Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

What is an Instagram Audit Tool?

An Instagram audit tool helps you analyze and evaluate your performance on the platform. It provides insights into how well you are doing in terms of engagement, reach, followers, and other key metrics. 

It can help you identify areas for improvement to refine your strategy and maximize your impact on Instagram. 

Why Should You Use an Instagram Audit Tool?

If you’re into Instagram marketing, here’s why you should use an Instagram audit tool regularly:

  • Track Growth: Instagram audit tools provide important metrics such as the number of followers, reach, and engagement rate. Using Instagram audit tools, you can track growth over a specified period of time.
  • Get Audience Insights: Instagram audit tools provide valuable insights into what type of content resonates with your audience. You can even find the best time to post, and the most effective hashtags, allowing you to improve engagement with your followers.
  • Recognize Your Strengths and Weaknesses: With Instagram audit tools, you can analyze your existing content, online presence, and engagement metrics to find content that performs well, as well as content that doesn’t. 
  • Stay Up-to-Date With Algorithm Changes: Instagram is a constantly evolving platform, and regular audits help marketers stay up-to-date on the latest trends and changes, allowing them to make informed decisions about their strategies.
  • Optimize Your IG Marketing Strategy: With the help of Instagram audit tools, you can gauge what’s working and what isn’t for your Instagram marketing strategy. Based on that, you can make more informed decisions for your future IG campaigns.

Conducting an Instagram audit gives you a holistic view of your IG account. If you want to set your IG marketing strategy for success, make sure you audit your Instagram account regularly.

How to Choose the Best Instagram Audit Tool

When selecting an Instagram audit tool, it is important to be discerning. Taking the time to evaluate your options in full will help ensure that you make the right decision for your needs. 

Here are the main factors to consider before choosing an Instagram audit tool:

  • Ease of Use: The tool should be user-friendly and easy to navigate, so you can quickly access the information you need and take action. Before committing to any IG audit tool, look for user reviews online to get an idea of the overall user experience.
  • Key Metrics Covered: Some tools offer basic metrics such as follower growth or engagement rates, while others provide in-depth insights into individual user profiles and content performance. Knowing which types of metrics are most important to you will help narrow down your tool choices significantly.
  • Reporting Capabilities: Will you be using the tool yourself or with other team members? Are there any specific features like reporting templates that help make it easier to interpret and use the data? Consider the reporting capabilities that you need, and then make a choice.
  • Price: The cost of the tool is an important deciding factor, especially if you are a small business or just starting out. Look for a tool that offers good value for money and fits within your budget. 

    In some cases, you may find that a less expensive option provides all the features you need, while at other times it may be worth it to pay a bit more for additional functionality.
  • Customer Support: Good customer support is essential in case you encounter any issues or need help using the tool. Check for the availability of support options like email, phone, or live chat.
  • Free Trial/Demo: Having a free trial or demo lets you get hands-on experience with the product before making any commitments. It will help you evaluate if the software solution will meet your needs.

Ultimately, the best Instagram audit tool will give accurate and up-to-date insights into your performance while providing a streamlined user experience. 

Which Are the Best Instagram Audit Tools Out There?

When it comes to IG audits, the best option for you will depend on your overall requirements and budget. In this list, I’ve covered IG audit tools across the spectrum – basic to advanced. 

Based on what you need, take your pick from the best IG audit tools listed below:

1. HypeAuditor – Best Tool for Comprehensive Free IG Audits

HypeAuditor’s free Instagram audit tool is great to ascertain the audience quality and engagement rate for any Instagram profile within seconds. 

I wanted to check the results for a popular celebrity Instagram account, so I did a quick search for “Emma Watson” on HypeAuditor.

The platform allows you to check influencer profiles on Instagram, YouTube, TikTok, Twitch, Twitter, and Snapchat. For this example, I’ve chosen only Instagram.

In the free version, you can check the quality of followers, engagement rate, and the categories for which the influencer creates posts.

hypeauditor - instagram audit tool

If you’re thinking of reaching out to an influencer for a marketing campaign, the free version has enough information for you to ascertain if an influencer is genuine or not.

If you click on the “Engagement” option from the left, you can see the average number of likes and comments for the profile. 

Looking at this, you can get an idea of the engagement you can get on sponsored posts.

hypeauditor report - instagram audit tool

But before you reach out, there’s always the question of how much to pay the influencer or what their charges are. The “Value” option can help you get an idea of the estimated price for a sponsored post or Story.

