Everyone is talking about the cannabis and CBD industry. By 2022, the hemp-CBD industry could be worth $22 billion. As the number of CBD brands is increasing, many marketers are partnering with CBD influencers to get a hold of the huge market.

The surge in CBD’s popularity is because of the fact that it can help with various ailments. CBD is reported to have helped patients suffering from epilepsy, anxiety, post-traumatic stress syndrome, and other ailments.

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

So, it’s obvious that those consumers who have had a good experience with CBD want to change the negative perception related to CBD.

Another reason is that, unlike cannabis, you can’t get high on CBD. It’s actually a non-psychoactive cannabinoid which can be found in cannabis. As the stigma around CBD unravels, CBD influencers are stepping into the spotlight.

Best CBD Influencers to Check Out

Now that we know what CBD is about and why it’s gaining popularity, let’s take a closer look at the best CBD influencers on social media.

Most of them have a set of loyal followers who are eager to learn more about the uses of CBD. They want to know what ways they can use CBD. For cannabis brands, CBD influencers can be perfect partners for promoting their products.

1. Jolene Goring

Jolene is a CBD influencer who has been in the health and fitness industry for more than 18 years. Recently, USA Today named her in their list of, “America’s Premier Fitness Experts.”

In the past, she has also appeared on shows on ABC, Fox 10 News, and other channels. Her Instagram profile features sponsored ads for CBD-based lotions, lip balms, massage oil, and more.

jolene goring instagram cbd influencer

Image via Instagram

2. Chris Lavish

This New York-based fashion and CBD influencer is known for his bold style. With tattoos on his chest, hands, and legs, he surely turns heads wherever he goes. He doesn’t drink or eat meat but loves one thing — CBD lattes.

At Brooklyn-based cafe, MatchaBar, he would often order their $15 CBD latte and post photos of it on his Instagram page. When it came to the owners’ attention, they offered him a corporate card in return for a few posts every week.


Image via Instagram

3. Montel Williams

Before becoming a CBD influencer, Montel Williams was known for his talk show and was a popular face on American television in the 1990s. In 1999, he was diagnosed with multiple sclerosis. That was when he discovered CBD.

Since then, he has been an active promoter of the CBD lifestyle. As an extension of it, this CBD influencer also founded Lenitiv Scientific, a cannabis oil company that sells various CBD products.


Image via Instagram

4. Aisling Bea

Comedian, writer, actress, and CBD influencer, Aisling Bea wears many hats. She has appeared in a number of TV shows and stand-up specials.

As a celebrity, she is using her influence to spread awareness about CBD. She accredits CBD for helping her achieve peaceful sleep after battling sleep deficiency for a long period of time.


Image via Twitter

5. Tommy Chong

This CBD influencer, who has been a symbol of counter-culture, has been actively promoting cannabis since the 1970s. Currently, he is in his 80s, but his voice has only become stronger with age.

He believes CBD played an instrumental role in helping him win over cancer twice. His cannabis brand, Chong’s Choice, offers a variety of pens, gummies, vapes, and CBD oils.

tommy chong twitter cbd influencer

Image via Twitter

6. Rachael

On YouTube, Rachael calls herself “CBD Woman.” And as the name of this CBD influencer suggests, her channel is dedicated to educating people on CBD.

From using vape CBD to the benefits of CBD for children, her channel covers it all. This CBD influencer says her passion for CBD comes from experiencing its benefits herself. She accredits CBD with instilling in her a profound sense of well-being.


Image via YouTube

7. Michelle Ross

You may have seen this CBD influencer on television before. She appeared in Big Brother 11 as Michele Noonan. In real life, she is a neuroscientist, and author, and a mental health expert.

She is a strong supporter of CBD and has used it to treat her patients who suffer from chronic illness. She is also the CEO of an online platform called Infused Health which promotes cannabis awareness.

michelle ross instagram cbd influencer

Image via Instagram

8. Megan Elizabeth

Megan Elizabeth’s YouTube channel focuses on topics related to health, fitness, and weight loss. This CBD influencer has a series of CBD-related videos in which she shares her experiences.

She also has a special page on her website in which she features her favorite CBD products.

megan elizabeth youtube cbd influencer

Image via YouTube

9. Sanjay Gupta

CNN’s chief medical reporter, Sanjay Gupta, is a famed neurosurgeon and CBD influencer. Until recently, he was one of the voices that opposed the use of marijuana for medical purposes. But he had a change of heart after researching further on the topic.

While he worked on a CNN documentary, he was convinced that marijuana was capable of healing a lot of ailments. While he doesn’t post much on social media about CBD or marijuana, he does endorse it fully in other public interviews.


Image via Baby Boomer Magazine

10. Vaping Kamea

This CBD influencer is known as “Vaping Kamea” on social media. Her Instagram page is a mix of posts on fitness, CBD, vaping, and beauty.

Previously, she has partnered with cannabis brands like Pacific CBD, VaporFi, and others. What sets her apart from other CBD influencers on the list is that most of her photos are shot professionally.


