21 05, 2020

How to Ace Twitch Influencer Marketing: A Comprehensive Guide (Updated May 2020)

By Shane Barker|05/21/2020|Influencer Marketing|0 Comments

Move over Instagram, Facebook, YouTube, and Twitter. Marketers are exploring new social media platforms to reach out to a wider audience. And Twitch influencer marketing is the hottest new trend. Since it’s a relatively new platform, not many marketers are aware of it and its potential. You can leverage the newness of the platform to your advantage. Be an early bird and capture the audience on the platform before your competitors. Interested? 15 Top Twitch Streamers to Follow in [...]

21 05, 2020

Influencer Marketing and Millennials: How to Make Them Work Together (Updated May 2020)

By Shane Barker|05/21/2020|Influencer Marketing|0 Comments

With the rise of influencers on social media platforms, marketers have started collaborating with them to target millennials. You’ve likely heard of millenials before, especially if you work in the marketing space. But if not, they are the generation of people born between 1980 and 2000. In general, millennials are a group of people who were taught to reason and question. This particular generation has seen the growth of technology and is highly comfortable with it. These people are the [...]

20 05, 2020

Influencer Relationship Management – How Brands Can Establish Real Connections with Influencers (Updated May 2020)

By Shane Barker|05/20/2020|Influencer Marketing|6 Comments

Influencer Relationship Management or IRM refers to managing your interactions with influencers. The strategy draws inspiration heavily from Customer Relationship Management (CRM) which is about managing interactions with customers. By realizing that influencers aren’t your employees but strategic partners, brands can manage their influencer relationships effectively. In fact, you should focus on managing relationships with influencers as much as you focus on your customers. Influencer Relationship Management is all about creating strategic relationships with influencers. This allows you to develop [...]

20 05, 2020

Everything You Need to Know about Facebook Influencer Marketing (Updated May 2020)

By Shane Barker|05/20/2020|Influencer Marketing|3 Comments

One of the first questions that come to mind when you plan an influencer marketing campaign is which platform you’re going to use. You know you want to use social media channels for your campaign. But which one will deliver the best results? If you’re still thinking about it, maybe you should consider Facebook influencer marketing and/or Instagram influencer marketing. Facebook and Instagram are the top choices when it comes to social media influencer marketing. 10 Influencer Marketing Case Studies [...]

13 05, 2020

23 of the Best Influencer Marketing Agencies That Can Help You Grow Your Brand (Updated May 2020)

By Shane Barker|05/13/2020|Influencer Marketing|26 Comments

With influencer marketing predicted to become a $15 billion industry, more and more marketers are joining the bandwagon. To meet this increasing demand, there are now more influencer marketing agencies. That’s because in-house execution is hard. You may end up working with the wrong influencers or struggle to engage them. You might even plan influencer marketing campaigns that don’t really suit your goals or overspend on unnecessary aspects of the campaign. 31 of the Best Influencer Marketing Platforms for [...]

13 05, 2020

31 of the Best Influencer Marketing Platforms for 2020 (Updated May 2020)

By Shane Barker|05/13/2020|Influencer Marketing|28 Comments

Is influencer marketing part of your 2020 strategy? Influencer marketing has become the most preferred tactic for brands to connect with their target audiences. But with multiple brands targeting the same audience, how can you reach that audience more effectively than others? It is quite challenging to reach that audience more effectively than others. It is a lot of hard work to strategize, create, launch, monitor, and optimize your campaigns to drive the best results. Many brands and marketers use [...]

11 05, 2020

85 Influencer Marketing Statistics That Will Surprise You in 2020 (Updated May 2020)

By Shane Barker|05/11/2020|Influencer Marketing|12 Comments

With a couple of months to go, companies are in the process of finalizing their marketing strategies for next year. This is the time for you to set up a marketing budget for 2018. Influencer marketing continues to increase in popularity, which will continue next year too. If you have not made it an integral part of your marketing, perhaps you should re-evaluate your strategy. […]

11 05, 2020

7 of the Best Influencer Marketing Tactics to Amplify Your Brand’s Presence (Updated May 2020)

By Shane Barker|05/11/2020|Influencer Marketing|3 Comments

I’m sure you’ve heard that for every $1 spent on influencer marketing, businesses are gaining $6.50 in earned media. However, have you been wondering which influencer marketing tactics they’re using to drive such remarkable success? That’s exactly what I’m going to talk about in this post. Today, marketers and businesses are busy learning about the most effective influencer marketing tactics that can help them boost their campaign ROI. With the growing popularity of influencer collaborations among brands, it’s becoming increasingly [...]

12 Next