To calculate this number, HypeAuditor uses an advanced machine-learning model that looks at market value, followers, engagement, and country. 

Of course, the actual price may be different based on the campaign requirements. But getting an estimate can help you craft an enticing proposal.

hypeauditor - instagram audit tool - influencer value

For more campaign research, you can check other related influencers in the niche using the “Similar Accounts” tab. 

In this section, you’ll find IG accounts that have a similar demographic and follower count to the analyzed influencer.

hypeauditor - instagram audit tool - similar accounts

I think HypeAuditor’s free version can be a good starting point for your influencer marketing research. But if you’re investing thousands of dollars into your influencer campaign, you should consider the paid versions.

Their paid version has a lot more in-depth information related to audience location, age, gender, brand mentions, fake followers, and engagement authenticity.

Note: For more information, you can read my detailed HypeAuditor review.

Key Features

  • Get access to a database of over 41.1 million IG influencers
  • Check audience demographics including age, gender, interests, size, education level, and income
  • Find engagement rate, growth rate, and audience quality score
  • Look at the comment authenticity for any influencer profile
  • Find out influencer details like age, location, contact details, and more
  • Check which brands an influencer mentioned in their IG content
  • Look for offensive or toxic content and negative sentiments via Brand Safety analysis


  • Free demo and live demo available
  • Free signup [for access to limited features]
  • 35+ metrics for vetting influencers
  • Check suspicious IG growth via Instagram analyses
  • Compare up to 5 Instagram influencer accounts


  • Limited data included in the free plan


Pricing details are not available on their website. You need to get in touch with their sales team to get a quote.

2. Emplifi

Emplifi, formerly popular as Socialbakers, is an all-in-one social media marketing platform. While it has analytics for Facebook and Twitter as well, I will focus on its Instagram analytics features for this post.

To test it out, I signed up for their free trial. 

The process is quick – it only took me a couple of minutes. The first step is to choose whether you want a Business or an Individual account. 

I chose the former.

emplifi- instagram audit tool

Next, you can choose the type of industry that you work in. You can choose up to two industries from the given options. If you don’t find anything relevant, go for the “Other” option.

I’ve chosen “Advertising and Marketing Agencies” from the given list.

emplifi- instagram audit tool - set up process

Once you’re done with these two steps, Emplifi gives you access to your free account. The Overview section already has two IG accounts added – Chanel and Gucci’s IG handles.

From this section, you can check the total followers, total change in followers, relative change in followers, the sum of posts, and more.

That’s a sample listing. 

I wanted to audit another IG account, so I click on the “Add a New Profile” option on the bottom left of the screen.

You can either connect your own IG profiles, ad accounts, public accounts, or check web analytics. As I did with HypeAuditor, I checked out the key metrics for a public IG profile on Emplifi that has a massive following.

I know Addison Rae has one of the most followed accounts on TikTok and to find out how her IG profile measured up. So, I typed in her IG username in the search bar and the tool gave me suggestions from different social media networks.

Here’s a tiny issue I faced: When I typed her IG username, I got suggestions of her profile from other social networks. Even after scrolling, I couldn’t find her IG profile in the list.

I tried it a few times, but still couldn’t find her Instagram profile. Finally, I copied her IG profile URL into the search bar and found it in the suggestions section. 

Once I added her profile to my list, I could check her IG profile on my Emplifi dashboard.

Emplifi’s IG profile overview shows the total followers and the change in followers in the first section. You can even check the change in followers on a daily, weekly, or monthly basis here. 

Since her account is very popular, you’ll find a lot of activity going on in a day. I like the visual representation because it is neat and easy to understand. 

There is also a download option which makes it easy if you want to create reports.

emplifi- instagram audit tool - addison rae ig profile audit

When you scroll down, you can check the posting frequency of any IG profile. What I like about it is that there is a lot of relevant information presented concisely.

You can check the total number of posts that an influencer has posted for a given time range. In the last 30 days, Addison added two profile posts in the first week of January 2023. 

You can even change the time frame and get data for up to the last 365 days. If you are evaluating an influencer, this is a good way to check if they post consistently on their profile.

emplifi- instagram audit tool - number of profile posts

At a quick glance, you can find out which type of content a particular influencer creates the most. As you can see, Addison Rae creates a lot of Carousel posts on Instagram. 

