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The cannabis industry is flooded with restrictions on advertising. Google Ads, Instagram, Facebook, Twitter, and other social media platforms aren’t lenient either. Faced with limited advertising options, cannabis owners are turning to cannabis influencers.

Cannabis brands don’t have to spend thousands of dollars on ads when they collaborate with cannabis influencers. At the same time, influencers know how to create content for cannabis marketing without breaking any rules. So, it’s an excellent option for promotion.

Who Are the Most Popular Cannabis Influencers on Social Media?

If you’re new to cannabis marketing, finding the right influencers can be challenging. To help you out, I’ve compiled a list of the best cannabis influencers on various social media channels.

1. Steve DeAngelo

Steve DeAngelo introduces himself as, “The Father of the Cannabis Industry” on Instagram. For a long time, he has advocated the legalization of cannabis in the US.

He is the Co-founder and Chairman Emeritus of Harborside, a prominent dispensary chain based in Oakland, California. When cannabis was legalized in the state, Harborside was one of the first companies to make a legal sale.

Steve DeAngelo Cannabis influencers

Image via Instagram

2. Michele Ross

This cannabis influencer is a neuroscientist, mental health expert, and an author. She has a passion for helping those who suffer from a chronic illness and is a strong supporter of plant medicines.

Having featured in Big Brother as Michele Noonan, she is already a known face on social media. Her firm, Infused Health, aims to spread awareness and education about cannabis online.

Michele Ross Instagram Cannabis influencers

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3. Wiz Khalifa

Wiz Khalifa’s online persona is built around cannabis. He has no qualms openly showing his love for the plant and promoting it. He even expresses his love for cannabis in his music often.

His songs, “Bake Sale,” “Stoned,” and “Weed Farm” are a testament to that. For a long time, this cannabis influencer has been one of the strongest and the most popular voices in the industry.

Wiz Khalifa Instagram Cannabis influencers

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4. Megan Elizabeth

Megan Elizabeth is a YouTube cannabis influencer who mostly makes videos on health and wellness topics. In her previous videos, she has tried various CBD products and shown how cannabis can be beneficial. On her channel, she also posts coaching videos for those dealing with anxiety and depression.

Megan Elizabeth Youtube Cannabis influencers

Image via YouTube

5. Krishna Sai Andavolu

Krishna Sai Andavolu is a host and producer of Viceland’s cannabis-based show, Weediquette. On the show, he explores how legalization has opened up the cannabis industry in several parts of the US and beyond.

In several episodes, he also profiles people who use medical marijuana for PTSD and cancer treatment. Given his association with the green plant, it’s not surprising that he is one of the most popular cannabis influencers out there.

Krishna Sai Andavolu Instagram Cannabis influencers

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6. Seth Rogan

Comedian, Seth Rogan, has been a part of movies like, “This Is The End,” and “Pineapple Express,” both of which are stoner comedies. So, it’s not very tough to link Rogan to cannabis. But he has taken his cannabis association one step further.

He launched Houseplant, a Canada-based marijuana company with his filmmaking buddy, Evan Goldberg. The company isn’t just focusing on producing new strains but also on educating users on different varieties of strains and how to ingest them.

Seth Rogan Instagram Cannabis influencers

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7. Rachael

This UK-based cannabis influencer, who goes by the name of, “CBD Woman,” on YouTube, is passionate about CBD. She says CBD has supported her health and given her a deeper sense of well being. On her channel, she discusses everything from CBD dosage to benefits and more.

Rachael Youtube Cannabis influencers

Image via YouTube

8. Jorge Cervantes

Jorges Cervantes is an American writer, publisher, horticulturist, and a cannabis advocate. He specializes in the cultivation of medical cannabis. This cannabis-influencer has more than thirty years of hands-on experience in cannabis cultivation. His book, “Cannabis Encyclopedia,” explains various techniques to grow cannabis with illustrations.

Jorge Cervantes Instagram Cannabis influencers

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9. Rachna Patel

Rachna Patel is a doctor who treats patients with medical marijuana and CBD oil. She has been featured in more than 200 podcasts and on NBC. She has taken it upon herself to spread awareness regarding cannabis.

This cannabis-influencer also provides customized cannabis-based plans to others. She has also written a book titled, “The CBD Oil Solution: Treat Chronic Pain, Anxiety, Insomnia, and More – Without the High.”

Rachna Patel Youtube Cannabis influencers

Image via YouTube

10. Aaron Justis

This cannabis-influencer is the President of Buds and Roses, an LA-based Cannabis retailer which prides itself on providing the best quality cannabis products.

On his cannabis journey, Aaron has been instrumental in pushing for cannabis reforms on local, federal, state, and global levels. He is also an active board member of the California Cannabis Industry Association and the National Cannabis Industry Association.

Aaron Justis Instagram Cannabis influencers

Image via Instagram

11. John Berfelo

In 2005, this cannabis influencer fell from a height of 28ft onto concrete. During his treatment, he became a case study on how cannabis could help alleviate pain. After a major surgery in 2008, he used only cannabis and natural amino acids. That was the beginning of his cannabis education.

Over the years, he taught himself how to grow his own cannabis and medicines. Through his YouTube videos, he wants to share his knowledge with other cannabis enthusiasts.

John Berfelo Youtube Cannabis influencers

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12. Sydni

This cannabis influencer specializes in promoting cannabis-based products. On her Instagram page, she produces a series called, “Different Strains Different Pains.” Every Monday, she comes out with a new episode with the aim of increasing awareness about cannabis and its usage. Previously, she has also organized an event that brought together various cannabis vendors.

Sydni Instagram Cannabis influencers

Image via Instagram

13. Jessica Cuebas

This LA-based cannabis influencer says cannabis helped to get rid of her habit of popping pain pills. Before she started promoting cannabis on Instagram, she was nervous about it. So, she reached out to a few mentors who helped her get rid of her inhibitions. Now, her Instagram page is all about cannabis and cannabis-based products.Jessica Cuebas Instagram Cannabis influencers

Image via Instagram

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14. Positive Smash

This cannabis influencer goes by the name of, “Positive Smash,” on social media. On her YouTube channel, she posts content to promote a cannabis-based lifestyle. She makes legal weed reviews, smoke sessions videos, product reviews, and cannabis-related educational content.

Positive Smash Youtube Cannabis influencers

Image via YouTube

15. The Grateful Grower

Not much is known about this cannabis influencer’s identity or personal life. But his YouTube channel makes it clear that he loves to grow cannabis. From indoor and outdoor cultivation to showing the effect of heat stress on cannabis, his content has it all. It’s a hit with those who want to grow their own cannabis.

The Grateful Grower Youtube Cannabis influencers

Image via YouTube


The secret to marketing your cannabis products is to collaborate with cannabis influencers. They’ve already done all of the hard work and built an audience who is interested in the niche.

The stage for cannabis marketing is all set for you. All you have to do is find the right influencers. I hope the above list helps you find the perfect cannabis influencer for your brand.

Do you know any other popular cannabis influencers on social media? Please share your insights in the comments section.