Christmas is a season of giving, kindness, and of course, marketing. Christmas marketing campaigns have become very popular and common. In fact, the holiday season wouldn’t be complete without advertisements on TV and social media platforms. This is mainly because, over the years, brands have learned to use this festive season to their advantage.
This is the time when brands invest their time and money into designing the best marketing campaigns to boost their sales. But while there are countless Christmas marketing campaigns that you can use, the main question is which one would be best for you?
With Christmas being just a few weeks away, it’s time to get ready with your Christmas marketing campaign strategies. You still have time to design easy yet effective Christmas marketing campaign strategies to double your sales.
Here are nine top-performing Christmas marketing campaigns that can double your sales:
1. Get Maximum Reach With a Multi-Network Giveaway
Social media is one of the most effective ways to boost your Christmas marketing campaign sales. You can start with Facebook, which is one of the most popular social media platforms. Facebook still dominates the social media landscape with 2.1 billion active users.
You can also leverage social platforms like YouTube and Instagram. As of 2018, YouTube has 1.5 billion active users, whereas Instagram has 800 million active users. This clearly indicates the potential these social platforms carry.
Image Source – We Are Social
All you need to do is run a simple giveaway on all of your social media profiles. Through giveaways, you can also expand your brand’s reach and increase awareness. However, ensure that the prize is relevant to your brand and is useful to your prospects. This will increase the chances of participation among your prospects.
Also, make sure to mention the rules of giveaways in a very clear and simple language. This will encourage your target audience to participate in your giveaway.
The Oak Bookshop leveraged Instagram and Facebook to organize a giveaway. They kept the giveaway very simple and asked their prospects to share their favorite Christmas story.
Image Source – Instagram and Facebook
2. Generate Leads With Email Marketing
Even though social media rules the marketing world, email marketing is still one of the most cost-effective ways to generate leads. It can also help you strengthen your relationships with your prospects and customers.
Campaign Monitor even found that for every $1 invested in email marketing, it generates $44 in returns. But how do you use email marketing to boost Christmas sales?
During the Christmas season, ensure that you send bi-weekly or weekly email newsletters to your target audience. But to generate leads successfully, make sure you send useful and relevant information to your prospects.
This festive season is the right time to let your prospects know about special offers and discounts. You can also launch a new product or service and update your prospects about it. This sort of email helps raise awareness about your brand and its offers during the festive season.
When done correctly, this type of Christmas marketing campaign you can double your Christmas sales. However, it might be very taxing to send emails manually. So, to make the most of this tactic, it’s better to automate your email marketing.
When compared to non-automated emails, automated emails generate 320% more revenue according to the previously-cited Campaign Monitor report.
This will help you target the right people at the right times. It also allows you to send personalized emails to a target audience that share similar interests. Personalization ensures the emails are more relevant to the audience, resulting in higher click rates.
For example, as shown in the screenshot below, Tuleste, a designer fashion jewelry collection, used an interactive Christmas-themed email. At the beginning, they announced the additional discount and how people could get it.
3. Find New Followers With a Referral Program
Referral programs are also an effective tactic to gain new followers and potential customers. 14.05% of customers who visit a referral page take an action, according to Referral Saasquatch. So, make sure to design an engaging and interesting referral program and double your sales via this Christmas marketing campaign.
However, ensure that you give rewards to referral customers on their first purchase and that you reward referrers.
In the referral program, the brand offered a 10% discount to both the referee and referrer on their next purchases. Because of this, in the first month, the brand managed to generate $20K in additional sales.
Image Source – W Concept
A referral program is a win-win strategy for customers, potential customers, and of course, brands. You can give rewards to your existing loyal customers and gain new potential customers at the same time. And Christmas is the best time to put this strategy in motion to boost your sales because of the increased amount of shopping among consumers.
Referral Saasquatch also found that 68.67% of referred users convert into customers. So, all you need to do is share the special holiday promotional code with loyal customers. And ask your customers to share it with their family and friends. Make sure to clearly mention the benefits your customers and prospects will get when they use the promotional code.
Brands like PlushBeds used this strategy during Black Friday.
Image Source – PlushBeds
4. Increase Christmas Sales With Coupons and Discounts Codes
An increase in engagement rate, social media followers, and/or quality leads are all vital marketing goals. However, the most important goal for any sort of brand is to double their Christmas sales. And what works better than coupons and discount codes?
When done correctly, existing and potential customers will love discounts codes and coupons. This Christmas marketing campaign can successfully generate huge revenue. In fact, customers with coupons and discount codes generally end up spending 24% more than other customers.
To encourage more sales, you can also provide free shipping to your customers. Offer coupons when prospects sign up or when they sign up for your newsletter. There’s no one rule on how to use coupons.
