping rates and option to print shipping labels for B2B customers
  • Multi-storefront options

Pros

  • User-friendly storefronts
  • No transaction fee
  • Integrations with major order management system (OMS) and customer relationship management (CRM) solutions
  • Flexible payment methods and credit authorization
  • Great SEO features
  • Automatically added volume discounts

Cons

  • Limited discount options
  • An annual threshold on online sales is implemented with each plan. Once your annual sales cross that amount, you’ll need to upgrade to a more expensive pricing plan.

Pricing Details

  • Try BigCommerce free for 15 days and then pick a plan.
  • Standard: $29.95/month (not suitable for B2B businesses)
  • Plus: $79.95/month
  • Pro: $299.95/month
  • Enterprise: Contact their sales team for custom pricing.

Also check out:

2. Shopify Plus

Shopify Plus is a version of Shopify that offers advanced selling capabilities to enterprises dealing in large volume orders. Its built-in functionality is good enough to set up a basic store but you can add more features to your B2B business website using other app integrations.

shopify plus

Key Features

  • Custom group discounts and pricing options
  • Custom storefront designs
  • Unlimited extensibility, integrations, and customization through Shopify apps and partners
  • Accelerated checkout process

Pros

  • Seamless user experience
  • Easy-to-use and less time-consuming solution
  • Various useful built-in tools for B2B ecommerce businesses
  • Supports more than 100 payment methods

Cons

  • Limited backend customization
  • Lack of multi-store support
  • Charges additional transaction fee if you don’t use Shopify Payments

Pricing Details

  • $2000/month for Shopify Plus plan (which is most suitable for B2B businesses)
  • You can also try using the Shopify plan for $79/month or the Advanced Shopify plan for $299/month.

You may also like to read my comparison post of BigCommerce vs. Shopify.

Be sure to check out these Shopify alternatives as well.

3. SAP Commerce Cloud

SAP Commerce Cloud is a comprehensive ecommerce platform for both B2B and B2C businesses. It offers features such as product bundles, multi-level versions, and much more to support any business model and help you easily scale your business.

sap

Key Features

  • Robust product content and catalog management
  • Delivers hyper-personalized omnichannel experiences
  • Intuitive self-service account management capabilities
  • Credit management
  • Price quote requests
  • AI-powered merchandising
  • Powerful search capabilities
  • Multiple storefront support
  • Robust order management

Pros

  • One platform for any business model
  • Support for highly complex scenarios
  • Proven scalability and performance
  • Flexible built-in promotion capabilities
  • Effective analytics and reporting tools to help you optimize your store for greater conversions

Cons

  • Technical skills required to use this B2B ecommerce platform

Pricing Details

  • You need to contact their sales team for custom pricing.

4. Adobe Commerce

Adobe Commerce, formerly Magento, is one of the best open-source B2B ecommerce platforms, which allows high scalability and great customization options. This reliable, cloud-based ecommerce platform comes with built-in B2B functionality which can help you increase customer engagement.

adobe commerce

Key Features

  • User-friendly interface
  • Custom catalogs and price lists for different customer groups
  • Multi-channel selling capabilities
  • Allows your sales reps to do quoting and negotiations
  • Company accounts with multiple sub-users
  • Company credit limit options
  • Shared catalogs
  • Selling across multiple channels

Pros

  • Unified platform for both B2C and B2B ecommerce dealings
  • Easily integrate with existing backend systems
  • Robust business insights to optimize your site for conversions

Cons

  • Adobe Commerce is not for everyone. If you’re not tech savvy and don’t have an in-house team of developers, you should not choose Adobe Commerce as your B2B ecommerce platform.

Pricing Details

  • Adobe Commerce Pro: Contact their sales team for custom pricing.

5. Salesforce Commerce Cloud

Salesforce is another cloud-based ecommerce platform, which mitigates the risk of losing data and increases accessibility.

Key Features

  • Custom and branded storefront design
  • Advanced ordering capabilities
  • Multiple storefronts
  • Account-based pricing
  • Stock inventory management
  • Seamless integration of third-party apps and data

Pros

  • Seamless self-service buying experiences
  • Advanced B2B features such as custom catalogs, contract pricing, and account hierarchies
  • Powerful merchandising functionality
  • Advanced SEO and marketing tools

Cons

  • Smaller community support
  • Limited customization as the website will be managed by Salesforce

Pricing Details

  • Starter: $4 per order
  • Growth: $6 per order
  • Plus: $8 per order

6. PrestaShop

PrestaShop is an open-source B2B ecommerce platform that helps you build an online store with a high level of personalization. You can pick a suitable theme with a mobile-friendly interface and use built-in customer support tools to sell online.

This platform is more appropriate for small-scale B2B businesses as it offers limited scalability options.

prestashop

Key Features

  • Various customizable themes and add-ons
  • Product bundles
  • Minimum quantity purchase limit
  • Inventory management and tracking
  • Custom checkouts
  • Access to marketing reports and analytics
  • Global selling support

Pros

  • Easy downloading and installation
  • Minimum recurring cost

Cons

  • Limited scalability
  • Expensive add-on modules for advanced features

Pricing Details

  • It is a completely free solution with no monthly fees and no commissions.

