Doofinder Review: The Summary Box

Doofinder offers advanced site search features that make it easier for online shoppers to find the products and online stores they need. Many ecommerce brands are leveraging it to improve user experience and boost their sites’ conversion rates without any additional effort.

Product Ratings
Value For Money:
  • Smart plug-and-play ecommerce site search feature
  • Quick and easy installation without coding knowledge
  • Many personalization options
  • Great value for the money
  • Easy integration with all major ecommerce platforms such as Shopify, Magento, WordPress, BigCommerce, PrestaShop, and WooCommerce
  • Not suitable for service-based businesses
Pricing Details
Pricing PlanFilmora Cost (Per Month)
FREE€0 for up to 1000 requests/month
S€29 (approx. $34)
M€49 (approx. $57)
L€69 (approx. $81)
XL€99 (approx. $117)
PRO Plan€299 (approx. $353)
Enterprise Plan€1299 (approx. $1533)
Quick Review

Driving traffic to your website is one thing but converting those visitors into actual online shoppers is another. Doofinder helps you do that more efficiently.

Doofinder improves the site search features of your ecommerce website. With an intelligent and customizable algorithm, this site search tool automatically optimizes search engine results based on user click behavior.

And the best part?

You can get access to all of their features with a 30-day free trial and leverage them to boost your ecommerce conversion rates.

By improving site search, Doofinder also helps you improve visitor experience, reduce bounce rate, optimize for mobile devices, and improve your site’s search engine optimization. As a result, you can drive more targeted traffic to your site and increase conversions of online shoppers.

Doofinder: Reviewing Its Key Features

  • Autocomplete site searches
  • Personalized search results
  • Voice-enabled searches
  • Visual searches
  • Searchandising (promotional banner ads related to search terms)
  • Faceted navigation (filters such as price, color, size, brand)
  • Smart searches using NLP technology
  • Real-time statistics
  • Personalized AI (learning in real time)
  • Site search design customization
  • Search API
  • Geolocated searches
  • Multi-index search (showcasing multiple items at once)
  • Misspelled search support

Who Has Doofinder Been Designed For?

  • Ecommerce businesses
  • E-stores that want to improve their site search
  • Anyone who wants to sell products online
  • Anyone who wants to boost ecommerce sales

Detailed Review: How Can Doofinder Help Boost Your Ecommerce Sales?

Doofinder is a boon for all ecommerce businesses – big or small. That's not something that I am saying. It's what their case studies and third-party reviews convey.

But the question is:

Disclosure: This content may contain a few affiliate links, which means if you click on them, I will get a commission (without any extra cost to you).

How does Doofinder help ecommerce sites boost sales from their online stores?

What areas can this tool help you improve? And how can it benefit your business' growth?

Let's find out all of these answers in this review post.

I've tried to compile all of the information you need to make a well-informed decision while choosing the right site search tool for your site.

Here you go:

Make It Easier for Users to Find the Products They Need

Doofinder makes it easier for online shoppers to find the products they're looking for without leaving your homepage.

Their autocomplete feature helps your website visitors complete their searches without typing the whole term.

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Image via Doofinder

Doofinder's mobile layer enables you to offer a seamless search experience to your customers. It's 100% responsive, fast, effective, and full of relevant search results.

It also makes it possible for users to enjoy the convenience of voice search, which is already a reality today.

Delivering relevant voice search results is more important than ever. And Doofinder helps you do that perfectly, according to many reviews.

Their new suggestive search offers search suggestions and “Maybe you meant” results in a predictive way.

doofinder 2

Image via Doofinder

Not just voice search, this ecommerce site search tool also allows your potential buyers to search for products using visual search. They can take photos on the spot or upload photos from their mobile device and look for similar products on your site.

Doofinder recognizes the shapes and colors of the uploaded image and finds products that are most similar to them from your collection of products.

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Image via Doofinder

And the best part about their visual image search feature?

It is as fast as written searches. The product results from an image search load as fast as other search results. In fact, sometimes, they can be even more accurate.

Thanks to their NLP technology, Doofinder's smart search identifies synonyms and filters out typos to predict what the user might be searching for and provide the best results.

Doofinder AI learns in real time to offer customized search results based on the behaviors and preferences of your potential customers.

But how?

