Content syndication is a powerful tool for publishers and marketers looking to expand their reach and attract new audiences.
Content syndication platforms allow you to distribute your content to a plethora of platforms and networks that can help you tap into new audiences and boost your website’s visibility.
As we head into 2023, there are a wealth of content syndication platforms and networks to choose from. In this article, I’ll discuss the top 20 content syndication platforms and networks for 2023, and explore the features and benefits of each.
What Is Content Syndication?
Content syndication is a strategy used in digital marketing that involves distributing content on multiple websites or platforms. It is a mutually beneficial arrangement between the content creator and the platform that shares the content.
Reposting or repurposing content for other platforms benefits your website by exposing it to new, possibly high-quality leads.
During content syndication, you still retain the ownership and copyright of your content, but allow other websites or platforms to republish it. You can do this through various means such as RSS feeds, widgets, or APIs.
The syndicating platform usually includes a link back to the original source to give credit to the creator and drive traffic back to their website.
Why Is Content Syndication Important?
Content syndication is an essential strategy for digital marketers looking to increase their reach and attract more traffic to their websites.
Here are some reasons why content syndication is important:
- Reach a wider audience: By sharing your content on other websites or platforms, you can attract new readers who may not have found your content otherwise. This may help your website gain more traffic.
- Establish your brand as a leader in your industry: Building authority is important, as Google considers authority a ranking factor. When sharing high-quality content on other platforms, you can demonstrate your knowledge and expertise to a wider audience. This helps you establish yourself as an authoritative figure in your niche.
- Send traffic to the original source: When repurposing content into a shorter article or post, you are able to redirect traffic to the original source, which could help new users discover your brand or website.
- Create’s backlink opportunities: Backlinks are important for your website and its SEO. Posting content on content syndication platforms offers you the opportunity to create high-quality backlinks, provided the content isn’t simply copied and pasted.
Content syndication is an essential part of a brand’s content strategy, and helps you find a wider audience, as well as helps boost your visibility in the SERPs in the long run, if done correctly.
List of the 20 Best Content Syndication Platforms
Here is the list of the top content syndication platforms that you need to know in 2023 and beyond:
#1: Flipboard (Free)
Domain Rating: 88
Domain Authority: 67
Organic Traffic: 1.6M
Flipboard is a personalized news and social media aggregation app available for iOS, Android, and the web. The app was launched in 2010 by Mike McCue and Evan Doll, and it allows users to create a customized digital magazine with news, articles, and social media posts that are relevant to their interests.
Flipboard also has a social media component, allowing you to connect your brand accounts from platforms such as Facebook, Twitter, and Instagram, and see content from any creators you follow.
One of the main features of Flipboard is the ability to create personalized “magazines” by selecting topics of interest and adding articles and other content from various sources. These magazines can be shared with other Flipboard users or kept private.
Flipboard's content is sourced from a variety of publishers and media outlets, including major news organizations such as The New York Times, The Washington Post, and BBC News, as well as niche blogs and independent publishers.
Flipboard has partnerships with many of these publishers to feature their content on the app, and also has a team of curators who select and highlight the most interesting and relevant articles for users.
If you’d like to get your content on Flipboard, you can apply to become a publisher and link your own RSS feed to your account. You can also manually send articles to Flipboard.
#2: LinkedIn (Free)
Domain Rating: 98
Domain Authority: 100
Organic Traffic: 366.7M
LinkedIn focuses on helping companies build their brands and attract potential customers. Being one of the top syndication networks, the platform offers paid as well as free content syndication opportunities.
The paid syndication options include sponsored content, InMail, and dynamic display ads.
LinkedIn allows you to publish long-form articles on their platform. You can use this feature to syndicate your content by republishing articles that you have already published on your blog or website. By doing so, you can reach a wider audience on LinkedIn and potentially attract more followers and readers to your website.
Whenever you publish a new blog post on your website, you can share a link to the post on your LinkedIn profile or company page. This allows your LinkedIn connections to easily access your content and share it with their own networks.
#3: Medium (Free)
Domain Rating: 94
Domain Authority: 91
Organic Traffic: 23.1M
Medium is a popular online publishing platform that allows writers and bloggers to share their stories, articles, and opinions with a wide audience. Founded in 2012 by Evan Williams, one of the co-founders of Twitter, Medium has quickly grown into one of the most visited websites on the internet with millions of readers every month.
Medium provides a user-friendly interface to help you create and publish content on a variety of topics such as technology, culture, politics, science, and more. It also features a unique “clap” system, where readers can give feedback to articles by clapping their hands, similar to a “like” button on social media platforms.
