Did you know that LinkedIn has over 774 million members and it is the #1 platform for lead generation?

As the world’s largest professional network, LinkedIn has a community of educated, working professionals. A majority of their users visit the platform with a business-focused mindset.

This makes it a leading platform to generate leads, drive website traffic, and leverage content marketing successfully. But for many marketers, it can be difficult to get it right.

LinkedIn is very different from other social networks. There are a few basic things you need to know about LinkedIn marketing. And the good part is that there are some LinkedIn tools that can help you improve your marketing efforts.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

The Best LinkedIn Tools That Can Help Improve Campaign ROI

Let's take a look at 14 of the best LinkedIn tools that can help you drive better results from your marketing efforts.

LinkedIn Tool #1: Dux-Soup

Dux-Soup is one of the best LinkedIn tools for lead generation.

While it is never easy to sell more, Dux-Soup allows you to automate your profile visits. You can visit thousands of LinkedIn profiles with just one click and boost your reach.

Key Features

  • The tool maintains customer data and takes notes
  • Automatically views prospects, endorses skills, and sends personalized messages to them
  • Ability to set up automated drip email campaigns


  • Drip campaigns stop automatically when prospects respond
  • Can upload own list of profiles for sales campaigns
  • Ability to download profiles and add to your CRM


  • Advanced features like halting of drip campaign are limited to Dux-Soup Turbo

Case Study

Pound Social uses Dux-Soup to drive its lead generation efforts through LinkedIn. They’re able to see a 10% CTR in most of their campaigns using it.


Dux-Soup offers a free version for up to 100 auto-viewed profiles per day. The Professional plan costs $11.25/month, while the Turbo plan costs $41.25 per month.

Dux Soup LinkedIn Tool

Image via Dux-Soup

Pro Tip: You can automate your profile following using its auto-follow tool. This can help you follow the best in your industry.


LinkedIn Tool #2: LeadFuze

When it comes to LinkedIn marketing, only a few tools can match what LeadFuze has to offer. This lead generation tool helps boost your lead generation efforts by helping you find leads from its over 200 million-strong database of professionals.

Key Features

  • Contact data of professionals from 14 million+ organizations
  • Find specific leads using advanced filters like technologies used, company size, etc.
  • Get data like verified personal emails to contact them
  • AI-powered Fusebot


  • Generate lead list automatically using Fuzebot
  • Emails verified through AI technology
  • Connect CRM to avoid duplicate contacts


  • Download links are sent to your email and aren’t instant
  • List size is limited to 1000 contacts

Case Study

Lobster Digital Marketing is able to generate 1.8 new opportunities every day by using LeadFuze. Their emails got a 36% open rate as well.


You can get 25 leads for free. Beyond that, the Starter plan starts at $132.30 per month, and the Scaling package starts at $447.30/month.

LeadFuze LinkedIn ToolImage via LeadFuze

Pro Tip: You can add a list of companies and select the role you want to target. LeadFuze will automatically pull leads for you based on that.

LinkedIn Tool #3: Leadfeeder

Leadfeeder allows you to see which companies visit your website and what they’re interested in. This makes it one of the best LinkedIn tools to find B2B prospects that can convert easily.

All you need to do is to connect it to your Google Analytics account. It will tell you when a target company visits your site.

Key Features

  • Identify companies visiting your website and see what they’re looking at
  • Can be connected to CRMs
  • Get email alerts when target companies visit your website


  • Automatically updates CRM when leads revisit your website
  • Free trial available
  • Easy to get started using Leadfeeder tracker script


  • Filtering leads might be challenging for some

Case Study

Ozmo, a cloud telephony and unified communication solutions company, uses Leadfeeder to drive their lead generation efforts.


The Lite version of the platform is available for free. The Premium package costs $55/month.

Leadfeeder LinkedIn ToolImage via Leadfeeder

Pro Tip: Understand what your leads are looking at and approach them accordingly to increase your chances of getting a response from them.

LinkedIn Tool #4: ProTop

ProTop is another of the best LinkedIn automation tools to automate profile visits.

All you need to do is define your search criteria, and the tool will automatically visit LinkedIn profiles based on it. This can help improve your visibility on the platform.

