Videos are an effective way to improve viewer engagement on a website or social media post. They are also driving sales in a big way.

In 2018, 76% of consumers (mostly millennials) decided to buy a product or service after viewing a video and 21% of consumers found video content more memorable than other content types. Especially on social media.

But social media audiences are becoming more sophisticated by the day. Basic videos aren’t enough to get their attention. You need slick, professional looking videos to impress them on any social media platform.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Best Online Video Editor: Software You Should Check Out

For that, you don’t need a visual studio or a bona fide editor to refine your visual content for your soical media audience.

There are many simple-to-use and affordable online video editing software solutions that you can use to make your videos more compelling.

This week, we look for the best online video editor and give you the top 17 software solutions for beginners in 2022.

1. CyberLink’s PowerDirector

CyberLink’s PowerDirector is a comprehensive video editor loaded with versatile video editing features for both novices and seasoned pros.

Their intuitive interface includes essential video editing features like image stabilization, motion tracking, precision keyframing, video collage creator, and so many others.

Most importantly, CyberLink's PowerDirector has a proprietary encoding technology that can render and export Ultra HD (UHD) footage in a snap.

They also have a growing library of project templates and give you full access to a built-in Shutterstock library.

You can also choose from an ever-growing collection of transitions, music, animated titles, and color presets to bring your creative vision to life.

CyberLink’s PowerDirector currently has a 25% discount offer and is available for only $4.33 per month!


Image via Cyberlink

2. Adobe

Adobe has always been a front-runner when it comes to the top online video editor, but its new Creative Cloud capabilities make cross-device content sharing very easy.

With this software solution for editing videos, you get access to 20+ creative apps such as Photoshop and Acrobat from a single subscription.

Adobe’s Premier Rush is a great desktop video editor and Adobe’s Rush  is great for video editing on the go.

Creative Cloud lets you store, share, and organize video content with remote users. You can import video clips from any source in any format.

Presets let you optimize edited videos for YouTube, HD, and Mobile, and share them on social media with a few clicks. Its 360VR and 4k support make it a one-stop destination for editors.

Intuitive cropping tools let you trim and rearrange video segments and add dazzling transition effects. Automatically sync your edits across devices and publish at multiple sites at once.


Image via Adobe

Adobe’s Creative Cloud All Apps pack is priced at $52.99 per month.

3. Wondershare Filmora

If you want to edit YouTube videos, this video editing software solution should be your top pick. Filmora comes replete with motions, graphics, effects, and an audio repository to make your YouTube videos really pop.

You can choose between Filmora9, FilmoraPro, and Filmora Scrn for generic videos, professional videos, and screen recording, respectively.

 

Filmora9 lets you capture clips, layer 100+ media clips, and then add 300+ overlays and titles from its archives. You can also sync high-quality audio clips with an existing video. For example, your YouTube video with the most likes.

For beginners, Wondershare has a 24/7 support center, Video Editing Academy, and editors community.


Image via Wondershare Filmora

Lifetime subscription for Filmora9, FilmorePro, and Filmora Scrn is priced at $59.99, $149.99, and $29.99, respectively.

4. WeVideo

WeVideo stands out among competitors for its unmatched stock repository of 1 million pictures, video clips, and music tracks.

All assets are licensed for commercial use and are included free of cost in their subscription. So you have no worries posting them on social media sites

The best part is that WeVideo is integrated with the Cloud, so you get unlimited storage online for your media without installing any additional apps.

Its green screen feature polishes a video’s look and feel so that even a home video looks like a big-budget blockbuster.

This online video editor can be bought at a discounted price of $3.44 and $20.69 per month for individuals and businesses, respectively.

For K-12 schools and districts with 30 seats, the discounted price of the license is $9.96 per seat. Educators can also opt for a free WeVideo trial by signing up with a valid email ID.


Image via WeVideo

5. Prezi

Looking for a more engaging way to connect with your remote audiences for virtual meetings, sales pitches, or school presentations? Then Prezi Video is one of the best video editors for you.

Why so?