Once you’ve shortlisted influencers for your campaign, this section can help you analyze their content strategy. You can even check the number of posts for each content type along with the percentage of shares.

emplifi- instagram audit tool - distribution of post types

Furthermore, the Engagement Overview shows the maximum, minimum, and average interactions per post. You can check these on a daily, weekly, or monthly basis. 

emplifi- instagram audit tool - engagement overview

To get an idea of how an influencer’s profile has grown over a period of time, you can check the “Evolution of Interactions” section. 

If there are sudden spikes in interactions, it could mean that their post has gone viral. There is also a possibility that a lot of bots or fake followers might have commented on their post. 

I like that they have included average interactions per day/week/month. This way you can assess the baseline and check for any sudden inconsistencies.

emplifi- instagram audit tool - evolution of interactions

In the next section, you get to see a breakdown of the interactions into likes and comments. You can also select the time range for which you want to see the data. 

emplifi- instagram audit tool - distribution of interactions

For influencers who have a massive following, you might also want to check the interaction per 1000 followers to get a better idea of their engagement rate. 

Just like the previous graphs, you can get a daily, weekly, and monthly view of the given data. If you want, you can even specify a time range for it.

emplifi- instagram audit tool - number of interactions per 1000 followers

The last section is an interesting one. Emplifi analyzes the page content and predicts the performance of a post compared to other posts on the page. 

I am not sure if this data is fully reliable, but again it can help you decide

emplifi- instagram audit tool - performance prediction overview

As a part of their Social Marketing Cloud, they also have a range of other complementary tools. You can use the Emplifi Social Marketing Cloud to listen in on social conversations and schedule posts across different social platforms. 

With its rich functionality, this platform is for those who are looking for an all-round social media audit and management solution. It is ideal for small and medium-sized businesses as well as enterprises.

Key Features

  • Track the performance of organic and paid posts on a single dashboard.
  • Shop 360 Analytics™ shows how your products are performing across messaging platforms and social shops.
  • Ad-hoc omnichannel reporting.
  • Ability to see key metrics for multiple competitors at once.
  • Sentiment analysis to analyze audience response to a particular post.


  • Personalized demo available
  • Unlimited access to historical data in the Scale plan
  • Ability to customize reports as per your requirements
  • Free trial available


  • Might seem expensive for freelancers and solopreneurs


  • 10 Profiles: $240 per month
  • 20 Profiles: $480 per month

3. SmartMetrics

SmartMetrics is a powerful analytics tool that enables you to check account analytics, hashtag tracking, and mention tracking. For this post, I’ve signed up for their 14-day free trial. 

For Instagram audits, SmartMetrics provides you with data on over 30 metrics about your Stories, posts, and account. 

Some unique metrics that they provide are Stories watched by content type, Stories impressions by hours, and hour-by-hour post statistics.

You can also track the overall changes in follower count and track new and lost followers during any specified time range.

smartmetrics- instagram audit tool

Additionally, the tools enable you to get insights into your followers’ age, gender, languages, and countries of followers. You can also check which days and time your followers are most active on Instagram.

smartmetrics- instagram audit tool - followers online

To track the efficiency of your IG content, you can check the daily engagement rate along with the total number of replies, saves, and video views. 

For IG Stories, SmartMetrics has a good auditing feature – you can check their behavior while watching Stories. That means you can get the exact number of users who tap forward and the ones who exit your photos or videos.

smartmetrics- instagram audit tool - stories watched by content type

This platform is designed keeping in mind the needs of brands and agencies. As a result, it has special options to export social media charts as images. You can also integrate them into documents and professional presentations. 

Key Features

  • Provides a complete demographic profile of followers
  • Check reach, impression, and top hashtags
  • Track posting activity and engagement for your and competitor IG profiles
  • Track mentions across different Instagram accounts
  • Provides hourly analysis for profiles, IG posts, and Stories


  • Ability to select time range for data analysis
  • Export reports as CSV documents or PDF files
  • Mobile-optimized platform
  • 14-day free trial


  • Need to connect your Facebook account that is linked to your Instagram business account


  • 3 Profiles: $9 per month
  • 7 Profiles: $19 per month
  • 15 Profiles: $39 per month

4. trendHERO

trendHERO is a powerful audience analytics platform that helps brands and influencers to monitor, measure, and manage their audience performance. This platform is mainly focused on influencer marketing.

For Instagram influencer audits, trendHERO enables you to check follower quality, engagement rate, and ad post analytics. 

Using this platform, you can also keep tabs on your competitors. You can check how often your competitors promote their brands and when they start their campaigns. 

Their free version gives you access to one free report that shows limited metrics. For this example, I wanted to audit a famous Instagram profile – @mileycyrus.