Key Features

  • Visits 1000 profiles per day based on your search criteria
  • You can export visited profiles and reach out to them
  • Save visited contacts for 1-3 months


  • The tool almost works completely independently
  • It’s got a free version as well
  • Easy to install


  • The free plan allows only 100 profile visits per day


ProTop has a free version. The paid version, ProTop Pro, costs $15/month, billed yearly.

protop LinkedIn ToolImage via ProTop

Pro Tip: Export the visited profiles list and see which ones have visited your profile from those. Reach out to those people.

LinkedIn Tool #5: Buy Followers Guide

This is quite possibly the best LinkedIn tool. Many businesses purchase LinkedIn followers to enhance their company’s social image. While this is a popular marketing strategy, you need to know the best place to buy them.

Buy Followers Guide is one of the best LinkedIn tools that connect you with the top companies that sell LinkedIn followers. The followers they bring are totally worth your money and will help you boost your credibility, reach, and engagement.

With reputable high-quality follower profiles, your brand can look even more appealing to potential employees, investors, partners, and clients.

Buy Followers Guide LinkedIn ToolImage via Buy Followers Guide

LinkedIn Tool #6: Crystal

Crystal is the world’s largest personality assessment platform. It helps you understand the personality differences in yourself, your coworkers, and your customers.

This personality assessment LinkedIn tool helps you learn more about your behavior and communication style. You can also use this one of the best LinkedIn automation tools to predict the personality of any customer or prospect using their LinkedIn profile.

Having a deeper understanding of their personality helps you to communicate more effectively.  and strengthen your relationships with them.

Crystal LinkedIn ToolImage via Crystal

LinkedIn Tool #7: Datanyze

Another of the best LinkedIn tools, Datanyze is a leader in technographics that provides you with real-time insights into the technology choices of a company.
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This LinkedIn automation tool allows you to promote and sell your products based on your prospects’ technology choices. You can even discover new prospects, and find their contacts and email addresses.

Using Datanyze can help you make faster conversions with an improved conversation quality.

Datanyze LinkedIn ToolImage via Datanyze

LinkedIn Tool #8: Discover.ly

When you view profiles on LinkedIn, you may miss important information from other social channels. Discover.ly helps you see that information.

This LinkedIn automation tool is a smart Chrome extension that helps you gather extended information about an individual when using LinkedIn. When you’re on their profile, you can see a “green” icon that provides you with their Facebook and Twitter data.

This additional data can speed up the process of you deciding whether they are relevant to your business or not. It is one of the best LinkedIn tools to access the value of the people in your professional network.

Discover.ly LinkedIn ToolImage via Discover.ly

LinkedIn Tool #9: eLink Pro

Generating sales is the major goal behind every marketing campaign you run. If you want to drive more sales for your business, eLink Pro is the perfect LinkedIn automation tool for you.

People are more likely to visit your profile if you visit theirs. The eLink Pro tool helps you automate profile visits. You can visit 800 new LinkedIn profiles per day using it.

Though not everyone will come back to your profile, chances are that 5-10% of them will. You can convert the ones who visit and drive sales.

eLink Pro LinkedIn ToolImage via eLink Pro

LinkedIn Tool #10: IFTTT

IFTTT, which stands for “If This, Then That,” is one of the best LinkedIn tools that helps you automate certain tasks between various third-party apps.

You can ask this LinkedIn automation tool to send you an email when a LinkedIn connection changes their jobs or a company you follow lists a new job opening.

You can even connect LinkedIn to third-party apps. This will help you share your Facebook or Instagram “at work” posts to your network when you use a specific hashtag.

This is a perfect LinkedIn automation tool for marketers who want to automate LinkedIn to achieve improved results.

IFTTT LinkedIn ToolImage via IFTTT

LinkedIn Tool #11: InBoardpro

This cloud-based tool is another one of the best LinkedIn automation tools.

It allows you to manage multiple LinkedIn accounts in one place and generate leads. Once you add different LinkedIn accounts, you can apply a lot of actions to all of them instantly.

InBoardpro LinkedIn ToolImage via InBoardpro

LinkedIn Tool #12: LeadGrabber Pro

Do you spend a lot of hours to find the contact details of your prospects? You should switch to the LeadGrabber Pro tool instead.

