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11 04, 2019

5 Ways to Develop an Effective Video Marketing Strategy

By |2019-4-11|Content Marketing|0 Comments

Consumers simply love videos, especially millennials. Videos are dominating the digital space since quite a while now. They have become one of the most effective ways to connect with consumers and engage them. The statistics below justify the effectiveness of video content: 79% of consumers prefer to watch a video over reading text to learn about a product. 84% of consumers feel convinced enough to buy a product after they watch a branded video about it. 4 out of 5 [...]

11 04, 2019

7 Headline Writing Tips You Need to Know

By |2019-4-11|Content Marketing|3 Comments

Headlines are the first thing that people see before reading any content. And, these are what determine whether or not they will go ahead and actually read your content. That is why writing attention-grabbing and relevant titles should be an essential part of your content strategy. If you’ve got your headlines right, then you’ve already won half the battle. In this post, I have listed 7 of the most effective headline writing tips that you can use to ace your [...]

9 04, 2019

Short-Form Vs. Long-Form Content – Here Is The Best Comparison

By |2019-4-9|Content Marketing|0 Comments

High-quality content is the lifeblood of every digital marketing strategy. Blog posts, emails, ebooks, and social media posts – marketers and website owners strive to create and publish top-notch content. It is an integral part of your inbound marketing efforts. The quality of your content has a direct impact on your website’s search engine rankings. In addition, well-researched and insightful content reinforces brand credibility. It helps you win the trust of your audience and turn them into loyal brand advocates. [...]

2 04, 2019

How to Deliver Personalized Content to Your Potential Customers

By |2019-4-2|Content Marketing|0 Comments

High-quality content impacts the decision-making process of your audience. No matter how good your product is, your target audience will make the purchase based on your online content. However, one size doesn’t fit all and the same content will not get the attention of your entire target audience. So, to prove that you are better than your competitors, you need to deliver personalized content to your target audience. 88% of marketers state that their customers expect personalized content. To send [...]

12 03, 2019

14 of the Smartest Ways to Deal with Content Scraping

By |2019-3-12|Content Marketing|0 Comments

Plagiarism is an issue that has been plaguing the internet for a long time now. You may create high-quality, original content. However, there’s always some other website out there, waiting to steal it and put it up as their own. While this can be frustrating in itself, the problem amplifies when the website with the stolen content starts ranking higher up in search results. They not only end up stealing your audience but even monetize it, hence stealing your revenue [...]

28 02, 2019

10 Things I Hate About Content Marketing

By |2019-2-28|Content Marketing, sponsored|0 Comments

Content marketing is not easy. In fact, it can be rather complicated. When you sit down and think about all the planning, individual tasks, time, and personnel involved in a successful content marketing campaign, your head can start to spin. So as an act of therapy for myself and all my fellow content marketers out there, I thought I’d lay out our frustrations in an easy to consume and SEO-friendly listicle in the hopes that when it’s all laid out [...]

21 02, 2019

23 Webinar Hosting Websites You Need to Know Right Now (Updated February 2019)

By |2019-2-21|Content Marketing|1 Comment

Webinars have become a key business tool that enables companies to educate existing customers, strengthen their customer service, and find new customers. You can use webinar hosting websites to easily create and share your webinars. Hosting webinars has become easier for businesses and marketers today. Webinar hosting services come with three key functional categories including webinar features, hosting options, and presenter tools. These are mainly focused on the experience of the integration, security, and what the attendees need to download [...]

4 02, 2019

Why Repurposing Content is Worth All of Your Attention

By |2019-2-4|Content Marketing|0 Comments

Content creation and publishing is one of the most crucial aspects of your digital marketing strategy. High-quality content can help you achieve various goals such as increased website traffic, improved online presence, and better brand reputation. However, creating good content on a regular basis is a herculean task. One way to simplify this process is by repurposing content that you’ve already published. Repurposing content offers a number of lucrative benefits for marketers and content creators. However, before we explore the [...]