11 05, 2020

7 of the Best Influencer Marketing Tactics to Amplify Your Brand’s Presence (Updated May 2020)

By Shane Barker|05/11/2020|Influencer Marketing|3 Comments

I’m sure you’ve heard that for every $1 spent on influencer marketing, businesses are gaining $6.50 in earned media. However, have you been wondering which influencer marketing tactics they’re using to drive such remarkable success? That’s exactly what I’m going to talk about in this post. Today, marketers and businesses are busy learning about the most effective influencer marketing tactics that can help them boost their campaign ROI. With the growing popularity of influencer collaborations among brands, it’s becoming increasingly [...]

11 05, 2020

The Future of Influencer Marketing: 5 Predictions You Need to Know (Updated May 2020)

By Shane Barker|05/11/2020|Influencer Marketing|0 Comments

Influencer marketing has garnered a lot of interest over the last few years. In fact, in the last three years, the number of Google searches for “influencer marketing” has increased by 1500%. This shows that the future of influencer marketing is ripe with opportunities. Image via Influencer Marketing Hub As more brands become aware of the benefits of influencer marketing, they are willing to invest more money into it. The Pros and Cons of Using Influencer Marketing for Your [...]

11 05, 2020

Instagram vs. YouTube: Which Platform is Best for Your Influencer Marketing Campaign? (Updated May 2020)

By Shane Barker|05/11/2020|Influencer Marketing|6 Comments

Can you guess how much the influencer marketing industry on Instagram is worth today? More than $1 billion. With more than 800 million active monthly users, this shouldn’t come as a surprise. However, do you also know the number of YouTube viewers today? In 2017, the number crossed 1.47 billion and is estimated to reach 1.86 billion by 2021. So, when it comes to choosing a platform for your influencer marketing, which one should you go with? Instagram vs YouTube [...]

11 05, 2020

A Detailed Strategy to Find the Right Influencers for Your Business (Updated May 2020)

By Shane Barker|05/11/2020|Influencer Marketing|6 Comments

Did you know that 63% of marketers today work with 10 or more influencers on every campaign? What do you think the reason for the exponential growth of influencer marketing is? It’s because influencers can connect with their audiences as trusted peers. And their authenticity, knowledge, and opinions can convert people into loyal customers. However, finding influencers who right for your business isn’t as simple as it might sound. So, I’ve created this comprehensive guide to help you identify and [...]

6 05, 2020

10 Influencer Marketing Tools to Boost Your Campaign Performance (Updated May 2020)

By Shane Barker|05/06/2020|Influencer Marketing|16 Comments

Influencer marketing continues to grow in popularity with more brands trusting influencer collaborations to run successful marketing campaigns. And it shows no signs of stopping anytime soon. As far as the following stats go, the future of influencer marketing sure looks bright: 92% of consumers trust recommendations from people they know and 70% trust the experiences of their peers. 92% of marketers who used influencer marketing last year, found it effective. Influencer-generated content delivers 11X greater ROI than other forms [...]

24 04, 2020

5 of the Biggest Influencer Marketing Fails You Can Learn From (Updated April 2020)

By Shane Barker|04/24/2020|Influencer Marketing|2 Comments

For businesses looking to reach a wider audience, influencer marketing has become a popular tactic. It can help businesses build a positive brand image and even increase sales. If done right, influencer marketing campaigns can deliver incredible ROI. Despite the immense potential it holds, brands need to careful while collaborating with influencers. For a partnership to work out successfully with an influencer, shared vision, respect, and open communication are crucial. Many influencer marketing campaigns fall flat because these requirements are [...]

23 04, 2020

15 Examples of Brands That Nailed Their Influencer Marketing Campaigns (Updated April 2020)

By Shane Barker|04/23/2020|Influencer Marketing|6 Comments

Are you looking for influencer marketing examples? Since the increase in use of ad blocking, you’ve probably heard of brands using word-of-mouth advertising with the help of influencers. Perhaps you have even seen examples of such tactics. While some brands are getting lucrative returns on their investments, some have missed the mark on influencer marketing. 12 Leading CBD Influencers Brands Can Collaborate With 82 Experts Share Their Favorite Influencer Marketing Tips to Increase Exposure If you’re looking for [...]

22 04, 2020

5 of the Smartest Tricks to Identify Fake Instagram Influencers (Updated April 2020)

By Shane Barker|04/22/2020|Influencer Marketing|5 Comments

With the rise of automated accounts and businesses that let you buy fake followers, there are a lot of fake Instagram influencers out there. This isn’t surprising consider just how profitable being an influencer can be. So everyone wants to enjoy the benefits. But some do not want to put in the work to build an organic following. In 2018, Twitter cracked down on fake accounts on the platform, suspending 70 million accounts within just two months. Lots of celebrities [...]

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