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What is a landing page?

It’s a freestanding web page that is designed for a specific marketing campaign. It is where potential clients land when they click on a banner, social media ad, or a display ad.

The reason we create landing pages is to test our various calls-to-action (CTAs) and see which ones drive maximum conversions. You can also test which messaging, pricing, colors, and images get the best responses from your audience.

Imagine you are about to release a new product.

You can go ahead and list it on your existing website, but it is hard to gain traction on your CTA to drive sales. That’s because your website displays a lot more than just your new product.

Landing pages have a simple design and they focus solely on promoting a single product or service. They are extremely helpful in measuring your cost of acquisition (COA) and find out what works best to sell your product.

Let’s find out which landing page builders you can use to create professional-looking landing pages.

What Are the Best Software Solutions to Create Landing Pages in 2020?

Here are some of the best landing page builders that can help you create impactful landing pages with ease.

Landing Page Builder #1: Unbounce

Unbounce is an extremely popular landing page builder as it is easy-to-use. As a result, it’s a great tool for startups, marketing agencies, and small businesses.

Their software solution allows you to create mobile-friendly landing pages without the need to hire developers and UX designers. Unbounce is also popular as it can be easily integrated with other prominent marketing tools.

What’s more?

It has a rich collection of professional templates and an array of other tools that you can access for free during the trial period. This allows you to test everything before you decide if you want to spend money on their platform.

Why Should You Consider Using Unbounce?

  • Over 125 fully-customizable templates
  • More templates available if you are willing to spend more
  • Mobile-friendly templates
  • Free trial
  • Drag-and-drop builder (video, text, images, and maps)
  • Pop-ups and sticky bars
  • Integrations with popular tools such as WordPress, Mailchimp, Google Analytics, Zapier, HubSpot, Salesforce, and more
  • Super easy to use with helpful guidelines available
  • A/B testing and analytical tools
  • Great support with live chat
  • Affordable even for bootstrapping startups
  • Prices starting at $79 per month

Unbounce Best Landing Page BuildersImage Via Unbounce

Landing Page Builder #2: Instapage

Instapage is one of the best landing page builders for both beginners and professionals. You can seamlessly create beautiful, mobile-responsive landing pages within minutes.

There are over 200 templates to choose from and you don’t need any coding knowledge to customize them. This is perhaps the reason why it’s a favorite among bloggers, startups, small businesses, and agencies.

You can request a demo to see how it all works and go through its tools and features before you purchase it.

If you want to integrate a landing page from Instapage with your website, you can do so without using any code.website traffic ebook

Why Should You Consider Using Instapage?

  • Extremely easy to use
  • Drag-and-drop creator
  • Ability to use plug-ins
  • Mobile-responsive templates
  • Detailed analytics
  • Rich library of amazing templates
  • A/B testing tools
  • Easy to integrate with other popular marketing tools such as Mailchimp, Salesforce, AWeber, Google Analytics, and a lot more
  • Heatmaps available to visually see which parts of the landing page are getting the most attention
  • If you want to code and change things around, you have that option too
  • Prices starting at $149 per month

Instapage Best Landing Page BuildersImage Via Instapage

Landing Page Builder #3: Leadpages

Looking for an affordable landing page platform?

The Leadpages is one of the best landing page builders for all those who are looking for an affordable solution.

While this platform offers loads of benefits, which are outlined below, it’s not the best choice if the design of the page is important to you. If your main goal is to capture leads through your landing page, then it might be one of the best software solutions on this list.

Why Should You Consider Using Leadpages?

  • Drag-and-drop features allow you to efficiently move content around
  • Ability to edit landing pages to make them mobile-friendly
  • Plug-ins available
  • It can work with over 40 additional tools
  • Best at capturing leads in a user-friendly format
  • A/B testing available
  • Works with WordPress
  • Prices starting at $15 per month

Leadpages Best Landing Page BuildersImage Via Leadpages

Landing Page Builder #4: MailerLite

MailerLite is a well-known platform in the email marketing world. However, it’s little-known that it has a landing page builder as well.

It is worth noting that MailerLite is available in eight languages.

And the best part? They offer a free version to check the service out, which is a great plus.

Why Should You Consider Using MailerLite?

  • Drag-and-drop builder for fast and easy landing page creation
  • The landing page editor is very flexible and allows complete customization
  • You can try it for free
  • Signup form integration for lead generation
  • Offers engagement features such as a quiz and survey features
  • A/B testing available (up to 5 pages simultaneously)
  • Analytics board
  • Ability to save templates for future use
  • Specialized content blocks available
  • Allows custom domain and SSL integration
  • GDPR compliance settings available (great for EU clients)
  • Automatically responsive on all devices
  • Incredible collection of templates

MailerLite Best Landing Page BuildersImage Via MailerLite

Landing Page Builder #5: Mobirise

The first impression when you land on their website is their clean, straightforward design. If leading by example was the “law,” these guys would be the best examples of a law-abiding citizen.

