21 06, 2013

What is the Foreign Intelligence Surveillance Act (FISA)?

By |2013-6-21|Blog, Social Media|1 Comment

The Foreign Intelligence Surveillance Act (FISA) has greatly impacted the way our social media, email and other personal online information is stored and monitored. And because Big Brother is watching your online activity, it's time for you to get educated about what it means for you and your business. What the F.I.S.A. is Going On? While President Obama is currently taking the heat, the Foreign Intelligence Surveillance Act was actually signed into law by President Jimmy Carter in 1978. But [...]

6 06, 2013

5 Fresh Marketing Strategies for Business

By |2013-6-6|Blog, Social Media|1 Comment

Tired of the same old marketing strategies you've been using for years?  Have a new business venture that needs a new marketing plan?  Try some of these fresh marketing strategies for your business today. 1.    Embrace the Competition The old adage used to be "know your competition".  In this global economy, businesses are increasingly embracing the competition.  That is, businesses in the same sector are communicating, co-marketing, and embracing elements of each other’s business plans, in order to succeed.  The [...]

4 05, 2013

Growth Hacking Strategy: Does My Startup Need One?

By |2013-5-4|Blog, Social Media|3 Comments

In a previous post, I talked about the 5 Key Metrics for a Lean Startup and how viral reach is a critical measure of growth. In this post, I’ll introduce the concept of growth hacking, so you can determine if your startup or business could benefit from hiring a growth hacker or developing a growth hacking strategy. What is a Growth Hacker? Don't worry - we're not talking about unauthorized entry or attack on a computer system!  The growth hacker's [...]

5 04, 2013

Modera: How Shane Barker Landed the Coolest Job Ever!

By |2013-4-5|Blog, Social Media|0 Comments

I've been a social media user since 2005. In that time, you could say I've become a fierce addict -- at times managing up to 50+ social profiles! But it's been more than a way to pass time. I've treated it as a serious job. A few months ago, some entrepreneurs from Uzbekistan found me on Twitter, read my blog and now it is another chapter of my amazing journey. How I Use Social Media Before we get into the [...]

21 03, 2013

Pheed: The Newest Social Networking Site

By |2013-3-21|Blog, Social Media|0 Comments

A small startup based in Los Angeles is making waves in the social media world. Pheed is a social networking alternative to Facebook and Twitter that appeals to the younger crowd. Teenagers and young adults are adopting the new site in a big way. The Pheed app had a huge spike in downloads last month, making it the number one free social networking app in the Apple Store. Why Users are Leaving Facebook Like Facebook, Pheed offers photo and video [...]

5 02, 2013

Using Social Media Teasers for Maximum Ad Exposure

By |2013-2-5|Blog, Social Media|0 Comments

Engaging customers early using social media helps get maximum exposure to your advertising message.  This can be seen in the recent trend in advertising before the Super Bowl.  Some companies like Mercedes Benz and Volkswagen are running teasers and ads online before the big game.  Big spenders like Budweiser have gone viral prior to the game and purchased ad space for new commercials. Benefits of Early Advertising Ads for the big game are pricey. This year, a 30-second Super Bowl [...]

21 01, 2013

Modera: The Unique Photographic Site Featuring Fun, Fashion and Prizes

By |2013-1-21|Blog, Social Media|4 Comments

Sacramento, CA - Jan. 21, 2013 – Shane Barker, Co-founder and Vice-President of Marketing for Modera, has announced the website’s official launch in February. The new photo-based social media site allows individuals from around the world to share their fashion photos, enter them in specific categories, and win prizes. The first Modera Style Contest is currently in progress on Facebook and the winning entry will receive an iPad Mini. “We have designed an Instagram meets “Hot or Not” that gives [...]

13 01, 2013

How Do I Get People to “LIKE” my pictures

By |2013-1-13|Blog, Social Media|0 Comments

We live in a world where pictures are uploaded, “liked”, commented on and shared about nearly every aspect of our lives. At some point, through algorithms and the influx of images feverishly blurring through our streams we need to find a way to capture people’s attention, especially when there are prizes and contests to be won. A common trend in social media is linking people’s pictures to disseminate a companies name or brand out through the never-ending network of social [...]