18 04, 2017

How to Improve Your Conversions with User Behavior Analytics

By |2017-4-18|Conversions|2 Comments

Like every other business, you want to improve your conversions. But the problem is you’re not sure how to get started, or where to start. This is only natural because there are so many elements that come into play in conversion optimization. Most importantly, you need to understand your customers, and how they behave. This understanding can help you adjust your conversion rate optimization efforts. In this post, you’ll learn all about user behavior analytics, and how you can use them [...]

11 04, 2017

3 Essentials of CRO and How to Optimize Them to Boost Conversions

By |2017-4-11|Conversions|0 Comments

You’ve been mulling over it for months. And you’ve finally made a decision. You’re going to put in a more organized effort with conversion rate optimization to improve your conversion rate and your overall performance. The only problem is, you’re not sure how to get started. There are so many elements and channels that need optimizing, so the whole process can seem overwhelming. To help you get started with an organized CRO effort, here are the three essentials you should focus on [...]

4 04, 2017

How to Leverage Segmentation in Marketing to Boost Conversions

By |2017-4-4|Conversions|0 Comments

Your target customers are different individuals with different needs and preferences. So when it comes to marketing to them, there’s no one-size-fits-all solution that’s going to work. Sure, you may get some positive results from bundling all of your target customers together into one group. But those results are nothing compared to the conversions you can get through market segmentation. In this post, you’re going to learn more about market segmentation, and how you can use it to boost conversions. Why [...]

14 03, 2017

How to Run an A/B Test to Improve Your CRO

By |2017-3-14|Conversions|2 Comments

Want to increase conversions, but not sure where to begin? What if there’s something about your website, landing pages, or marketing emails that’s negatively affecting your conversion rate? Before you can improve your CRO (conversion rate optimization), you first need to figure out what's wrong. And A/B testing can help. A/B testing involves comparing the performance of two different versions of something, (like a web page, email, or ad), to find out which one performs better. It can be an effective method for determining [...]

17 02, 2016

Learn 17 Top Scarcity Tactics That Won’t Leave Your Readers Annoyed

By |2016-2-17|Conversions|2 Comments

Scarcity tactics have become popular concepts in the marketing world. Scarcity is one of the six principles of persuasion found in Robert Cialdini’s book titled “Influence: The Psychology of Persuasion." The scarcity principle is based on the fact that people are afraid of missing out. It typically involves threatening the availability of a product with a deadline or limited quantity. Scarcity tactics are highly useful for marketing a wide variety of products and services. As a principle, scarcity can be [...]

26 01, 2016

Missing These Principles In Your Ecommerce Optimization Will Be A Huge Loss

By |2016-1-26|Conversions, eCommerce|2 Comments

Every Internet marketer knows basic SEO practices and follows them, but many forget to focus on eCommerce optimization for conversions. It is possible to drive traffic to your site using SEO, referrals, ads, emails, and affiliates. However, having a high amount of traffic does not necessarily translate into higher conversions and better revenue. If you do not serve your audience with a great product, service, or content, you will not see any conversions. Let's look at the two actionable marketing [...]

18 12, 2015

30 Proven Ideas To Increase Ecommerce Conversion [INFOGRAPHIC]

By |2015-12-18|Conversions, eCommerce|12 Comments

It’s natural to feel lost when your website is just not generating enough revenue from eCommerce conversion. You're likely confused why all those people visiting your site simply walk away without making a purchase. While your Internet traffic statistics look great, the balance sheet paints a sorry picture. Well, the problem might the way you're projecting your products online. In my infographic below, I'll bring you several detailed tactics to help turn your website into a money-making winner. Here's a [...]

19 11, 2015

Optimize Your Site With 23 Actionable Ideas To Reduce Bounce Rate

By |2015-11-19|Conversions|10 Comments

As an Internet marketer, you probably already know the importance of keeping your site’s bounce rate low. You also know the impact bounce rates have on web traffic analytics results. It’s popular knowledge nowadays that the bounce rate of a website influences its search engine ranking. A higher bounce rate drags you lower in the rank, whereas lower bounce rates are ideal for better ranking. In this article, I’ll bring you 23 actionable ideas that really work to reduce bounce [...]