The best part about Mobirise is that it is easy to design your landing page. You can build a stellar landing page without any coding knowledge by using their drag-and-drop page builder.

The templates that they offer have simplistic designs as well. This makes it easy for your visitors to navigate through the landing page and find whatever they are looking for.

Let’s take a look at their features.

Why Should You Consider Using Mobirise?

  • Free offline app for Windows and Mac
  • Over 2000 templates, themes, and website blocks available
  • Rated one of the easiest to use for non-techies
  • Great for pro-coders who want to do some fast prototyping
  • Ultra-minimalistic and user-friendly designs
  • Classic drag-and-drop editor
  • Enables you to build mobile-friendly landing pages without any coding knowledge
  • Supports hosting from anywhere

Mobirise Best Landing Page BuildersImage Via Mobirise

Landing Page Builder #6: Agile CRM

Agile CRM may be one of the best CRMs out there, but it offers a lot more than just that. You can create impactful landing pages through this platform with ease. Their marketing automation capabilities allow users to create incredible popups and web forms from their existing CRM within minutes.

Therefore, if you are already working with an existing CRM, Agile CRM might be a great option to consider. They also emphasize lead generation.

Why Should You Consider Using Agile CRM?

  • It integrates with your existing CRM within minutes
  • Highly converting templates for any type of business
  • Each template comes with advanced analytics
  • A/B testing
  • Built-in email marketing
  • Mobile-responsive templates
  • Strong customer support
  • New templates added monthly
  • Drag-and-drop landing page designer
  • No coding skills needed
  • High-performing web forms
  • Responsive design
  • Code editor available for coders who wish to change some stuff around
  • Free version available. Paid plans start at $8.99 per month

Agile CRM Best Landing Page BuildersImage Via Agile CRM

Landing Page Builder #7: Elementor

Elementor claims its position in the market as the world’s leading WordPress page builder. If you’re a WordPress user who wants to design a landing page, this platform is one of the best options for you.

Whether you’re a beginner or a professional, this platform will come in handy for sure.

Why Should You Consider Using Elementor?

  • Free limited feature package to get you started
  • All-in-one solution to create landing pages
  • Simple, flexible, and powerful visual design features
  • Fast performance
  • Great for WordPress websites
  • High-performing web forms
  • Extendable and developer-friendly
  • Highly-customizable in every aspect
  • Ability to design beautiful popups
  • Over 80 design elements in place to help with customization
  • Works with any theme and plugin
  • Available in over 50 languages
  • Add-ons available
  • Hosting available
  • Plenty of tutorials and educational material available to help you
  • Strong worldwide community for support
  • Prices starting at $44 per year

Elementor Best Landing Page BuildersImage Via Elementor

Landing Page Builder #8: Lander

Are you a small business or marketer looking to launch PPC campaigns, email marketing campaigns, and social media ad campaigns?

Lander may be the best choice for you:

Their easy-to-use editor allows anyone, with or without any technical background, to design amazing landing pages.

Why Should You Consider Using Lander?

  • Free 14-day trial on both packages to try before committing
  • Dynamic text replacement tool
  • It can create Facebook landing pages
  • A/B testing
  • Beautiful and elegant templates
  • No coding skills needed
  • Drag-and-drop editor
  • Highly customizable
  • Integration with Facebook
  • Mobile-responsive landing pages
  • Auto-fill forms
  • Email integration
  • Google Analytics integration
  • Unlimited landing pages
  • Conversion analytics tracking
  • Google fonts
  • Countdown features
  • Google Maps
  • PayPal integration
  • Prices start from $16 per month

Lander Best Landing Page BuildersImage Via Lander

Landing Page Builder #9: Ucraft

Ucraft combines nice templates and a sleek editor to help you design like a pro. It has enough designs and features to allow anyone to create unique landing pages. The tool is great for bloggers and small businesses that need an ecommerce solution to go along with their landing page.

With their unique editor and modern, ready-made templates, Ucraft makes it super easy to design and create new pages.

Why Should You Consider Using Ucraft?

  • Free package available
  • Free logo maker and designer tools
  • Intuitive drag-and-drop editor
  • No previous technical experience required
  • Simple and fast registration process
  • SSL features included
  • SEO apps included
  • Google Analytics integration
  • Ecommerce features available
  • Modern ready-made templates
  • Simple product management features
  • Multiple sales channels available (eBay, Google, Amazon, Facebook, and similar)
  • Advanced designer tools
  • Live chat feature
  • The starting package is free. If you upgrade to their Pro Website plan, it will cost $10 per month

Ucraft Best Landing Page BuildersImage Via Ucraft

Landing Page Builder #10: Makeswift

Formerly known as Landing Lion, Makeswift is a slick website builder through which you can create impressive landing pages too.

And the best part?

You don’t need any coding knowledge to create your pages.

However, Makeswift is currently available only on invitation so you can try to request access from their website to use the tool.

Why Should You Consider Using Makeswift?

