21 06, 2019

21 of the Most Popular Gaming Influencers on YouTube

By Shane Barker|06/21/2019|Influencer Marketing|0 Comments

In 2019, the global gaming market is expected to generate $152.1 billion in revenue. Overall, the US is the largest gaming market with a revenue of $36.9 billion. That clearly shows why gaming influencers are increasing in numbers. They’ve got a huge market to cater to. Gaming influencers build their communities around a common interest that is interactive, engaging and easy to watch at the same time. It’s a creative content jackpot. So, brands are already cashing in on the [...]

20 06, 2019

Influencer Marketing: The Next Level of Content Marketing (Updated June 2019)

By Shane Barker|06/20/2019|Content Marketing, Influencer Marketing|14 Comments

If you’re a businessperson, then you have undoubtedly depended on content marketing to gain more visibility. Whether the quality of your content is good or bad is another question. When we view content from the SEO perspective, things change a bit. Google uses algorithms to weed out websites based on their content to form their search engine ranking. If you’re not adhering to ethical SEO practices, you can expect a penalty. Google Penguin penalizes websites that use black-hat linking or [...]

10 06, 2019

The Future of Influencer Marketing: 5 Predictions You Need to Know

By Shane Barker|06/10/2019|Influencer Marketing|0 Comments

Influencer marketing has garnered a lot of interest over the last few years. In fact, in the last three years, the number of Google searches for “influencer marketing” has increased by 1500%. This shows that the future of influencer marketing is ripe with opportunities. Image via Influencer Marketing Hub As more brands become aware of the benefits of influencer marketing, they are willing to invest more money into it. The Pros and Cons of Using Influencer Marketing for Your [...]

29 05, 2019

The Pros and Cons of Using Influencer Marketing for Your Brand

By Shane Barker|05/29/2019|Influencer Marketing|0 Comments

Brands want to reach out to their customers using the most innovative ways possible. It helps improve brand recall. Influencer marketing is now a well-known strategy that many brands leverage to reach out to their customers and engage them. More and more brands are choosing to incorporate influencers into their marketing mixes. In fact, 71% of marketers feel that influencer marketing is more effective at driving quality traffic and leads. 11 of the Best Ideas Brands Can Adopt for [...]

27 05, 2019

5 Influencer Marketing Trends That Can Make or Break Your Business

By Shane Barker|05/27/2019|Influencer Marketing|0 Comments

Influencer marketing is a dynamic industry that is continuously evolving. To keep pace with the industry, it’s crucial to keep an eye out for the latest influencer marketing trends. After all, you need to be able to adapt to the ever-changing demands of the market. The strategies that worked for you for last year might not yield the same results this year. Before you launch another influencer marketing campaign, make sure you know what’s new in the industry. The [...]

17 05, 2019

11 of the Most Creative DIY Influencers You Should Follow Right Now

By Shane Barker|05/17/2019|Influencer Marketing|0 Comments

Ask IKEA and Home Depot, and they will tell you that Do-It-Yourself (DIY) is the future. So, it’s not a surprise that the number of creative DIY influencers on social media has grown rapidly. Compared to baby boomers and generation X, millennials are handier around the home. Additionally, they are more likely to handle home repairs by themselves than any other generation. Image via Porch From Pinterest to YouTube, social media is the new classroom for DIY projects. If you [...]

14 05, 2019

How to Ace Twitch Influencer Marketing: A Comprehensive Guide

By Shane Barker|05/14/2019|Influencer Marketing|0 Comments

Move over Instagram, Facebook, YouTube, and Twitter. Marketers are exploring new social media platforms to reach out to a wider audience. And Twitch influencer marketing is the hottest new trend. Since it’s a relatively new platform, not many marketers are aware of it and its potential. You can leverage the newness of the platform to your advantage. Be an early bird and capture the audience on the platform before your competitors. For marketers who are interested in learning more about [...]

10 05, 2019

13 Leading Automotive Influencers Your Brand Needs to Know About

By Shane Barker|05/10/2019|Influencer Marketing|0 Comments

Effective influencer collaborations have been helping brands generate more sales and a higher ROI. You can also identify and partner with suitable automotive influencers to gain more exposure for your brand. Wondering how influencer marketing can help brands in the auto industry? The right influencers can help you connect with your audience directly and engage people who are likely to be genuinely interested in your products. Many auto brands such as Jeep, Volvo, Subaru, and Ferrari are already driving success [...]