Content syndication is the process of publishing and promoting original web content, such as articles, blogs, and videos, on third-party websites. Quality content syndication networks typically have large, established audiences, and higher domain permissions.
Whenever you share your content on these platforms, you can increase your site's visibility and brand's credibility. It can also improve your SEO.
How does it help you?
Content syndication can help you achieve a variety of goals. It may be driving traffic to the main site in a way similar to SEO or paid search or building your product's user base, or maybe something totally different.
Content Syndication Network and SEO
Content syndication has significant SEO benefits, such as generating backlinks and enhancing domain authority (DA).
However, content syndication also brings some SEO risks, including repetitive content penalties and decreasing your search engine rankings. So if you do syndicate your content, make sure you're doing so correctly and effectively.
Also, it’s crucial to create high-quality content before you start content syndication.
For this, you can leverage content creation tools like Articoolo. This tool helps you create quality content without much effort.
All you have to do is add a few words about your content and the tool will do all the heavy lifting for you. It can also rewrite your content for you in seconds.
Once you’ve come up with good content, you can use any content syndication platform to promote it. Let’s take a closer look at some of the best. of them
Top 16 Content Syndication Platforms
Here is the list of the top content syndication platforms that you need to know in 2020:
Content Syndication Platform #1: Infographic Syndication
Syndication is also ideal for your visual content, such as charts and infographics. Simply submit visual content to a community center and provide a quick profile for your customers.
By including an embed code for your infographic or chart, you can allow readers to easily copy and paste snippets of code and embed the content on their own sites.
But infographics aren’t the only visuals you should create. Landing pages have loads of visuals as well.
You can also create visually-stunning landing pages using tools like Unbounce. This tool lets you create landing pages using its drag-and-drop page builder without any technical knowledge. You can also add popups and sticky bars to it with ease to ramp up your lead generation efforts.
Content Syndication Platform #2: Video Syndication
A video distribution strategy is critical for digital video publishers. and the best distribution strategy is to interact with distribution partners using video-syndication platforms such as YouTube and Ooyala.
But syndicating a video isn’t enough. You need to ensure that it’s well-optimized so that it can get more views.
For this, I recommend using vidIQ. This tool lets you conduct keyword research, competitor analysis, and gives you in-depth insights into the performance of your videos. It also gives you trend alerts so that you can create relevant videos and grow your exposure.
Content Syndication Platform #3: Inbound.org (Free)
Inbound.org is focused on online and inbound marketing content. The community allows participants to ask questions, start discussions, and post links to their own content.Image via Inbound.org
Content Syndication Platform #4: Medium (Free)
Medium provides a platform for publishing content, photos, audio, and videos directly. Users can comment and discuss the content on the platform.
Slideshare is a network of LinkedIn alliances that carries multi-disciplinary professional content. Users/Viewers can upload demos and slides which inform and educate.
Content Syndication Platform #6: Quora (Free)
Quora allows business owners and other professionals to showcase their expertise in certain areas. By providing answers to questions posed by others, this can build their personal and professional branding.
Content Syndication Platform #7: Outbrain (Paid)
Outbrain is a content marketing platform that offers advertising opportunities for your content on large online media properties such as CNN, People, and ESPN. With a global audience of 557 million per month, Outbrain focuses on helping the brand understand and reach its target audiences while tracking insights and driving revenue.
Image via Outbrain
Content Syndication Platform #8: Taboola (Paid)
Taboola is a content discovery platform that offers local placement on top sites. Its technology assists marketers and publishers in distributing content to attract users and make money from traffic. Taboola provides personalized content to 1 billion users per month.
Content Syndication Platform #9: Scoop.it (Paid)
Scoop.it has become a great way for professionals and businesses to publish content. With the new social media and SEO rules, its content is now driving their online visibility; defining their areas of expertise, and helping them generate new business and potential customers.
Image via scoop.it
Content Syndication Platform #10: Facebook Business (Freemium)
Content Syndication Platform #11: LinkedIn (Freemium)
LinkedIn focuses on helping companies build brands and generate potential customers. The platform offers paid as well as free content syndication opportunities. The paid syndication includes sponsored content, InMail, and dynamic display ads.
Content Syndication Platform #12: StumbleUpon (Free)
StumbleUpon allows you to submit your favorite pages, follow people and interests, and share content. You can also browse popular trend articles, photos, and videos, and create lists of your favorite pages. StumbleUpon also provides paid discovery systems for advertisers.
Content Syndication Platform #13: Reddit (Free)
Reddit has become a critical part of popular culture everywhere. It can reach tens of thousands of people every day because it provides something for everyone.
Content Syndication Platform #14: Tumblr (Free)
Tumblr has a dashboard that provides a live feed of the blogs that users are tracking. These posts are automatically displayed and can be interacted with at any time. It provides a space for all activities, which makes management and filtering very easy.
Content Syndication Platform #15: Audio Syndication
Content Syndication Platform #16: RSS Feeds – Rich Site Summary
RSS feeds are the most intimate type of syndication for a blog. Regardless of which CMS platform you use, RSS feeds can be used as a whole component.
Ready to Get Started?
Now that you know the best content syndication platforms out there, you can start creating and sharing your content with ease.
By leveraging these platforms, you’ll be able to expand the reach of your content and grow your brand. Try to utilize video, audio, and text content syndication platforms to get the most out of them.
Are there other content syndication platforms you think deserve a spot on this list? Let us know in the comments.