At a quick glance, I can check her IG profile engagement rate and a quick look at her follower growth graph. Apart from that, all the other data is publicly available on Instagram, including the number of likes, saves, and comments. 

The data seemed too limited. On closer inspection, I found that trendHERO offers a limited report only for IG accounts that have fewer than 10,000 followers.

trendhero- instagram audit tool - free report

Basically, you can only check macro-influencer profiles with the free tool. So, I decided to check the profile of Sacramento-based food bloggers, @twohungrybroads.

In a few seconds, I could check more IG data in the overview section. But again, it was limited to likes, comments, views, and publications.

trendhero- instagram audit tool - sample audit report

The tool showed that it was still processing other audience analysis data. I waited for almost half an hour but didn’t get any report. Their platform says that the analysis can take up to 6 hours!

trendhero- instagram audit tool

That’s a bit too much, right? If you are opting for an Instagram audit on trendHERO, make sure you have ample time on your hands. 

However, their demo shows all the available metrics in the full report.

[Note: I did receive the full Instagram audit report from trendHero for @twohungrybroads over an hour later.]

Key Features

  • Check audience reachability, authenticity, and average likes
  • Get data on suspicious followers and comments
  • Check IG likers and commenters with more than 2000 followers
  • Find top hashtags and best time to post on IG
  • Check follower growth and mentions impact on it
  • Analyze ad efficiency and posting frequency


  • Provides access to a huge influencer database
  • Ability to check influencer ad return
  • Unused reports are transferred to the next month if account is renewed
  • 14-day free trial available


  • Long waiting time for reports to load


  • Free plan available
  • Lite Plan: $9.99 per month
  • Pro Plan: $29.99 per month
  • Advanced Plan: $99.99 per month

Note: If you want more information about this Instagram audit platform, you should check out my detailed review of trendHERO.

5. Minter.io

Minter.io has a suite of social media marketing tools has a comprehensive Instagram analytics kit. Using it, brands, agencies, and entrepreneurs can track follower growth and check the total number of lost and new followers for a given time range.

minter.io- instagram audit tool

You can also check the profile engagement rate along with reach. Furthermore, you can even check the graph for “Engagement rate by Reach.”

trendhero- instagram audit tool - engagement rate by reach

For your top posts, the Instagram audit report shows the key metrics including likes, comments, video views, reach, and more collated together.

trendhero- instagram audit tool - top posts

For Instagram Stories, the report also separate graphs for the total number of impressions, replies, exits, reach rate, and completion rate. You can even check the number of IG users who tap forward or backward on photos and videos.

trendhero- instagram audit tool - taps forward

What’s unique is that you can also the number of website taps, email taps, and call buttons taps from your IG profile. This data can help you optimize your omnichannel marketing efforts.

trendhero- instagram audit tool - website taps

You can also check how your Instagram ads are performing using this IG audit tool. From ad likes, comments, video views, clicks, impressions, and saves – there is a report for all metrics.

trendhero- instagram audit tool - ad impressions

On Minter.io, you can get hourly updates for your IG metrics. You can also change the settings so that you get automated reports monthly, weekly, or daily. 

Key Features

  • Track follower change and growth
  • Get detailed demographic profile of your IG audience
  • Identify content that gets the most number of comments and likes
  • Check the best performing hashtags
  • Track reach, impressions, and other key metrics for IG Stories 
  • Check historic data for Instagram Stories


  • Access IG insights via mobile and desktop
  • Export reports to XLS, PDF, CSV or PPTX format
  • Sort promoted IG ads and posts by data that is most relevant
  • Free trial available


  • Exporting data is quite slow


  • Silver Plan: $9/profile/month
  • Gold Plan:  $19/profile/month
  • Platinum Plan: $39/profile/month

6. Keyhole

Keyhole is a social media analytics platform that provides real-time insights and data about hashtags, mentions, profiles, campaigns, and more. 

When you sign up for the free trial, you get to choose a goal from the given options:

  • Listening and Campaigns
  • Profile Analytics
  • Publishing
  • Influencer Management

For this review, I chose to analyze an IG profile for a public profile, @willsmith.

keyhole- instagram audit tool

For the free version, Keyhole shows only limited metrics. At the top of the report, you can see the basic information: Number of IG posts, total followers, and the total number of posts.

keyhole- instagram audit tool - will smith report

You can get this information even if you visit any IG user’s profile. When you scroll further, you get access to their IG analytics data. 