It brings your content onto the screen as you present it, making you an integral part of your virtual presentation.

This way, you can interact with your content and your audience in real-time, in live video conferences as well as recorded videos.

Getting started with Prezi Video is easy. You can sign up for their 14-day free trial, during which you can use all of their online video editor tools (Prezi Presentation, Prezi Video, and Prezi Design) free of cost.

After that, you can opt for one of their paid plans – Standard ($3/month), Plus ($7/month), or Premium ($9/month).

Want to give this online video editor a spin? Here’s your 14-day free trial link.


Image via Prezi

6. Freemake

As the name implies, Freemake is a free video editor with no hidden costs and no expiry date. You get all the core functionalities of Freemake if you download its tools from the official site.

Simply download its free video or audio converter and downloader, and start to edit videos like a pro.

Freemake’s video converter can convert and edit 500+ video file formats and extract audio from existing videos. It lets you embed edited videos into slideshows and websites.

It captures video and audio clips (even movies with subtitles) and modifies them to be compatible with mobile gadgets, so they can be viewed easily on social media apps.

It even comes with a free music box and movie maker. This video editor has Pro packs with additional features that come at a nominal cost.


Image via Freemake

7. Camtasia

Techsmith’s Camtasia is a powerful video editor that lets you capture and edit screen recordings from sites, video calls, presentations, and software.

Camtasia is best suited for making explainer and training videos. It can convert a PowerPoint presentation into a video by capturing the slides on the screen. You can even import presentations to Camtasia from a remote source.

Its standout features are drag-and-drop and interactivities. Simply lift and place pre-set text, annotations, call-outs, and graphics onto a video. You can add quizzes and interactive exercises within the video to engage viewers.

For individual users, Camtasia has a one-time fee of $249. You can get a maintenance pack at an additional cost of $49.75. A 30-day money back guarantee is given with all subscriptions.


Image via TechSmith

8. NCH Software

NCH Software’s VideoPad is a full-featured video editor with the fastest stream processor in the market.

Apart from the basic features used to edit videos, VideoPad lets you burn edited videos on DVD and Blu-ray. It has superb audio editing tools that mix and transition music tracks in videos.

VideoPad’s camera stabilization feature smoothens shaky captures from video or web cam. It lets you apply overlays, annotations, transitions, effects, and graphics to imported videos.

After you edit videos, you can export them as YouTube videos, portable devices, or disks in compatible formats.

Videopad has advanced video editing features such as looped GIFs, custom movie tracks, and stereoscopic 2D to 3D conversion.

VideoPad Video Editor’s Home Edition is currently available for $39.95 and Master Edition for $69.95. They offer seasonal discounts and bundled packs too.


Image via NCH Software

9. Magix

Magix Movie Edit Pro is a great online video editor for beginners and advanced users. Their regular and Plus online video editor versions have 900 and 1,500 effects and templates, respectively.

All of Magix’s video editors have multicam editing capability and interactive workflows.

Its brand new INFUSION engine lets you edit videos in high-resolution 8.6 times faster than other online video editor options.

Its cutting tools come with real-time preview and flexible timeline features that let users make instant updates to their videos.

Other features include integrated video stabilization to optimize distorted clippings, close gap functionality that spots and plugs gaps in videos, and modern intro and outro animations.

The starting price of Movie Edit Pro is $69.99.


Image via Magix

10. Movavi

The Movavi video editor is best known for its super-simple interface and numerous animation options.

With Movavi, you can convert a wedding video to retro, add stickers to birthday videos, pan and zoom special moments in your video, use picture-in-picture to capture different frames, and much more.

The Movavi Movie Editor 2020 uplifts your videos with its awesome stylization and transition effects so you can post them easily on social media.

Its Video Editor Plus has Chroma Key and keyframe animation tools for expert-level editing. Dynamic titles and transitions give an extra edge to your videos on social media and mobile devices.

A lifetime subscription of Video Editor 2020 and Video Editor Plus are priced at $39.95 and $59.95 respectively.


