24 01, 2017

10 Influencer Marketing Case Studies With Insane Results

By |2017-1-24|Influencer Marketing|0 Comments

You’ve read influencer marketing tips and how-to guides from experts. But there’s only so much you can learn from instructions alone. The best way to truly understand anything is from real-life examples. From successful influencer marketing case studies, you can learn a lot about what to do, and how to do it effectively. Check out ten of the best influencer marketing campaigns with amazing results below. Case Study #1: RESCUE RESCUE wanted to promote their range of natural remedies, with a focus on [...]

3 01, 2017

The Ultimate Guide to Micro-Influencers [GIFOGRAPHIC]

By |2017-1-3|Influencer Marketing|1 Comment

You may have heard of influencer marketing, and the value influencers bring to your business. But have you heard of micro-influencers? These influencers may not have massive followings like other influencers, who have millions of followers. But they have the ability to generate higher levels of engagement with a relevant audience, which could give you more value for your money. How Can You Benefit from Micro-Influencers? There are several ways you can benefit from working with micro-influencers: Relevance – A [...]

13 09, 2016

15 Examples of Brands that Nailed their Influencer Marketing (UPDATED June 17)

By |2016-9-13|Influencer Marketing|3 Comments

Since the increase in use of ad blocking, you’ve probably heard of brands using word-of-mouth advertising with the help of influencers. Perhaps you have even seen examples of such tactics. While some brands are getting lucrative returns on their investments, some have missed the mark on influencer marketing. If you’re looking for the best ways to work with influencers for your online and social media marketing campaign, you better learn from the best. So here is a list of some [...]

11 08, 2016

How Working With Micro-Influencers Can 10X Your Sales!

By |2016-8-11|Influencer Marketing|9 Comments

Looking for ways for your influence marketing campaign to gain more traction? Mainstream celebrities and top influencers may be able to build better brand awareness with their massive following. But there’s an entire group of influencers who may have a better influence on your target audience’s purchase decisions. This group comprises of micro-influencers, who have significant following and higher engagement rates than top-level influencers. If you haven’t heard about them or are unsure about working with them, read on to [...]

28 06, 2016

Is Influencer Marketing The Future Of Marketing? [INFOGRAPHIC]

By |2016-6-28|Influencer Marketing|10 Comments

Wondering how you take your marketing to the next level? You’ve probably heard of the term influencer marketing. But do you know how it can help you with your marketing strategy? Influencer marketing is now considered to be one of the most effective marketing methods. Take a look at some of these stats to help you understand this better: 69% of marketers who use influencer marketing consider it effective 73% of marketers say it’s effective for lead generation 76% say [...]

24 05, 2016

6 Tips To Crush Your Influencer Outreach Campaign!

By |2016-5-24|Influencer Marketing|8 Comments

As a marketer, you probably already know that influencer marketing is among the most effective methods to promote your brand or products. In fact, an Augure study showed that 93% of marketers involved in the study got effective results in building brand awareness from influencer marketing. Additionally, 75% consider the channel effective for generating leads and 76% say it’s effective for improving customer loyalty. These stats show the importance of influencer marketing and why it shouldn’t be ignored. However, just [...]

11 05, 2016

How To Incorporate Influencers Into Your Digital Marketing Strategy

By |2016-5-11|Influencer Marketing|1 Comment

Over the past few years, there has been a growing popularity in the use of influencers to market products and brands. In fact, this form of marketing is so prevalent that it has been predicted to grow to a $10 billion industry in the next five years. This continuous growth suggests that you should start integrate influencer marketing with your digital marketing strategy. There are plenty of ways to do this and a range of ways you can benefit from [...]

12 10, 2015

Influencer Marketing: The Next Level of Content Marketing

By |2015-10-12|Content Marketing, Influencer Marketing|12 Comments

If you're a businessperson, then you have undoubtedly depended on content to market your products and services. Whether the quality of your content is good or bad is another question. When we view content from the SEO perspective, things change a bit. Google uses algorithms to weed out websites based on their content to form their search engine ranking. If you're not adhering to ethical SEO practices, you can expect a penalty. Google Penguin penalizes websites that use black-hat linking or [...]