From the profile timeline, you can check which posts performed the best.

keyhole- instagram audit tool - profile timeline

Additionally, you can check the posts that receive the most engagement in the next section. If you opt for the paid version, you can check the reach and engagement for these posts as well. 

Next, you can analyze which type of posts an IG user creates the most and which content types get the most engagement. 

In the free version, you can only check the most engaging post type. You need to upgrade to check the other types.

keyhole- instagram audit report

While the report covers mainly engagement, there is also a table that shows the follower growth for an IG profile. 

The platform says that the data is tracked in real-time. However, for this IG handle, the data is nil even though there were IG posts from this account recently.

keyhole - instagram audit tool - follower growth

In the Optimization section, you can find the best posting time, optimal post length, optimal hashtag number, and the top performing hashtags. 

For this data, you can check the engagement rate as well the posting frequency.

With the paid version, you can also uncover data related to Instagram Stories, mentions, and follower count. 

Key Features

  • Compare IG influencer key metrics
  • Check country, age, languages, and other information about your followers
  • Check for negative sentiments in IG posts.
  • Track hashtags to find trending content
  • Know who watched and skipped your Instagram Stories and Reels analytics


  • Ability to share dashboards with clients
  • Get optimization recommendations to improve your Instagram strategy
  • Export reports in PDF and XLS formats
  • Free trial available


  • Some users find the price point a bit high


  • Profile Analytics: $39 per month
  • Social Listening and Campaigns: $79 per month
  • Influencer Tracking: Custom pricing
  • Enterprise Suite: Custom pricing

7. Phlanx

Phlanx is a social media marketing platform with a special focus on influencer marketing. With its free Influencer Auditor for Instagram, you can audit any influencer’s IG profile to check if their followers are authentic. 

On their website, they clearly mention that they generate data from a sample set of followers. The actual results may vary from real-life data. 

I’d say you can use Phlanx as a starting point for your IG audits to get an estimate of your IG data.

Let’s check how @leomessi’s IG profile fares in Phlanx’s Instagram audit. 

At the top of the report, there are three main metrics covered: Engagement, Subscriber Reach, and Audience Type.

The top of the report is very data-heavy and has all the key metrics you need to analyze an IG profile. You can even check the total number of real and non-engaging IG followers. 

If you are trying to weed out fake influencers, these metrics are important.

phlanx - instagram audit tool

Furthermore, you can also check the average engagement, authentic engagement, and likes-comments ratio to evaluate the credibility of any influencer.

In Leo Messi’s IG profile, the average engagement rate and the authentic engagement rate is the same! That means his profile has high credibility.!

The next section shows analysis of the IG followers along with gender and location details. You can even check the rate of growth of “Followers” and “Following” on IG.

From the graph, I can tell Leo Messi has had a meteoric rise in followers from 2019 onwards.!

Using Phlanx, you can also check the posting activity, posting frequency, most popular posting days, most used hashtags, and more.

The IG audit feature gives you an understanding of how an IG account is performing, while their influencer directory provides you with a list of influencers that could help boost your brand reach. 

Using the directory, you can get access to a database of over 100,000 influencer profiles

The best part is that you can try all the advanced functionalities that Phlanx has to offer with their one-month free trial. 

Key Features

  • Check engagement, reach, and follower growth 
  • Find the best performing content and hashtags
  • Identify the best time and days to get engagement on posts
  • Find the most used captions
  • Analyze the quality of followers and engagement
  • Compare engagement rates for 12 posts for multiple IG accounts


  • Visually appealing and detailed Instagram audit reports
  • Ability to monitor unlimited keywords
  • Engagement calculators for multiple social media platforms
  • 1-month free trial available 


  • Only 1 user account in the Basic Plan


  • Basic Plan: $39 per month [1 account]
  • Premium Plan: $60 per month [3 user accounts]
  • Business Plan: $90 per month [8 user accounts]

8. Quintly by Facelift

Quintly is a social media analytics platform that helps users track and analyze performance across various platforms, including Instagram.

With Quintly, you can track engagement, follower growth, reach, impressions, and other key metrics to understand how they are performing across Instagram.

quintly by facelift - instagram audit tool - follower growth

With Interactions Distribution, you can check the total number of users who have seen your content and engaged with it. Through Quintly, you can also check what type of content performs best.

keyhole - instagram audit tool - interactions distribution

For Instagram Stories, you can even check the total number of impressions, reach, and exits. While IG analytics allows you access to Story data only for 24 hours, Quintly provides it even after they expire. The only condition is that you have to authenticate your IG Business profile.

keyhole - instagram audit tool - deep insights

Their automated and recurring reports let you keep an eye on your campaign growth, content performance, and audience insights consistently. 