Brandless is an American ecommerce company that sells personal care and beauty products, as well as household supplies. They offer a discount coupon when a new customer signs up.
Image Source – Brandless
5. Customize Your Christmas Gift Packaging
To double your Christmas sales, you can also customize the packaging of Christmas gifts. It will give your brand a more festive feel, resulting in a lot of excitement among your customers. You need to consider this as an opportunity to wow your prospects and customers.
Don’t think of packaging as just a wrapping material around your product. To beat the competition, you might customize the packaging and ensure that it’s an experience to your customers. Make sure to show your customers that you care for them. However, the design and packaging should still resemble your brand’s aesthetic and style.
You can check out Packhelp’s high-quality custom packaging and get one that befits the Christmas season. You can simply add your brand logo to existing designs to come up with your very own customized packaging. When done correctly, this Christmas marketing campaign can boost your sales.
6. Get Emotional With Your Christmas Marketing
Christmas is a season of celebrations with all your nearest and dearest. It’s a time to express your emotions and love towards your loved ones. That’s why your Christmas marketing campaign should appeal to your target audience’s emotions. When you implement this strategy, you’ll be able to connect with your customers on an emotional level.
But how exactly can you do this?
Highlight the best of your products or services through a compelling story. Try to position them in a way that your audience would find relatable. Instead of relying on a written product description, try having a colorful and compelling video to entertain your audience. You can also share some of the behind-the-scenes footage during Christmas time.
Brands like Allegro created an emotional Christmas video to promote and talk about their products.
Quick tip – you can also choose to rename your “about us” page on your website to “our story.” The latter creates a more personal and emotional impact than the previous one.
Image Source – YouTube
7. Use Christmas Season PPC Words
The festive season is a very competitive time for brands. So, to stand out from your competitors you need to change your AdWords campaigns to seasonal keywords relevant to Christmas.
For instance, keywords like “craft store” or “craft supply” are popular throughout the year. But during Christmas season, keywords like “DIY Christmas decorations” or “buy Christmas decorations” are more used.
Image Source – Google
This simply indicates that using the right keywords at the right time results in a successful PPC campaign. So, to double your sales for this Christmas season, you need to change your keywords for your PPC Christmas marketing campaign.
8. Design an Attractive Christmas Landing Page
It’s not enough to just create ads and offers for the Christmas season. You should also design a Christmas landing page to get the attention of your potential customers and convert them into customers.
After visiting your website, the landing page is the first thing your prospects and customers will encounter. So, you need to make it more engaging, interesting, and interactive. You can also add a video on your landing page. Adding videos on landing pages can increase conversion rates by 86%.
The landing page should be customized with a seasonal Christmas message. This will help you to establish a connection with your prospects. It will also spark interest in the minds of your prospects, which will motivate them to proceed with their purchase.
As mentioned in the introduction, Christmas is a season of gifts and well-wishing. So, you might not have to necessarily offer discounts to get the attention of your prospects. However, make sure to design an eye-catching seasonal landing page.
Don’t forget to talk about the benefits of your products or services to your customers. This will help you convince prospects that you know exactly what they are looking for. This Christmas marketing campaign will not only increase your sales, but it’ll also increase your brands awareness.
Next, a British multinational clothing, footwear, and home products brand. For their Christmas marketing campaign, they designed an attractive landing page for their website. The little twinkly stars on the top of the landing page add a special Christmas-y touch to the entire page.
Image Source – Next
9. Offer Christmas Gift Suggestions
During the Christmas season, you need to highlight your best products or services to your prospects. You need to make your prospects aware of your best-selling products or services. This will give them an idea of what type of Christmas gifts to buy.
You can also highlight customer testimonials to gain the trust of your prospects and boost sales for your brand. Make sure to add customer testimonials on your product pages and on a special section of your website.
This Christmas season, show your prospects that your brand’s products or services are the perfect Christmas gifts for their loved ones.
Britain’s pharmacy chain, Boots, uses this Christmas marketing campaign very well. They have highlighted their best-selling products on their website’s homepage. This is quite an attractive and interesting way to grab the attention of potential customers and returning ones.
Image Source – Boot
Christmas is the best time of the year for brands and consumers. People look forward to spending more quality time with their families and friends during Christmas. They want to give gifts and celebrate the festive occasion with generosity. And of course, brands want to leverage this festive season to boost their sales and make profits by implementing effective Christmas marketing campaigns.
Christmas is just a few weeks away, but it’s never too late to look for some effective Christmas marketing campaign ideas. And the tips above can help you design an effective campaign.
Shane Barker is a digital marketing consultant who specializes in sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities.