Marijuana has been a talking point for decades, and with the growing community of influencers on social media, it would only make sense that there are cannabis influencers as well.

Weed influencers can be found on all social media platforms, including Instagram, YouTube, TikTok, and Twitter. Posts range from cannabis products, photography, politics, and even entertainment like music and video.

In this article, I’ll share the 15 Most Popular Cannabis Influencers you should be following.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

List of Cannabis Influencers

Before we get down to the details, here’s an overview of the top cannabis influencers.

NameNumber of FollowersInstagram Name
1. Whiz Khalifa39.4M@wizkhalifa
2. Seth Rogen9.8M@sethrogen
3. Jorge Cervantes93.4K@jorgecervantesmj
4. Bess Byers87.8K@imcannabess
5. Vic Styles67.8K@thevicstyles
6. Steve DeAngelo61.5K@steve.deangelo
7. SYD36.6K@_shadesofsyd
8. Jamie Evans32K@theherbsomm
9. Krishna Sai
10. Travis Petersen17.7K@the_nomadcook
11. Michele Ross14.7K@drmicheleross
12. Rachel Burkons13.2K@smokesipsavor
13. Aaron Justis8.1K@aaronjustis420
14. John Berfelo6.4K@john_berfelo_official_
15. Rachna Patel1.2K@dr_rachna_patel

Now that we’ve gone through the list, it’s time to take a deeper look and discuss some of the details surrounding the best cannabis influencers.

15 Best Cannabis Influencers

If you’re new to cannabis marketing, finding the right cannabis influencers can be challenging.

To help you out, I’ve compiled a list of the best cannabis influencers on various social media channels.

1. Wiz Khalifa


Cameron Jibril Thomaz, known by his fans as Whiz Khalifa, is an American rapper, actor, and cannabis influencer.

He’s known by most for his hit song, “See You Again,” which featured in the blockbuster movie Furious 7, peaking at number 1 on the Billboard 100 for 12 non-consecutive weeks.

He’s been open about his cannabis use, and has claimed to spend over $10,000 a month on cannabis.

In 2017, he even launched his own mobile game, Whiz Khalifa’s Weed Farm.

He has also partnered with Trulieve, an industry-leading cannabis company in the U.S., to sell his very own line of cannabis called Khalifa Kush.

2. Seth Rogen


Seth Aaron Rogen is a Canadian-American actor, screenwriter, and comedian. Apart from his breakout hit movie Knocked Up, which cemented Seth Rogen as a leading man, he was also the leading man for the stoner comedy Pineapple Express.

In 2019, Seth Rogen and his long-time friend and co-writer, Evan Goldberg, launched Houseplant.

Houseplant manufactures and distributes cannabis products to retailers and dispensaries all over California. Apart from distributing, Houseplant also provides custom-made home accessories like ashtrays and table lighters.

Rogen isn’t shy about sharing his love for cannabis, as well as pottery. Apart from smoking joints, he also enjoys creating custom pottery during his free time, which he sells on Houseplant.

3. Jorge Cervantes


Jorges Cervantes, real name George Van Patten, is an American writer, publisher, horticulturist, and cannabis advocate.

Whilst studying abroad at the University of the Américas in Puebla, Mexico, George fell in love with his now lifelong passion, cannabis.

In 1981, after establishing a garden landscaping business in Portland, Oregon, George also started growing cannabis indoors. 

After realizing that there wasn’t much credible information available about growing cannabis indoors, he set out to study and research his and others' indoor growing endeavors. 

His findings and guide to growing cannabis indoors, Indoor Marijuana Horticulture, was released in 1983.

He changed the book's name to Gardening Indoors with Soil & Hydroponics, to avoid any legal issues. 

By now, the book has been translated into several languages including Dutch and German, and taken on the subtitle Marijuana Horticulture: The Indoor/Outdoor Medical Grower's Bible.

4. Bess Byers


Bess Byers is a content creator and cannabis advocate. She’s also the founder of Blaise Creative, a digital media marketing agency for cannabis brands.

On her Twitter account, she posts plenty of reviews of cannabis products, as well as political posts about marijuana legalization.

She loves visiting different marijuana farms and dispensaries and posting about them on her Instagram, as well as educating people about the medical uses of cannabis. 

You’ll almost always see her with a lit joint in her photos, showing off how much she loves cannabis.