You can export these reports into multiple formats and even share the findings as dynamic websites. 

Key Features

  • Check the change in followers for a specified date range
  • Analyze hashtags to see which ones bring the most engagement
  • Identify which content performs the best
  • Check reach by each week day
  • Track likes, comments, and shares on your posts


  • Export reports into PDF, CSV, JPG, and XLS formats
  • Demo available on request
  • Advanced customization options available
  • Unlimited data history access available
  • Scalable and flexible pricing plans


  • Expensive for small businesses and solopreneurs


  • 3 profiles and 1 platform user: $315 per month [Minimum]
  • Add-ons: €20 per user + €15 per profile

9. Unmetric by Brandwatch

Unmetric is an AI-powered data analytics platform that helps you measure your social media performance and see how it fares against your competitors. 

Their Instagram analytics tool provides seven years’ worth of historical data on 100,000 brands. It has options to check your share of voice with respect to your competitors in terms of phrases, keywords, and campaigns.

unmetric by brandwatch - instagram audit tool

With their image analytics feature, you can find the most used objects and color by a specific brand or industry. This is a unique feature that isn’t available on other similar Instagram audit or analytics tool.

unmetric by brandwatch - instagram audit report

It also provides the best time of day to post content, as well as the best days of the week to do so. They use intuitive charts to show compare your engagement rate with publishing time.

unmetric by brandwatch - instagram audit report screenshot

You can also identify your campaigns that received the most engagement and get insights from its interaction metrics. Plus, you can use this tool to even benchmark your performance against your competitors.

unmetric by brandwatch - instagram audit and hashtag analytics report

With Unmetric, you can get access to seven years of historic data on 100,000 brands to build your Instagram strategy.

Key Features

  • Compare the engagement by posts for different brands
  • Analyze average likes, comments, and interactions for different IG profiles
  • Measure share of voice based on specific phrases, keywords, and campaigns.
  • Analyze IG images to find most engaging and used objects and colors
  • Find a time and day of the week for publishing that works best for you


  • Email alerts for tracking competitor activity
  • Easy to use
  • Can export images for customization
  • Demo available


  • Limited data


Please get in touch with their sales team for details on pricing. 

10. Crowdbabble

Crowdbabble is an all-in-one social media analytics platform that helps businesses understand their performance on Instagram, Facebook, and Twitter. 

It offers plenty of key metrics, such as your engagement rate, number of IG page likes, and negative feedback.

crowdbabble - instagram audit tool

You can also check which content types your IG audience engages with the most. 

To check the drivers of your IG performance, you can check how you reached your audience. Crowdbabble shows if your post received organic or paid reach, or if it went viral.

crowdbabble - ig audit report

With all the key metrics, you can also create data visualizations and presentations to share with your clients or key decision makers. 

crowdbabble- instagram audit tool

If you have multiple Instagram accounts, you can manage them all from a single dashboard using Crowdbabble. While they do have a free trial available, you’ll need to provide your card details to sign up for the platform.

Key Features

  • Check engagement for posts and the distribution of likes and comments on IG posts
  • Identify the most commonly used keywords in posts and comments
  • Analyze the change in follower growth over a period of time
  • Check the share of different media types used in IG posts
  • Track follower growth and top followers by engagement


  • Export reports to XLS, PDF, and CSV formats
  • View IG reports in any time zone
  • 7-day free trial
  • Helpful customer support


  • IG analytics can take a while to load


  • Professional Plan: $21 per month
  • Business Plan: $42 per month
  • Enterprise Plan: $83 per month

11. Socialinsider

Socialinsider is a social media analytics platform that enables you to analyze your activity on Instagram, TikTok, LinkedIn, Facebook, and Twitter. 

If you’re using it for Instagram audits, you’ll need to connect an Instagram business account or IG Creator profile. Once it’s linked, you can get access to reach, impressions, follower growth, and engagement metrics.

socialinsider - instagram audit tool

This Instagram audit tool also offers special features for Instagram Story analytics for authenticated profiles.

