One of the biggest things that makes WooCommerce one of the most popular ecommerce platforms is its huge marketplace of extensions, called WooCommerce plugins.
Whether you want to improve your customer relationships, boost your conversion rates, tweak your shipping rules, or do pretty much anything else, you can probably find a WooCommerce plugin that helps you get the job done.
You have a lot of options. A quick search at WordPress.org turns up 950+ results while a search at CodeCanyon spits back 3,692 plugins. Not to mention, the official WooCommerce extensions store offers up another 450+ options.
But that's also a double-edged sword – the fact that there are thousands of WooCommerce plugins to choose from makes it hard to find the right plugins for your needs. It can feel like the proverbial needle in a haystack.
To help, we've sifted through those many options to curate 25 of the best WooCommerce plugins. They're spread out over a range of uses, but the common denominator is that they're all high-quality plugins that help you sell more products, offer a better shopping experience, and/or streamline your administrative processes.
Let's get to the plugins…
25 Best WooCommerce Plugins for Any Online Store
Here are the best WooCommerce plugins that you can leverage for your online store.
HubSpot is one of the best marketing automation and CRM (customer relationship management) software solutions out there. Think of it like automation, marketing, sales, and customer service all wrapped into one.
You can bring all the features of HubSpot to your WooCommerce store using the HubSpot for WooCommerce plugin. Using this plugin, you'll get a wide range of features such as syncing your store’s data with HubSpot, as well as order information, and more.
It’s also possible to create automatic rules that can not only improve your marketing but also help in saving time.
For instance, this plugin will come in handy when you want to find those users who’ve abandoned their carts. You can also send them emails to get them to buy from you.
Some other key features include:
- Detailed customer profiles – Track everything from page views to customer lifetime value (CLV).
- List segmentation – For example, you can automatically segment repeat buyers or customers who haven't made a purchase in a while.
- Email marketing – Create emails using a drag-and-drop builder.
- Ecommerce analytics – See how your store is doing and which marketing/sales efforts are most effective.
Price: The plugin is free. The core HubSpot CRM and marketing tools are also free to use, with paid upgrades for additional features.
WooCommerce PDF Invoices & Packing Slips does what the name says – it's a free ecommerce tool that lets you perform two key actions:
- Create and attach a PDF invoice to emails sent to customers after they make a purchase on your store
- Print invoices so that you can include them in shipments.
It's pretty simple, but it covers a very important need, which is why it's so popular.
If you want more features, there are premium add-ons that give you more templates and invoice types, like proforma invoices or credit notes.
And that’s not all…
It also integrates with the WooCommerce Automatic Order Printing plugin which lets you automatically print your invoices as soon as they come in.
Price: Starts free. Optional paid add-ons.
There are two high-level approaches to calculating WooCommerce shipping rates:
- Real-time rates – You generate exact rates based on real quotes from shipping providers.
- Table-rate shipping – You use flat rates based on order details, like the total weight, dimensions, items, etc.
Real-time shipping is exact, but not very user-friendly because it leads to odd shipping rates and customers don't know what they'll pay for shipping until the very end (which is a big cause of shopping cart abandonment).
WooCommerce Advanced Shipping lets you go with the table-rate approach and create a detailed table of shipping rules on your store. You can mix-and-match different conditions such as:
- Item quantity
- Order value
- …lots more
This way, you’ll be able to display shipping rates to your customers with ease. Its 12,000+ sales and near-perfect 4.91-star rating on over 450 reviews make it one of the top WooCommerce table rate shipping plugins.
Price: $18 with lifetime updates
Coupons and discounts are tried-and-true ecommerce marketing strategies. They can nudge your customers to buy from you. However, despite their importance, the default WooCommerce coupon and discount features are fairly basic.
Advanced Coupons fixes that. It hooks into the native WooCommerce coupon system to extend it in a bunch of different ways. When you use it, you'll get these features:
- Create BOGO deals (Buy one get one)
- Add free or discounted products when users apply a coupon
- Use detailed cart conditions to control exactly when deals are valid
- Automatically apply a coupon if a cart matches your conditions
- Apply coupons when a user clicks a URL (great for sharing deals on social media)
- Create detailed shipping discounts
Price: Starts free. Paid versions start at $39.50.
With the previous plugin, we covered coupons. But what about a non-coupon discounting strategy?
Advanced Dynamic Pricing for WooCommerce lets you create automatic discount rules based on a variety of conditions – no coupon required.
For example, you could automatically give a 20% discount if a shopper purchases 10+ of a specific product.
You can also display these discount rules on the single product page to encourage customers to up their order quantities.