Here are a few useful insights to help you understand how their personalized search works:

  • Doofinder collects data about the products viewed, clicked on, added to the shopping cart, and sold on your site.
  • They use artificial intelligence to analyze user behavior with the help of virtual eye and click tracking. It helps their search AI generate accurate profile data for all of your potential customers and offer them more relevant results.
  • They offer personalized results that are more relevant to the search term and to the individual user's preferences. This helps Doofinder significantly increase the chances of purchase, which eventually helps improve your site's conversion rate.

In the screenshot below, you can see how Doofinder AI displayed different results for the same search term to two users based on their user profiles and preferences.

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Image via Doofinder

With all of these awesome site search features, you can help potential customers search quickly and find more relevant results. This will increase your chances of selling them the products they need and boost your ecommerce sales.

Get Real-Time Statistics

Doofinder provides you with real-time data about the searches, clicks, and conversions happening on your site. You can easily track results over a certain period of time to analyze how your site search engine is performing.

doofinder 5
Image via Doofinder

As you can see in the screenshot above, the site's searches, CTR, and conversion rate increased after the use of Doofinder.

Tracking these statistics can help you evaluate whether this site search tool is working well for your ecommerce store or site.

But how can you get there?

Well, it's easy.

You can access the “Statistics” menu option from the control panel.

doofinder 6
Image via Doofinder

Identify What Potential Customers Are Actually Looking For

Doofinder not only provides you with data about the growth in searches, clicks, and conversions, but it also offers details about what users are searching for.

When you scroll down the statistics page (mentioned in the previous section of this review post), you will get a list of the top searches, top-clicked product pages, and top sales opportunities.

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Image via Doofinder

You can use this section in the Doofinder control panel to identify the specific, key phrases that your potential customers are leveraging to look for the products they need.

For example:

A lot of people searched for “converse” and “biomecanics.” You can create specific product pages for the products related to these terms and optimize their content for these key phrases.

In fact, you can also create ads using Google AdWords for these key phrases.


Because this is an opportunity for you to help your potential customers find the products they are looking for. If they find the right product page, they are more likely to make a purchase, thereby, bringing in new sales for your site.

That's not all.

When you click on the blue bars below the top-clicked pages, you can also see which words or phrases your potential customers use to land on those pages.

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Image via Doofinder

In the screenshot above, you can see how users searched for “converse” and also misspelled the word as “coverse” and “converde” while searching.

Doofinder also listed these terms in the “Top Opportunities” section.

doofinder 9

Image via Doofinder

What can you do about these new opportunities to provide relevant search results?

Well, you can add them as synonyms to the keyword, “converse.”

But how?

It's simple: Visit “Synonyms” from the menu options, add the terms as synonyms separated by commas, and click on the “Save” button.

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Image via Doofinder

The next time a user misspells the word, they'll be redirected to the same search results.

Simple, isn't it?

Do you want to optimize your site's search for more selling opportunities?

Sign up today. 30-day free trial.

Align the Search Algorithm with Your Business Goals

Do you have a higher profit margin on some products?

Or, do you want to boost sales of products from a particular brand that you've got a collaboration agreement with?

Doofinder can help you achieve your business goals by helping you:

  • Boost the promotion of specific products.
  • Increase the visibility of specific brands within your store.
  • Promoting special collaborative offers through display banners.

You should carefully review Doofinder's searchandising feature to promote your preferred products associated with specific search terms or campaigns.

For example:

When a user searches for “iPhone,” you can give an extra boost to promote the new color options launched for “iPhone XR” using a display banner.

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Image via Doofinder

This tactic can help draw the user's attention to the products that you want to sell more and boost their sales.

But how can you create these banners?

You need to click on “Banners” from the menu in the control panel. Then, click on “Add New.”

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Image via Doofinder

You can also optimize an existing banner ad by clicking on it.

Here're the steps you need to follow (refer to the numbers marked in the screenshot below):

Step 1: Add a name to your banner.

Step 2: Add the search terms that will trigger the display of this banner.

Step 3: Upload a banner image for the desktop site. You can also insert an image URL.

Step 4: Upload a banner image for the mobile version of your site or add a URL.

Step 5: Enter the target URL that redirects users to the specific product that you're promoting using the display banner.

Step 6: Click on “Save.”

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Image via Doofinder

Improve User Experience and Positively Impact Your Site's Search Performance

Leveraging Doofinder can help you improve the experience of users, increase dwell time, reduce bounce rate, and, thereby, positively impact your site's search performance.