Using this amazing LinkedIn automation tool is the best and the fastest way to build lists of targeted professionals. It extracts contact details and stores them in a readable spreadsheet. This includes finding the business email ids and phone numbers that you tend to miss.

You can directly export this contact information of your prospects to your CRM platform.

And you can easily get access to the contact details of the decision-maker of a company. This makes it easier for B2B brands to promote their product to the concerned person.

LeadGrabber Pro LinkedIn ToolImage via LeadGrabber Pro

Pro Tip: Understand what your leads are looking at and approach them accordingly to increase your chances of getting a response from them.

LinkedIn Tool #13: LinkedIn Sales Navigator

LinkedIn Sales Navigator is an advanced sales tool that helps you find and target relevant people and companies. It also makes it easier for you to track key leads, and reach and engage with your prospective clients.

This LinkedIn tool brings you customized lead recommendations to help you discover the right people faster. You can also save these generated leads to your CRM in a single click.

LinkedIn Sales Navigator LinkedIn ToolImage via LinkedIn Sales Navigator

LinkedIn Tool #14: LinkedIn Sales Navigator for Gmail

This LinkedIn tool provides you with valuable insights about the people you’re already communicating with. All you need to do is to add this Chrome extension to your browser.

You can then see rich data from their LinkedIn profiles when you’re communicating with them through Gmail. This data can help you when you approach them the next time.

You also get access to their shared connections with you, interests, and experiences.

LinkedIn Sales Navigator for Gmail LinkedIn ToolImage via LinkedIn Sales Navigator for Gmail


Q1. What are LinkedIn Tools?

A. They are tools you can use to improve your marketing efforts on LinkedIn and drive better results.

Q2. Is LinkedIn a good tool?

A. Yes.

LinkedIn is a great networking tool for individuals and businesses alike. With it, you can grow your professional network and engage with decision makers in your target audience. You can also use it to build thought leadership.

Q3. How to use LinkedIn as a sales tool?

A. The following are ways you can use LinkedIn as a sales tool:

  • Have a complete and professional LinkedIn profile.
  • Always follow-up customer meetings with a LinkedIn connection request. This way, if they accept it, you can ask for referrals or check their connections for potential customers.
  • Get recommendations from current happy customers.
  • Share original content.
  • Leverage LinkedIn’s search tool and filters to find potential customers by keyword, location, title, and company.
  • Export your connections data into a spreadsheet and use that information to prospect, find referrals, nurture leads, and keep customers updated.
  • Use InMail to build connections and ensure your emails get through to those you want to connect with.
  • Integrate your LinkedIn account with tools that help you with lead generation, prospecting, and marketing.
  • Join groups that help you connect with prospects and current customers.
  • Stay active in the LinkedIn groups and use them for thought leadership.
  • Work on boosting your LinkedIn Social Selling Index

Q4. Is LinkedIn automation illegal?

A. LinkedIn prohibits using bots or other automated methods to download or add contacts, send or re-direct messages, or access services.

However, you can still use automation tools with caution.

For example:

  • Don’t send bulk messages.
  • Limit the number of connection requests and page views in a day.
  • Don’t spam connections.
  • Avoid using unsanctioned automation tools on LinkedIn. Examples of tools you can use safely are LinkedIn Sales Navigator, LinkedIn InMail, and LinkedIn Lead Gen Forms.

Q5. What are the best tools to analyze LinkedIn posts?

A. Tools you can use to analyze your LinkedIn posts include:

  • LinkedIn Page Analytics
  • SocialPilot
  • Klipfolio
  • Rank Ranger
  • DrumUp
  • Whatagraph

Q6. Which are the best LinkedIn tools to scale-up your LinkedIn marketing?

A. Tools that can help you boost your LinkedIn marketing include:

  • LeadFuze
  • Leadfeeder
  • Inboardpro
  • Datanyze
  • LinkedIn Sales Navigator
  • ProTop

Ready to Improve Your LinkedIn Marketing?

There are a number of social networks with large followings and numerous amazing features. But none of them provide you with such effective B2B networking and marketing opportunities that LinkedIn does.

Thankfully, you have these awesome LinkedIn tools to help you market your brand the right way. They can help you generate quality leads and drive sales.

If you use any other LinkedIn tools that helped you with your marketing efforts, please share them with us in the comments below.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).