All in all, it’s a very useful plugin for any type of non-coupon discounting strategy.
Price: Starts free. Paid versions start at $50.
Once you ship out a customer's order, they're going to want to know when they can expect to receive it.
To provide them with a better customer experience, you should make that easy for them, which is what AfterShip helps you do.
It integrates with over 660 different shipping carriers to help you:
- Display a tracking button on the order history page (free)
- Create a branded tracking page where shippers can view details (free)
- Send automatic real-time status updates, like when an order is out for delivery (paid)
It also helps you manage your shipments because you can view all your orders' tracking details from one spot, even if you shipped them with different carriers.
Price: Free for up to 50 shipments per month. Paid plans from $9/month.
Elementor is the most popular WordPress page builder plugin. It gives you a visual, drag-and-drop interface using which you can create great-looking designs – no code required.
With the premium version, you can apply that same interface to your WooCommerce store. You'll be able to design custom templates for your single product page and shop pages. You can then apply those templates to your entire store or only specific content (like all the products in a category).
It also includes other useful tools, like a popup builder that you can use to promote sales, grow your email list, and more.
Basically, if you want to improve the design of your WooCommerce store without relying on custom CSS or development knowledge, Elementor Pro is a great option.
Price: From $49/year
According to a Gallup survey commissioned by the European Union, 42% of survey respondents said that they never buy from ecommerce stores that don't offer content in their native language.
If you have a multilingual audience (which a lot of stores do, even in small geographic areas), that means you might be missing out on sales if you only offer your store in one language.
WPML lets you fix that by translating your store into unlimited new languages. As an added bonus, you'll also be able to rank the translated version(s) of your eCommerce site in Google via multilingual SEO, which increases your pool of potential website visitors.
Price: $79 for the first year, $59 each additional year
In addition to using WPML to translate your store, another way to localize WooCommerce is to give customers the option to view prices in different currencies.
WooCommerce Currency Switcher, or WOOCS for short, makes it easy to do that. You can add additional currencies and automatically calculate exchange rates to make sure your prices stay accurate.
There's also an integration with WPML so that you can automatically change a shopper's currency when they select a different language. Or, you can also use WOOCS with a single-language store, too.
The free version has all the features but limits you to two currencies. To expand that limit, you'll need to go Pro.
Price: Starts free. Pro is $34 with lifetime updates and 6 months of support. You can add an additional 6 months of support for $4.50.
Booster for WooCommerce is similar to Automattic's Jetpack WordPress plugin, but for your WooCommerce store. It comes with over 100 different modules that add features to your store in a variety of areas.
It can help you with everything from generating PDF invoices to offering global discounts, adding custom fields, customizing the WooCommerce breadcrumbs, and lots more.
And the best part?
Every feature is 100% modular, so you can disable all the features you don't need to keep things lightweight and avoid performance issues.
Price: Starts free. Paid versions start at $79.99.
11. Your Preferred Payment Gateway Plugin
There are many WooCommerce payment gateway plugins that let you accept credit card payments.
While these plugins are already heavily embedded into the WooCommerce setup process, they certainly fit the criteria of “best,” so we can't easily ignore them.
If you're not sure about the best payment gateway for your store, two good places to start are the official WooCommerce extensions for:
The WooCommerce website also includes a directory of over 60 different payment gateway integration plugins.
By default, WooCommerce includes tons of PHP filters to help you customize things like button text, labels, and more. These make WooCommerce super flexible, but the downside is that you need to use PHP to customize all of them by default.
The free WooCommerce Customizer plugin takes all those developer-focused filters and lets regular people take advantage of them through a simple user interface.
Without needing any technical knowledge, you'll be able to quickly customize details such as:
- Add to cart button text
- Sales badge labels
- Text on your WooCommerce checkout and cart pages
- How many products appear on each page
- Tax labels
While it's not making any huge changes to your store, it gives you lots of control to customize the little details.
Price: 100% free.
This creatively named plugin helps you take advantage of Enhanced Ecommerce Tracking in Google Analytics. This Google Analytics plugin lets you track important eCommerce information from inside your Google Analytics account.
For example, you can track revenue, transactions, which products generate sales, coupon usage, and more.
You can also mix-and-match all of this information with your regular Google Analytics reports.
There's also a paid version of the plugin that adds support for additional reports and other useful features.
Price: Starts free. Paid version is $135 with lifetime updates and 6 months of support. You can add an additional 6 months of support for $48.75.
Checkout Field Editor does exactly what the name suggests – it lets you edit the fields on your WooCommerce checkout page to collect more (or less) information from your customers.
