Picking the right marketing automation platforms can feel like a daunting task. With so many options on the market, it's hard to know where to start or which one will be the best fit for your business.
If you're stuck between two of the most popular platforms – Constant Contact vs. Brevo (formerly Sendinblue), I've got you covered.
In this article, I'll compare Constant Contact and Brevo side-by-side based on my own testing of each platform, so you can see which one offers the features and price point that's right for you.
Here's a quick overview of each platform:
Summary Box: Constant Contact vs. Brevo
Constant Contact has been around since 1995, making it one of the oldest marketing automation platforms on the market. It has built up a loyal following of over 650,000 small businesses.
Brevo is a relative newcomer, having only been founded in 2012. But in a short amount of time, it has managed to attract over 400,000 customers in 180 countries.
Product Rating (Out of 5 Stars)
Value for Money
Pros and Cons: Constant Contact vs. Brevo
Constant Contact vs. Brevo Pricing
Why Should You Use Them?
Features Comparison: Constant Contact vs. Brevo
Key Comparison: Constant Contact vs. Brevo
|Email delivery rate||97%|
|Support||Phone and chat support, video tutorials, and step-by-step guides||Email, phone, and chat support, and knowledge base|
|Security||SSL connections over HTTPS, GDPR Compliant, and uses multi-factor authentication (MFA)||GDPR (General Data Protection Regulation) compliant|
|Try It Free for 60 Days||Sign Up for Its Free Plan|
Both Constant Contact and Brevo offer a wide range of features to help you automate your marketing efforts, including email marketing, landing pages, automation workflows, and more.
So, which platform is right for you? Read on to find out.
Constant Contact vs. Brevo : Who is the Software For?
Constant Contact is designed for small to medium-sized businesses and organizations that want to expand their reach and customer bases, and build relationships with their target audiences.
This is an easy-to-use platform with a wide range of features that can help businesses automate their marketing efforts, including email marketing, landing pages, surveys, polls, and event RSVPs.
On the other hand, Brevo is designed for businesses of all sizes (different plans) – including small businesses, medium-sized businesses, and enterprises.
This all-in-one marketing solution offers a wide range of features for email marketing, SMS marketing, live chat marketing, and more.
Constant Contact vs. Brevo : Platforms Supported
Constant Contact is a web-based platform that can be accessed from any device with an internet connection. There is also a mobile app available for iOS and Android devices. This means you can manage your account and campaigns on the go.
Brevo is also a web-based platform that can be accessed from any device with an internet connection. However, there is no mobile app available at this time.
Constant Contact vs. Brevo : Plans and Pricing Details
Constant Contact offers two digital marketing pricing plans for their users – the Core plan and the Plus plan.
The Core plan starts at $9.99/month (for up to 500 contacts) and includes all of the basic features you need for email marketing, including:
- Unlimited emails
- A drag-and-drop email editor
- A wide range of customizable email templates
- Website sign-up forms
- Integrations with useful tools like Shopify, Canva, and WooCommerce
- Email engagement reporting (views, clicks, etc.)
- Social media content scheduling across Facebook, Instagram, and Twitter
Their Core plan pricing increases with an increase in the number of contacts. For example, you'll need to pay $35 for 501-2500 contacts, $155/month for 20001-25000 contacts, and so on.
This plan is perfect for people who are new to marketing products and services to the customer base.
Constant Contact offers a Plus plan (starting at $45/month) for advanced marketers who need more features and functionality. This plan includes everything in the Core plan, plus:
- Email list growth tools such as Google Ads
- Dynamic content personalization
- Email marketing automation (workflows)
- Advanced reporting (conversions, sales, etc.)
- Drag-and-drop products from your online store
- Customer segmentation
Along with these digital marketing plans, Constant Contact also offers a Marketing Autmation+ plan for $449/month. This plan is designed for businesses that need more powerful marketing automation features, including:
- Marketing automation and advanced workflows
- Lead scoring
- Sales automation
- CRM (Customer Relationship Management) system
- Tracking and analytics
- Dedicated onboarding expert
These pricing plans help ensure that there is a Constant Contact plan for marketers and businesses of varied sizes and needs, from small- to medium-sized businesses.
Meanwhile, Brevo offers four different marketing platform plans for their users, including a free plan with all of the basic features you need to get started with email marketing.
They charge based on the number of emails you want to send each month. For example, their Free plan lets you send up to 9,000 emails/month whereas their Starter plan costs $25/month for up to 20,000 emails.
