20 02, 2018

Influencer Relationship Management – How Brands Can Establish Real Connections with Influencers

By |2018-2-20|Influencer Marketing|0 Comments

Influencer Relationship Management or IRM refers to managing your interactions with influencers. The strategy draws inspiration heavily from Customer Relationship Management (CRM) which is about managing interactions with customers. By realizing that influencers aren’t your employees but strategic partners, brands can manage their influencer relationships effectively. In fact, you should focus on managing these relationships as much as you focus on your customers. Influencer Relationship Management is all about creating strategic relationships with influencers. This allows you to develop and [...]

6 02, 2018

How to Become an Instagram Influencer and Start Earning Money Now

By |2018-2-6|Influencer Marketing|1 Comment

Popular Instagram influencer, Rachel Brathen, is known to charge upwards of $25,000 for a single Instagram post. Of course, Rachel isn’t alone. There are numerous others like her who are making a successful living out of being an Instagram influencer. The reason? Instagram is a powerful platform that carries massive value for brands. Today, it has over 800 million active monthly users. This implies that all of the people that brands try to target are mostly available on Instagram. And [...]

26 12, 2017

How to Conduct Influencer Outreach That Gets Stunning Results [FREE TEMPLATES]

By |2017-12-26|Influencer Marketing|5 Comments

The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. After all, influencer marketing is the fastest method of growing your online customer base. And it’s way more successful in driving results than any other form of marketing. However, much of this success is an outcome of an effective influencer outreach program. A study by TapInfluence and Nielsen Catalina Solutions revealed that the ROI from influencer marketing is 11X greater than [...]

19 12, 2017

How to Get Maximum ROI From Your Influencer Marketing Budget in 2018

By |2017-12-19|Influencer Marketing|0 Comments

Influencer marketing is one of the most popular marketing strategies for many brands and marketers. It is a successful way to reach out to and get involved with online audiences. Quality and the authenticity of the content are the basis of a successful influencer marketing campaign. Influencer marketing is a very powerful marketing tool with a better return on investment (ROI) than traditional marketing. Bloglovin' research in 2017 revealed that 63% of marketers have increased their budgets for influencer marketing. Which [...]

12 12, 2017

67 Experts Share the Best Influencer Marketing Strategy to Generate Leads [Expert Roundup]

By |2017-12-12|Influencer Marketing|3 Comments

Influencer marketing has grown a lot in the past couple of years. I’ve witnessed this change and closely observed how the evolution impacts marketing strategies. And I’ve also observed a change in the perception of influencer marketing even among marketers who were once skeptical about it. This change in perception is mainly fueled by the growing awareness of the actual benefits of influencer marketing. I’ve talked about how influencer marketing helps attract a new audience and win their trust. And [...]

14 11, 2017

8 Of The Biggest Benefits Of Social Influencer Marketing You Need To Know Now

By |2017-11-14|Influencer Marketing, Social Media|3 Comments

Our topic for today combines two of the most popular buzzwords in marketing right now. “Social” and “influencer.” Both of these present an ocean of opportunities for marketers and brands. Just the sheer number of active users on social media channels is astonishing! And this number keeps increasing by the day. Social influencer marketing is a popular strategy being used by many marketers today. Simply put, it is a tactic of leveraging the follower base of a social media influencer [...]

7 11, 2017

75 Influencer Marketing Statistics That Will Surprise You in 2018

By |2017-11-7|Influencer Marketing|0 Comments

With a couple of months to go, companies are in the process of finalizing their marketing strategies for next year. This is the time for you to cross the Ts and dot your Is on your marketing budget for 2018. Influencer marketing continues to increase in popularity, which will continue next year too. If you have not made it an integral part of your marketing, perhaps you should re-evaluate your strategy. Here are 75 compelling influencer marketing statistics, bound to [...]

24 10, 2017

10 Examples Illustrating The Power Of B2B Influencer Marketing

By |2017-10-24|Influencer Marketing|0 Comments

Most marketers agree that influencer marketing is one of the most successful strategies today. This is evident from the returns generated through it as compared to other forms of marketing. A joint study conducted by Nielsen and TapInfluence shows that the ROI generated by influencer marketing is 11 times higher than traditional strategies. You might be wondering why it is so much more effective than traditional marketing. This is because traditional marketing focuses more on putting your message in front [...]