26 03, 2020

20 Inexpensive Ways to Successfully Promote Your Product Launch (Updated March 2020)

By Shane Barker|03/26/2020|Product Launch|2 Comments

You have a new product that’s ready to launch, but something’s holding you back. You’re not sure that your product launch marketing ideas are going to be effective enough. But you're concerned that other, "better," marketing strategies are beyond your budget. You're scared that if you're not able to generate enough buzz for your new product, that it'll fail before it ever really has a chance. You're right to be afraid. According to the Insights Association, 60% of new product launch ideas never [...]

12 12, 2019

5 Tips to Guarantee a Successful Product Launch (Updated December 2019)

By Shane Barker|12/12/2019|Product Launch|4 Comments

Many businesses make the mistake of presenting a new product to their customers without determining a strategy for launching it. This can result in several issues, such as financial loss and ineffective product promotion. What makes for a successful product launch? Successful product launches result from thorough planning and research conducted by a team of reliable, experienced marketers. In this article, I’ve created a product launch guide to give you the essential information that’s required for effectively launching a product. [...]

28 11, 2019

5 Things to Avoid for a Successful Product Launch Plan (Updated November 2019)

By Shane Barker|11/28/2019|Product Launch|0 Comments

Did you know that 80%-85% of the new product launches in the consumer packaged goods industry fail? Think I’m exaggerating? No, this fact is true, and not just for one industry. Regardless of the industry, a good share of product launches fail every year. This is bound to make you wonder about the path to a successful product launch. I know these statistics may seem overwhelming, but don’t worry, we have got you covered. In this post, we will discuss [...]

5 11, 2019

50 Startup Directories to Submit Your Startup to for Maximum Exposure in 2020 (Updated November 2019)

By Shane Barker|11/05/2019|Product Launch|4 Comments

Your marketing team has completed your research and you are satisfied with your latest products. It's time to plan your product marketing strategy. The success of your product depends on it. The Market Research Association points out that only 40% of development products can move to the market. From there, only 60% of products will make a profit. To ensure that your new product launch is successful you need a carefully planned marketing strategy and need some assistance from startup directories. [...]

18 06, 2019

How to Ace the Product Launch Process: Your 7-Step Guide

By Shane Barker|06/18/2019|Product Launch|0 Comments

You think you’ve got a stellar product that can change the world. You’re ready to launch it. But do you know what it takes to ace the product launch process? Many entrepreneurs think of a product launch as a one-time event. While that’s not wrong, it’s a very limited perspective. If you ask me, launching a product is more of a process. Even before you launch your product, you need to put in a lot of effort to create anticipation. [...]

22 05, 2019

6 of the Smartest Ways to Promote a Product in Less Time

By Shane Barker|05/22/2019|Product Launch|0 Comments

Did you know that 49% of businesses that use digital marketing don’t have a defined product marketing strategy? Even if you have the best product, without promotion, you’re going to lose money. To grow your business, it’s necessary to outline a solid strategy that details ways to promote your product. Getting the word out about your new products isn’t an easy task. It requires a deep understanding of your target audience. Additionally, you need to know the right marketing strategies [...]

7 09, 2018

36 of the Best Product Launch Tools That You Should Use

By Shane Barker|09/07/2018|Product Launch|0 Comments

So you’ve developed a new product, and you know your customers will love it. But it can still be quite challenging for you to market your new product effectively. While launching a new product is a huge responsibility, you can get help from various product launch tools. They can help you automate and streamline your processes to create a buzz for your product with minimum effort. Let’s take a look at 36 of the best product launch tools that you [...]

12 07, 2018

How to Use Content Marketing for a Successful Product Launch (Updated July 2018)

By Shane Barker|07/12/2018|Content Marketing, Product Launch|3 Comments

Worried that your new product will not take off as expected? That’s a perfectly reasonable fear and one that just about everyone faces before launching a new product. As a business owner, you have complete control over how you promote the launch of your product. And a successful product launch depends (for the most part), on how well you’re able to use content marketing. Most consumers find ads to be annoying and irrelevant. Many of them set up ad blockers [...]

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