Medium has become a popular platform for content syndication, as its large user base allows you to find new, high-quality leads for your content and website.
Additionally, many organizations and businesses use Medium as a platform for thought leadership and content marketing.
#4: Substack (Free)
Domain Rating: 91
Domain Authority: 67
Organic Traffic: 1.5M
Substack is another popular online publishing platform that allows writers and journalists to create and distribute newsletters to subscribers. It was founded in 2017 by Chris Best, Jairaj Sethi, and Hamish McKenzie.
Substack's platform allows you to build your own newsletters and send them to your subscribers on a regular basis. Here you have the freedom to choose your own topics, writing style, and audience, as well as monetize your work through subscriptions or paid content.
One of the key features of Substack is its emphasis on building a direct relationship between writers and their readers. This means that you can cultivate a loyal following, and readers can enjoy a more personal and intimate reading experience.
Substack has faced some criticism for allowing controversial or offensive content on its platform, and for potentially contributing to the fragmentation of the media landscape. However, it has also been praised for providing a platform for independent writers to share their work and build a community of readers.
#5: SlideShare (Free)
Domain Rating: 92
Domain Authority: 89
Organic Traffic: 27.8M
SlideShare is an online platform that allows you to share and view presentations, documents, and infographics. It was founded in 2006 by Rashmi Sinha, Jonathan Boutelle, and Amit Ranjan and was later acquired by LinkedIn in 2012.
It also provides you with tools to embed presentations on other websites, share them on social media, and track their viewership.
One of the unique features of SlideShare is its focus on visual storytelling. It’s been designed to make it easy for you to create visually compelling presentations for different purposes such as education, marketing, and communication.
SlideShare is a great way to share your expertise and promote your skills as an authoritative figure in your niche. You can also use it to promote your products or services.
SlideShare has also been praised for its role in promoting knowledge sharing and collaboration. The platform allows you to discover new ideas and insights, and to connect with other professionals and experts in your field.
#6: Quora (Free)
Domain Rating: 91
Domain Authority: 99
Organic Traffic: 167.9M
Quora is an online platform that allows users to ask and answer questions on a wide range of topics. It was founded in 2009 by Adam D'Angelo and Charlie Cheever, both former Facebook employees.
Quora allows you to post questions on any topic and other users can then provide answers or comments. Quora covers a wide range of topics, including science, technology, business, politics, and more.
Quora is best known for its community-driven approach to knowledge sharing. It encourages you to share your expertise and knowledge and to help others by providing insightful answers to their questions.
You can share your experiences or feedback on other user’s posts as an authoritative figure, as well as, possibly, redirect them to your site for more information on the topic.
Quora also provides you with tools to discover new content and topics, such as personalized feeds, topic pages, and notifications. Users can also vote all answers, which helps highlight the most useful and insightful responses.
#7: Outbrain (Paid)
Domain Rating: 87
Domain Authority: 51
Organic Traffic: 112.8K
Outbrain is a content discovery platform that provides personalized recommendations for online content. It was founded in 2006 and is based in New York City. Outbrain's technology analyzes user behavior and preferences to recommend articles, videos, and other content that users may find interesting.
Outbrain works with publishers to promote their content across a network of partner sites, including major news sites and social media platforms. You can also use it to promote your content and drive traffic to your website.
Outbrain's algorithm is designed to prioritize user engagement and satisfaction, with a focus on providing high-quality content that matches users' interests. This makes it a great place for content syndication, as the users who engage with your content will be high-quality leads.
The platform has been used by millions of people worldwide and has helped publishers and advertisers reach new audiences and increase engagement with their content.
#8: Taboola (Paid)
Domain Rating: 85
Domain Authority: 52
Organic Traffic: 129.6K
Taboola is a content discovery platform that offers local placement on top sites. Taboola was founded in 2007, with its headquarters in New York City.
It helps you promote your content and drive traffic to your website through personalized recommendations. Taboola's algorithm is designed to analyze user behavior and preferences to suggest articles, videos, and other types of content that match users' interests, which means you’ll be getting high-quality leads.
#9: Scoop.it (Paid)
Domain Rating: 86
Domain Authority: 58
Organic Traffic: 686.8K
Scoop.it has become a great platform for professionals and businesses to publish content. Through their content curation and content marketing automation services, you’ll be able to get your syndicated content to reach a wider audience.
Scoop.it’s content suggestion engine, which uses AI to suggest relevant content to users based on their interests and previous content interactions, will help your content get in front of the right audience.
