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Content marketing is a highly effective tactic to build brand awareness, increase your visibility in search results, and connect with your target audience.

84% of people expect brands to provide content that entertains and adds value to their lives. And, 70% of them prefer to learn about products through content, not ads.

However, it can be challenging to organize all aspects of content marketing such as strategy, production, distribution, measurement, and campaign optimization. This is when you might need to leverage some effective content marketing platforms.

So which platforms should you use? Let’s take a look at the best content marketing platforms that can help you get the best results.

Content Marketing Platform #1: Prezi

This is cloud-based presentation software. It adds fun and creativity to boring presentation slides. Presenters can easily zoom in and zoom out, pan from left to right, and vice-versa. You can show the slides from different angles, giving your presentation a cinematic feel. It also comes with loads of templates.

Prezi content marketing platforms

Content Marketing Platform #2: StoryChief

StoryChief is a content management tool that helps content teams create, manage, and publish multi-channel content. It can help you integrate content from various platforms and distribute it across multiple channels. You can also create a content calendar and plan your content publishing schedule. It can also track and measure the performance of your content across all channels.

StoryChief Content Marketing Platforms

Content Marketing Platform #3: HubSpot

HubSpot is an inbound marketing tool which can help you with sales and CRM (customer relationship management).

It helps marketers create quality content, target customers, and manage their contact lists efficiently. It has a full-funnel marketing system which helps marketers build, administer, and distribute emails with the help of their marketing tools and applications.

HubSpot Content Marketing Platforms

Content Marketing Platform #4: GetSocial

This is an all-in-one tool for content distribution and content performance analytics. One key feature of this tool is that it tracks dark social shares of your content, which is a metric that most other tools miss.

It also provides an automated content distribution solution that helps you effectively distribute content on social media. The tool also provides ROI tracking for each piece of content and helps you focus on high-performing content.

GetSocial Content Marketing Platforms

Content Marketing Platform #5: Outbrain

It is an easy-to-use content discovery platform which helps in serving right content to the right customer at the right time. They use pointers from analyzing demographic, lookalikes, location, and interest groups. They help publishers in monetizing their content. It brings marketers and publishers on the same platform.

Outbrain Content Marketing Platform

Content Marketing Platform #6: BuzzSumo

BuzzSumo is a content curation tool with strong analytics. It helps content marketers analyze the best performing content in their chosen niche.

With its advanced social search engine, it analyzes the most shared content to help other content creators create winning content. It can also help you identify and connect with key influencers in your niche.

BuzzSumo Content Marketing Platform

Content Marketing Platform #7: ScribbleLive

ScribbleLive’s data science technology helps users create quality content. It helps businesses manage the entire content life cycle from planning, creating, distributing content to measuring its impact.

It is a SaaS platform which uses big data to help you improve campaign management, in-venue engagement, live events, content syndication, and more.

scribblelive Content Marketing Platforms

Content Marketing Platform #8: Hemingway Editor

This is an easy-to-use word processing and proofreading tool. It helps writers and editors construct clear and concise sentences. It helps to remove complex words and phrases. It uses color codes so that users can easily find errors and fix them. It points out inappropriately used adverbs. It also highlights sentences that contain passive voice.

Hemingway Editor Content Marketing Platform

Content Marketing Platform #9: Curata

Curata is content curation software. It helps you discover quality content. And it learns your selections and serves better and more relevant content as time goes by. It can conduct a content audit on demand. It can analyze the impact of your content marketing and sales pipeline. It can even help you to streamline your content production process and build a content supply chain.

Curata Content Marketing Platform

Content Marketing Platform #10: SnapApp

SnapApp can help you create interactive content. Its drag-and-drop interface helps users create different kinds of interactive content without using any coding. The platform helps with the production, deployment, management, and performance analysis of your content. You can also perform A/B testing to analyze the impact of different designs.

snapapp Content Marketing Platforms

Content Marketing Platform #11: Portent’s Content Idea Generator

This is a simple tool that can help you generate content ideas. You just need to enter subjects or keywords that you want ideas on and the algorithm provides you different ideas.

Content Marketing Platform Portent Content Idea Generator

Content Marketing Platform #12: Percolate

This is an end to end content marketing platform for enterprises. It offers content management, brand management, and social media management. Its planning and campaign management features effectively coordinate content marketing across all markets, channels, and teams. It also helps with marketing analysis.
percolate Content Marketing Platforms

Content Marketing Platform #13: Textbroker

This is a platform which delivers high-quality content at competitive prices. It is a leading article and content writing service for blog posts, product descriptions, and technical content. Textbroker can help large and small companies with their content marketing requirements.

