What is a landing page?
It's a freestanding web page that is designed for a specific marketing campaign.
It is a web page where potential clients land when they click on a banner, social media ad, or a display ad.
The reason we create landing pages is to test our various calls-to-action (CTAs) and see which ones drive maximum conversions.
You can also test which messaging, pricing, colors, and images get the best responses from your target audience.
Imagine you are about to release a new product.
As a marketer, you might go ahead and list it on your existing website, but it is hard to gain traction on your CTA to drive sales.
That’s because your website displays a lot more than just your new product.
Landing pages have a simple design and they focus solely on promoting a single product or service.
They are extremely helpful in measuring your cost of acquisition (COA) and find out what works best to sell your product.
Let’s find out which landing page builders you can use to create professional-looking landing pages.
Pro Tip: Place all the important elements of your landing page above the fold to increase the chances of your visitors taking the action you want them to take.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
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Here are some of the best landing page builders that can help you create an impactful landing page with ease.
Unbounce is an extremely popular landing page builder as it is easy to use.
As a result, it’s a great website builder for startups, marketing agencies, and small businesses.
Their software solution allows you to create mobile-friendly landing pages without the need to hire developers and UX designers.
Unbounce is also popular as it can be easily integrated with other prominent marketing tools.
What’s more?
It has a rich collection of professional website builder templates and an array of other tools that you can access for free during the trial period.
This allows you to test everything before you decide if you want to spend money on their platform.
Elementor claims its position in the market as the world’s leading WordPress page builder.
If you’re a WordPress user who wants to design a landing page, this platform is one of the best WordPress theme options for you.
Whether you’re a beginner or a professional, this platform will come in handy when it comes to building the best landing page.
Instapage is one of the best landing page builders for both beginners and professionals.
You can seamlessly create a beautiful, mobile-responsive landing page within minutes.
What’s more, you ask?
There are over 200 landing page templates to choose from and you don’t need any coding knowledge or web designers to customize them.
This is perhaps the reason why it’s a favorite among bloggers, startups, small to medium-size businesses, and agencies.
You can request a demo to see how it all works and go through its tools and features before you purchase it.
If you want to integrate a landing page from Instapage with your website, you can do so without using any code.
MailerLite is a well-known platform in the email marketing world. However, it’s little known that it has a landing page builder as well.
It is worth noting that MailerLite is available in eight languages.
And the best part?
They offer a free version to check the service out, which is a great plus.
Looking for an affordable landing page platform?
Then Leadpages is one of the best landing page builders for all those who are looking for an affordable solution.
While this platform offers loads of benefits, which are outlined below, it’s not the best choice if the design of the page is important to you.
If your main goal is to capture leads through your landing page, then it might be one of the best software solutions on this list.
Want a landing page builder for your ecommerce business?
Zipify’s landing page builder, Zipify Pages, is the perfect fit for ecommerce business owners.
That’s because this platform was primarily designed to cater to the needs of these businesses.
Their drag-and-drop page builder simplifies the process of creating your landing pages.
Additionally, they offer many native integrations to make your landing page even better.
Agile CRM may be one of the best CRMs out there, but it offers a lot more than just that.
You can create impactful landing pages through this platform with ease.
Their marketing automation capabilities allow users to create incredible pop-ups and web forms from their existing CRM within minutes.
Therefore, if you are already working with an existing CRM, Agile CRM might be a great option to consider. They also emphasize lead generation.
The first impression when you land on their website is their clean, straightforward design.
If leading by example was the “law,” these guys would be the best examples of a law-abiding citizen.
The best part about Mobirise is that it is easy to design your landing page.
You can build a stellar landing page without any coding knowledge by using their drag-and-drop page builder.
The templates that they offer have simplistic landing page designs as well.
This makes it easy for your visitors to navigate through the landing page and find whatever they are looking for.
Let’s take a look at their features.
Are you a small business owner or marketer looking to launch PPC campaigns, email marketing campaigns, or social media ad campaigns?
Lander may be the best choice for you:
Their easy-to-use editor allows anyone, with or without any technical background, to design amazing landing pages.
Ucraft combines nice templates and a sleek editor to help you design like a pro.
It has enough designs and features to allow anyone to create unique landing pages.
The tool is great for bloggers and small businesses that need an ecommerce solution to go along with their landing page.
With their unique editor and modern, ready-made templates, Ucraft makes it super easy to design and create new pages.
Formerly known as Landing Lion, Makeswift is a slick website builder through which you can create impressive landing pages too.
