Did you know that LinkedIn has over 550 million professionals and it is the #1 platform for lead generation?
As the world’s largest professional network, LinkedIn has a community of educated, working professionals. A majority of their users visit the platform with a business-focused mindset.
This makes it a leading platform to generate leads, drive website traffic, and leverage content marketing successfully. But for many marketers, it can be difficult to get it right.
LinkedIn is very different from the other social networks. There are a few basic things you need to know about LinkedIn marketing. And the good part is that there are some LinkedIn tools that can help you improve your marketing efforts.
Let’s take a look at 14 of the best LinkedIn tools that can help you drive better results from your marketing efforts.
This is quite possibly the best LinkedIn tool. Many businesses purchase LinkedIn followers to enhance their company’s social image. While this is a popular marketing strategy, you need to know the best place to buy them.
Buy Followers Guide is one of the best LinkedIn tools that connects you with the top companies that sell LinkedIn followers. The followers they bring are totally worth your money, and will help you boost your credibility, reach, and engagement.
With reputable high-quality follower profiles, your brand can look even more appealing to potential employees, investors, partners, and clients.
Crystal is the world’s largest personality assessment platform. It helps you understand the personality differences in yourself, your coworkers, and your customers.
This personality assessment LinkedIn tool helps you learn more about your behavior and communication style. You can also use this tool to predict the personality of any customer or prospect using their LinkedIn profile.
Having a deeper understanding of their personality helps you to communicate more effectively. and strengthen your relationships with them.
Another of the best LinkedIn tools, Datanyze is a leader in technographics that provides you with real-time insights into the technology choices of a company.
It allows you to promote and sell your products based on your prospects’ technology choices. You can even discover new prospects, and find their contacts and email addresses.
Using Datanyze can help you make faster conversions with an improved conversation quality.
When you view profiles on LinkedIn, you may miss important information from other social channels. Discover.ly helps you see that information.
It is a smart Chrome extension which helps you gather extended information about an individual when using LinkedIn. When you’re on their profile, you can see a “green” icon that provides you with their Facebook and Twitter data.
This additional data can speed up the process of you deciding whether they are relevant to your business or not. It is one of the best LinkedIn tools to access the value of the people in your professional network.
Dux-Soup is one of the best LinkedIn tools for lead generation.
While it is never easy to sell more, Dux-Soup allows you to automate your profile visits. You can visit thousands of LinkedIn profiles with just one click and boost your reach.
You don’t have to spend hours looking for people and sending invites.
You don’t even need to take notes or maintain your customer data manually. This amazing Linked tool does it for you. It lets you export all your data and allows you to use it in Excel sheets or your CRM.
It helps you create a buzz for your LinkedIn profiles and attract high-quality leads.
#6. eLink Pro
Generating sales is the major goal behind every marketing campaign you run. If you want to drive more sales for your business, eLink Pro is the perfect LinkedIn tool for you.
People are more likely to visit your profile if you visit theirs. The eLink Pro tool helps you automate profile visits. You can visit 800 new LinkedIn profiles per day using it.
Though not everyone will come back to your profile, chances are that 5-10% of them will. You can convert the ones who visit and drive sales.
IFTTT, which stands for “If This, Then That,” is one of the best LinkedIn tools that helps you automate certain tasks between various third-party apps.
You can ask this tool to send you an email when a LinkedIn connection changes their jobs or a company you follow lists a new job opening.
You can even connect LinkedIn to third-party apps. This will help you share your Facebook or Instagram “at work” posts to your network when you use a specific hashtag.
This is a perfect LinkedIn tool for marketers who want to automate LinkedIn to achieve improved results.
This cloud-based tool is another one of the best LinkedIn tools for automation.
It allows you to manage multiple LinkedIn accounts in one place and generate leads. Once you add different LinkedIn accounts, you can apply a lot of actions to all of them instantly.
Leadfeeder allows you to see which companies visit your website and what they’re interested in. This makes it one of the best LinkedIn tools to find B2B prospects that can convert easily.
All you need to do is to connect it to your Google Analytics account. It will tell you when a target company visits your site.
This amazing LinkedIn tool helps you generate sales leads when your prospective clients are actually looking for you.
More than that, it shows you who you’re connected to on LinkedIn at the visiting company. So you can easily start a conversation.
#10. LeadGrabber Pro
Do you spend a lot of hours to find the contact details of your prospects? You should switch to the LeadGrabber Pro tool instead.
Using this amazing LinkedIn tool is the best and the fastest way to build lists of targeted professionals. It extracts contact details and stores them in a readable spreadsheet. This includes finding the business email ids and phone numbers that you tend to miss.
You can directly export this contact information of your prospects to your CRM platform.
And you can easily get access to the contact details of the decision-maker of a company. This makes it easier for B2B brands to promote their product to the concerned person.
LinkedIn Sales Navigator is an advanced sales tool that helps you find and target relevant people and companies. It also makes it easier for you to track key leads, and reach and engage with your prospective clients.
This LinkedIn tool brings you customized lead recommendations to help you discover the right people faster. You can also save these generated leads to your CRM in a single click.
This LinkedIn tool provides you with valuable insights about the people you’re already communicating with. All you need to do is to add this Chrome extension to your browser.
You can then see rich data from their LinkedIn profiles when you’re communicating with them through Gmail. This data can help you when you approach them the next time.
You also get access to their shared connections with you, interests, and experiences.
ProTop is another amazing LinkedIn tool to automate profile visits.
You need to define a search criterion for the type of profiles you’d like to visit. ProTop automatically visits 1,000 LinkedIn profiles per day based on your input.
When these users come to know that you visited them, many of them visit you back out of curiosity. They often check out more details about your business and the products or services you offer.
The increased engagement helps your profile rank better in LinkedIn search results.
Salestools is one of the best LinkedIn tools to find your next customer. It has an updated database of over 300 million prospects to search from.
You can sort your prospects list by their seniority level. Choose the ones that best fit your current marketing goal, and get going.
There are a number of social networks with large followings and numerous amazing features. But none of them provide you with such effective B2B networking and marketing opportunities that LinkedIn does.
Thankfully, you have these awesome LinkedIn tools to help you market your brand the right way. They can help you generate quality leads and drive sales.
If you use any other LinkedIn tools that helped you with your marketing efforts, please share them with us in the comments below.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.