Image via Movavi

11. FXhome

FXhome’s HitFilm Express is a top professional-grade video editor for Windows and Mac that is free. It’s 2D and 3D compositing and 400 plus transition features give stiff competition to paid online tools.

HitFilm lets you personalize your workflow, switch effortlessly between tabs, and lock editing layers. Mask editing is another standout feature.

You can determine which edit layers are visible and queue export of  different media layers at different times.

This allows for quick and precise edits. Composite shot editing becomes easy with HitFilm’s control panel graph and timeline graph. It can convert a static 2D image to a dynamic 3D scene with minute detailing.


Image via FXhome

12. Avid

Avid’s Media Composer is acclaimed for editing Oscar and Emmy-award winning movies, TV shows, and videos. It works well for media formats ranging from HD, 16K, and HDR, to stereoscopic 3D and IMAX.

This software is loaded with cutting-edge tools for titling and audio effects. Avid’s Symphony option achieves precise color accuracy and grading.

Its cloud-integration tool, Nexus, hosts your videos on the Cloud preventing data loss and tampering.

Its Media Central tool facilitates multi-user collaboration in media projects. This video editor lets you connect and collaborate with video creators and editors worldwide.

Work with Avid’s patented multi camera editing tools to simplify editing of multi camera captures.

Avid’s one-year subscription is priced at $23.99 if paid monthly, and $239 if paid upfront.


Image via Avid

13. Lightworks

Lightworks v14.5 is an Academy award-winning video editing software with many blockbusters under its belt.

It’s compatible with Windows, Mac, and Linux platforms and comes with a huge library of royalty-free media that you can use in your social media videos.

Among all the video editors this one offers unrivaled support to codes ranging from .R3D to .TOD. Its new 14.5 version lets you import videos natively from all mobile devices and multi-frame cameras.

It's loaded with 500+ editing features and professional I/O support for all operating systems.

There’s no need to transcribe video files shot with dated software before importing into Lightworks. In-built transcoders do this automatically so that you can start trimming, chopping, and layering clips instantly.

Lightwork Pro’s monthly subscription can be bought for $24.99.


Image via Lightworks

14. VSDC

VSDC is at the forefront for video editing and creation domain. It offers support to all popular codecs, audio formats, and image types.

It’s a non-linear editor with DVD authoring capabilities. Its conversion tools work in the background to make your edited product compatible with target devices.

This video editor's color correction and video filter features are remarkable. It also lets you tailor custom effects by combining the presets in its repository.

It has a robust volume normalizer, sound equalizer, and echo and reverberation corrector.

Sub-pixel resolution enhances picture quality and masking tool helps blur or highlight screen elements. You can mimic TV studio effect in your video by picking background and color schemes using its color chroma key.

Get in touch with VSDC sales team for pricing details.


Image via VSDC

15. OpenShot

OpenShot is an open-source video editor. It offers support for Mac, Linux, and Windows. You can even redistribute it under the GNU General Public License terms.

For a free online video editor, OpenShot is surprisingly power-packed. Its effects engine lets you layer watermarks, titles, animations in your videos.

Fade background sound in videos and add dynamic titles to create precise, breath-taking videos.

Use its 3D animations and color controls to add drama to your video stories. Control speed and direction of playback and reverse colors in any clip.

OpenShot’s easy interface lets you drag and drop images from your local system.

Image via OpenShot

16. VideoStudio Pro

VideoStudio Pro is a professional video editing software program. It offers a wide range of transition templates as well as custom transitions.

It lets you enhance your images with its powerful color correction feature. Using this feature, you can adjust your hues, highlights, saturation, and white balance to make your images stand out.

A newly-added feature in this software program is Morph Transition. With it, you can also merge different scenes or add seamless transitions between them.

This software solution has multi-camera support to capture videos from all angles. You can easily combine, edit, and sync footage that is taken from different angles.

The original price of this software program is $79.99, but the brand offers seasonal discounts and offers.


Image Via VideoStudio Pro

17. Kdenlive

Kdenlive is a free video editor mainly for GNU/Linux, but also works with MacOS. Its Windows version is developed and ready to port.