You can check the impressions, exit rate, completion rate, retention rate, peak reach, and other important metrics for Stories and Reels.

socialinsider - instagram audit report

To see how your performance stacks up against your competitors, you can also conduct competitive IG analysis with this platform.

socialinsider - instagram audit tool - top 3 posts

Key Features

  • Get historical data for all social media profiles
  • Get access to Instagram insights and private metrics for IG business profiles
  • Cross-network analysis to track your overall online presence
  • Add custom metrics to your social reports
  • Understand how your social media ads are performing


  • Export reports as PDF, XLS, PPT, or CSV
  • 14-day free trial
  • 45-minutes product walkthrough available
  • Live support available
  • Swap profiles monthly


  • May seem expensive for small businesses/solopreneurs who are starting out


  • Analytics Plan: $83/month
  • Competitors’ Plan: $124/month
  • Strategy Plan: $166/month
  • Enterprise Plan: Custom pricing available.

12. Sociality.io

Sociality.io is a comprehensive social media analytics tool that can help you track, analyze, measure, and optimize your IG marketing strategy. 

Using this platform, you can check key metrics like organic engagement rate, page reach, Story reach, and more.

sociality.io - instagram audit tool

For a specified period of time, you can also track the change in follower count for your IG profile. You can even track the days when your IG profile got the most number of followers.

sociality.io - instagram audit tool - follower growth

Furthermore, you can get demographic data for your IG followers. Their Demographics section in the IG audit report shows the gender divide for your followers along with their age range.

sociality.io - instagram audit tool - demographics

The report also shows the number of IG followers who were online at specific times of the day Based on this, you can work on your content publishing schedule.

What’s more, you can check Instagram Reels analytics as well. You can find the reach and number of plays of Reels you posted daily.

sociality.io - instagram audit tool - reels reach and plays

For Instagram Stories, you can check all key metrics even after your Stories disappear. Plus, you can export this data and even share them directly via email.

sociality.io - instagram audit tool - ig stories impressions

Additionally, Sociality.io has multiple modules for social media listening, publishing, competitor analysis, and more. Their pricing plans are designed such that you get access to some features from all of these modules. 

Key Features

  • Analyze and compare the performance of paid and organic Instagram posts
  • Instagram Stories reports show interactions, views, reach, and more
  • Sync business intelligence tools with Sociality.io
  • Automatically includes cross-channel data in social media analytics report


  • Exports reports into PDF, XLSX, and PPT formats
  • Live chat support
  • 1-1 Training and Onboarding
  • Optional add-ons available for all pricing plans
  • 14-day free trial


  • Some users face issues downloading reports


  • Pro Plan: $99 per month [1 user and 10 pages]
  • Business Plan: $199 per month [Unlimited users and 15 pages]
  • Enterprise Plan: Please get in touch with their sales team for details

13. Pallyy

Pallyy is a platform designed to help social media marketers make the most of the analytics provided on Instagram, Facebook, and LinkedIn. 

For Instagram audits, you can track audience demographics and monitor the performance of your posts. In their report, you’ll be able to understand how users interact with your IG profile.

pallyy - instagram audit tool

You’ll be able to check follower growth, reach, impressions, profile views, website clicks, and more. Additionally, you can check posts that receive the most engagement and saves.

pallyy - instagram audit tool - dashboard

For Instagram Stories, you can view reach impressions, tap forwards, tap backwards, replies, and exits. This data is available even after 24 hours when the Story disappears from your profile.

pallyy - instagram audit tool - stories analytics

This free Instagram audit platform offers analytics that go back up to two years. However, the historical data for followers is limited to only 30 days. 

Key Features

  • Keep track of reach, engagement, impressions, profile views, average likes, and more.
  • Check followers gained and lost for any IG profile
  • Get Instagram Story analytics after 24 hours
  • Find posting frequency and number of posts per day for your competitors
  • Track saves, likes, impressions, and comments for top IG posts
  • Track up to 10 Instagram accounts for competitor analysis


  • Integration with Canva
  • Affordable pricing plans
  • Works on desktops, tablets, and mobile devices
  • Free trial available
  • Customizable dashboard


  • Some users face occasional issues uploading Reels, carousels, and posts


  • Free Plan: $0
  • Premium Plan: $15 per month

14. Social Status

Social Status is designed to help marketers keep tabs on their profile performance, analyze competitors, and measure ad performance. For Instagram audits, you can track engagement, impressions, video views, link clicks, and more.

instagram audit tool - social status

With Social Status, you can check all media types including photos, videos, albums, Carousels, and Reels along with key metrics.

social status - instagram audit tool

They have special features to integrate influencer posts and Instagram Stories Analytics into a centralized dashboard. You can quickly glance at key metrics including taps forward, taps backward, and exits.  

social status - instagram audit tool - report

Using this platform, you can also get a breakdown of your Instagram followers by gender, age, city, and country. You can even set up advanced filters to get specific data. 