You can also find plenty of interesting stories and tips on her blog ImCannaBess.

5. Vic Styles


Vic Styles, founder of Black Girls Smoke, is an Instagram cannabis and fashion influencer.

Black Girls Smoke was created by Vic to help promote erasing stigmas surrounding women of color in the cannabis industry.

She’s also had her story published in Rolling Stone Magazine.

Over on her TikTok, she doesn’t post about cannabis as much, since she’s also an Instagram fashion influencer, but more of a mix of daily blogs, and fashion and beauty videos.

@thevicstyles #self #selflove #lovelettertomyself ♬ original sound – Vic Styles

6. Steve DeAngelo


Steve DeAngelo introduces himself as, “The Father of the Cannabis Industry” on his Instagram account. He has been advocating the legalization of cannabis in the US for over four decades.

Steve was born on June 12, 1958. He was known to skip school in favor of participating in anti-war demonstrations, which eventually led to him leaving school to join the Youth International Party.

He is the co-founder and chairman emeritus of Harborside Cannabis Dispensary, a prominent cannabis dispensary chain based in Oakland, California.

Harborside was one of the first dispensaries to start selling legally when cannabis became legal in the state of California.

Steve is a great example of cannabis marketing. 

If you’d like to know more about cannabis marketing, check out Cannabis Marketing: How to Market Your Business on Digital Media

7. SYD


SYD describes herself as a health and wellness content creator, specializing in fitness, herbalism, mental/spiritual health, and legal cannabis content.

On her Instagram page, she produces a series called, “Different Strains Different Pains.”

Every Monday, she comes out with a new episode with the aim of increasing awareness about cannabis and its usage.

Previously, she has also organized an event that brought together various cannabis vendors.

Syd has also gained quite a following on TikTok, where you’ll find her creating short videos and reviews of cannabis products, as well as short vlogs.

@shadesofsyd If you like to consume any type of smoke product in your car, then you definitely gotta give this a try! This @FunkAway odor eliminator actually does the job and doesn’t leave any lingering smells 🙌🏾 #livefunkfree #funkysmell #odoreliminator ♬ Mind Yo Business – Lakeyah

8. Jamie Evans


Jamie Evans, known as The Herb Somm, is an entrepreneur, author, and sommelier. 

On her Instagram, Jamie can be found cooking up new ideas and ways she can infuse cannabis into food and drinks. She’s written 2 cookbooks, all about cooking with cannabis.

On her blog, The Herb Somm, you can find plenty of information regarding cannabis and food.

There are guides on how to decarboxylate cannabis and infuse cannabis with oils, as well as reviews of other CBD and cannabis-related products.

There’s even an awesome pairing guide for different terpenes for cooking enthusiasts looking to add some cannabis to their recipes.

Cannabis influencer Jamie Evans' Pairing Guide
Image via The Herb Somm

9. Krishna Sai Andavolu


Krishna Sai Andavolu is a host and producer of Viceland’s cannabis-based show, Weediquette.

On the show, he explores how legalization has opened up the cannabis industry in several parts of the US and beyond.

In several episodes, he also profiles people who use medical marijuana for PTSD and cancer treatment.

Given his association with the green plant, it’s not surprising that he is one of the most popular cannabis influencers out there.

10. Travis Petersen


Travis Petersen is an accomplished chef, educator, and founder of “The Nomadic Cook” brand.

Travis Petersen focuses on ending any stigmas around cannabis in cuisine, as well as educating people on how to correctly use and cook with cannabis.

He’s also the author of “Introduction to Culinary Cannabis.” 

He also hosts monthly pop-ups partnered with High Garden NYC to host a 5-course menu and CBD beverage pairing.

11. Michele Ross


Michele Ross, a neuroscientist and mental health expert, is one of the most well-known and respected cannabis influencers out there.

She’s not only a cannabis enthusiast. She’s a very prolific drug reform activist. Michele has promoted not only cannabis use but also the use of Psilocybin mushrooms and kratom.

Ross is the founder of the Endocannabinoid Deficiency Foundation, now known as the IMPACT Network, that’s based in Denver. 

The IMPACT Network is a nonprofit organization that stands for Improving Marijuana Policy and Accelerating Cannabis Therapeutics.

Michele now spends her time teaching as a Professor at the Institute of Plant-Assisted Therapy and the Holistic Cannabis Academy. She’s also the author of Vitamin Weed, Chronically Cannabis, CBD Oil For Health, and,  Kratom Is Medicine.