Google takes into account a website's user experience while positioning it on their search engine results. With Doofinder's awesome search features, you can help users stay on the site longer and lower your bounce rate, which will send positive signals to Google.

You can rank higher for relevant searches on Google, which means that you can drive more targeted traffic to your site and increase the chances of conversions.

Are you ready to boost your ecommerce sales with advanced site search options?

To grow your business more efficiently, you should also check out this list of the best ecommerce tools that can prove helpful.

Doofinder Review: Other Notable Benefits of Using This Ecommerce Site Search Tool

Do you need more reasons to try Doofinder for free for 30 days?

  • You don't need to know coding or programming to install Doofinder or configure its search results. It is quick and easy to install and use.
  • You can easily integrate Doofinder AI into any ecommerce hosting platform such as PrestaShop, Shopify, Magento, WooCommerce, and Shopware.
  • They offer 1000 requests/month in their FREE plan, which means that you can continue using Doofinder for free even after your 30-day free trial ends. However, you'll only be able to use limited features until you buy a plan.

Do you want to help visitors find the most relevant results for their searches?

Let this search tool's smart AI engine do that for you.

Cancel anytime. No payment details required.

Doofinder Reviews: What Are Others Saying About It?

“Installing Doofinder has made a huge difference to our search results and the way customers find our products.”
Clara Sbraccia
Online Project Manager, Fashion Eyewear


“The stats of our stock search versus Doofinder in comparable months are great. Our transactions from search have increased by 391%.”
Peter Issa
Ecommerce Manager, Bargain Hardware


“The great advantage of Doofinder is that it does what it says it does. It allows you to search for products in a simple and effective way.”
Mauri Badia
Founder, Hannun


Over 5,000 websites, which include Decathlon, New Balance, and HP, are already selling more with Doofinder. You can join the bandwagon if you run an ecommerce store.

30-day free trial. Cancel anytime.

FAQs About Doofinder

Q1. What does their FREE plan offer?

A. You can try the full functionality of Doofinder for 30 days. After the trial period ends, they will convert your user account into a free account.

Their FREE account offers 1000 requests/month to allow you to test their product for a longer period of time. You'll only pay for their site search service once you're ready to use it.

Q2. Do I need to enter my credit card details to register?

A. Nope. As I've already mentioned in this review post, you can register and try Doofinder for 30 days without providing any payment details. They only ask you to provide your name, email, and the targeted webpage.

At the end of the trial, you'll be able to choose a pricing plan that best meets your business needs.

Q3. Do they offer any discount?

A. Yes. You can take advantage of a 10% discount if you pay for the whole year in advance.

Q4. How can I reactivate Doofinder after exhausting the query limit?

A. If you pay using a credit card or via PayPal, you will be able to upgrade your plan or buy a Query Pack using your control panel.

However, if you have a custom payment plan, you will have to request that your account manager upgrades your plan. You can also drop an email to [email protected] to increase your query limit.

Q5. What results can I expect while using Doofinder for my ecommerce site?

A. The team at Doofinder claims to offer great benefits in terms of sales, average order value, and search engine optimization performance.

Here are some fun facts they quoted based on the success stories and reviews shared by their clients:

  • Doofinder increases sales by 10% to 20%.
  • It increases the use of the onsite search engine by 15%.
  • It reduces the bounce rate after a search by 90% and increases the visit time of users by 10%.
  • It also increases the average ticket by 5%.

In the long run, you'll also be able to see positive impacts on your search rankings and traffic. Why? Because Doofinder helps enhance the overall experience of your site visitors, which positively impacts search engine optimization and other aspects.

Q6. Have other questions?

A. Connect with their team here or write to them at [email protected].

Are you ready to boost your ecommerce sales by 10%-20%?

Doofinder Review: The Final Verdict

Wondering if investing in Doofinder is a wise decision?

If you read the reviews, this advanced site search tool is what you need to sell more through your ecommerce website. Many ecommerce brands vouch for their advanced and smart search engine capabilities that enable visitors to find the products they're looking for.

Features such as autocomplete, voice search, and faceted navigation significantly improve search experiences on the site and help drive more conversions.

Clearly, Doofinder is a must-have solution for all ecommerce businesses. You should try it out.

Do you have any questions about the points I've covered in this Doofinder review post? Or, do you want to learn other strategies to increase ecommerce conversions and sales? Feel free to ask questions in the comments below.

Free trial. No credit card required. Cancel any time.

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