Brevo's Business plan costs $65/month for up to 20,000 emails but also includes advanced features such as:
- A/B testing
- Marketing automation
- Advanced statistics
- Send time optimization
- Multi-user access
Finally, they have an Enterprise plan (starting from $1000/month) that's custom-tailored to meet your specific business needs.You can sign up for their Free plan to test out the Brevo platform and see if it's a good fit for you before upgrading to one of their paid plans.
Constant Contact vs. Brevo : Features
In this section, I'll compare and contrast the features offered by Constant Contact and Brevo to help you decide which platform is right for your needs.
So, let's go through their interfaces, email templates, list management, ecommerce, reporting features, and integrations side-by-side.
Constant Contact's interface is very user-friendly and easy to navigate. It's designed with the user in mind, so you can find what you're looking for quickly and easily. Plus, their templates are fully customizable, so you can create a unique email that reflects your brand.
This platform also has a mobile app, which makes it even easier to stay on top of your marketing campaigns while you're on the go.
Brevo's interface is also easy to use, although it's not quite as user-friendly as Constant Contact's. However, their email templates are still fully customizable and you can still create beautiful, branded emails.
Constant Contact makes it easy to manage your contact lists. You can upload your contacts from Excel, Outlook, Salesforce, or wherever else you have them stored. Plus, you can add new contacts in person just as easily as you can online.
You can store whatever information you want about each contact, from birthdays to websites, and more. And, you can create segments that work for you using tags, activity, profile info, and more.
Brevo allows you to import contacts using marketing automation. For example, you can set instructions to add all of your subscribers to a list. You can also manually add contacts one-by-one or in bulk by uploading a CSV file.
You can organize your contacts in different folders and lists, and can also blacklist individual email IDs if they're causing problems.
Email Broadcasts and Templates
Constant Contact offers hundreds of beautifully-designed email templates for you to choose from. You can also create your own custom template or use one of their pre-designed layouts and customize it using their drag-and-drop editor.
Additionally, all of their templates are mobile responsive, so they'll look great on any device.
They also offer a wide range of email broadcasting options. For example, you can send an email to your entire list or just a segment of it. You can also schedule your emails in advance, so they're always sent at the perfect time.
Brevo also has a wide range of email templates and an intuitive drag-and-drop editor to help you design emails that match your brand's aesthetics.
However, they don't offer as many email broadcasting options as Constant Contact does.
Constant Contact's automation features are very robust.
You can create welcome emails, birthday emails, order confirmation emails, shipping notifications, and more. You can also create automated emails to target users based on how they interact with your emails.
Here are more details about Constant Contact's automation features:
- Create emails that are automatically triggered by certain events, like subscribing to a list, opening an email, clicking a link, or making a purchase.
- Engage your audience by automatically resending emails (with a different subject line) to non-openers.
- Set up workflows that define the sequence of emails that are sent and when they're sent.
- Attract new contacts using their list-building tools and sign-up forms on your website and Facebook.
- Integrate Shopify to send automated emails to first-time customers.
- Get real-time insights into your automation with reporting that shows you how many contacts are engaged, unsubscribed, or made a purchase.
Now let me show you how Brevo's automation features compare against Constant Contact's.
Brevo provides a visual workflow builder so you can easily see how your automated emails will flow. You can:
- Send welcome emails when a user signs up.
- Send birthday emails with a coupon code.
- Create advanced workflows to send a series of emails based on user behavior such as their total number of visits or clicks.
- Conduct an A/B test on two of your automation workflows to see how they're performing.
- Generate new leads through website sign-up forms, landing pages, or Facebook ads.
In all, both Constant Contact and Brevo have great automation features.
You can conduct A/B tests on both Constant Contact and Brevo to see which email performs better.
With Constant Contact, you can test two subject lines of an email to identify which one performs better and maximize your email open rates. They offer built-in recommendations about the right email subject line based on your industry, your email copy, and your target contacts.
Similarly, Brevo allows you to A/B test your subject lines too, to see what works best for your business.
Constant Contact's ecommerce CRM allows you to automatically send triggered emails based on a contact's interactions and behaviors. You can also add contacts directly from your online store, so you can keep track of all your customers in one place.
Plus, their seamless integrations with Shopify, eBay, Etsy, WooCommerce, BigCommerce, Magento, and more, make it easy to send targeted messages and add products to your Constant Contact emails.
You can attract, engage, and retain your ecommerce customers right from your Constant Contact account. Here's how:
- Run Facebook, Instagram, and Google ads to reach new audiences.
- Turn website visitors into leads using sign-up forms.
- Send real-time emails for abandoned cart reminders.
- Segment contacts and send specific, conversion-driven messages to each group.
