14 11, 2017

8 Of The Biggest Benefits Of Social Influencer Marketing You Need To Know Now

By |2017-11-14|Influencer Marketing, Social Media|0 Comments

Our topic for today combines two of the most popular buzzwords in marketing right now. “Social” and “influencer.” Both of these present an ocean of opportunities for marketers and brands. Just the sheer number of active users on social media channels is astonishing! And this number keeps increasing by the day. Social influencer marketing is a popular strategy being used by many marketers today. Simply put, it is a tactic of leveraging the follower base of a social media influencer [...]

7 11, 2017

75 Influencer Marketing Statistics That Will Surprise You in 2018

By |2017-11-7|Influencer Marketing|0 Comments

With a couple of months to go, companies are in the process of finalizing their marketing strategies for next year. This is the time for you to cross the Ts and dot your Is on your marketing budget for 2018. Influencer marketing continues to increase in popularity, which will continue next year too. If you have not made it an integral part of your marketing, perhaps you should re-evaluate your strategy. Here are 75 compelling influencer marketing statistics, bound to [...]

24 10, 2017

10 Examples Illustrating The Power Of B2B Influencer Marketing

By |2017-10-24|Influencer Marketing|0 Comments

Most marketers agree that influencer marketing is one of the most successful strategies today. This is evident from the returns generated through influencer marketing as compared to other forms of marketing. A joint study conducted by Nielsen and TapInfluence shows that the ROI generated by influencer marketing is 11 times higher than traditional strategies. You might be wondering why influencer marketing is so much more effective than traditional marketing. This is because traditional marketing focuses more on putting your message [...]

12 10, 2017

3 Reasons Why Every Micro-Influencer Needs a Chatbot

By |2017-10-12|Influencer Marketing|0 Comments

The only way to make something more viral is by combining it with another super viral thing. That’s what I’m going to do in this article. I’m going to combine micro-influencers and chatbot in an epic way. I’m going to prove to you that every micro-influencer out there needs a chatbot, period. Why Micro-Influencers? A micro-influencer is a marketer who takes their game seriously. It’s someone who is building their personal brand with the long-term game plan of making consistent [...]

26 09, 2017

How Brands Can Build Strong Relationships With Influencers

By |2017-9-26|Influencer Marketing|3 Comments

One of the biggest challenges brands face when working with influencers is getting their attention and engaging them, according to Econsultancy. It can be quite a task for brands to build their relationships with influencers. And this hurts your campaign because  weak influencer relationships automatically translate into inauthentic, half-hearted promotions. You need to build a stronger relationships with the influencers you work with to improve the success and ROI of your campaigns. The goal is to make sure influencers grow [...]

12 09, 2017

3 of The Best Benefits of Working With Micro-Influencers

By |2017-9-12|Influencer Marketing|2 Comments

A micro-influencer is an individual on social media whose following is anywhere between a few hundred to a few thousand people. It is often better to work with micro-influencers rather than using well known people with millions of followers because their audience is more engaged. Micro-influencers have a following of anywhere between 1,000 to 100,000 followers. They act as an inspiration to their followers. They also have good communication with their followers as they have to communicate with fewer people, [...]

5 09, 2017

The Ultimate Guide to Target Twitter Influencers for Your Brand

By |2017-9-5|Influencer Marketing|2 Comments

Influencers have been making waves in the marketing industry over the past couple of years. And Twitter has played a crucial role in many influencer marketing campaigns with top influencers. It’s likely that these Twitter influencer marketing campaigns yielded huge benefits as users have reported experiencing a 5.2 times increase in purchase intent after seeing tweets from both brands and influencers. Additionally, Twitter has more than 300 million active users on a monthly basis and sees about 500 million tweets [...]

1 09, 2017

10 Things You Need to Know About Micro-Influencers Right Now [Weekly Roundup]

By |2017-9-1|Influencer Marketing|0 Comments

Sometimes, getting the vote of confidence of several micro-influencers is all you need to take your business to greater heights. After all, working with the right micro-influencers can yield amazing results for your company. Not only are they capable of giving you better brand visibility, but you can even get leads and sales directly from collaborating with the micro-influencers. However, even having said all that, it’s also worth mentioning that working with the wrong micro-influencers can easily suck your bank [...]