22 09, 2016

Tips, Tools, and Templates for a Winning Influencer Outreach Campaign

By |2016-9-22|Blog|1 Comment

As effective as influencer marketing may be, marketers face several challenges when trying to build a compelling influencer marketing campaign. Some may be facing budget constraints preventing them from pulling off the kind of campaign they had been hoping for. Others may find it a bit difficult to find the right influencers and connect with them. But the good news is that there are plenty of useful social media marketing tools and an influencer marketing platform to make your job [...]

16 03, 2016

17 Proven SaaS Marketing Strategies That Rock!

By |2016-3-16|Blog|2 Comments

SaaS marketing is a tricky task that poses a number of challenges that most other marketers don't face. Software as a Service, or SaaS, can be described as a method of distributing or delivering software. The software applications are centrally hosted by a service provider. So, you can see how it’s incredibly difficult to successfully market this service. SaaS marketing involves dealing with something that's not only constantly changing, but also lacking a physical presence. 17 Proven SAAS Marketing Strategies [...]

14 01, 2016

How to Get Google News Site Approval: The Complete Checklist (Updated – June 2017)

By |2016-1-14|Blog|1 Comment

You’ve tried to improve your website’s online exposure by getting Google News approval. The Google News section aims to provide an updated list of the latest events from reliable, authoritative sources. Since most of the links there come from reputable media or news outlets, it can be challenging for smaller sites to gain visibility. That doesn’t mean it’s entirely impossible for you to achieve your goal. But in order to get approved for Google News, you first need to follow [...]

4 01, 2016

18 Factors Guaranteed To Improve Your Ads Viewability And Increase Revenue!

By |2016-1-4|Blog|1 Comment

Ads viewability is highly correlated to the publisher’s revenue. Thus, increasing it will help in reaping a better return on investment. The term “ad viewability” simply refers to how visible your ads are to users. It plays a huge role in the performance of your website and your business. Although the concept is relatively new in digital advertising, ads viewability has become a trending topic. 18 Factors: How to Boost Ads Viewability There are many factors that are in play [...]

1 10, 2015

Is Referral Spam Killing Your Analytics?

By |2015-10-1|Blog|7 Comments

For those of you using Google Analytics for your website, you’ve probably noticed a boost in your referral traffic within the platform. Don't get too excited because is a result of referral spam, or ghost referrals. This traffic doesn’t actually visit your site. It's a spam issue that's been troubling website owners all over the world more and more over the past year. Referral spam happens when an unscrupulous site owner tries to send fake referral traffic. Ghost referrals are used [...]

25 08, 2015

SEO For Non Profits – 15 Tips On How Non Profits Can Improve Their SEO Today

By |2015-8-25|Blog, Content Marketing, SEO|1 Comment

Old fashioned fundraising practices are long dead. The digital era imposes new rules. Getting visibility in the major search engines has become increasingly important for nonprofits. Now, with the power of SEO for nonprofits, you can turn your website into a fundraising tool. Search engines rank websites on the basis of algorithms. These algorithms change continuously, thus getting on top of the search results page does not necessarily mean your website will remain there forever. Staying on top of the rankings [...]

18 08, 2015

Social Media Marketing for Universities – Should You Use It?

By |2015-8-18|Blog, Social Media|0 Comments

Can universities actually feel the benefits of social media marketing? It seems that most are relying on their past successes and reputation in attracting future students. By doing that, they fail to embrace the power and advantages of social media marketing for universities, both when engaging with their current students, as well as attracting prospective ones. Higher education is undoubtedly entering into an increasingly digitized environment that is changing the way both educators and students view education. Sites such as Coursera and Udemy are threatening the [...]

28 06, 2015

You Know You Need a New Website When . . .

By |2015-6-28|Blog, Conversions|7 Comments

How do you know when you need to redesign and/or re-develop your website? That's a tough question, and there isn't a clear answer. Sometimes you know you need an upgrade simply because you want to update the design. Sometimes it's because the current site can't handle new features you want to employ. But most often, the "time" to rebuild your website is much more vague. In fact, you may need a new website and not even really know it. For [...]