31 10, 2017

32 Experts Share Their Best Tips on How to Avoid Product Launch Failure [Expert Roundup]

By |2017-10-31|Product Launch|0 Comments

In today’s competitive landscape, brands are continually on a quest for innovation. A lot of research goes into understanding the consumer mind, their wants, and demands. Using such knowledge, companies invest thousands of dollars every day to develop new products. A Nielsen report shows that almost 3000 new products are launched every year in the Consumer Packaged Goods (CPG) space. Out of these, only 15% are truly successful. Even if you have created a great product, a lot of its [...]

27 10, 2017

7 Things You Need to Know About a Product Launch Right Now [Weekly Roundup]

By |2017-10-27|Product Launch|0 Comments

So you’ve developed an amazing product based on meticulous research, and you know your customers will love it. However, if the launch isn’t done right, it can ruin the chances of your product’s success. A report released by Nielsen says that about 3000 consumer products are launched every year, out of which 85% fail. A product launch is way more tricky than other forms of marketing or promotion. Simply because it is the first impression that you create in the [...]

17 10, 2017

How to Use Content Marketing for a Successful Product Launch

By |2017-10-17|Content Marketing, Product Launch|2 Comments

Worried that your new product will not take off as expected? That’s a perfectly reasonable fear, and one that just about everyone faces before launching a new product. As a content marketer, you have control over the promotion of the launch through content. And the success, or failure of your product launch depends, (for the most part), on how well you’re able to use content marketing. In fact, MDG Advertising found that 70% of consumers would rather learn about products [...]

1 08, 2017

20 Inexpensive Ways to Successfully Promote Your Product Launch (Updated August 2017)

By |2017-8-1|Product Launch|2 Comments

You have a new product that’s ready to launch, but something’s holding you back. You’re not sure that your product launch marketing ideas are going to be effective enough. But you're concerned that other, "better," marketing strategies are beyond your budget. You're scared that if you're not able to generate enough buzz for your new product, that it'll fail before it ever really has a chance. You're right to be afraid. According to the Insights Association, 60% of new products never even make it [...]

28 02, 2017

How to Rock Your First Product Launch

By |2017-2-28|Product Launch|1 Comment

You’re going to launch your first product and you’re almost crippled by the fear of failure. That’s perfectly normal, and you have every reason to be afraid. This doesn’t mean you back out or you let your fear prevent you from preparing a rocking product launch plan. 6 Ways to Rock Your First Product Launch In this post, I’ll provide you with effective tips to successfully pull off your first product launch. Learn how to overcome your fears, and what it [...]

14 02, 2017

6 of the Worst Product Launch Failures (And What You Need to Learn From Them)

By |2017-2-14|Product Launch|0 Comments

Are you on the verge of launching a new product? Or are you still in the process of developing one? Whatever the case may be, you obviously want to do everything you can to ensure your product launch is successful. That means you need to carefully plan every aspect of your launch - from product development, to your product launch promotion. To help you with your product launch planning, here are six of the worst product launch failures, and what you can learn [...]

27 10, 2016

11 Things to Avoid for a Successful Product Launch Campaign

By |2016-10-27|Product Launch|1 Comment

Excited about launching your new product? Of course you are! But maybe your excitement is mixed with a tinge of anxiety as well. This is all perfectly normal since most product launches fail. In fact, CMS Wire reported that around 80% of newly-launched products fail in the consumer packaged goods industry. These shocking numbers can only mean that many manufacturers aren’t doing it right when launching a product. So you’ll need to be prepared to avoid those mistakes in order [...]

23 03, 2016

5 Tips to Guarantee A Successful Product Launch!

By |2016-3-23|Product Launch|4 Comments

Many businesses make the mistake of presenting a new product to their customers without determining a strategy for launching it. This can result in several issues, such as financial loss and ineffective product promotion. Successful product launches result from thorough planning and research conducted by a team of reliable, experienced marketers. In this article, I've created a product launch guide to give you the essential information that's required for effectively launching a product. Establishing a Product Launch Plan No product [...]