7. NetSuite SuiteCommerce

NetSuite SuiteCommerce is a B2B ecommerce software solution dedicated to empowering B2B sellers to enhance customer engagement and save time. This platform helps deliver B2B seamless experience for both suppliers and consumers.

netsuite

Key Features

  • Pre-built mobile-optimized storefront designs
  • Allows buyers to request quotes and easily reorder items from past purchases
  • Custom product catalog options for different customer groups
  • Inventory and order management
  • Streamlined billing solutions with negotiated pricing and credit limits
  • Centralized repository of all customer data collected from various touchpoints
  • Account hierarchies and permissions

Pros

  • Account-based site restrictions
  • High-level security and PCI compliance
  • Helps you sell more with built-in business intelligence
  • Repeat and bulk ordering options
  • Numerous integrations with CRM (customer relationship management) and ERP (enterprise resource planning) solutions

Cons

  • Complex solution
  • Lacks automation abilities required by large enterprises

Pricing Details

  • Contact their team for annual licensing fees and other cost details.

8. WooCommerce B2B

WooCommerce B2B is an open-source B2B ecommere plugin that can help you turn your WordPress website into a successful online shop. It provides you with all the functionality needed to run a wholesale ecommerce business.

woocommerce b2b

Key Features

  • Customer groups with specific rules
  • Personalized price lists for each customer group
  • Discounted prices by cart quantity
  • Option to hide an entire product category from a specific customer group

Pros

  • Hides prices from unregistered users
  • Allows users to request quotes
  • Converts your existing WordPress site into a functional B2B ecommerce store
  • Constantly updated with new features

Cons

  • You’ll need to use other WooCommerce plugins to add basic ecommerce functionality to your website.
  • Some themes are not that compatible to use with the plugin.

Pricing Details

  • Regular license: $69 (one-time payment)
  • Extended license: $149 (one-time payment)

You may also like to read:

9. OroCommerce

OroCommerce is a comprehensive B2B ecommerce platform built for distributors, manufacturers, brands, and wholesalers. This is one digital commerce platform that only serves business-to-business buyers and can, therefore, help you improve vendor management, sales pipelines, and more.

orocommerce

Key Features

  • Corporate account management
  • Access controls and account roles
  • Multiple price lists and shopping lists
  • Personalized B2B product catalog management
  • Inventory management
  • Customer segmentation and promotions management
  • Tax management

Pros

  • A B2B-centric ecommerce platform
  • Quick order form, order approval, and reordering options
  • Allows you to keep your ecommerce and ERP system in sync

Cons

  • Limited development availability and support

Pricing Details

  • OroCommerce Community Edition: Free download
  • OroCommerce Enterprise Edition: Contact their team for custom pricing.

10. Optimizely’s B2B Commerce Cloud

Optimizely’s B2B Commerce Cloud was built to help B2B businesses drive more sales with personalized experiences, data-driven recommendations, and built-in workflows.

optimizely

Key Features

  • Custom quotations
  • Customer-specific pricing
  • Brand management
  • Product information management (PIM)
  • Workflows and approvals for B2B
  • Multi-site and multi-lingual management

Pros

  • Easy integrations with third-party apps, ERP systems, and CRM solutions
  • Fast loading speed
  • Easy content customization

Cons

  • Difficult to learn and use
  • Lack of guidance and support

Pricing Details

  • Contact their team for custom pricing.

FAQs

1. How do I choose a B2B ecommerce platform?

To choose the right B2B ecommerce platform for your online store, you should:

  • Determine the needs of your ecommerce business.
  • Check if the platform has all of the essential features you need to set up, run, and manage your B2B online store. These may include inventory management, real-time order management, product categorization, checkout optimization, and other features.
  • See if the platform offers built-in marketing tools for email marketing, SEO, multi-channel promotions, and more.
  • Find out if the platform offers bulk order and custom pricing options to allow you to give discounts to some particular long-term customers for new customers.
  • Make sure that the platform is reliable, secure, and PCI compliant.
  • Compare pricing plans of the best B2B ecommerce platforms on your list.

2. How does ecommerce work for B2B?

B2B ecommerce involves online selling between a manufacturer and a wholesaler or between a wholesaler and a retailer. Using the ecommerce landscape has helped B2B businesses improve efficiency and reduce costs.

B2B businesses can sell their products to businesses worldwide through online stores without any geographical limitations.

3. What are the best B2B ecommerce platforms?

Some of the best B2B ecommerce platforms are:

  • BigCommerce
  • Shopify Plus
  • SAP Commerce Cloud
  • Magento
  • Salesforce Commerce Cloud
  • PrestaShop
  • NetSuite SuiteCommerce
  • WooCommerce B2B
  • OroCommerce
  • Optimizely’s B2B Commerce Cloud

4. What are the different types of B2B ecommerce platforms?

B2B ecommerce platforms can be categorized into:

  • SaaS ecommerce platforms can be accessed using a subscription model. These platforms are hosted by a third party and provided to users on a per month or annual subscription model. BigCommerce and Shopify Plus are two such examples.
  • Open source platforms allow users to view, change, and distribute their source code. These platforms are developed in a collaborative way and allow heavy customization. Magento is one such platform.

Ready to Pick the Right B2B Ecommerce Platform for Your Business?

Now that you know what to look for in a B2B ecommerce platform and have read my detailed platform comparison guide, it’s time to pick one that you find most suitable for your business.

Do you have questions about growing your B2B ecommerce business? Feel free to discuss which ecommerce platforms to use, how to market your products, and much more with my team of experts.