For instance, you can find out which cities you gained the most IG followers in this month. 

However, the data you receive will depend on the plan you’ve chosen. For free or low-tier plans, data up to only 6 months is available. If you want data that goes up to one or two years, you can opt for the Business or Agency plan. 

Key Features

  • Track impressions, reach, link clicks, and other key metrics for your IG profile
  • Track tap forward and tap backs for Instagram Stories
  • Benchmark content pillars, media types, and post frequency for competitors
  • Get a breakdown of your Instagram followers by city, age, gender, and country.
  • Determine publishing volume per week based on competitor insights.


  • Export reports to PDF, CSV, XLSX, Google Slides or PPTX formats
  • Can create white label social reports
  • Pricing plans available for low and high budgets
  • 14-day free trial available 


  • Limited options for customization


  • Free Plan: $0
  • Starter Plan: $29 per month
  • Pro Plan: $49 per month
  • Business Plan: $99 per month
  • Agency Plan: $399 per month
  • Enterprise Plan: $999 per month

15. Iconosquare

Iconosquare offers free Instagram audits to gain comprehensive insights into what's working for your Instagram profile. 

When you connect your IG profile, the platform analyzes your key metrics and sends a free report to your email address. In this report, Iconosquare rates your overall IG activity and checks how optimized your IG posts are.

iconosquare - ig audit report

It’s a quick way to assess how your account is performing and which areas need improvement. However, this free Instagram audit is only available for business accounts.

Apart from this, Iconosquare also has multiple features related to social media monitoring and management for different social media platforms. 
Because of its rich analytics features, I’ve included this platform in my list of the best IG analytics tools.

Key Features

  • Add custom timeframes to check Instagram performance 
  • Gives data for over 100+ key metrics
  • Ability to compare your own IG profile against your competitors
  • Ability to check analytics for multiple social media platforms
  • Can export analytics data and images in .xls and .pdf for better customization


  • Provides in-depth data
  • Multi-account management available
  • Can download CSV and PDF reports
  • Mobile app available


  • Other users say the platform can be glitchy sometimes


  • Pro Plan: 49€ or approximately $52 per month
  • Advanced Plan: 79€ or approximately $84 per month
  • Enterprise Plan: 139€ or approximately $147 per month

Comparison of the Best Instagram Audit Tools

For those who don’t want to read long-form content, here’s a quick comparison of the best Instagram audit tools mentioned above:


Pricing Plans

Key Features

Start at $299 (approximately)*

*Available via secondary sources

  • Check audience quality and engagement rate

  • Find out main categories for a specific profile

  • Check global and country rank

  • Get access to industry reports and featured influencer selections


10 Profiles: $240 per month

20 Profiles: $480 per month

  • Track performance of organic and paid posts in a single dashboard

  • Shop 360 Analytics™ shows how your products are performing across messaging platforms and social shops.

  • Ability to see key metrics for multiple competitors at once

  • Sentiment analysis to analyze audience response to a particular post


3 Profiles: $9 per month

7 Profiles: $19 per month

15 Profiles: $39 per month

  • Provides a complete demographic profile of followers

  • Check reach, impression, and top hashtags

  • Track posting activity and engagement for your and competitor IG profiles

  • Track mentions across different Instagram accounts

  • Provides hourly analysis for profiles, IG posts, and Stories


Basic Plan: $39 per month [1 account]

Premium Plan: $60 per month [3 user accounts]

Business Plan: $90 per month [8 user accounts]

  • Audit Instagram, TikTok, and YouTube accounts

  • Unlimited engagement searches for Instagram, Twitch, Twitter, YouTube, and Facebook

  • Compare competitor statistics via simplified graphs

  • Generate unlimited contracts for influencer marketing campaigns

Ready to Pick the Best Instagram Auditor Tool?

Auditing Instagram accounts is a great way to keep track of how well they are performing. Once you know what’s working and what isn’t, you can proactively take steps to course-correct your Instagram strategy. 

You can also these Instagram audit tools to vet influencer accounts and ensure that you’re working with genuine influencers. With the right audit tools in place, it's easier to make informed decisions about the content and strategies you use to grow your Instagram presence. 

Take your pick from the IG audit tools mentioned in this post and get auditing now! 

Do you have any questions related to finding the best Instagram audit tool? Drop them in the comments section, and I’ll be happy to answer them for you.

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