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13 12, 2019

31 of the Best Influencer Marketing Platforms for 2020 (Updated December 2019)

By |12/13/2019|Influencer Marketing|0 Comments

Influencer marketing has become the most preferred tactic for brands to connect with their target audiences. But with multiple brands targeting the same audience, it is quite challenging to reach that audience more effectively than others. It is a lot of hard work to strategize, create, launch, monitor, and optimize your campaigns to drive the best results. Many brands and marketers use influencer marketing platforms and tools to amplify their campaigns. And you should too. How AI Makes Influencer [...]

13 12, 2019

17 of the Best Snapchat Influencers Who Can Boost Your Reach

By |12/13/2019|Influencer Marketing|0 Comments

If your target audience consists of teens or Gen Z, Snapchat is a valuable platform for you. Snapchat beats Facebook, Instagram, and YouTube as the social media app most used by U.S. teens. Through social media marketing on Snapchat, you can reach more than 293 million people per month. An American teenager spends $2,600 annually on retail shopping. Snapchat is a hangout spot for American teens. For retailers and vendors looking to target teenagers, it’s a great lead-generation platform. That’s [...]

11 11, 2019

16 of the Best Influencer Marketing Agencies That Can Help You Grow Your Brand (Updated November 2019)

By |11/11/2019|Influencer Marketing|0 Comments

With influencer marketing predicted to become a $6.5 billion industry, we now have 320+ more influencer marketing agencies and platforms than last year. That’s because in-house execution is hard. You may end up working with the wrong influencers or struggle to engage them. You might even plan influencer marketing campaigns that don’t really suit your goals or overspend on unnecessary aspects of the campaign. Hiring an influencer marketing agency can help your brand strategize and launch a campaign that meets [...]

30 10, 2019

7 Influencer Marketing Trends You Need to Know in 2020 (Updated October 2019)

By |10/30/2019|Influencer Marketing|0 Comments

Influencer marketing is a dynamic industry that is continuously evolving. To keep pace with the industry, it’s crucial to keep an eye out for the latest influencer marketing trends. After all, you need to be able to adapt to the ever-changing demands of the market. The strategies that worked for you for last year might not yield the same results this year. Before you launch another influencer marketing campaign, make sure you know what’s new in the industry. Top Influencer [...]

28 10, 2019

Who Are Micro-Influencers and How Can You Find Them?

By |10/28/2019|Influencer Marketing|9 Comments

Looking for ways for your influence marketing campaign to gain more traction? Mainstream celebrities and top influencers may be able to build better brand awareness with their massive following. But there’s an entire group of influencers who may have a better influence on your target audience’s purchase decisions. This group is comprised of micro-influencers, who have significant following and higher engagement rates than top-level influencers. If you haven’t heard about micro-influencers or are unsure about working with them, read on [...]

17 10, 2019

9 of the Most Attractive Benefits of Social Influencer Marketing (Updated October 2019)

By |10/17/2019|Influencer Marketing|7 Comments

Our topic for today combines two of the most popular buzzwords in marketing right now. “Social” and “influencer.” Both of these present an ocean of opportunities for marketers and brands. Just the sheer number of active users on social media channels is astonishing! And this number keeps increasing by the day. Social influencer marketing is a popular strategy being used by many marketers today. Simply put, it is a tactic of leveraging the follower base of a social media influencer [...]

28 08, 2019

How to Leverage Influencers to Produce User-Generated Content at Scale (Updated August 2019)

By |08/28/2019|Content Marketing, Influencer Marketing|4 Comments

The 2016 State of Marketing Report by Salesforce revealed that almost 50% of top content marketing leaders leverage user-generated content. Before we take a look at why user-generated content is so important for marketers, let’s find out exactly what UGC is. UGC, or user-generated content, is the content produced by a brand’s customers. Brands nowadays are even collaborating with influencers to generate high-authority user-generated content. User-generated content can take many forms including blog posts, reviews, social media posts, videos, forums, [...]

16 08, 2019

Influencer Relationship Management – How Brands Can Establish Real Connections with Influencers (Updated August 2019)

By |08/16/2019|Influencer Marketing|2 Comments

Influencer Relationship Management or IRM refers to managing your interactions with influencers. The strategy draws inspiration heavily from Customer Relationship Management (CRM) which is about managing interactions with customers. By realizing that influencers aren’t your employees but strategic partners, brands can manage their influencer relationships effectively. In fact, you should focus on managing relationships with influencers as much as you focus on your customers. Influencer Relationship Management is all about creating strategic relationships with influencers. This allows you to develop [...]

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