23 01, 2018

How to Write Content That People Will Love to Read and Share

By |2018-1-23|Content Marketing|0 Comments

If there’s no engagement, is your blog really good enough? If your perfect piece of content gets no comments or shares or likes, what do you do? Except for a little crying, of course! Most bloggers end up searching, "How to write content?" A million dollar question indeed. You want to know how others create content that that people love to read and share, and how you can do the same, right? Tumblr alone has accumulated 373 million blogs from 2011 [...]

17 10, 2017

How to Use Content Marketing for a Successful Product Launch

By |2017-10-17|Content Marketing, Product Launch|2 Comments

Worried that your new product will not take off as expected? That’s a perfectly reasonable fear, and one that just about everyone faces before launching a new product. As a content marketer, you have control over the promotion of the launch through content. And the success, or failure of your product launch depends, (for the most part), on how well you’re able to use content marketing. In fact, MDG Advertising found that 70% of consumers would rather learn about products [...]

28 09, 2017

Love, Fear, Harmony, Grief, Despair: How to Drive Shareable Content

By |2017-9-28|Content Marketing|0 Comments

I’d guess that many of you have seen those dull corporate blogs with the content that looks like the Clone Army from the Star Wars movies. These blogs make huge mistakes in creating content that they THINK should perform well and drive traffic from search engines. But in fact, they produce posts that rest in peace on their bogs and will hardly ever be read. Today, creating and running a website becomes not just a means for SEO purposes, but a [...]

18 08, 2017

8 Things You Need to Know About Content Marketing Right Now [Weekly Roundup]

By |2017-8-18|Content Marketing|1 Comment

With all the built-in complexities of content marketing, you need to have a good grasp of how it works to be able to run a successful campaign. After all, without the right foundation, you can easily fall prey to the debilitating content marketing mistakes that many marketers are committing. Which causes them to fail miserably at their marketing efforts. In this week's roundup, I’m going to help you with having a better grasp of how content marketing works. I’m going [...]

11 07, 2017

7 of the Best Digital Marketing Strategies for Startups

By |2017-7-11|Content Marketing, Email Marketing, Influencer Marketing, SEO|1 Comment

Marketing has changed at a rapid pace. Some marketers even believe that marketing has changed more in the past two years than in the previous 50 years. Most startups these days have adopted digital marketing. But not all the weapons that digital marketers have in their arsenals are equally effective. Some digital marketing strategies hit the bullseye, while others don’t even come close. Do you know which digital marketing strategy you should adopt to boost the growth of your business? In today’s [...]

31 03, 2016

What Type of Content Will Crush It For Your Business?

By |2016-3-31|Content Marketing|3 Comments

Have you ever wondered how some of companies are cashing in a tremendous amount of money online? How have they become so popular that everyone is talking about them? How have they attracted a huge audience for their websites? Do you wish to get the same publicity? Are you experiencing issues while publicizing your business? You've likely heard about and used content marketing for a long time. However, do you know which content type can work great for your business? [...]

12 10, 2015

Influencer Marketing: The Next Level of Content Marketing

By |2015-10-12|Content Marketing, Influencer Marketing|12 Comments

If you're a businessperson, then you have undoubtedly depended on content to market your products and services. Whether the quality of your content is good or bad is another question. When we view content from the SEO perspective, things change a bit. Google uses algorithms to weed out websites based on their content to form their search engine ranking. If you're not adhering to ethical SEO practices, you can expect a penalty. Google Penguin penalizes websites that use black-hat linking or [...]