Content syndication is the process of publishing and promoting original web content, such as articles, blogs, and videos, on third-party websites. Quality content syndication networks typically have large, established audiences, and higher domain permissions.

Whenever you share your content on these platforms, you can increase your site's visibility and brand's credibility. It can also improve your SEO.

How does it help you?

Content syndication can help you achieve a variety of goals. It may be driving traffic to the main site in a way similar to SEO or paid search or building your product's user base, or maybe something totally different.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

Content Syndication Network and SEO

SEO content syndication has significant benefits, such as improving your visibility with the search engines, generating backlinks, and enhancing domain authority (DA).

However, SEO content syndication also brings some risks, including repetitive content penalties and decreasing your rankings in the search engines. So if you do syndicate your content, make sure you're doing so correctly and effectively.

Also, it’s crucial to create high-quality content before you start SEO content syndication.

For effective content syndication, you can leverage content creation tools like ProWritingAid. This tool helps you create quality content without much effort.

All you have to do is add a few words about your content and the tool will do all the heavy content syndication lifting for you. It can also rewrite your content for you in seconds.

Once you’ve come up with good content, you can use any content syndication platform to promote it. Let’s take a closer look at some of the best. of them

Top 16 Content Syndication Platforms

Here is the list of the top content syndication platforms that you need to know in 2022 and beyond:

#1: Infographic Syndication

GifographicImage via gifographics.co

Syndication is also ideal for your visual content, such as charts and infographics. Simply submit visual content to a community center and provide a quick profile for your customers.

By including an embed code for your infographic or chart, you can allow readers to easily copy and paste snippets of code and embed the content on their own sites.

venngageImage via Venngage

High-quality content syndication networks like Piktochart, Venngage, and Gifographics.co can help you create stunning charts and presentations using built-in templates in simple steps.

But infographics aren’t the only type of visual content you can create. Landing pages have loads of visuals as well.

You can also create visually stunning landing pages using tools like Unbounce. This tool lets you create landing pages using its drag-and-drop page builder without any technical knowledge. You can also add popups and sticky bars to it with ease to ramp up your lead generation efforts.

#2: Video Syndication

A video distribution strategy is critical for digital video publishers. and the best distribution strategy is to interact with distribution partners using video-syndication platforms such as YouTube and Ooyala.

YouTube Image via YouTube

But syndicating a video isn’t enough. You need to ensure that it’s well-optimized so that it can get more views.

For this, I recommend using vidIQ. This content marketing platform lets you conduct keyword research, competitor analysis, and gives you in-depth insights into the performance of your videos. It also gives you trend alerts so that you can create relevant videos and grow your exposure.

#3: Inbound.org (Free)

Inbound.org is next on our list of the best syndication networks. It is focused on online and inbound marketing content. The community allows participants to ask questions, start discussions, and post links to their own content.Inbound.orgImage via Inbound.org

#4: Medium (Free)

Medium provides a platform for publishing content, photos, audio, and videos directly. Users can comment and discuss the original and syndicated content on the platform.

MediumImage via Medium

#5: Slideshare (Free)

Slideshare is a network of LinkedIn alliances that carries multi-disciplinary professional content. Users/viewers can upload demos and slides which inform and educate.

slideshareImage via Slideshare

#6: Quora (Free)

Quora allows business owners and other professionals to showcase their expertise in certain areas. By providing answers to questions posed by others, it can build their personal and professional branding.

Quora Image via Quora

#7: Outbrain (Paid)

Outbrain is a content marketing platform that offers advertising opportunities for your content on large online media properties such as CNN, People, and ESPN.

With a global audience of 557 million per month, Outbrain focuses on helping the brand understand and reach its target audiences while tracking insights and driving revenue.
outbrainImage via Outbrain

#8: Taboola (Paid)

Taboola is a content discovery platform that offers local placement on top sites. Its technology assists marketers and publishers in distributing content to attract users and make money from traffic. One of the top syndication networks, Taboola provides personalized content to 1 billion users per month.

tooblaImage via Taboola

#9: Scoop.it (Paid)

Scoop.it has become a great way for professionals and businesses to publish content. With the new social media and SEO rules, it's content that is now driving their online visibility; defining their areas of expertise, and helping them generate new business and potential customers.
scoop itImage via scoop.it

#10: Facebook Business (Freemium)

Facebook Business offers “business tools for each business goal” and provides paid as well as free resources to help businesses and organizations raise awareness, drive demand, and promote sales.

