9 01, 2020

Influencer Marketing and Millennials: How to Make Them Work Together (Updated January 2020)

By Shane Barker|01/09/2020|Influencer Marketing|5 Comments

With the rise of influencers on social media platforms, marketers have started collaborating with them to target millennials. You’ve likely heard of millenials before, especially if you work in the marketing space. But if not, they are the generation of people born between 1980 and 2000. In general, millennials are a group of people who were taught to reason and question. This particular generation has seen the growth of technology and is highly comfortable with it. These people are the [...]

3 01, 2020

Influencer Activation: A Complete Guide to Inspire You In 2020

By Shane Barker|01/03/2020|Influencer Marketing|0 Comments

Brands are continuously turning to influencer activations to reach out to and target the right audiences. Influencers have the power to get the message across passionately, authentically, and creatively. From celebrities to nano-influencers, they have become critical marketing tools. They not only create brand awareness but are also driving sales. Rakuten found that 80% of consumers make purchases after a recommendation from an influencer. Additionally, three in four consumers were willing to spend between $1 - $629 on a product [...]

17 12, 2019

Who Are Nano-Influencers and Why Should You Care?

By Shane Barker|12/17/2019|Influencer Marketing|0 Comments

The marketing world keeps changing, and businesses are struggling to keep up. 2018 was the year of the micro-influencer, but today, nano-influencers are a big deal. Why? Great content is essential for every marketer, but it’s not enough. You also need to make sure that the right people see your content. And nano-influencers make that possible. Partnering with influencers makes it possible to leverage a ready-made audience. They make it easier for your brand since you don’t have to start [...]

17 12, 2019

A Look Back at the Most Successful Influencer Marketing Campaigns of 2019

By Gabrielle Sinacola|12/17/2019|Influencer Marketing, sponsored|0 Comments

The past year has been a scrapbook of successful influencer marketing campaigns. Brands are harnessing the power of social media influencers to propel their marketing efforts. Leadership teams recognize the effectiveness of influencer marketing to drive substantial impact for their brand’s growth. They are dedicating significant budgets and attention to pursuing this strategy. 16 of the Best Influencer Marketing Agencies That Can Help You Grow Your Brand 7 Influencer Marketing Trends You Need to Know in 2020 10 [...]

13 12, 2019

31 of the Best Influencer Marketing Platforms for 2020 (Updated December 2019)

By Shane Barker|12/13/2019|Influencer Marketing|0 Comments

Is influencer marketing part of your 2020 strategy? Influencer marketing has become the most preferred tactic for brands to connect with their target audiences. But with multiple brands targeting the same audience, how can you reach that audience more effectively than others? It is quite challenging to reach that audience more effectively than others. It is a lot of hard work to strategize, create, launch, monitor, and optimize your campaigns to drive the best results. Many brands and marketers use [...]

13 12, 2019

17 of the Best Snapchat Influencers Who Can Boost Your Reach

By Shane Barker|12/13/2019|Influencer Marketing|0 Comments

If your target audience consists of teens or Gen Z, Snapchat is a valuable platform for you. Snapchat beats Facebook, Instagram, and YouTube as the social media app most used by U.S. teens. Through social media marketing on Snapchat, you can reach more than 293 million people per month. An American teenager spends $2,600 annually on retail shopping. Snapchat is a hangout spot for American teens. For retailers and vendors looking to target teenagers, it’s a great lead-generation platform. That’s [...]

30 10, 2019

7 Influencer Marketing Trends You Need to Know in 2020 (Updated October 2019)

By Shane Barker|10/30/2019|Influencer Marketing|0 Comments

Influencer marketing is a dynamic industry that is continuously evolving. To keep pace with the industry, it’s crucial to keep an eye out for the latest influencer marketing trends. After all, you need to be able to adapt to the ever-changing demands of the market. The strategies that worked for you for last year might not yield the same results this year. Before you launch another influencer marketing campaign, make sure you know what’s new in the industry. What Are [...]

28 10, 2019

Who Are Micro-Influencers and How Can You Find Them?

By Shane Barker|10/28/2019|Influencer Marketing|9 Comments

Looking for ways for your influence marketing campaign to gain more traction? Mainstream celebrities and top influencers may be able to build better brand awareness with their massive following. But there’s an entire group of influencers who may have a better influence on your target audience’s purchase decisions. This group is comprised of micro-influencers, who have significant following and higher engagement rates than top-level influencers. If you haven’t heard about micro-influencers or are unsure about working with them, read on [...]

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