17 10, 2019

Everything You Need to Know About Repurposing Content (Updated October 2019)

By |10/17/2019|Content Marketing|0 Comments

Content creation and publishing is one of the most crucial aspects of your digital marketing strategy. High-quality content can help you achieve various goals such as increased website traffic, improved online presence, and better brand reputation. However, creating good content on a regular basis is a herculean task. One way to simplify this process is by repurposing content that you’ve already published. Repurposing content offers a number of lucrative benefits for marketers and content creators. However, before we explore the [...]

9 10, 2019

User-Generated Content: 9 Ultimate Marketing Strategies with a UGC Twist

By |10/09/2019|Content Marketing, sponsored|0 Comments

In the marketing ecosystem, content is of prime importance as it defines the success of any marketing campaign. Content is what brands can offer to consumers besides products and services. Therefore, if the users don’t find your brand’s content attractive, engaging, or purposeful, they will ignore it. And that will cause your campaign to fail. User-generated content offers a solution to this underlying marketing problem with tremendous opportunities for a successful marketing campaign. What is User-Generated Content (UGC)? User-generated content [...]

19 09, 2019

How to Deliver Personalized Content to Your Potential Customers (Updated September 2019)

By |09/19/2019|Content Marketing|0 Comments

High-quality content impacts the decision-making process of your audience. No matter how good your product is, your target audience will make the purchase based on your online content. However, one size doesn’t fit all and the same content will not get the attention of your entire target audience.To get ahead of your competitors, you need to deliver personalized content to your target audience. 88% of marketers state that their customers expect personalized content. To send personalized content in real time, [...]

29 08, 2019

8 Ways to Develop an Effective Video Marketing Strategy (Updated August 2019)

By |08/29/2019|Content Marketing|0 Comments

Consumers simply love videos, especially millennials. Videos are dominating the digital space since quite a while now. They have become one of the most effective ways to connect with consumers and engage them. To keep pace with the trend, you need to develop an effective video marketing strategy. The statistics below justify the effectiveness of video content: 79% of consumers prefer to watch a video over reading text to learn about a product. 84% of consumers feel convinced enough to [...]

28 08, 2019

How to Leverage Influencers to Produce User-Generated Content at Scale (Updated August 2019)

By |08/28/2019|Content Marketing, Influencer Marketing|4 Comments

The 2016 State of Marketing Report by Salesforce revealed that almost 50% of top content marketing leaders leverage user-generated content. Before we take a look at why user-generated content is so important for marketers, let’s find out exactly what UGC is. UGC, or user-generated content, is the content produced by a brand’s customers. Brands nowadays are even collaborating with influencers to generate high-authority user-generated content. User-generated content can take many forms including blog posts, reviews, social media posts, videos, forums, [...]

26 08, 2019

Healthcare Content Marketing: How to Do it Like a Pro

By |08/26/2019|Content Marketing|0 Comments

Did you know that every minute users are searching for approximately 70,000 search queries related to health on Google? According to David Feinberg, head of Google Health, health-related search queries account for about 7 percent of all daily searches. It’s pretty clear that healthcare generates a huge amount of search traffic. Many forward-thinking pharma companies and hospitals are jumping in on the trend. They’re investing in healthcare content marketing to reach out to patients and engage them. If done well, [...]

20 08, 2019

9 Important Content Marketing KPIs That Can Predict the Success of Your Campaign

By |08/20/2019|Content Marketing|0 Comments

Companies are spending one third of their marketing budgets on content. Many successful brands invest as much as 40% of their marketing budgets into producing and distributing content. And these numbers are predicted to continue to rise. Why? Content marketing costs 62% less than other forms of marketing and it generates 3 times more leads for every dollar you spend. However, these statistics may not hold true for everyone. But they do show that content marketing delivers results and other [...]

13 08, 2019

Content Marketing ROI: How to Calculate It

By |08/13/2019|Content Marketing|0 Comments

With the proven results of content marketing, it is gaining fast popularity. In fact, companies are now spending a large part of their marketing budgets on content marketing. Marketers are allocating 27% of their marketing budgets for content production and distribution. And with the increasing content marketing budgets, it is only natural that marketers are increasing scrutiny of the returns they are getting. Content marketing may sound free or cheap but it really isn’t. As Charlene Li said, “Content marketing [...]

















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