22 04, 2019

11 of the Best Ideas Brands Can Adopt for Fashion Influencer Marketing

By Shane Barker|2019-4-22|Influencer Marketing|0 Comments

When it comes to influencer marketing, the fashion industry is winning big. On Instagram, 25% of all sponsored posts are related to fashion. Fashion brands clearly recognize the huge potential that influencer marketing holds for the niche. Image via Influencerdb In fact, nearly 80 percent of fashion, luxury, and cosmetics brands used influencer marketing campaigns in 2017. From established brands to new fashion labels, many brands leveraging influencer marketing to grow their businesses. Influencer Marketing Cost – How Much [...]

18 04, 2019

7 of the Best Influencer Marketing Tactics to Amplify Your Brand’s Presence (Updated April 2019)

By Shane Barker|2019-4-18|Influencer Marketing|5 Comments

I’m sure you’ve heard that for every $1 spent on influencer marketing, businesses are gaining $6.50 in earned media. However, have you been wondering which influencer marketing tactics they’re using to drive such remarkable success? That’s exactly what I’m going to talk about in this post. Today, marketers and businesses are busy learning about the most effective influencer marketing tactics that can help them boost their campaign ROI. With the growing popularity of influencer collaborations among brands, it’s becoming increasingly [...]

15 04, 2019

Influencer Marketing Cost – How Much Do You Need to Pay?

By Shane Barker|2019-4-15|Influencer Marketing|0 Comments

By 2020, influencer marketing is expected to become a $5-10 billion industry. Marketers are investing a lot of money in influencer collaborations to increase their brands’ visibility. For anyone who is planning to leverage influencer marketing, the first question is about the cost involved. How much does influencer marketing cost? How much does an influencer charge per sponsored post? Despite being commonly asked, these questions do not have clear answers. The cost of influencer marketing is hardly ever talked about, [...]

12 04, 2019

27 of the Best Influencer Marketing Platforms You Should Try in 2019

By Shane Barker|2019-4-12|Influencer Marketing|0 Comments

Influencer marketing has become the most preferred tactic for brands to connect with their target audiences. But with multiple brands targeting the same audience, it is quite challenging to reach that audience more effectively than others. It is a lot of hard work to strategize, create, launch, monitor, and optimize your campaigns to drive the best results. Many brands and marketers use influencer marketing platforms and tools to amplify their campaigns. And you should too. You can leverage these platforms [...]

8 04, 2019

A Complete Guide to Influencer Targeting – Everything You Need to Know

By Shane Barker|2019-4-8|Influencer Marketing|0 Comments

The popularity of influencer marketing is growing by leaps and bounds. In fact, 86% of marketers collaborated with influencers in 2017. This doesn’t come as a surprise considering the immense potential of influencer marketing. You can use it to cut through the noise and reach your potential customers without being overly promotional. However, working with influencers comes with its own set of challenges. It requires a deep understanding of your target audience and thorough knowledge of your end goals. 10 of [...]

5 04, 2019

10 of the Best Influencer Marketing Agencies That Can Help You Grow Your Brand

By Shane Barker|2019-4-5|Influencer Marketing|0 Comments

The process of developing and executing an influencer marketing campaign can be daunting. Especially if you’re new to it or if you don’t have a dedicated team to handle the campaign. You may end up working with the wrong influencers and struggling to engage them. You might even plan campaigns that don’t really suit your goals or overspend on unnecessary aspects of the campaign. That’s where influencer marketing agencies come in. Through these agencies, your brand or business will finally [...]

4 04, 2019

Instagram vs. YouTube: Which Platform is Best for Your Influencer Marketing Campaign? (Updated April 2019)

By Shane Barker|2019-4-4|Influencer Marketing|3 Comments

Can you guess how much the influencer marketing industry on Instagram is worth today? More than $1 billion. With more than 800 million active monthly users, this shouldn’t come as a surprise. However, do you also know the number of YouTube viewers today? In 2017, the number crossed 1.47 billion and is estimated to reach 1.86 billion by 2021. So, when it comes to choosing a platform for your influencer marketing, which one should you go with? Instagram vs YouTube [...]

29 03, 2019

13 Popular Fitness Influencers You Should Keep an Eye On

By Shane Barker|2019-3-29|Influencer Marketing|0 Comments

Many people are interested in wellness, exercise, and overall fitness. The surge in interest in maintaining good health has led to a rise in the popularity of fitness influencers. Who are fitness influencers? Well, anyone from pro athletes to gym freaks, yoga instructors, and beyond can be counted as fitness influencers. Basically, they are the people who inspire others to stay fit, get in shape, improve stamina, and enhance the overall quality of life. But why are we talking about [...]