- Track results such as email views, clicks, and more.
- Prioritize leads who are more likely to buy.
Brevo's ecommerce CRM lets you track a contact's interactions and behaviors, so you can send them automated emails that are relevant to their interests.
You can also add contacts from your online store or through integrations with Shopify, BigCommerce, PrestaShop, WooCommerce, and more.
Brevo lets you:
- Send abandoned cart reminders.
- Send transactional emails.
- Track conversions to identify your highest revenue-generating email campaign.
Forms and Landing Pages
With Constant Contact, you can create website sign-up forms and branded landing pages that are designed to drive more conversions.
They offer two different types of landing pages – lead generation and shoppable. I’ll give a quick overview of each of them below.
Lead Generation Landing Pages
Shoppable Landing Pages
Brevo also lets you create eye-catching sign-up forms using their drag-and-drop form builder. You can customize it with your preferred color, text, and images. Collect the information you need – using text fields, dropdown lists, or radio buttons.
This platform also lets you create landing pages without any coding skills. You can create a landing page in minutes and host it on your own domain. All you need to do is:
- Finalize the goal of your landing page – ebook launch, event promotion, etc.
- Pick any of their pre-designed landing page templates.
- Customize it using their drag-and-drop landing page builder. Or, you can also build one from scratch.
- Push it live.
Constant Contact provides comprehensive reporting features that allow you to see what's working and what's not, and increase your efficiency.
It provides you and your team with valuable metrics, which include:
- Engagement metrics – email deliverability, opens, clicks, deletion, etc.
- Campaigns with the maximum number of opens or clicks
- Click-tracking heatmap
- Mobile open rate and how it compares with desktop opens
You can check these reports from anywhere using their mobile app.
Brevo also analyzes and shares reports that reveal valuable insights about your email campaigns. These include:
- Email deliverability
- Open and click-through rate
- Email heatmap
- A/B testing reports
- Send time optimization
Both Constant Contact and Brevo offer a range of integrations to help you connect your email marketing efforts with the rest of your digital marketing and ecommerce platforms.
Constant Contact connects with over 300 apps, including Shopify, WooCommerce, Salesforce, Etsy, Zapier, BigCommerce, Canva, and Vimeo.
With these integrations, Constant Contact allows you to:
- Create beautiful email graphics and videos.
- Boost online sales.
- Engage with your existing and potential customers on social media.
- Grow your email list using Facebook and Google ads.
- Streamline contact management.
Brevo also integrates with 150+ useful platforms, including email marketing platforms, ecommerce solutions, customer relationship management (CRM) systems, content management systems (CMS), developer tools, and more.
Some of their notable integrations include Shopify, WordPress, WooCommerce, BigCommerce, Magento, Zapier, and Ninja Forms.
Both Constant Contact and Brevo make it easy to connect your email marketing efforts with the rest of your digital marketing strategy.
However, Constant Contact offers more integrations than Brevo, which could be a deciding factor if you're looking for a specific integration.
Constant Contact vs. Brevo : Support
Constant Contact has excellent customer service. Their marketing advisors provide dedicated phone and chat support. Additionally, they also have a huge knowledge base of step-by-step guides and video tutorials.
Brevo offers email support with all four plans (including the Free plan). For phone and chat support, you’ll need to upgrade to their higher-value plans – Business and Enterprise plans.
Enterprise plan users also enjoy the benefit of having a dedicated account manager to resolve their issues instantly.
Constant Contact vs. Brevo : Final Verdict
Now that you know the key features and differences between Constant Contact and Brevo, it's time to decide which one is the best fit for your business.
Here's a quick recap of what we covered:
Constant Contact is best for businesses that are looking for a more comprehensive solution with robust email marketing and automation features, and more integrations. It's also a good choice if you need phone support.
However, if you're on a tight budget and you’re looking for a more affordable solution with limited usage needs, Brevo is the way to go. That’s because it offers a Free plan with no time limit.
Here, you must note that Brevo can be expensive for Enterprise plan users – plans starting from $1000/month. So, you may want to check out some of my selected Brevo (formerly Sendinblue) alternatives and other email marketing tools as well.
I’d recommend that you check out the Marketing Automation+ plan by Constant Contact first if you run an enterprise. It has more features to offer at half the cost of Brevo's Enterprise plan.
In all, both platforms offer similar features, so it really comes down to your specific needs and budget. If you're not sure which one to choose, I'd say that you should start with a free trial of both Constant Contact and Brevo to see which one works best for you.
Do you have any questions about Constant Contact vs. Brevo? Let me know in the comments below.