Most of the video processing in Kdenlive is done through other open-source plugins such as movit and sox.

This video editing software allows for multi-track audio editing and video editing from any device and platform.

It automatically transcodes imported tracks to the desired format, and then, re-codes editing videos back to original or new forms.

It lets you build a custom interface and configure keyboard shortcuts based on your workflow. Its 2D titler creates evenly-distributed titles.

Choose from a wide range of colors, shadows, and gradients to add drama to your social media storytelling. You can leverage its histogram and audiometer to edit your media more precisely.


Image via Kdenlive

Bonus Tool #1. Clipchamp

Clipchamp is free online video editing software that edits videos in-browser using a unique video compression approach.

You don’t need to download heavy media files to your system or upload them back. Clipchamp supports standard file formats and platforms.

Clipchamp’s rich media templates and professional-grade features give it a competitive edge over paid software that you can leverage for you social media content.

You can cut, trim, rotate, splice, flip, mirror, or recolor your video clips. It lets you add animated watermarks, logos, titles, and text to your video.

It lets you adjust transparency of overlays and select multiple screen transitions and filters. Get pro-level videos by color and audio balancing your videos.


Image via Clipchamp

Bonus Tool #2: Magisto

The Magisto smart video editor leverages the power of Artificial Intelligence to help you create dynamic social videos.

Its business video editing tools have domain-specific features for Real estate, Fitness, Photography, and even the social media giant, YouTube.

Magisto’s online editor is smart. It analyzes your uploaded video to select its best moments. Then, it splices the selected moments and fuses them with the right music, transitions, and effects.

Within minutes, you have a professional-grade video that mesmerizes and engages audiences.

Its Premium and Professional plans are available at $4.99 and $9.99 per month paid annually, respectively.


Image via Magisto

FAQs

Q1. What is video editing software?

A. Any program you can use to generate, modify, edit, or manipulate video footage. It allows you to arrange, cut, add effects, and enhance or give your video better flow.

Q2. What is the best video editor?

A. Some great online video editors include:

  • Adobe
  • Wondershare Filmora
  • WeVideo
  • Freemake
  • Camtasia
  • MAGIX

Q3. Which video editors do YouTubers use?

A.  Some top video editors used by YouTubers include:

  • Adobe Premiere Pro
  • iMovie
  • Lightworks
  • Wondershare Filmora
  • FXhome
  • Smart Video Maker by Magisto

Q4. What is the best free video editor?

A. The best free video editors includes:

  • Freemake
  • OpenShot
  • FXhome
  • Kdenlive
  • Lightworks

Q5. How do I choose video editing software?

A. Features to look for when choosing video editing software include:

  • Pricing
  • An interface with all capabilities and features you need
  • Enough editing tracks for your videos
  • Ability to add text and overlays
  • Ability to handle various video file formats
  • Audio control
  • Library of special effects, music, stock videos, and filters
  • Simple learning curve
  • Scene transitions
  • Quality customer support

Q6. Are free video editors good enough?

A. Yes, some free video editors offer both basic and powerful features to help with most of your editing needs including:

  • Lightworks
  • HitFilm Express
  • OpenShot Video Editor
  • VSDC Free Video Software
  • Freemake

Q7. What is the easiest free video editing software?

A. The following are easy-to-use free video editors:

  • FXhome
  • OpenShot
  • VSDC Free Video Software
  • iMovie
  • Magisto

Q8. Is Adobe Premiere Pro free?

A. No.

But you can download and try it for free for seven days. The free trial also gives you access to all features and updates, thus allowing you a complete feel of what you will get once you pay.

Which is the Best Online Video Editor?

Editing your videos effectively can have a major impact on your videos’ appeal on social media. This list will help simplify your search for the perfect video editor software solution.

Just identify the features you want in your tool, find the best-matched online video editor from the list, and start cutting and editing videos like a pro.

Which one from this list of top online video editors is your favorite? Do you know of any other tools you think we should add to this list? Please share your thoughts in the comments section below.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Shane Barker

Shane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.

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