25 08, 2015

SEO For Non Profits – 15 Tips On How Non Profits Can Improve Their SEO Today

By |2015-8-25|Blog, Content Marketing, SEO|1 Comment

Old fashioned fundraising practices are long dead. The digital era imposes new rules. Getting visibility in the major search engines has become increasingly important for nonprofits. Now, with the power of SEO for nonprofits, you can turn your website into a fundraising tool. Search engines rank websites on the basis of algorithms. These algorithms change continuously, thus getting on top of the search results page does not necessarily mean your website will remain there forever. Staying on top of the rankings [...]

3 03, 2015

5 New Content Marketing Strategies To Get Traffic And Email Subscribers in 2015

By |2015-3-3|Blog, Content Marketing, Email Marketing|4 Comments

Content marketing may seem like a no-brainer, because anyone can write a few paragraphs of text and hit "publish". But is it really that simple? I’ve seen many people launch blogs on their business websites and publish a ton of articles just to realise that it has zero effect on their business growth. But also there are cases when bloggers get insane amounts of traffic and email subscribers with a single article. Where’s the catch? Successful bloggers have a very [...]

12 02, 2015

Is SEO Marketing Strategy a Good Long Term Solution?

By |2015-2-12|Blog, Content Marketing, SEO|3 Comments

SEO Marketing or Search Engine Optimization Marketing is a process through which you can get your website optimized for the search engines. In plain English, this means that SEO can take your website to the top of the search engine results pages. These "search engine results pages" are simply what the search engine displays when a particular phrase is typed into the search query box. Now consider this, SEO is not a quick fix. You can not go and do a few [...]

10 02, 2015

Why Your Content is Not Being Shared? Is There Something Missing in Your Social Media Marketing Plan

By |2015-2-10|Content Marketing, Social Media|1 Comment

You spend hours and even days obsessing over creating the best and the most creative piece you can think of. You invest your time and money just so you can produce great content. You know that the content you have created is better than most of the content out there. And yet, you only get a few shares and comments. All of that effort, all of that time and money go to waste, even though you've created superior content. Here's [...]

5 02, 2015

Why You Should Be Getting Better Visual Content for Cheaper in 2015

By |2015-2-5|Blog, Content Marketing, Social Media|1 Comment

Marketing in 2015 is trending towards a greater focus on mobile and visual content. With all the popular social media applications driving and pivoting towards photo sharing platforms (think Facebook, Instagram, Snapchat, and even Twitter to an extent) brands are going to have to produce more visual content to keep up with their consumers. This means spending more marketing budget on high quality imagery to compete for our attention with other brands and even their own consumers. How much do [...]

16 01, 2015

Want Immediate Business Impact? Look at Content Marketing

By |2015-1-16|Blog, Content Marketing|3 Comments

Content marketing is hardly new as either a concept or a catchphrase. Marketers from brands and agencies alike are all too familiar with the craze of content that has been increasing in fervor over the past couple years. Clients and consumers want more and more of it, and marketers are having to get creative to find new ways to satisfy the demand while still being strategic. If you’ve been wanting to start from scratch with content marketing, or if you’re [...]

6 01, 2015

Social Media Marketing 2015 – These 5 Techniques will be Huge!

By |2015-1-6|Blog, Content Marketing, Social Media|6 Comments

Let's look at Social media marketing 2015 style... One thing is certain, this will be a phenomenon unlike any that marketers have ever dealt with before. Some of the best known techniques will get even more powerful, but there will also be a lot of new opportunities and ways for companies to approach their customers. Social media is still rapidly gaining power in engaging audiences and shaping their opinions and attitudes. No other type of media can offer such flexibility in crafting campaigns [...]

5 11, 2014

Steps to Recover from Google Panda 4.0 Update

By |2014-11-5|Blog, Content Marketing, SEO|3 Comments

When first launched, Google Panda was lauded as one of the most controversial updates to change the algorithm for the superstar search engine. While the 4.0 update was designed to erase low-quality websites from search results and improve web user’s experiences, many webmasters are still coping with the lasting impact that Panda has had on their website’s traffic. In fact, some legitimate websites have even found their way to the naughty list and been banned from Google with this update. [...]