The cannabis industry is flooded with restrictions on advertising. Google Ads, Instagram, Facebook, Twitter, and other social media platforms aren’t lenient either.

Faced with limited advertising options, cannabis owners are turning to cannabis influencers.

Cannabis brands don’t have to spend thousands of dollars on ads when they collaborate with cannabis influencers.

At the same time, cannabis influencers know how to create content for cannabis marketing without breaking any rules.

So, it’s an excellent option for promotion, product reviews, and high level engagement rate of your social media presence.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Who Are the Most Popular Cannabis Influencers on Social Media?

If you’re new to cannabis marketing, finding the right cannabis influencers can be challenging.

To help you out, I’ve compiled a list of the best cannabis influencers on various social media channels.

1. Steve DeAngelo

Steve DeAngelo introduces himself as, “The Father of the Cannabis Industry” on his Instagram account. For a long time, he has advocated the legalization of cannabis in the US.

He is the Co-founder and Chairman Emeritus of Harborside, a prominent dispensary chain based in Oakland, California.

When cannabis was legalized in the state, Harborside was one of the first companies to make a legal sale.

Steve DeAngelo Cannabis influencers

Image via Instagram

2. Michele Ross

Among the most well-known cannabis influencers is a neuroscientist, mental health expert, and an author.

She has a passion for helping those who suffer from a chronic illness and is a strong supporter of plant medicines.

Having featured in Big Brother as Michele Noonan, she is already a known face on social networking sites.

Her firm, Infused Health, aims to spread awareness and education about cannabis online.

Michele Ross Instagram Cannabis influencers

Image via Instagram

3. Wiz Khalifa

Wiz Khalifa’s online persona is built around cannabis. He has no qualms openly showing his love for the plant and promoting it. He even expresses his love for cannabis in his music often.

His songs, “Bake Sale,” “Stoned,” and “Weed Farm” are a testament to that. For a long time, this influencer has been one of the strongest and the most popular voices in the cannabis industry.

Wiz Khalifa Instagram Cannabis influencers

Image via Instagram

4. Megan Elizabeth

Megan Elizabeth is another one of highly popular YouTube cannabis influencers who mostly makes videos on health and wellness topics.

In her previous videos, she has tried various CBD products and shown how cannabis can be beneficial.

On her channel, she also posts coaching videos for those dealing with anxiety and depression.

Megan Elizabeth Youtube Cannabis influencers

Image via YouTube

5. Krishna Sai Andavolu

Krishna Sai Andavolu is a host and producer of Viceland’s cannabis-based show, Weediquette.

On the show, he explores how legalization has opened up the cannabis industry in several parts of the US and beyond.

In several episodes, he also profiles people who use medical marijuana for PTSD and cancer treatment.

Given his association with the green plant, it’s not surprising that he is one of the most popular cannabis influencers out there.

Krishna Sai Andavolu Instagram Cannabis influencers

Image via Instagram

6. Seth Rogan

Comedian, Seth Rogan, has been a part of movies like, “This Is The End,” and “Pineapple Express,” both of which are stoner comedies.

So, it’s not very tough to link Rogan to cannabis. But he has taken his cannabis association one step further.

He launched Houseplant, a Canada-based marijuana company with his filmmaking buddy, Evan Goldberg.

The company isn’t just focusing on producing new strains but also on educating users on different varieties of strains and how to ingest them.

Seth Rogan Instagram Cannabis influencers

Image via Instagram

7. Rachael

This UK-based influencer, who goes by the name of, “CBD Woman,” on YouTube, is passionate about CBD.

She says CBD has supported her health and given her a deeper sense of well being.

On her channel, she discusses everything from CBD dosage to benefits and more.

Rachael Youtube Cannabis influencers

Image via YouTube

8. Jorge Cervantes

Jorges Cervantes is an American writer, publisher, horticulturist, and a cannabis advocate. He specializes in the cultivation of medical cannabis.

This cannabis-influencer has more than thirty years of hands-on experience in cannabis cultivation.

His book, “Cannabis Encyclopedia,” explains various techniques to grow cannabis with illustrations.

Jorge Cervantes Instagram Cannabis influencers

Image via Instagram

9. Rachna Patel

Rachna Patel is a doctor who treats patients with medical marijuana and CBD oil. She has been featured in more than 200 podcasts and on NBC.

She has taken it upon herself to spread awareness regarding cannabis through her cannabis marketing and daily life.

This cannabis-influencer also provides customized cannabis-based plans to others.

She has also written a book titled, “The CBD Oil Solution: Treat Chronic Pain, Anxiety, Insomnia, and More – Without the High.”

Rachna Patel Youtube Cannabis influencers

Image via YouTube

10. Aaron Justis

This cannabis-influencer is the President of Buds and Roses, an LA-based Cannabis retailer which prides itself on providing the best quality cannabis products.

On his cannabis journey, Aaron has been instrumental in pushing for cannabis reforms on local, federal, state, and global levels.

He is also an active board member of the California Cannabis Industry Association and the National Cannabis Industry Association.

Aaron Justis Instagram Cannabis influencers

Image via Instagram

11. John Berfelo

In 2005, this influencer fell from a height of 28ft onto concrete. During his treatment, he became a case study on how cannabis could help alleviate pain.

After a major surgery in 2008, he used only cannabis and natural amino acids. That was the beginning of his cannabis education.