12. Rachel Burkons


Rachel Burkons is another weed influencer and founder of “Altered Plates.”

She used her decade’s worth of experience in the wine and spirits industry, to launch Altered Plates, a culinary cannabis hospitality and events company.Along the way, she’s also collaborated with large cannabis brands like Mari y Juana Foods Co. and Mari y Juana Beverages Co., as well as KIVA Confections.

13. Aaron Justis


This micro cannabis-influencer is the President of Buds and Roses, an LA-based Cannabis retailer which prides itself on providing the best quality cannabis products.

During Aaron’s cannabis journey, he’s been instrumental in pushing for cannabis reforms on local, federal, state, and global levels.

He is also an active board member of the California Cannabis Industry Association and the National Cannabis Industry Association.

Just like Aaron, you could also leverage your followers as a micro-influencer. 

To learn more about micro-influencers, read Who Are Micro-Influencers and How Can You Find Them?

14. John Berfelo


In 2005, this influencer fell from a height of 28ft onto concrete. During his treatment, he became a case study on how cannabis could help alleviate pain.

After a major surgery in 2008, he used only cannabis and natural amino acids. That was the beginning of his cannabis education.

Over the years, he taught himself how to grow his own cannabis and medicines. Through his YouTube videos, he wants to share his knowledge with other cannabis enthusiasts.

15. Rachna Patel


Rachna Patel is a doctor who treats patients with medical marijuana and CBD oil. She has been featured in more than 200 podcasts and on NBC.

Rachna Patel Cannabis Influencer YouTube Banner
Image via YouTube

She has taken it upon herself to spread awareness regarding cannabis through her cannabis marketing and daily life.

This cannabis-influencer also provides customized cannabis-based plans to others.

She has also written a book titled, “The CBD Oil Solution: Treat Chronic Pain, Anxiety, Insomnia, and More – Without the High.”

Rachna markets plenty of CBD products. If you’d like to find out how, read this CBD Marketing Guide.


Q1. Who are the most popular cannabis influencers on social media?

A. The most popular cannabis influencers include:
Steve DeAngelo
Seth Rogen
Wiz Khalifa
Jorge Cervantes
Krishna Sai Andavolu
Seth Rogan
Rachna Patel
Aaron Justis

Q2. How can you market your cannabis business?

A. Some of the most effective marketing techniques to drive engagement rates for cannabis brands are:
Paid social media ads
Content marketing
SMS marketing
Email marketing
Out-of-home advertising

Q3. How to become a cannabis influencer?

A. To become a successful cannabis influencer, you need to:
Educate yourself about the industry and its products.
Pick your operational area wisely. Check CBD-related regulations to find out where CBD promotions are legal.
Formulate a content marketing strategy anchored on videos and podcasts.
Grow your organic engagement and followership on social media platforms.
Partner with CBD brands to build your voice and presence on social media.

Q4. How can cannabis brands advertise on social media?

A. Cannabis advertising is tricky since it’s prohibited in many US states. 
If you need a risk-free advertising strategy, follow these best practices:
Leverage user-generated content (UGC) to build trust.
Write educational posts about the benefits of cannabis.
Take advantage of Instagram Stories to bundle images, videos, and textual posts.
Foster trust by sharing your cannabis team’s credentials on social media.
Work with cannabis marketing experts.

Q5. How to make money working in the cannabis industry?

A. Cannabis influencers can make good money by promoting CBD brands on a payment basis.
They can create sponsored educational posts and product review videos to educate consumers about their partner brands and their products.
They can promote exclusive discount codes and earn commissions on each sale they generate.
Through paid interviews and events, influencers can make money and build their social presence.

Q6. How big will the cannabis industry be in the next few years?

A. According to MarketsandMarkets, the global cannabis market size is estimated to be around USD 20.5 billion in 2020, and is poised to touch USD 90.4 billion by 2024.
The cannabis industry is growing at an astounding CAGR of 20.8% – one of the highest among all industries.

Which of These Popular Cannabis Influencers is Your Fave?

These cannabis influencers have all put in the effort and created their online personas built around promoting cannabis.

If you love cannabis, or might be interested in learning more about it, give these cannabis influencers a like and follow.

Do you know any other popular cannabis influencers on social media? Please share your insights in the comments section.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

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