23 02, 2017

49 Product Page Design Elements And Why You Need Them [Infographic]

By Piyush Mangukiya|02/23/2017|eCommerce|1 Comment

We want to generate as many sales as possible. But in order to do so, we have a lot to do -- drive traffic to our online store, educate the customers, understand consumer psychology, and so on. Of course, these marketing activities are essential, but while you’re on it make sure that your product page is well-designed to convert these visitors you work so hard to get into customers. 4 Key Components of Sales Funnels That You Need to Remember [...]

26 01, 2016

Missing These Principles In Your Ecommerce Optimization Will Be A Huge Loss

By Shane Barker|01/26/2016|Conversions, eCommerce|3 Comments

Every Internet marketer knows basic SEO practices and follows them, but many forget to focus on eCommerce optimization for conversions. It is possible to drive traffic to your site using SEO, referrals, ads, emails, and affiliates. However, having a high amount of traffic does not necessarily translate into higher conversions and better revenue. If you do not serve your audience with a great product, service, or content, you will not see any conversions. Let's look at the two actionable marketing [...]

12 03, 2015

Are the Upfront Costs to Sales Automation Software Tools a Smart Investment?

By Shane Barker|03/12/2015|Blog, Conversions, eCommerce|1 Comment

The implementation of sales automation software in your company can be an expensive adventure. It requires a significant amount of investment in terms of both time and money before you even start to use the software. You have to spend some time in evaluation of various tools, as well as learning about their implementation. At the same time, you have to invest time and resources in training your staff. Having all of this in mind, it’s reasonable to pose the question – [...]