15 10, 2019

10 Steps for Creating an Effective Customer Journey Using Marketing Automation

By |10/15/2019|eCommerce, sponsored|0 Comments

In the digital marketing landscape, creating a converting customer journey can be what separates a business from success and failure. A customer journey is the sum of experiences a potential customer goes through from their first meaningful encounter with your brand to making a purchase or subscribing to your service. Typically, the length of the customer journey depends on the industry and sales cycle. For example, purchasing a dress on an ecommerce website usually has a shorter and simpler customer [...]

10 10, 2019

9 of the Best Instagram Marketing Tips to Grow Your Brand (Updated October 2019)

By |10/10/2019|Social Media, sponsored|0 Comments

Every business or marketer who wants to stand out on Instagram needs some expert Instagram marketing tips to do so. Otherwise, the competition is just too tough and there is no dearth of marketers trying to reach the same consumers that you are. Instagram is one of the most popular social media platforms with over 1 billion active monthly users. And that is why it has emerged as an important social media marketing platform as well. Brands and marketers can’t [...]

9 10, 2019

User-Generated Content: 9 Ultimate Marketing Strategies with a UGC Twist

By |10/09/2019|Content Marketing, sponsored|0 Comments

In the marketing ecosystem, content is of prime importance as it defines the success of any marketing campaign. Content is what brands can offer to consumers besides products and services. Therefore, if the users don’t find your brand’s content attractive, engaging, or purposeful, they will ignore it. And that will cause your campaign to fail. User-generated content offers a solution to this underlying marketing problem with tremendous opportunities for a successful marketing campaign. What is User-Generated Content (UGC)? User-generated content [...]

28 08, 2019

Referral Marketing Software: 11 of the Best Platforms for Ecommerce

By |08/28/2019|sponsored|0 Comments

A couple of weeks ago, one of my best friends did something that scared me a lot. She asked for a professional favor - to help her choose a referral software vendor for her growing ecommerce business. Having worked with different referral marketing platforms for my clients, I knew that there was no simple answer to that question. Your best option depends on the size of your business and your priorities. I know that she’s the kind of person who [...]

10 07, 2019

How Content Outsourcing Can Make Your Business Thrive

By |07/10/2019|Content Marketing, sponsored|0 Comments

Use content outsourcing to save time and share ideas. Image via Pexels You may be hesitant to let somebody else do your content marketing for you. That’s completely reasonable—it can be very nerve-racking to have someone that’s not you work on something you’re going to put on your own website. Influencer Marketing: The Next Level of Content Marketing Top 7 Content Marketing Techniques in 2019 As anxiety-inducing as this may seem—especially for any control freaks out there—there are [...]

12 06, 2019

Top 7 Content Marketing Techniques in 2019

By |06/12/2019|sponsored|0 Comments

Did you know that over 85% of B2B and B2C brands are using content marketing? In addition to conventional marketing techniques, content marketing is another popular alternative often used to promote a brand. So, how did content marketing become so popular in the first place? Because content marketing is remarkably effective when you want to engage an audience. While creating content, a brand has the chance to do storytelling which, if done correctly, makes them a lot more interesting and [...]

28 02, 2019

10 Things I Hate About Content Marketing

By |02/28/2019|Content Marketing, sponsored|0 Comments

Content marketing is not easy. In fact, it can be rather complicated. When you sit down and think about all the planning, individual tasks, time, and personnel involved in a successful content marketing campaign, your head can start to spin. So as an act of therapy for myself and all my fellow content marketers out there, I thought I’d lay out our frustrations in an easy to consume and SEO-friendly listicle in the hopes that when it’s all laid out [...]

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