Facebook BusinessImage via Facebook Business

#11: LinkedIn (Freemium)

LinkedIn focuses on helping companies build brands and generate potential customers. Easily one of the top syndication networks, the platform offers paid as well as free content syndication opportunities. The paid syndication includes sponsored content, InMail, and dynamic display ads.

LinkedInImage via LinkedIn

#12: StumbleUpon (Free)

Next on our list of the best syndication networks, StumbleUpon allows you to submit your favorite pages, follow people and interests, and share content. You can also browse popular trend articles, photos, and videos, and create lists of your favorite pages. StumbleUpon also provides paid discovery systems for advertisers.

StumbleUponImage via StumbleUpon

#13: Reddit (Free)

Reddit has become a critical part of popular culture everywhere. It can reach tens of thousands of people every day because it provides something for everyone.

reddit Image via Reddit

#14: Tumblr (Free)

Tumblr has a dashboard that provides a live feed of the blogs that users are tracking. These posts are automatically displayed and can be interacted with at any time. It provides a space for all activities, which makes management and filtering very easy.

TumblrImage via Tumblr

#15: Audio Syndication

The engagement rate of audio content is quite high. SoundCloud and iTunes are the 2 main audio platforms that allow marketers to syndicate their own content in the form of podcasts.

SoundCloud Image via SoundCloud

#16: RSS Feeds – Rich Site Summary

RSS feeds are the most intimate type of syndication for a blog. Regardless of which CMS platform you use, RSS feeds can be used as a whole component.

RSS ReaderImage via RSS Feeds

FAQs

Q1. What does content syndication mean?

A. Content syndication is the process of publishing and then promoting original web content, such as articles, blogs, and videos, on third-party websites, known as content syndication networks.

Q2. What is a syndication platform?

A. Syndication platforms are platforms where you can syndicate your content. They are essentially websites that let you syndicate your content.

Q3. What are syndication blog networks?

A. Syndication blog networks are those on which you can syndicate your content to get a greater reach and drive traffic to your original blog posts.

Q4. How do you find syndicated content?

A. The best way to find syndicated content is by heading to syndication platforms. Based on the type of content you’re looking for, you should head to the appropriate syndication platform and then search for content in your niche.

Q5. How much does content syndication cost?

A. Content syndication is a very low-cost or no-cost process (in most cases). Apart from the salary that you pay to your employees for their time, you don’t have to shell out money to syndicate your content. Most platforms let you do it for free.

Q6. What is social media syndication?

A. Social media syndication is the process of syndicating your content on social media platforms that are the most relevant to your business. This serves as a great way to publicize and promote your content to reach a wider audience.

Q7. What is B2B content syndication?

A. When B2B companies syndicate their content, it’s called B2B syndication. This usually involves the syndication of their case studies, whitepapers, blogs, videos, and more.

Q8. How to build a content syndication network?

A. To build a content syndication network, you can follow the below steps:

  • Create a website.
  • Design it such that people can syndicate their content through it.
  • Publicize it well.
  • Encourage industry leaders to share their content on it.

Q9. Why is content syndication a part of an effective content marketing strategy?

A. A content syndication strategy is a part of an effective content marketing strategy because it aids in content distribution and helps you broaden your reach. This, in turn, will mean that you’ll be able to get more traffic and it can also improve your lead generation.

Ready to Get Started?

Now that you know the top content syndication platforms out there, you can start creating and sharing your content with ease.

By leveraging these platforms, you’ll be able to expand the reach of your content and grow your brand. Try to utilize video, audio, and text content syndication platforms to get the most out of them.

Are there other content syndication platforms you think deserve a spot on this list? Let us know in the comments.

Disclosure: This content has a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).