Over the years, he taught himself how to grow his own cannabis and medicines. Through his YouTube videos, he wants to share his knowledge with other cannabis enthusiasts.

John Berfelo Youtube Cannabis influencers

Image via YouTube

12. Sydni

This influencer specializes in promoting cannabis-based products. On her Instagram page, she produces a series called, “Different Strains Different Pains.”

Every Monday, she comes out with a new episode with the aim of increasing awareness about cannabis and its usage.

Previously, she has also organized an event that brought together various cannabis vendors.

Sydni Instagram Cannabis influencers

Image via Instagram

13. Jessica Cuebas

This LA-based influencer says cannabis helped to get rid of her habit of popping pain pills. Before she started promoting cannabis on Instagram, she was nervous about it.

So, she reached out to a few mentors who helped her get rid of her inhibitions. Now, her Instagram page is all about cannabis and cannabis-based products.Jessica Cuebas Instagram Cannabis influencers

Image via Instagram

14. Positive Smash

This cannabis influencer goes by the name of, “Positive Smash”. On her YouTube channel, she posts content to promote a cannabis-based lifestyle.

She makes legal weed reviews, smoke sessions videos, product reviews, and cannabis-related educational content.

Positive Smash Youtube Cannabis influencers

Image via YouTube

15. The Grateful Grower

Not much is known about this cannabis influencer’s identity or personal life. But his YouTube channel makes it clear that he loves to grow cannabis.

From indoor and outdoor cultivation to showing the effect of heat stress on cannabis, his content has it all. It’s a hit with those who want to grow their own cannabis.

The Grateful Grower Youtube Cannabis influencers

Image via YouTube


Q1. Who are the most popular cannabis influencers on social media?

A. The most popular cannabis influencers include:

  • Steve DeAngelo
  • Michele Ross
  • Wiz Khalifa
  • Megan Elizabeth
  • Krishna Sai Andavolu
  • Seth Rogan
  • Rachna Patel
  • Aaron Justis

Q2. How can you market your cannabis business?

A. Some of the most effective marketing techniques to drive engagement rates for cannabis brands are:

  • Paid social media ads
  • SEO
  • Content marketing
  • SMS marketing
  • Email marketing
  • Out-of-home advertising

Q3. Is cannabis good for pain relief?

A. Cannabiodiol or CBD is a natural pain reliever found in cannabis and hemp plants. CBD oil has been used for pain management for decades and has better relieving properties than even opioids.

If used in limited quantities, CBD oil can reduce pain, inflammation, and overall discomfort caused by medical conditions like arthritis.

Q4. How to become a cannabis influencer?

A. To become a successful cannabis influencer, you need to:

  • Educate yourself about the industry and its products.
  • Pick your operational area wisely. Check CBD-related regulations to find out where CBD promotions are legal.
  • Formulate a content marketing strategy anchored on videos and podcasts.
  • Grow your organic engagement and followership on social media platforms.
  • Partner with CBD brands to build your voice and presence on social media.

Q5. Can anyone be a cannabis influencer?

A. Anyone above the age of 21 years can become a cannabis influencer in the US.

However, to grow your engagement rate as a cannabis influencer, you should have the considerable industry knowledge and demonstrable work experience.

Moreover, you should be familiar with CBD regulations and follow responsible marketing tactics to grow your brand.

Q6. How can cannabis brands advertise on social media?

A. Cannabis advertising is tricky since it’s prohibited in many US states. If you need a risk-free advertising strategy, follow these best practices:

  • Leverage user-generated content (UGC) to build trust.
  • Write educational posts about the benefits of cannabis.
  • Take advantage of Instagram Stories to bundle images, videos, and textual posts.
  • Foster trust by sharing your cannabis team’s credentials on social media.
  • Work with cannabis marketing experts.

Q7. How to make money working in the cannabis industry?

A. Cannabis influencers can make good money by promoting CBD brands on a payment basis.

They can create sponsored educational posts and product review videos to educate consumers about their partner brands and their products.

They can promote exclusive discount codes and earn commissions on each sale they generate.

Through paid interviews and events, influencers can make money and build their social presence.

Q8. Why do you think cannabis is still illegal?

A. Under the FDA regulations, cannabis is still illegal in many US states. Even in states like California where cannabis is fully legal, direct advertising of cannabis products is prohibited.

One main reason for strict cannabis laws is that there is little scientific evidence to prove that cannabis possesses therapeutic properties.

Though the anti-inflammatory benefits of cannabis are well-researched and documented, the same cannot be said about its use as a sleep inducer, pain reliever, or mood stimulant.

Q9. How big will the cannabis industry be in the next few years?

A. According to MarketsandMarkets, the global cannabis market size is estimated to be around USD 20.5 billion in 2020, and is poised to touch USD 90.4 billion by 2024.

The cannabis industry is growing at an astounding CAGR of 20.8% – one of the highest among all industries.


The secret to marketing your cannabis products and increase your engagement rate is to collaborate with cannabis influencers.

They’ve already done all of the hard work and built an audience who is interested in the niche.

The stage for cannabis marketing is all set for you. All you have to do is find the right influencers. I hope the above list helps you find the perfect cannabis influencer for your brand.

Do you know any other popular cannabis influencers on social media? Please share your insights in the comments section.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

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