This platform also offers a content management system, allowing you to organize and categorize your curated content into specific topics and collections.
In addition, Scoop.it offers advanced analytics and reporting tools, allowing you to track your content's performance and engagement. You can measure metrics such as page views, clicks, and social shares to optimize your content strategy and improve engagement with your target audience.
#10: Facebook Business (Freemium)
Domain Rating: 100
Domain Authority: 100
Organic Traffic: 3.5B
Facebook Business offers “business tools for each business goal” and offers a range of tools and features that allow you to create and promote your brand, reach a wider audience, and engage with customers across Facebook and Instagram.
One of the key features of Facebook Business is the ability to create and manage a Facebook Page for a business or brand. You can use your business’ Facebook Page to share updates, photos, videos, and syndicated content, and engage with customers through comments and messages.
Facebook Business also offers advertising tools, allowing you to create and manage Facebook Ads and Instagram Ads to reach targeted audiences.
You’ll also get access to insights and analytics related to the performance of your Facebook and Instagram content and presence. Here you can track metrics such as page views, likes, and engagement, as well as ad performance metrics such as clicks and conversions.
#11: Security Boulevard
Domain Rating: 82
Domain Authority: 44
Organic Traffic: 36.1K
Security Boulevard is a platform dedicated to providing news, analysis, and insights on cybersecurity and IT security. It features a variety of content, including articles, podcasts, videos, and webinars, aimed at security professionals and those interested in cybersecurity trends and best practices.
It features contributions from a variety of cybersecurity experts, including researchers, analysts, and industry leaders, providing a diverse range of perspectives and insights.
Security Boulevard also offers a variety of resources and tools for security professionals, including research reports, white papers, and product reviews. It has a comprehensive directory of security solutions, allowing you to search and compare different security products and services.
You can also take advantage of its events and training opportunities, including webinars, virtual summits, and certification courses. As an authoritative figure, creating courses can help you strengthen your online presence.
#12: Mix.com (Free)
Domain Rating: 92
Domain Authority: 52
Organic Traffic: 302.2K
Next on our list of the best content syndication networks, Mix.com, was formerly known as Stumbleupon. It allows you to submit your favorite pages, follow people and interests, and share content.
StumbleUpon was a social discovery platform that allowed users to discover and share web content based on their interests. It was founded in 2001 and became popular for its unique algorithm that recommended websites and articles to users based on their preferences.
In 2018, StumbleUpon merged with another discovery platform, Mix.com, and was eventually shut down. However, some of its core features and technology were incorporated into Mix.com.
Mix.com works by allowing users to specify their interests and then “stumbling” through different websites and articles that match those interests.
One of the key features of Mix.com is its recommendation engine, which uses machine learning algorithms to suggest content to users based on their interests and preferences. Users can also browse content by topic, search for specific keywords, or explore popular collections curated by other users.
This makes it an excellent platform to share your content, as it will be displayed to users that have shared interests. Keep in mind that Mix.com is very visual, so you’ll need to use high-quality images to attract users to your content.
#13: Reddit (Free)
Domain Rating: 95
Domain Authority: 100
Organic Traffic: 219.6M
Reddit is a social news aggregation and discussion platform where users can post, share, and discuss content and ideas on a wide range of topics. The platform is organized into individual communities, called subreddits, each dedicated to a specific topic or theme.
Reddit's voting system allows users to upvote or downvote content and comments, making it easy for popular content to rise to the top of the subreddit's front page. Users can also comment on posts and engage in discussions with other users.
On Reddit, you can comment on posts, providing expert knowledge. You can also create polls, ask others for expert advice, or simply repurpose syndicated content and post it.
Reddit, just like Quora, focuses on a community-driven approach. Each subreddit is moderated by a team of volunteers who work to maintain the community's quality and ensure that discussions are respectful and on-topic. Users can also report inappropriate content or behavior to moderators of Reddit's admins.
#14: Tumblr (Free)
Domain Rating: 94
Domain Authority: 88
Organic Traffic: 18.9M
Tumblr is a microblogging platform that allows you to create and share content in the form of short-form blog posts, images, videos, and GIFs. It was founded in 2007 and quickly became popular for its simple and user-friendly interface.
A key feature of Tumblr is its emphasis on creativity and self-expression. The platform is home to a vibrant community of artists, writers, and creatives who use Tumblr to share their work and connect with like-minded individuals.
Tumblr allows you to customize your blogs with a wide range of themes and designs, making it easy to create a unique and personalized blog.
Users can follow other blogs and reblog content they like. This helps spread and share content across the platform.
