10 02, 2020

23 of the Best Influencer Marketing Agencies That Can Help You Grow Your Brand (Updated February 2020)

By Shane Barker|02/10/2020|Influencer Marketing|0 Comments

With influencer marketing predicted to become a $15 billion industry, more and more marketers are joining the bandwagon. To meet this increasing demand, there are now more influencer marketing agencies. That’s because in-house execution is hard. You may end up working with the wrong influencers or struggle to engage them. You might even plan influencer marketing campaigns that don’t really suit your goals or overspend on unnecessary aspects of the campaign. Hiring an influencer marketing agency can help your brand [...]

10 01, 2020

10 of the Best B2B Influencer Marketing Campaign Examples (Updated January 2020)

By Shane Barker|01/10/2020|Influencer Marketing|1 Comment

Most marketers agree that influencer marketing is one of the most successful strategies today. This is evident from the returns generated through it as compared to other forms of marketing. A joint study conducted by Nielsen and TapInfluence shows that the ROI generated by influencer marketing is 11 times higher than traditional strategies. You might be wondering why it is so much more effective than traditional marketing. This is because traditional marketing focuses more on putting your message in front [...]

9 01, 2020

Influencer Marketing and Millennials: How to Make Them Work Together (Updated January 2020)

By Shane Barker|01/09/2020|Influencer Marketing|5 Comments

With the rise of influencers on social media platforms, marketers have started collaborating with them to target millennials. You’ve likely heard of millenials before, especially if you work in the marketing space. But if not, they are the generation of people born between 1980 and 2000. In general, millennials are a group of people who were taught to reason and question. This particular generation has seen the growth of technology and is highly comfortable with it. These people are the [...]

3 01, 2020

Influencer Activation: A Complete Guide to Inspire You In 2020

By Shane Barker|01/03/2020|Influencer Marketing|0 Comments

Brands are continuously turning to influencer activations to reach out to and target the right audiences. Influencers have the power to get the message across passionately, authentically, and creatively. From celebrities to nano-influencers, they have become critical marketing tools. They not only create brand awareness but are also driving sales. Rakuten found that 80% of consumers make purchases after a recommendation from an influencer. Additionally, three in four consumers were willing to spend between $1 - $629 on a product [...]

17 12, 2019

Who Are Nano-Influencers and Why Should You Care?

By Shane Barker|12/17/2019|Influencer Marketing|0 Comments

The marketing world keeps changing, and businesses are struggling to keep up. 2018 was the year of the micro-influencer, but today, nano-influencers are a big deal. Great content is essential for every marketer, but it’s not enough. You also need to make sure that the right people see your content. And nano-influencers make that possible. Partnering with influencers makes it possible to leverage a ready-made audience. They make it easier for your brand since you don’t have to start developing [...]

17 12, 2019

A Look Back at the Most Successful Influencer Marketing Campaigns of 2019

By Gabrielle Sinacola|12/17/2019|Influencer Marketing|0 Comments

The past year has been a scrapbook of successful influencer marketing campaigns. Brands are harnessing the power of social media influencers to propel their marketing efforts. Leadership teams recognize the effectiveness of influencer marketing to drive substantial impact for their brand’s growth. They are dedicating significant budgets and attention to pursuing this strategy. 16 of the Best Influencer Marketing Agencies That Can Help You Grow Your Brand 7 Influencer Marketing Trends You Need to Know in 2020 10 [...]

13 12, 2019

31 of the Best Influencer Marketing Platforms for 2020 (Updated December 2019)

By Shane Barker|12/13/2019|Influencer Marketing|0 Comments

Influencer marketing has become the most preferred tactic for brands to connect with their target audiences. But with multiple brands targeting the same audience, it is quite challenging to reach that audience more effectively than others. It is a lot of hard work to strategize, create, launch, monitor, and optimize your campaigns to drive the best results. Many brands and marketers use influencer marketing platforms and tools to amplify their campaigns. And you should too. How AI Makes Influencer [...]

13 12, 2019

17 of the Best Snapchat Influencers Who Can Boost Your Reach

By Shane Barker|12/13/2019|Influencer Marketing|0 Comments

If your target audience consists of teens or Gen Z, Snapchat is a valuable platform for you. Snapchat beats Facebook, Instagram, and YouTube as the social media app most used by U.S. teens. Through social media marketing on Snapchat, you can reach more than 293 million people per month. An American teenager spends $2,600 annually on retail shopping. Snapchat is a hangout spot for American teens. For retailers and vendors looking to target teenagers, it’s a great lead-generation platform. That’s [...]

12 Next