Image via Instagram

11. Rachna Patel

Rachna Patel is a doctor who has featured in more than 200 podcasts. In her talks, this CBD influencer aims to spread awareness and bust myths regarding CBD. She has also used CBD oil and medical marijuana to treat her patients.

Her book, “The CBD Oil Solution: Treat Chronic Pain, Anxiety, Insomnia, and More – Without the High,” is also a great resource for those who want to learn more about the benefits of CBD oil.

rachna patel youtube cbd influencer

Image via YouTube

12. Michael J. Fox

Michael J. Fox has been a part of big projects like the Back to the Future trilogy and Teen Wolf. In 1991, when he was only 29 years old, doctors diagnosed him with Parkinson’s disease. And that’s when this CBD influencer started using CBD. It was a way to alleviate his pain.

His organization, The Michael J. Fox Foundation for Parkinson’s Research, has been actively involved in CBD-related research. Various studies funded by the organization have found that CBD may help protect brain cells.


Image via Instagram


Q1. What does CBD drug mean?

A. CBD refers to Cannabidiol, which is a phytocannabinoid found in cannabis plants.

Q2. Can influencers promote CBD?

A. Yes, there are many CBD influencers who promote it and advocate for its medicinal uses and benefits. CBD drugs are legally available in many states in the US and in many other countries. So, in these regions, influencers can easily promote CBD.

However, there might be some restrictions in certain geographies and on certain platforms, so influencers need to be wary of that.

Q3. Which is the best influencer network for CBD-related influencers?

A. Instagram is one of the most popular platforms for CBD influencers to promote these products and also find brands to collaborate with.

Q4. Who are the top social media influencers in the CBD category?

A. The 12 influencers listed in this post are some of the best CBD influencers out there.

The top five CBD influencers include:

  • Jolene Goring
  • Chris Lavish
  • Montel Williams
  • Aisling Bea
  • Tommy Chong

Q5. What is the best way to promote CBD products?

A. The best way to promote CBD products is by providing all relevant information about their use, benefits, and side-effects. You should always provide a clear picture showing both sides of the coin.

In terms of marketing tactics, influencer marketing is one of the best ways to promote CBD products.

Q6. How do you market CBD products on social media?

A. You can promote them the same way as you would promote any other product. However, you need to be careful with the kind of content you post and should always provide full disclosure. You can also leverage CBD influencers to promote your CBD products.

Q7. What is the best brand of CBD oil?

A. There is no absolute way of judging which brand is the best as that is very subjective. You might prefer one brand over the other, while someone else might have a completely different opinion. However, there are some trusted brands that are known for their quality.

Here’s a list of some good CBD oil brands:

  • Charlotte's Web
  • Zatural
  • CBDistillery
  • Holmes Organics
  • Ojai Energetics

Q8. Can I promote CBD on Instagram?

A. While Instagram does not allow paid ads for CBD products, you can still create some good content and post it from your account. These restrictions, however, are only for ingestible products and you can promote non-ingestible products easily.

Q9. Can you run ads for CBD?

A. No, most platforms do not allow paid ads for CBD products, especially ingestible ones.

Q10. Who is the target market for CBD?

A. Anyone who has a medical condition that causes chronic pain or anxiety are the target customers for CBD products.

Q11. How to find CBD influencers on Instagram?

A. You can use an influencer search tool to find influencers related to any niche. Simply type the keyword and you will get a list of influencers. If you want to manually search for influencers on Instagram, you can use relevant hashtags to search for CBD-related content and influencers.


CBD influencers are actively trying to reduce the stigma around the use of CBD and CBD-related products. Many of them have used CBD to cure their illnesses and to relieve themselves of pain. If you’re looking for the right CBD influencer for your brand, take a look at those mentioned above.

Did I miss any other popular CBD influencers who deserve to be added to this list? Let me know in the comments section below.


  1. Great! Thank you for this well designed list. I will be reaching out to these myself.

    1. Shane Barker says:

      Thank you so much Backwood! I’m glad you liked it.

  2. Your blog is such a great source of information. Thanks for the details. Keep it up.

    1. Shane Barker says:

      Thank you so much!

  3. As a Newbie, I was exploring online for articles that can benefit
    me, you article helped! Thabk you

    1. Shane Barker says:

      Hwy! I’m so happy my article about CBD influencers was helpful for you.

  4. Jules Keeley says:

    Really liked the way you present information. Thank for the fantastic blog.

    1. Shane Barker says:

      Thank you so much! I’m so glad you loved it.

    1. Shane Barker says:

      Thanks! Very nice to hear it.

  5. Awesome post! This is helpful post. This article is clear and with lots of useful information.

    1. Shane Barker says:

      Thank you so much!

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    1. Shane Barker says:

      I’m glad you loved it. Thank you so much, your comment really motivates me to share more of such information.

  7. Very good information. Thanks!

    1. Shane Barker says:

      I’m glad you feel that way. Thank you so much.

  8. Michael Vance says:

    Great article.

    1. Shane Barker says:

      Hi Michael, thank you so much! I’m excited to know that you liked reading my post about CBD Influencers.

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