There is no one answer to the question of when the best time to post on TikTok is.
Depending on your target audience and what you are trying to achieve, different times may work better for you. However, there are some general trends that you can follow in order to get the most out of your TikTok posts.
In this blog post, we will take a look at the best time to post on TikTok on all days of the week and I’ll also give you some tips on how to grow your TikTok account. If you want to generate more engagement with your TikTok audience, read on!
Table of Contents
Whether you love or hate it, TikTok is one of the hottest social media platforms around. Statistically speaking, it is the sixth most-used social media platform in the world with over 3 billion downloads.
Furthermore, three-quarters of consumers feel more connected to brands they engage with on TikTok. Another highlight is that 67% of people say that TikTok videos influenced them to buy something even if they were not planning to do so.
While these stats are impressive, they don't tell the whole story.
TikTok isn't just a social media platform, it's a veritable goldmine for businesses of all sizes. It offers businesses a unique opportunity to connect with their target audiences in a way that is creative, fun, and engaging.
It's no wonder that businesses are clamoring to get in on the action and start marketing their products on TikTok. If you want to be successful on TikTok, you need to understand how the algorithm works.
One of the most important things to understand about TikTok’s algorithm is posting times.
The TikTok algorithm is designed to show users the most interesting and relevant content. To do this, it looks at a number of factors such as the time of day a video is posted, how often you post, and the engagement your videos generate.
Posting at the right time can help you get more views, likes, comments, and shares, which will, in turn, help your videos show up in the feeds of more people. This means you will be able to reach a wider audience on the platform.
If you post during peak hours, you’re more likely to be seen by people who are scrolling through their feed, and your videos are more likely to go viral.
At the same time, you'll have a better chance of being featured on TikTok's Discover page. This can help you get even more views, likes, and followers. So, if you're serious about growing your TikTok account, it's worth paying attention to when you're posting videos on TikTok.
There are a few key factors that can influence when the best time to post on TikTok is for your business.
One of the most important factors to consider when trying to determine the best time to post on TikTok is who your target audience is.
If you're trying to reach a younger audience, for example, you'll want to post during the times when they're most active on the app. The majority of TikTok users between the ages of 16 and 24 are most active during after-school hours and on weekends.
This means that if you're targeting a younger audience, the best times to post on TikTok are going to be later in the afternoon and evening, as well as on weekends when they’re more likely to be on their phones.
On the other hand, if you're trying to reach an older audience, posting your TikTok videos during evening and night times might be better since they’re more likely to have free time then.
Another important factor to consider when trying to determine the best time to post on TikTok is where your target audience is located.
TikTok is a global app, but users in different parts of the world tend to use it at different times and their time zones are different too.
For example, users in Europe and the United States are most active on the app during the evening, while users in Asia are most active during the morning and afternoon. This means that the busiest hours on TikTok vary for the two continents.
This is important to consider because you want to make sure that your content is being seen by as many people as possible. If most of your target audience is located in Asia, then posting during the evening may not be the best time for you.
The social media scheduler, RecurPost reported the best posting schedule for TikTok for different regions. Let’s take a look at a few of them.
The best time to post on TikTok in the United States (as per the RecurPost report) is as follows:
|Eastern Standard Time (EST)|
|2 am||5 am|
|6 am||4 am||6 am||7 am|
|9 am||8 am||9 am||8 am|
|10 am||11 am||11 am|
|12 pm||1 pm|
|3 pm||4 pm|
|7 pm||7 pm|
|11 pm||9 pm|
Moving on to the best time to post on TikTok in Australia (found by the same RecurPost report).
|Eastern Standard Time (EST)|
|2 am||5 am|
|6 am||4 am||7 am||7 am|
|9 am||9 am||9 am||9 am|
|10 am||11 am||12 pm||1 pm||11 am|
|3 pm||4 pm|
|3 pm||4 pm|
|7 pm||7 pm|
|10 pm||8 pm|
And, here is the best time to post on TikTok for your audience located in the Philippines (a county in Asia) as per the RecurPost report:
|Eastern Standard Time (EST)|
|12:30 am||1:30 am|
|4:30 am||4:30 am|
|7:30 am||8:30 am|
|1:30 am||2:30 pm|
|3:30 pm||4:30 pm||4:30 pm|
|6:30 pm||5:30 pm||6:30 pm||5:30 pm|
|7:30 pm||8:30 pm|
|9:30 pm||10:30 pm|
You will also want to make sure that you are using hashtags that are popular in the country or region that you are trying to reach.
Another factor to consider when trying to determine the best time to post on TikTok is what time zone your target audience is in. This is important because you want to make sure that your content is being seen by as many people as possible.
You also want to make sure that you are taking into account the time difference when you are posting your content.
For example, if you are located in the United States and you are trying to reach an audience in Europe, you will need to take into account the time difference when you are posting your content.
Similarly, if your major consumer base is located in two countries, you will need to consider what time zone both countries are in and try to find a happy medium that allows you to reach both of your audiences.