In addition to its blogging features, Tumblr also offers a range of social networking tools, including messaging and commenting. Here you can also join groups and communities dedicated to specific topics, making it easy to find and connect with others, as well as establish yourself as an authoritative figure in your field.
#15: Pinterest (Free)
Domain Rating: 97
Domain Authority: 100
Organic Traffic: 1.4B
Pinterest is an image-sharing website, where users across the world can share images, videos, and GIFs, that are then displayed to other users on a Pinboard.
Similar to Mix.com, Pinterest is mainly focused on image sharing, but that hasn’t stopped other brands and creators from sharing content on the site.
You can create an interesting infographic or image to syndicate your content on Pinterest, and then redirect users to the main article on your website.
Users can also follow your account. When they do so, every content you share will be visible to them on their Pinboard.
#16: RSS Feeds – Rich Site Summary
Domain Rating: 90
Domain Authority: 48
Organic Traffic: 144.8K
RSS (Really Simple Syndication) is a technology used to syndicate and distribute content from websites or blogs to other platforms or devices. It allows users to subscribe to the content they are interested in and receive updates automatically, without the need to visit the original website or blog.
RSS works by creating an XML file that includes the content of your website or blog, along with metadata such as the author, date, and category. This file is then published on the web server and can be accessed by RSS readers or aggregator software.
One of the key benefits of RSS is its ability to consolidate and organize content from multiple sources in one place. Users can subscribe to multiple RSS feeds and view all the updates in a single RSS reader, without the need to visit each website separately.
It’s also great for brands looking to create podcasts from their content, as plenty of podcast platforms such as Apple Music and Spotify integrate with RSS feeds.
RSS is also used by content creators and publishers to distribute their content and reach a wider audience. By making your content available via RSS feeds, you can increase your visibility and reach readers who may not discover your content otherwise.
Domain Rating: 81
Domain Authority: 35
Organic Traffic: 2.1K
Zemanta is a content marketing platform that uses artificial intelligence (AI) to help businesses and publishers create and distribute content more effectively.
The platform offers a range of tools and features designed to streamline the content creation process and improve the quality and relevance of the content produced.
One of the key features of Zemanta is its content suggestion engine, which uses machine learning algorithms to analyze content and suggest relevant topics and keywords for each user. This helps ensure that the content is optimized for search engines and resonates with the intended audience.
#18: Video Syndication Platforms Like YouTube
A video distribution strategy is critical for digital video publishers. and the best distribution strategy is to interact with distribution partners using video syndication platforms such as YouTube and Ooyala.
According to Sprout Social, short-form video content has the highest engagement rate among all content types, which means creating video content is crucial to generating user engagement.Recently, I created an explainer video of HubSpot to elaborate on my article for HubSpot review. I published it on my YouTube channel and then embedded it in my post.
#19: Audio Syndication Platforms
The engagement rate of audio content is quite high. SoundCloud, Spotify, and iTunes are only some of the examples of audio platforms that allow marketers to syndicate their own content in the form of podcasts.
Not to mention, that you can link your RSS feeds directly to these platforms to get your content out there much faster.
#20: Infographics Syndication Platforms
You can also syndicate your visual content, such as charts and infographics. Simply submit your visual content to a community center and provide a quick profile for your customers.
By including an embed code for your infographic or chart, you can allow readers to easily copy and paste snippets of code and embed the content on their own sites.
But infographics aren’t the only type of visual content you can create. Landing pages have loads of visuals as well.
You can also create visually stunning landing pages using tools like Unbounce. Its drag-and-drop page builder helps you create landing pages without any technical knowledge. You can also add popups and sticky bars to your page with ease to ramp up your lead generation efforts.
What Are the Examples of Content Syndication?
A great example of content syndication is my content on LinkedIn. Not only do I post articles in long form, like this one, but I also share my blog posts withall my LinkedIn followers.
Here’s an example of my recent post on LinkedIn:
Other Content Syndication Agencies and Networks
Here’s a list of content syndication agencies and their domain ratings as well.
|Content Syndication Network||Domain Rating|
|Marketing Empire Group||45|
|Big Rock Marketing||13|
Content syndication remains a crucial component of any publisher or marketer's strategy to expand their reach and improve their brand’s visibility. The top 20 content syndication platforms and networks for 2023 offer a wide range of features and benefits that can help you achieve your marketing goals.
Remember that creating different content types, including infographics, videos, and audios can help promote your content to the widest audience possible. So, repurpose your content in different formats and syndicate them on multiple platforms for maximum ROI.