If you want to simplify the checkout process, you can remove any of the default fields (though you'll want to be careful as this can cause issues with other plugins).
For example, if you only sell digital products, you could hide the shipping address fields to simplify the checkout process.
Or, you can also add new custom fields to collect additional information from your customers. You'll get 17 different field types including text, checkbox, date picker, and more.
Price: Starts free. Paid versions start at $39.
By default, WooCommerce for WordPress uses tabs on the single product page to display reviews, product attributes, etc.
With the Custom Product Tabs for WooCommerce plugin, you can create your own custom product tabs that contain any information you want (including HTML or shortcodes from other plugins).
It gets better…
You can set up your tabs on a product-by-product basis, which lets you customize them according to your needs. Or, you can save them to quickly add them to multiple products.
Price: Starts free. Paid versions start at $29.99.
Letting customers add products to a wishlist is a great way to improve your store. Sometimes, customers might not be ready to buy right away but may want to remember them. Or, maybe they have a birthday coming up and want to receive one of your items as a gift.
Either way, YITH WooCommerce Wishlist lets you easily add wishlist functionality to your store. Using this, customers can save any of your products and also get a shareable link that they can give to friends/family or share on social media.
With the premium version, you can also let users create multiple wishlists, send emails to wishlist owners in your email list, and more.
Price: Starts free. Paid versions start at €94.99 (approximately $113)
To improve the shopping experience in your online store, you should always be looking for ways to reduce friction and simplify your shoppers' lives.
One of the biggest sources of friction is forcing customers to create an account. In fact, in a 2020 survey from Baymard, 28% of respondents cited, “The site wanted me to create an account,” as the reason why they abandoned their shopping cart, (which was the second most popular reason).
One simple way to reduce the friction of creating an account is to offer social login, which is what the WooCommerce Social Login plugin helps you do.
You can use a variety of networks including:
You can also wait until after a user places their order (without an account) and then give them the option to link their order to social login with a single click. This can drastically improve the customer experience too.
In April 2020, Google announced that ecommerce stores can now list their products in Google Shopping for free. This lets you reach shoppers on Google's Shopping tab without paying a dime.
However, if you want to list your WooCommerce products in Google Shopping, you need to submit a valid XML product feed.
That XML feed is what Google Product Feed lets you create. Then, you can easily export a Google-compatible feed of some or all of your products.
All you need to do is add that feed to Google Merchant Center to start reaching potential customers in Google Shopping. It’s that simple!
With a WooCommerce store, your WordPress site is going to send a lot of transactional emails. Unlike the marketing emails that email marketing tools such as Mailpoet let you send, transactional emails are more mundane, automated emails for things like order confirmations, password resets, etc.
However, the default way that WordPress sends emails usually has poor deliverability, which means these important emails might end up in your shoppers' spam folders (not a good user experience).
To fix that, the free Post SMTP Mailer/Email Log plugin lets you connect to dedicated email sending services such as SendGrid, Mailgun, or many others.
Once you sync with one of those services, Post SMTP Mailer/Email Log will automatically configure your WooCommerce emails (and other site emails) to use that service.
Affiliate marketing is a popular way for ecommerce website owners to monetize their content. By creating an affiliate program for your online store, you can instantly get access to a loyal group of publishers who will go out of their way to promote your products on their websites.
With AffiliateWP, you can skip the expensive middleman affiliate networks and work directly with affiliates. It automatically integrates with WooCommerce so that you can accurately credit affiliates with sales, customize your rates, and automatically reject referrals for refunded orders.
Your affiliates will be able to view their stats and manage details from their own front-end dashboard and you'll also get useful tools to help you streamline payouts to them.
Price: Starts at $149, but most stores will want the $299 Professional license.
WOOF helps your customers drill-down into your WooCommerce store to find the exact products that they're interested in. As a store owner, you can add an array of filters that let customers query any product information that you want. You can use:
- Range sliders (e.g. a min and max price)
- Image selectors
- …and more
If you want, there's even an Ajax feature that lets shoppers in your WooCommerce store filter products without needing to reload the page (though you'll want to be careful with this if you sell a lot of products).
You can add your filters to the sidebar with a widget. Or, you can also use a shortcode to place them anywhere on your WooCommerce store.
If you want to make it easier for customers to filter products in your store, WOOF is a great plugin to have in your arsenal.
Price: Starts free. Pro is $39 with lifetime updates.
Iconic Sales Booster helps you implement a variety of sales techniques to boost the revenue of your ecommerce store.
Some of the tactics that it gives you access to are:
- A “Frequently Bought Together” box on the single product page (like Amazon).
