17 10, 2019

9 of the Most Attractive Benefits of Social Influencer Marketing (Updated October 2019)

By Shane Barker|10/17/2019|Influencer Marketing|7 Comments

Our topic for today combines two of the most popular buzzwords in marketing right now. “Social” and “influencer.” Both of these present an ocean of opportunities for marketers and brands. Just the sheer number of active users on social media channels is astonishing! And this number keeps increasing by the day. Social influencer marketing is a popular strategy being used by many marketers today. Simply put, it is a tactic of leveraging the follower base of a social media influencer [...]

28 08, 2019

How to Leverage Influencers to Produce User-Generated Content at Scale (Updated August 2019)

By Shane Barker|08/28/2019|Content Marketing, Influencer Marketing|4 Comments

The 2016 State of Marketing Report by Salesforce revealed that almost 50% of top content marketing leaders leverage user-generated content. Before we take a look at why user-generated content is so important for marketers, let’s find out exactly what UGC is. UGC, or user-generated content, is the content produced by a brand’s customers. Brands nowadays are even collaborating with influencers to generate high-authority user-generated content. User-generated content can take many forms including blog posts, reviews, social media posts, videos, forums, [...]

16 08, 2019

Influencer Relationship Management – How Brands Can Establish Real Connections with Influencers (Updated August 2019)

By Shane Barker|08/16/2019|Influencer Marketing|2 Comments

Influencer Relationship Management or IRM refers to managing your interactions with influencers. The strategy draws inspiration heavily from Customer Relationship Management (CRM) which is about managing interactions with customers. By realizing that influencers aren’t your employees but strategic partners, brands can manage their influencer relationships effectively. In fact, you should focus on managing relationships with influencers as much as you focus on your customers. Influencer Relationship Management is all about creating strategic relationships with influencers. This allows you to develop [...]

14 08, 2019

What is Influencer Marketing and How Can You Use It to Grow Your Business in 2019? (Updated August 2019)

By Shane Barker|08/14/2019|Influencer Marketing|0 Comments

The digital marketing landscape is always on the verge of being disrupted by a new breakthrough. Marketers and business owners need to stay abreast of the latest trends and statistics. One such development that has taken social media and digital marketing by storm is the rise of influencer marketing. But what is influencer marketing, really? It involves working with people who are considered influencers to promote a brand, campaign, or product. It is a highly effective method to expand reach, [...]

26 07, 2019

13 of the Best Influencer Marketing Agencies That Can Help You Grow Your Brand (Updated July 2019)

By Shane Barker|07/26/2019|Influencer Marketing|0 Comments

With influencer marketing predicted to become a $6.5 billion industry, we now have 320+ more influencer marketing agencies and platforms than last year. That’s because in-house execution is hard. You may end up working with the wrong influencers or struggle to engage them. You might even plan influencer marketing campaigns that don’t really suit your goals or overspend on unnecessary aspects of the campaign. Hiring an agency can help your brand strategize and launch a campaign that meets your goals. [...]

26 07, 2019

31 of the Best Influencer Marketing Platforms You Should Try in 2019 (Updated July 2019)

By Shane Barker|07/26/2019|Influencer Marketing|0 Comments

Influencer marketing has become the most preferred tactic for brands to connect with their target audiences. But with multiple brands targeting the same audience, it is quite challenging to reach that audience more effectively than others. It is a lot of hard work to strategize, create, launch, monitor, and optimize your campaigns to drive the best results. Many brands and marketers use influencer marketing platforms and tools to amplify their campaigns. And you should too. You can leverage these platforms [...]

22 07, 2019

15 of the Most Popular Cannabis Influencers You Should Check Out

By Shane Barker|07/22/2019|Influencer Marketing|0 Comments

The cannabis industry is flooded with restrictions on advertising. Google Ads, Instagram, Facebook, Twitter, and other social media platforms aren’t lenient either. Faced with limited advertising options, cannabis owners are turning to cannabis influencers. Cannabis brands don’t have to spend thousands of dollars on ads when they collaborate with cannabis influencers. At the same time, influencers know how to create content for cannabis marketing without breaking any rules. So, it’s an excellent option for promotion. 21 of the Most [...]

15 07, 2019

12 Leading CBD Influencers Brands Can Collaborate With

By Shane Barker|07/15/2019|Influencer Marketing|0 Comments

Everyone is talking about the cannabis and CBD industry. By 2022, the hemp-CBD industry could be worth $22 billion. As the number of CBD brands is increasing, many marketers are partnering with CBD influencers to get a hold of the huge market. The surge in CBD’s popularity is because of the fact that it can help with various ailments. CBD is reported to have helped patients suffering from epilepsy, anxiety, post-traumatic stress syndrome, and other ailments. So, it’s obvious that [...]

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