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13 09, 2019

Detailed Guide On App Store Optimization (Updated September 2019)

By |09/13/2019|ASO|16 Comments

Did you know that as of 2018, there were 2.1 million apps in the Google Play Store and 2 million apps in the Apple Store? Given the sheer number of apps in these mobile stores and the intensity of competition, it is really tough for creators to make their apps stand out. That’s where app store optimization (ASO) comes into the picture. What is App Store Optimization? App store optimization is the process of getting your app to rank higher [...]

7 02, 2019

Will App Store Optimization Kill Search Engine Optimization? (Updated February 2019)

By |02/07/2019|ASO, SEO|1 Comment

Search engine optimization (SEO) is a tactic adopted by digital marketers and is an essential part of any digital marketing strategy. Marketers spend considerable time and effort to improve their website rankings, build backlinks, and get more website traffic using these techniques. The majority of consumers now use mobile devices for online searches, product research, and product discovery. Due to this, a lot of marketers started focusing on mobile-first optimization strategies and redesigned their websites to be mobile friendly. But [...]

28 01, 2019

5 App Store Ranking Factors You Must Pay Attention To in 2019

By |01/28/2019|ASO|0 Comments

With over two million apps available in the leading app stores, it is very difficult to get your app discovered. If you want to succeed in the mobile app space, building a great app is no longer enough. You need to make sure that the right people can discover, use, and engage with your app easily. But, how do people discover new apps? 51% of people turn to those they trust such as their friends and family. However, 48% of [...]

29 12, 2017

9 ASO (App Store Optimization) Trends You Need to Know Right Now [Weekly Roundup]

By |12/29/2017|ASO|3 Comments

What makes an app great? Is it an amazing user interface, stunning graphics, or useful features that solve people’s problems? Even if an app possesses all of these, it may not become popular or successful. And you may have even noticed a few not-so-awesome apps which ARE incredibly successful. So what's the secret to a successful app? The answer is simple. Effective app marketing based on App Store Optimization (ASO). If you’re not entirely sure how it works, check out [...]

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