Category : Content Marketing

April 7, 2022
6 Comments

7 Main Types of Content and How to Use Them for Marketing

If you want to grow your online business, content marketing is a sure-fire strategy to help you do so The Content Marketing Institute (CMI) found that content marketing generates over three times as many leads compared to outbound marketing Not...
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April 7, 2022
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Everything You Need to Know About Repurposing Content (Updated October 2019)

Content creation and publishing is one of the most crucial aspects of your digital marketing strategy High-quality content can help you achieve various goals such as increased website traffic, improved online presence, and better brand...
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October 9, 2019
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User-Generated Content: 9 Ultimate Marketing Strategies with a UGC Twist

In the marketing ecosystem, content is of prime importance as it defines the success of any marketing campaign Content is what brands can offer to consumers besides products and services Therefore, if the users don’t find your brand’s content...
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May 5, 2022
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How to Deliver Personalized Content to Your Potential Customers (Updated September 2019)

High-quality content impacts the decision-making process of your audience No matter how good your product is, your target audience will make the purchase based on your online content However, one size doesn’t fit all and the same content will...
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August 29, 2019
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8 Ways to Develop an Effective Video Marketing Strategy

Consumers simply love videos, especially millennials Videos are dominating the digital space for quite a while now They have become one of the most effective ways to connect with consumers and engage them To keep pace with the trend, you need to...
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August 28, 2019
5 Comments

How to Leverage Influencers to Produce User-Generated Content at Scale

The 2016 State of Marketing Report by Salesforce revealed that almost 50% of top content marketing leaders leverage user-generated content Before we take a look at why user-generated content is so important for marketers, let’s find out exactly...
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April 7, 2022
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Healthcare Content Marketing: How to Do it Like a Pro

Did you know that every minute users are searching for approximately 70,000 search queries related to health on Google According to David Feinberg, head of Google Health, health-related search queries account for about 7 percent of all daily...
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April 7, 2022
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Content Marketing ROI: How to Calculate It

With the proven results of content marketing, it is gaining fast popularity In fact, companies are now spending a large part of their marketing budgets on content marketing Marketers are allocating 27% of their marketing budgets for content...
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April 7, 2022
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19 of the Most Useful Content Curation Tools That Will Skyrocket Your Productivity

If you have an active social media presence, you know how difficult it is to create fresh content for your social media channels frequently and regularly It is a huge task to create new social media posts and maintain a consistent posting...
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August 8, 2019
22 Comments

How to Use SEO With Content Marketing to Perform Better

Individually, SEO and content marketing are both akin to titans in this era of digital marketing And although people are typically aware that they complement each other well, they’re rarely mentioned in the same breath As anyone who’s tried...
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