Textbroker Content Marketing Platform

Content Marketing Platform #14: Ceros

Ceros is a cloud-based platform which provides end to end solutions for content creators. It has an easy drag-and-drop format that allows you to easily add animations and transform static content into engaging and interactive experiences. The platform supports all kinds of media assets like fonts, video, images, widgets, contact forms, and more.

ceros Content Marketing Platforms

Content Marketing Platform #15: Kapost

This platform helps you to streamline your content marketing initiatives. It helps marketers deliver the right content to the right person at the right time. Kapost can also help you manage your editorial and content management processes from start to finish. You can organize writers, manage your editorial calendar, promote content, and then measure its impact.

kapost Content Marketing Platforms

Content Marketing Platform #16: Uberflip

Uberflip is cloud-based content marketing automation software. It brings all of the content you need from around the web to one central hub. It can help you manage and aggregate your blog posts, videos, whitepapers, ebooks, and more very efficiently. Their tools also provide content performance analytics to help you create and publish dynamic content.

Uberflip Content Marketing Platform

Content Marketing Platform #17: ClearVoice

ClearVoice is a content creation and marketing platform. With its powerful project management tools and talented network, it automates your content marketing processes. It integrates editing, collaboration, and approval tools with an established marketplace of freelancers. Internal and external teams can edit cohesively.

ClearVoice Content Marketing Platform

Content Marketing Platform #18: Scripted

Scripted provides writing services for generating content to small businesses, startups, enterprises, and more. You can choose from a database of pre-vetted writers. Scripted has a very intuitive interface which makes it very easy for businesses to choose the writer or send writing assignments. It has an analytics dashboard too.

scripted Content Marketing Platforms

Content Marketing Platform #19: Acrolinx

This AI-powered platform is focused on delivering quality content. The platform uses a unique linguistic analytics engine that reads content and provides guidance. It supports the entire content creation ecosystem right from defining your goals, to guiding writers, and measuring performance.

acrolinx Content Marketing Platforms

Content Marketing Platform #20: OneSpot

OneSpot is a content marketing platform which studies the content consumption pattern of the users and delivers specific individualized content experiences across channels. It helps you to analyze your content strategy with data-driven content intelligence. And the platform uses content analytics to help you improve your content marketing strategies.

OneSpot content marketing platforms

Content Marketing Platform #21: Zerys

Zerys is a platform that brings writers, marketers, and agencies to the same place. It is powerful content marketing software too. The platform can help you with your content strategy planning, editorial workflow review, editorial calendar planning, and more. It also has built-in SEO.

zerys Content Marketing Platforms

Content Marketing Platform #22: PathFactory

PathFactory is a powerful content insight and activation platform. It helps you understand how exactly your audience engages with your content. This platform can help you deliver personalized experiences at scale to enhance user engagement, lead generation, and lead nurturing.

PathFactory Content Marketing Platforms

Content Marketing Platform #23: Percussion Software

Percussion Software is a very efficient web content management system that can help you create content-rich, mobile-friendly websites. It also allows you to optimize your content for better visibility in search results. You can use this platform to amplify your content creation, publishing, and distribution processes. You can also measure the effectiveness of your content.

Percussion Content Marketing Platform

Content Marketing Platform 24: Copify UK

This platform provides copy and content writing services. It has a team of approved writers who deliver copy on demand. Marketers provide the brief for writers to work on. They also provide proofreading and formatting services.

Copify Content Marketing Platform

Content Marketing Platform #25: Promoboxx

This platform connects national brands and retailers on the same platform. It enables brands to target local ads to the right consumers. Brands can connect with their retailer partners with the help of a dashboard. Brand approved campaigns can be customized for each retailer.

Promoboxx Content Marketing Platform

Bonus Tool: CoSchedule

CoSchedule is a family of Agile Marketing tools that can help you consolidate marketing project management, content marketing, editorial planning and publishing, and social media management, under one roof. It helps you eliminate unnecessary single-function tools and integrates with your team’s software. With CoSchedule, you will finally have a single place for all marketing activities.

coschedule Content Marketing Platform

Conclusion

There are many content marketing platforms available that can help you create, publish, and distribute high-quality content and then measure the results. Choose the platform that best suits your content marketing strategy. You can always experiment with different tools and tweak your strategies to get the best results.

If you have used any other content marketing platforms that worked well for you, please tell us about them in the comments section. We would love to hear from you.

Content Strategy Consultant