20 06, 2019

Influencer Marketing: The Next Level of Content Marketing (Updated June 2019)

By |06/20/2019|Content Marketing, Influencer Marketing|14 Comments

If you’re a businessperson, then you have undoubtedly depended on content marketing to gain more visibility. Whether the quality of your content is good or bad is another question. When we view content from the SEO perspective, things change a bit. Google uses algorithms to weed out websites based on their content to form their search engine ranking. If you’re not adhering to ethical SEO practices, you can expect a penalty. Google Penguin penalizes websites that use black-hat linking or [...]

8 05, 2019

A Reliable Guide To Content Marketing For Small Businesses

By |05/08/2019|Content Marketing|4 Comments

“Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.” -Bill Gates in his essay, “Content Is King” Bill Gates saw the potential of content as early as 1996. Since then, content marketing has evolved in many ways. It’s much more than just a buzzword. By 2021, the content marketing industry is set to have a valuation of $412.88 billion. The industry is growing at a compound annual [...]

11 04, 2019

5 Ways to Develop an Effective Video Marketing Strategy

By |04/11/2019|Content Marketing|0 Comments

Consumers simply love videos, especially millennials. Videos are dominating the digital space since quite a while now. They have become one of the most effective ways to connect with consumers and engage them. The statistics below justify the effectiveness of video content: 79% of consumers prefer to watch a video over reading text to learn about a product. 84% of consumers feel convinced enough to buy a product after they watch a branded video about it. 4 out of 5 [...]

11 04, 2019

7 Headline Writing Tips You Need to Know

By |04/11/2019|Content Marketing|3 Comments

Headlines are the first thing that people see before reading any content. And, these are what determine whether or not they will go ahead and actually read your content. That is why writing attention-grabbing and relevant titles should be an essential part of your content strategy. If you’ve got your headlines right, then you’ve already won half the battle. In this post, I have listed 7 of the most effective headline writing tips that you can use to ace your [...]

9 04, 2019

Short-Form Vs. Long-Form Content – Here Is The Best Comparison

By |04/09/2019|Content Marketing|0 Comments

High-quality content is the lifeblood of every digital marketing strategy. Blog posts, emails, ebooks, and social media posts – marketers and website owners strive to create and publish top-notch content. It is an integral part of your inbound marketing efforts. The quality of your content has a direct impact on your website’s search engine rankings. In addition, well-researched and insightful content reinforces brand credibility. It helps you win the trust of your audience and turn them into loyal brand advocates. [...]

2 04, 2019

How to Deliver Personalized Content to Your Potential Customers

By |04/02/2019|Content Marketing|0 Comments

High-quality content impacts the decision-making process of your audience. No matter how good your product is, your target audience will make the purchase based on your online content. However, one size doesn’t fit all and the same content will not get the attention of your entire target audience. So, to prove that you are better than your competitors, you need to deliver personalized content to your target audience. 88% of marketers state that their customers expect personalized content. To send [...]

12 03, 2019

14 of the Smartest Ways to Deal with Content Scraping

By |03/12/2019|Content Marketing|0 Comments

Plagiarism is an issue that has been plaguing the internet for a long time now. You may create high-quality, original content. However, there’s always some other website out there, waiting to steal it and put it up as their own. While this can be frustrating in itself, the problem amplifies when the website with the stolen content starts ranking higher up in search results. They not only end up stealing your audience but even monetize it, hence stealing your revenue [...]

28 02, 2019

10 Things I Hate About Content Marketing

By |02/28/2019|Content Marketing, sponsored|0 Comments

Content marketing is not easy. In fact, it can be rather complicated. When you sit down and think about all the planning, individual tasks, time, and personnel involved in a successful content marketing campaign, your head can start to spin. So as an act of therapy for myself and all my fellow content marketers out there, I thought I’d lay out our frustrations in an easy to consume and SEO-friendly listicle in the hopes that when it’s all laid out [...]

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