5 11, 2019

50 Startup Directories to Submit Your Startup to for Maximum Exposure in 2020 (Updated November 2019)

By Shane Barker|11/05/2019|Product Launch|4 Comments

Your marketing team has completed your research and you are satisfied with your latest products. It's time to plan your product marketing strategy. The success of your product depends on it. The Market Research Association points out that only 40% of development products can move to the market. From there, only 60% of products will make a profit. To ensure that your new product launch is successful you need a carefully planned marketing strategy and need some assistance from startup directories. [...]

18 06, 2019

How to Ace the Product Launch Process: Your 7-Step Guide

By Shane Barker|06/18/2019|Product Launch|0 Comments

You think you’ve got a stellar product that can change the world. You’re ready to launch it. But do you know what it takes to ace the product launch process? Many entrepreneurs think of a product launch as a one-time event. While that’s not wrong, it’s a very limited perspective. If you ask me, launching a product is more of a process. Even before you launch your product, you need to put in a lot of effort to create anticipation. [...]

22 05, 2019

6 of the Smartest Ways to Promote a Product in Less Time

By Shane Barker|05/22/2019|Product Launch|0 Comments

Did you know that 49% of businesses that use digital marketing don’t have a defined product marketing strategy? Even if you have the best product, without promotion, you’re going to lose money. To grow your business, it’s necessary to outline a solid strategy that details ways to promote your product. Getting the word out about your new products isn’t an easy task. It requires a deep understanding of your target audience. Additionally, you need to know the right marketing strategies [...]

3 01, 2019

5 Things to Avoid for a Successful Product Launch Plan (Updated January 2019)

By Shane Barker|01/03/2019|Product Launch|0 Comments

Did you know that 80%-85% of the new product launches in the consumer packaged goods industry fail? Astonishing as it is, this fact is true, and not just for one industry. Regardless of the industry, a good share of product launches fail every year. I know these statistics are scary, but don’t worry, we have got you covered. In this post, we will discuss the various mistakes that marketers make with product launches and how you can avoid them. Here [...]

7 09, 2018

36 of the Best Product Launch Tools That You Should Use

By Shane Barker|09/07/2018|Product Launch|0 Comments

So you’ve developed a new product, and you know your customers will love it. But it can still be quite challenging for you to market your new product effectively. While launching a new product is a huge responsibility, you can get help from various product launch tools. They can help you automate and streamline your processes to create a buzz for your product with minimum effort. Let’s take a look at 36 of the best product launch tools that you [...]

12 07, 2018

How to Use Content Marketing for a Successful Product Launch (Updated July 2018)

By Shane Barker|07/12/2018|Content Marketing, Product Launch|3 Comments

Worried that your new product will not take off as expected? That’s a perfectly reasonable fear and one that just about everyone faces before launching a new product. As a business owner, you have complete control over how you promote the launch of your product. And a successful product launch depends (for the most part), on how well you’re able to use content marketing. Most consumers find ads to be annoying and irrelevant. Many of them set up ad blockers [...]

27 04, 2018

39 Best Growth Hacking Tools You Need to Know Right Now

By Shane Barker|04/27/2018|Product Launch|2 Comments

If there is one metric that every founder and every stakeholder related with the company painstakingly focuses on, is a company’s growth rate. A company’s growth rate depends on a lot of factors. Every company is unique. The problems it deals with are unique too. Smart marketers can use growth hacking tools efficiently to take the graph of company’s growth northwards. 7 Things You Need to Know About Growth Hacking Right Now 51 Experts Share the Most Effective Tips [...]

20 03, 2018

51 Experts Share the Most Effective Tips for a Successful Product Marketing Strategy in 2018

By Shane Barker|03/20/2018|Product Launch|5 Comments

Products may come and go, but the need for marketing is something that’s eternal. You may be employing cutting-edge technologies or using the best of research to create new products. But the reality is that you can only hope for returns when you have a robust product marketing strategy in place. However, even though the concept of marketing itself may be immortal, marketing trends are constantly evolving. In order to successfully reap the benefits of product marketing, you need to [...]

12 Next