You think you’ve got a stellar product that can change the world. You’re ready to launch it. But do you know what it takes to ace the product launch process? Many entrepreneurs think of a product launch as a one-time event. While that’s not wrong, it’s a very limited perspective. If you ask me, launching a product is more of a process. Even before you launch your product, you need to put in a lot of effort to create anticipation. [...]
Did you know that 49% of businesses that use digital marketing don’t have a defined product marketing strategy? Even if you have the best product, without promotion, you’re going to lose money. To grow your business, it’s necessary to outline a solid strategy that details ways to promote your product. Getting the word out about your new products isn’t an easy task. It requires a deep understanding of your target audience. Additionally, you need to know the right marketing strategies [...]
Did you know that 80%-85% of the new product launches in the consumer packaged goods industry fail? Astonishing as it is, this fact is true, and not just for one industry. Regardless of the industry, a good share of product launches fail every year. I know these statistics are scary, but don’t worry, we have got you covered. In this post, we will discuss the various mistakes that marketers make with product launches and how you can avoid them. Here [...]
So you’ve developed a new product, and you know your customers will love it. But it can still be quite challenging for you to market your new product effectively. While launching a new product is a huge responsibility, you can get help from various product launch tools. They can help you automate and streamline your processes to create a buzz for your product with minimum effort. Let’s take a look at 36 of the best product launch tools that you [...]
Worried that your new product will not take off as expected? That’s a perfectly reasonable fear and one that just about everyone faces before launching a new product. As a business owner, you have complete control over how you promote the launch of your product. And a successful product launch depends (for the most part), on how well you’re able to use content marketing. 13 of the Best Digital Marketing Cheat Sheets to Help You Run a Successful Campaign [...]
If there is one metric that every founder and every stakeholder related with the company painstakingly focuses on, is a company’s growth rate. A company’s growth rate depends on a lot of factors. Every company is unique. The problems it deals with are unique too. Smart marketers can use growth hacking tools efficiently to take the graph of company’s growth northwards. 7 Things You Need to Know About Growth Hacking Right Now 51 Experts Share the Most Effective Tips [...]
Products may come and go, but the need for marketing is something that’s eternal. You may be employing cutting-edge technologies or using the best of research to create new products. But the reality is that you can only hope for returns when you have a robust product marketing strategy in place. However, even though the concept of marketing itself may be immortal, marketing trends are constantly evolving. In order to successfully reap the benefits of product marketing, you need to [...]
Your marketing team has completed your research and you are satisfied with your latest products. It's time to plan your product marketing strategy. The success of your product depends on it. The Market Research Association points out that only 40% of development products can move to the market. From there, only 60% of products will make a profit. To ensure that your new product launch is successful you need a carefully planned marketing strategy and need some assistance from startup directories. [...]