- A “Customers Also Bought” box with up to three product cross-sells (also like Amazon).
- An order bump that you can display on the checkout page. Customers just need to check a box to add the product to their cart.
- One-click after-checkout cross-sells (display a special deal after the shopper submits their order – the item is automatically added to their order if the shopper agrees).
Basically, if you want to use upsells, cross-sells, or anything similar, this WooCommerce plugin can help you out.
Price: $129-$499. You can try it with a 14-day free trial.
If you have variable products in your ecommerce store, Variation Swatches for WooCommerce is a great way to create a more user-friendly variation selector. Instead of displaying words, you can show intuitive swatches.
For example, let's say you sell a t-shirt in red, blue, and green. Rather than using the word for each color, you can show the actual color, as you can see in the screenshot above. This can help your customers decide better.
Price: Start free. Paid versions start at $49.
If you have customizable products on your ecommerce store, Product Addons for WooCommerce gives you an easy way to collect additional inputs from your customers. Some examples:
- An engravable mug where shoppers can add their custom message.
- A hat where customers can upload their own business logo.
Product Addons for WooCommerce helps you collect those details and more with 10+ field types that you can add to any product page.
With the paid version of this WooCommerce plugin, you can also charge extra for certain add-ons, use conditional logic to display fields, access additional field types, and more.
Price: Starts free. Paid versions start at $39.
25. WP All Import
WP All Import is a useful administration WooCommerce plugin that lets you bulk import or export products from your ecommerce store using a CSV file.
While there are other WooCommerce CSV import plugins, the unique thing about WP All Import is that it gives you a graphic interface to match any CSV data to any field in WooCommerce (or WordPress as a whole). This is especially useful if you're using custom attributes or custom fields for your products.
You can also automate scheduled imports, which is great if you need to regularly pull in products from a feed.
Finally, you can also use it to export a feed to use in Google Merchant Center. It's a little more expensive than the Google Product Feed plugin that we mentioned above, but you can also use it for a lot more than just generating a feed for Google.
Price: Packages start at $139
Q1. What are WooCommerce plugins?
A. WooCommerce plugins are plugins and extensions that help you add even more features to your ecommerce site. You don’t need much technical expertise to use them. All you have to do is install the plugin and it’ll start working its magic.
Q2. What WooCommerce plugins do I need?
A. The most important WooCommerce plugins that you should consider using are:
- HubSpot for WooCommerce
- YITH WooCommerce Wishlist
- Elementor Pro
- Checkout Field Editor
- Custom Product Tabs for WooCommerce
- WOOF (WooCommerce Product Filter)
Q3. What is the best shipping plugin for WooCommerce?
A. The best shipping plugin for WooCommerce is WooCommerce Advanced Shipping. Using this plugin, you can easily create a detailed table of shipping rules for your store. This can help you give accurate shipping rates to your customers.
Q4. Is WooCommerce a free plugin?
A. Yes, WooCommerce is a free plugin for WordPress and is open-source just like WordPress. However, if you want to add more features to it, you’ll have to opt for extensions. Some of these may not be free.
Q5. Which cache plugin works best with WooCommerce free?
A. The best cache plugins for WooCommerce are also those that are used for WordPress websites in general. These are:
- W3 Total Cache
- WP Fastest Cache
- WP Rocket
- WP Super Cache
Q6. Which is the best WooCommerce SEO plugin?
A. The best WooCommerce SEO plugin is HubSpot for WooCommerce. This plugin brings all the best features of HubSpot CRM to your WooCommerce site without any hassles. Using it, you can seamlessly sync all the information of your WooCommerce store with HubSpot.
Q7. What are the best plugins for WooCommerce to use for dropshipping?
A. When it comes to dropshipping, the best plugins for WooCommerce are:
- WooCommerce Dropshipping
- WP Amazon Shop
Q8. What are the best must-have plugins for WooCommerce?
A. The must-have plugins for WooCommerce are:
- HubSpot for WooCommerce
- Google Product Feed
- WooCommerce Currency Switcher (WOOCS)
- Advanced Dynamic Pricing for WooCommerce
- WooCommerce Advanced Shipping
Start Using These WooCommerce Plugins Today
With the list above, we hope that we've made your search for the best WooCommerce plugins a lot easier. Not every website needs every single plugin on our list, but you should be able to find something that can improve your site in a meaningful way.
Of course, WooCommerce plugins aren't the only WordPress extensions that can enhance your store – you should also check out our collection of the best BigCommerce alternatives to make sure you nail your store's update.
Do you have any questions about which plugins you should use for your store? Let us know in the comments.