23 06, 2014

How to Grow Your Blog Outside of Google Organic Search

By |2014-6-23|Blog, SEO|9 Comments

Bloggers, and really anyone who runs a website, can appreciate the importance of a great Google organic search ranking… heck, that's why there is an entire industry devoted to improving search rankings (SEO specialists). However, Google organic search rankings are not the only way that visitors find your website – and the rankings shouldn't be. Beyond the idea that you should never "put all of your eggs in one basket," Google is far from consistent – and consistency and reliability [...]

15 05, 2014

8 SEO Strategies To Improve Your Local Rankings

By |2014-5-15|Blog, SEO|7 Comments

Since the rather recent release of Google’s Hummingbird update I thought it would be helpful to offer some SEO strategies to help improve your local rankings! As we know it has become even more important for small business owners to boost local rankings since geographic search results take on a prominent role in search engines. While it was reported that 61% of local searches resulted in purchases back in 2012, the biggest search engines have become even smarter than before [...]

17 04, 2014

Is Search Engine Submission Necessary?

By |2014-4-17|SEO|0 Comments

The simple answer is no - search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of [...]

17 04, 2014

Can Any Inbound Linking Hurt My Ranking?

By |2014-4-17|SEO|0 Comments

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking. On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website [...]

17 04, 2014

The Importance of Anchor Text in Back-links

By |2014-4-17|SEO|0 Comments

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor text. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but [...]

17 04, 2014

Absolute Links vs. Relative Links – SEO Value

By |2014-4-17|SEO|0 Comments

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines index your page. It shouldn’t really make a difference, but many conclude that this is reason enough. Furthermore, content scrapers and RSS services may ‘repurpose’ [...]

17 04, 2014

Incorporation of Company Branding and SEO

By |2014-4-17|SEO|1 Comment

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the prominence of both. But eliminating one or the other may not meet all strategic and marketing goals. Once again, it should be emphasized that SEO [...]

17 04, 2014

Strategic Use of Images in Search Engine Optimization

By |2014-4-17|SEO|0 Comments

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned [...]