If you're targeting people in the U.S. alone, you need to touch multiple time zones. Consider the fact that people in California will be three hours behind New York.
This means that if you're posting at noon EST, your content is only going to be seen by people on the East Coast. If you want people on the West Coast to see your content, you need to post at noon PST.
Managing your publishing schedule as per the time zones of your audience’s top territories can be difficult to keep track of, but it's important to consider if you want to reach the largest audience possible.
Another factor to consider when determining the best time to post on TikTok is the type of content you are posting.
Some types of content, such as behind-the-scenes videos or educational content, can perform well at any time of day.
Other types of content, such as funny videos or videos that are designed to generate excitement, tend to perform better when people are more likely to be in a good mood.
For example, videos that are designed to make people laugh tend to do better when they are posted in the morning or afternoon. This is because people are more likely to be in a good mood when they wake up in the morning or after they have had lunch.
On the other hand, videos that are designed to generate excitement tend to do better when they are posted on Saturdays or during the evenings on weekdays. This is the time when most people are winding down from their day and getting ready for bed.
You may find it amusing to learn that most people browse through their TikTok feeds looking for funny and entertaining content to watch during their free time. This is why you’ll see a lot of videos with creative content and witty captions going viral on the app and getting high engagement rates.
If you are posting a video about a new product that you are launching, you want to make sure to post it during a time when people are most likely to be online and looking for new products.
You also want to make sure that you are posting at a time when people are most likely to have the time to watch your video. If you post during a time when people are likely to be at work, you are less likely to get views and conversions.
According to HubSpot’s Social Media Trends report, 25% of marketers said that the best time to post on TikTok is from 6 pm to 9 pm. The other 25% said that the best posting time is from 3 pm to 6 pm while only 16% of marketers cite 12 pm to 3 pm as the best time to post for better engagement.
The final factor to consider when trying to determine the best time to post on TikTok is the subject matter of your video.
Some topics are more popular than others, and you want to make sure that you are posting your high-quality content when people are most likely to be interested in it.
For example, finance-related TikTok videos grew by 255% in 2021, according to TikTok’s What’s Next Report (2022). This includes videos on topics related to cryptocurrency, investing, and personal finance.
So, if your business is in the finance industry, you should be posting during the day when people are more likely to be scrolling through on their lunch break or during their commute.
On the other hand, if your business is in the fashion industry, you should be posting during the evening when people are more likely to be scrolling through on their phones before bed. Fashion-related content tends to perform well in the evening, likely because people are looking for outfit inspiration for upcoming events.
No matter what industry you're in, it's important to consider the subject matter of your videos when determining the best time to post.
The best time to post on TikTok really depends on a variety of factors.
It's important to consider your audience demographics, what time zone your target audience is in, as well as the type of content you are posting. You also need to consider what time of day people are most likely to be in a good mood.
By taking all of these factors into consideration, you can determine the best time to post on TikTok for your business.
Now that we've gone over the basics, let's talk about the best days to post on TikTok to generate the highest engagement for your TikTok account and business.
While there is no perfect time to post on TikTok, Saturdays tend to be a great day to post on TikTok. This is because people are generally more relaxed, in a good mood, and have more free time on weekends.
As a result, they are more likely to be scrolling through their feeds and looking for engaging content to watch. If you can get your videos in front of them during this time, you are more likely to get views and engagement.
I'm not relying on my personal theories to cite Saturdays as the best day to post on TikTok, though. The data backs it up too.
According to a study by HubSpot, Saturdays are the best days to post on TikTok for both B2B and B2C brands.
While B2B customers are also active on Thursdays (along with Saturdays), the study found that B2C customers are most active on weekends (i.e. Saturdays and Sundays).
The same report showed that Tuesdays are the worst days to post on TikTok, followed by Mondays and then Thursdays for most businesses.
Along with days, TikTok posting times of the day also matter. For example, when we say that Saturdays are the best days to post on TikTok, you should also keep in mind that Saturday mornings are typically quieter than the rest of the day.
This means that you may want to wait until later in the day to post your videos. Around midday or early afternoon is often a good time, as people are starting to get bored and are looking for something to watch.
According to data analyzed by Influencer Marketing Hub, 11 am is generally the best time to post on TikTok on Saturday. They found that this is when engagement is highest, likely because people are taking a break from their Saturday errands and are looking for some entertainment.
Other than 11 am, even the evening times, i.e. 7 pm and 8 pm, are good times to post on TikTok on Saturday. This is because people are winding down from their day and are looking for something to watch before they go to bed.
While weekends are generally a good time to post on TikTok, you may be wondering what the best days and times are for posting during the week.
I'll cover that in the next section of this post. So, keep reading…
Here is a breakdown of the best times to post on TikTok for each day of the week:
You can see that there are certain times of day that are better for posting content than others.
And once again, these posting times that are good for driving engagement on TikTok are backed by data from Influencer Marketing Hub.