And the best part?
You don’t need any coding knowledge to create your pages.
However, Makeswift is currently available only on invitation so you can try to request access from their website to use the tool.
Smoove makes it easy to design, build, and publish your landing page.
The best part about this software solution is that they offer a free package for all those who wish to build up to 3 landing pages.
If you need more pages, you can upgrade to their Professional package, which allows you to build an unlimited number of landing pages.
Smoove also offers email marketing, lead generation, and marketing automation features.
ProfitMozo provides a one-click landing page builder that drives tons of Facebook traffic without the need to pay any fees.
This platform is completely based on the cloud, which makes it highly secure and reliable.
To get a hands-on experience of the landing page builder, you could opt for their 14-day free trial.
Brizy is one of the finest landing page builders for all businesses.
You don’t need to have any prior coding experience to design high-performing landing pages using this tool.
The best part is that you can edit everything in real-time.
You can also create sub-accounts to manage your clients and projects more effectively.
It enables you to create multi-page websites for your brand, if you use the Pro version of this tool.
This is one platform you need to watch out for as they are coming up with loads of new features soon.
Bannerflow is a Creative Management Platform (CMP) that allows their users to take control of their advertising initiatives.
While it primarily is a banner creation platform, you can use it to create landing pages with equal ease.
You can manage your entire campaign from the platform and track results.
Flauntly is an easy-to-use landing page builder that helps you come up with high-converting landing pages within minutes.
You can design pages without any coding knowledge and add videos and images to them with ease.
Their responsive templates ensures that users can access your landing pages from multiple devices.
Q1. What is the best free landing page builder?
A. The following are some of the best free landing page builders:
Q2. How much should I charge for a landing page?
A. Your cost will depend on the extent of services you plan to offer.
For example:
You need to consider client requirements, the number of people on your team, whether you will use a builder or create it from scratch, plus the hosting and domain price.
Q3. Is Wix good for landing pages?
A. Yes, Wix is a good option when building landing pages. It offers a range of templates and layouts you can customize depending on your needs.
Q4. Are landing pages free?
A. Depends on the landing page builder or email marketing tool you choose.
Landing page builders like Wix and SITE123 allow you to create landing pages for free.
You can also create free landing pages with email marketing tools like MailChimp or ConvertKit.
Q5. Should landing pages be indexed?
A. While it's essential to have your long-term landing pages indexed, there are also reasons to hide other landing pages from search.
For example, when running short-term events.
If you fail to use ‘No Follow,' the page will keep appearing in search results even after completion.
And, even though you remove the page, those who click on the link will get directed to a 404.
Another scenario is when you run a PPC ad for a product or service landing page ranking well in search results for a specific keyword.
If you create a different landing page for this, you will have two URLs on the same subject competing for similar keywords.
Q6. How long does it take to build a landing page?
A. The total time to build a landing page depends on whether you plan to write your code or use a landing page builder.
If you decide to code, it may take anywhere from 15 hours or more, depending on your expertise.
As for using a landing page builder, this could take anywhere from an hour or more.
However, you also have to factor in time for discovery, content creation, editing, and reviews.
Q7. Are landing pages bad for SEO?
A. On the contrary, they are good for SEO.
Having a landing page can help you optimize a visitor's user experience once on your site.
They enable you to target information to particular users and, depending on how you create them, they can get a visitor to click, buy, subscribe, share, or learn something.
They also make it easy for you to track visitor actions, analyze, and modify for even better experiences.
It is, therefore, important to use them for your SEO.
Q8. What's the difference between a landing page and a website?
A. A website contains a set of related web pages connected through navigation menus that detail your online business and products or services you offer.
It may also have other specialized pages, including a forum, blog, log-in page, online ordering page, resources page, customer service page, etc.
A landing page provides details about a specific service, product, or offer (ebook, free trial, coupon, etc.) while encouraging visitors to claim it.
Though connected to your website, it has no navigational menu but spotlights essential elements that help you drive conversion rates.
Q9. How many landing pages should a website have?
A. The more, the better.
Studies have shown that the more you have, the more chances you have to increase conversion opportunities.
Additionally, more landing pages help you optimize your ad campaigns and increase inbound marketing opportunities.
They also enable you to design offers for specific segments of your target audience and traffic sources.
These landing page builders share a lot of common features like drag-and-drop editors and limited free access.
Using these tools, you can design impressive and high-converting landing pages for your brand.
Have you used any of these landing page builders to design your landing pages? If so, let us know your reviews in the comments section.
Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).
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