  • Slack integration
  • Enables you to invite team members to work on the project
  • Survey options available
  • Loads of templates available
  • Social media links adding feature
  • Enables you to import email lists
  • Chat rooms
  • A/B testing

Makeswift Best Landing Page BuildersImage Via Makeswift

Landing Page Builder #11: Smoove

Smoove makes it easy to design, build, and publish your landing page.

The best part about this software solution is that they offer a free package for all those who wish to build up to 3 landing pages. If you need more pages, you can upgrade to their Professional package, which allows you to build an unlimited number of landing pages.

Smoove also offers email marketing, lead generation, and marketing automation features.

Why Should You Consider Using Smoove?

Smoove Best Landing Page BuildersImage Via Smoove

Landing Page Builder #12: Zipify Pages

Want a landing page builder for your ecommerce business?

Zipify’s landing page builder, Zipify Pages, is the perfect fit for ecommerce business owners. That’s because this platform was primarily designed to cater to the needs of these businesses. Their drag-and-drop page builder simplifies the process of creating your landing pages. Additionally, they offer many native integrations to make your landing page even better.

Why Should You Consider Using Zipify Pages?

  • Native Shopify integration
  • A/B testing
  • Separate mobile page builder
  • Super easy drag-and-drop builder
  • Opt-in lightboxes
  • Complete reporting suite
  • Member community for quick problem resolution
  • A rich template library with new templates added regularly
  • Easy customization
  • No previous technical or design experience needed
  • All pages hosted on your Shopify store
  • Countdown timer
  • Video player
  • Price starting from $67 per month

Zipify Pages Best Landing Page BuildersImage Via Zipify Pages

Landing Page Builder #13: ProfitMozo

ProfitMozo provides a one-click landing page builder that drives tons of Facebook traffic without the need to pay any fees. This platform is completely based on the cloud, which makes it highly secure and reliable.

To get a hands-on experience of the landing page builder, you could opt for their 14-day free trial.

Why Should You Consider Using ProfitMozo?

  • 30-day money-back guarantee
  • Huge emphasis on templates that convert
  • Unlimited supply of targeted traffic from Facebook
  • Free hosting
  • Cloud-based services
  • No previous technical experience required
  • Step-by-step guide
  • Opt-in pages, webinar pages, and affiliate promo pages available
  • Compatible with all devices
  • One-time payment (no monthly fees)

ProfitMozo Best Landing Page BuildersImage Via ProfitMozo

Landing Page Builder #14: Brizy

Brizy is one of the finest landing page builders for all businesses. You don’t need to have any prior coding experience to design high-performing landing pages using this tool. The best part is that you can edit everything in real-time.

You can also create sub-accounts to manage your clients and projects more effectively. It enables you to create multi-page websites for your brand, if you use the Pro version of this tool.

This is one platform you need to watch out for as they are coming up with loads of new features soon.

Why Should You Consider Using Brizy?

  • Code-free drag-and-drop builder
  • Team members and clients can collaborate
  • Mobile-ready designs
  • Superfast loading speeds
  • Premium designed templates
  • Pop-ups
  • Integration with popular marketing tools (Mailchimp, HubSpot, Zapier, Campaign Monitor, and similar)
  • Free package is available

Brizy Best Landing Page BuildersImage Via Brizy

Landing Page Builder #15: Bannerflow

Bannerflow is a Creative Management Platform (CMP) that allows their users to take control of their advertising initiatives. While it primarily is a banner creation platform, you can use it to create landing pages with equal ease. You can manage your entire campaign from the platform and track results.

Why Should You Consider Using Bannerflow?

  • Manage campaigns
  • Delete expired landing pages or reroute them
  • Affiliate platforms and Google Analytics integration
  • In-house tracking platform
  • Update landing pages in real-time
  • A/B testing
  • Built-in HTML code editor
  • Responsive landing pages

Bannerflow Best Landing Page BuildersImage Via Bannerflow

Landing Page Builder #16: Flauntly

Flauntly is an easy-to-use landing page builder that helps you come up with high-converting landing pages within minutes. You can design pages without any coding knowledge and add videos and images to them with ease. Their responsive templates ensures that users can access your landing pages from multiple devices.

Why Should You Consider Using Flauntly?

  • Incredible ready-made templates
  • Integration with Google Analytics
  • Drag-and-drop editor
  • No previous technical experience required
  • Highly-responsive templates
  • Huge emphasis on customization and design (fonts, colors, and themes)
  • Track customer segments
  • A/B testing
  • Use your own domain (if you want)
  • Team collaboration tools
  • Lead capture forms
  • Attention to privacy (opt-out feature)
  • Email management integration
  • Free basic package

Flauntly Best Landing Page BuildersImage Via Flauntly

Which Landing Page Builders Are You Going to Try?

These landing page builders share a lot of common features like drag-and-drop editors and limited free access. Using these tools, you can design impressive and high-converting landing pages for your brand.

Have you used any of these platforms to design your landing pages? If so, let us know your reviews in the comments section.Seo Marketing Consultant