Here’s a screenshot from their report on the best times to post on TikTok for a global audience:
But, ultimately, the best time to post on TikTok on each day of the week will vary depending on your audience, location, time zone, business niche, and more.
Now that you know what factors to consider when determining the best time to post on TikTok and the global best posting times as per data, you can begin experimenting with different posting times to see what works best for your business.
Also, check out the best times to post on Instagram if you want to capture your audience’s attention on multiple social media platforms.
Remember, there is no magic time to post that will work for every business. It all depends on your specific industry, the locations where your target audience resides, and the content you're posting.
You need to experiment with your TikTok posting schedule and find a few sweet time spots that get you the most views, engagement, and conversions from your TikTok videos. And don't forget to have fun with it! After all, that's what TikTok is all about.
Need more tips for figuring out the best time to post on TikTok all week, specific to your business?
Let me guide you through the process of doing so.
First things first, if you want to access TikTok’s extensive analytics features to figure out your target audience's location and their most active times, you'll need to switch to a TikTok Pro account.
It's free to switch to a Pro account and it only takes a few minutes. Here's what you need to do:
Once you have a TikTok Pro account, you can start using TikTok’s Analytics to figure out the best time to post on TikTok for your business.
Here's a quick overview of TikTok’s Analytics section that you'll have access to as a Pro user:
So, what should you do next?
Now that you have access to TikTok analytics, it's time to leverage it to understand your target audience better.
You should start by analyzing where your audience resides. To learn more about this, tap on the “Followers” tab on your Analytics page and scroll down to the “Top Territories” section.
In the above screenshot, you can clearly see that a majority of its audience is in the United States, followed by Australia. Only a few followers reside in other regions such as the UK, Canada, and Russia.
This means you should post videos on TikTok that will be interesting to people in the United States and Australia. And, follow the time zones of these regions to get maximum exposure for your TikTok content.
If you're trying to reach a specific audience on TikTok, it's important to find out when they're the most active. This way, you can ensure that your content is being seen by the people you want to see it.
To find out when your audience is most active, you can use the TikTok Analytics tool.
Just head to the “Followers” tab and find the “Follower activity” section. You'll be able to see the hours and days when your followers are most active.
As you can see, follower activity for the above account is maximum during the late evening hours and it’s at the lowest during late morning hours and early noon. However, this data is specific to one particular day.
To find when your audience is most active in general, you need to check the followers’ activity section for a few days and see what pattern emerges.
This is useful information from TikTok Analytics to have because it can help you determine when you should be posting content to increase user interactions and get your videos seen by more people.
You can also use this information to determine which days of the week are best for posting content. For example, if you notice that your audience is most active on Tuesdays and Thursdays, you might want to focus on posting content on those days.
Of course, you don't necessarily have to post content only during the times when your audience is most active. However, it's something to keep in mind if you're trying to maximize the reach of your content.
Last but not least, don’t forget to measure your TikTok content performance using the analytics section of your Pro account.
This will give you an idea of your high-performing content, so you can produce more of the content your audience loves and engages with. You can also find out posting at what times and days of the week gets you maximum engagement on your content.
To get insights into the performance of your content, you need to go to the “Content” tab on the Analytics page.
You can also see the total number of views on your videos, average watch time, and where your views came from.
1. What is the best time to post on TikTok?
The best times to post on TikTok vary based on your audience’s age, gender, location, and interests. It’s usually great to post content over the weekend, starting from late Saturday mornings to Sunday noons.
Here’s the day-wise best time to post on TikTok:
2. Is it good to post on TikTok on Saturday?
Yes, it is good to post on TikTok on Saturday because people are generally more relaxed and have more free time during the weekend. They are more likely to scroll through their feed and watch videos during this time.
Therefore, your TikTok videos have a higher chance of being seen and getting more views on Saturdays. Additionally, you can also take advantage of the weekend to film creative and fun videos that will capture people’s attention.
3. Is it better to post in the morning or at night on TikTok?
There is no definitive answer to this question as it depends on your target audience and what type of content you are posting.
If you are posting content that is aimed at teenagers or young adults, then it is better to post in the evening as this is when they are most active on social media.
On the other hand, if you are posting content that is aimed at a more general audience, then it is better to post in the morning as this is when people are more likely to be scrolling through their feed.
Ultimately, it is up to you to experiment with different posting times to see what works best for your channel, your niche, and your audience.
When it comes to posting on TikTok, timing is everything. If you're looking to get the most views and engagement on your TikTok videos, you'll need to post them at the right time.
However, there are no hard and fast rules. What works for one business may not work for another. That being said, there are general guidelines that you can follow to increase your chances of success.
In this post, you found out not only the general best times to post on TikTok to engage a global audience but also the factors that should influence your posting strategy and the process to find a posting time that best suits your business.
So, what are you waiting for?
Begin with some trial and error to see what time works best for you and your business. And remember, consistency and high-quality content are key when it comes to social media success.
If you have questions or need help getting started, feel free to reach out. I’m here to help!
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