It's hard to believe, but it’s already 2022! And with the new year comes a whole new set of ecommerce trends. If you're looking to stay ahead of the curve in the world of online shopping, then you need to be aware of these trends.

In this blog post, I'll walk you through some of the most important ecommerce trends for 2022 and how you can use them to increase sales and revenue for your business.

So what are you waiting for? Start reading!

The Key Ecommerce Trends to Pay Attention to in 2022

Shopping online has come a long way in the past decade, and it shows no signs of slowing down. As consumers are becoming more and more comfortable shopping online, businesses need to keep up with the latest trends in order to stay competitive.

Let’s take a look at some of the biggest ecommerce trends that will dominate the industry this year and learn how to make the most of them.

1. More Businesses Will Move Online

One of the most significant ecommerce trends for 2022 is that an increasing number of businesses will move their operations online. With more and more people doing their shopping online, it's no surprise that businesses are starting to take notice.

By moving your business online, you'll be able to reach a larger audience than ever before and increase sales and revenue. Not to mention, it's a lot more cost effective than setting up a physical store.

So, if you're looking to take your business to the next level, then moving online is the way to go. And the easiest way to go online is to use a powerful ecommerce solution such as BigCommerce.

With BigCommerce, you can easily create a professional ecommerce website in minutes and start selling your products and services online. The platform offers a wide range of features and options that will help you grow your business, and it's backed by a team of experts who are always happy to help.

Ready to take advantage of this ecommerce platform to move your business online? Check out BigCommerce today!

Before moving on to the next ecommerce trend on this list, here are a few more tips to build an ecommerce site and start selling online.

  • Pick a domain name that is easy to remember and relevant to your business.
  • Make sure your website is mobile friendly so that customers can shop on the go.
  • Use a secure payment gateway to accept payments from customers.
  • Optimize your page titles, meta descriptions, product descriptions, and other website content for relevant keywords. Also, optimize your ecommerce site for other SEO factors such as page speed, user experience, link profile, and more.
  • Promote your ecommerce store on social media and other online platforms.
  • Offer customer support so that shoppers can easily get in touch with you if they have any questions or problems.

Now let's move on to the next ecommerce trend.

2. Voice Shopping Will Take Off

Another ecommerce trend that will take off in 2022 is voice shopping. With the advent of smart speakers like the Amazon Echo and Google Home, more and more people are starting to use voice commands to shop for products.

And it's not hard to see why.

Voice shopping is a lot faster and easier than browsing through a website or using a search engine. Plus, with the help of smart speakers, you can easily order products from anywhere in your home.

Popular ecommerce brands like Amazon and Walmart have big voice shopping ambitions. You can easily shop with Alexa to order millions of Amazon products, reorder the products you use most, and get access to Alexa-exclusive deals.

amazon

Image source

If you're looking to attract more online shoppers, you need to start taking advantage of voice shopping. And here are a few tips that can help you optimize your ecommerce store for voice shopping:

  • Make sure your products are easy to find and order. Use clear and concise product titles and descriptions, and make sure that your checkout process is quick and easy.
  • Use voice shopping-specific keywords in your product titles and descriptions. This will help shoppers find your products when they're using voice commands.
  • Promote your ecommerce store on social media. This will help you reach a larger audience and increase awareness of your store.

3. Increased Emphasis on Customer Experience

In the world of ecommerce, customer experience is becoming increasingly important. In fact, 85% of consumers are willing to pay for greater convenience and a friendly, welcoming experience. And 65% of consumers in the United States find a positive experience with a brand more influential than great advertising.

If you're looking to increase sales and revenue, then you need to focus on improving your customer experience. And here are a few tips that can help.

  • Use a clean and responsive ecommerce theme that makes your site load faster and delivers a great browsing experience to your visitors. You can use pre-designed themes that BigCommerce offers for different niche-based ecommerce businesses to do this quickly and easily.
  • Make sure your website is easy to use and navigate. Use clear and concise product descriptions, and make it easy for customers to find what they're looking for.
  • Offer customer support that is quick and responsive. Make sure you have a team of experts who are ready to help your customers with any questions or problems they may have. You can also deploy a chatbot to handle multiple requests at once.
  • Use social media to engage with your customers. This will help you build customer loyalty and create positive relationships with your customers.

By following these tips, you'll be able to improve your customer experience and see an increase in sales and revenue. So make sure to implement them into your ecommerce store today.

4. Increased Use of AI and Machine Learning

In the world of ecommerce, AI and machine learning are becoming increasingly important. In fact, 51% of ecommerce brands have implemented automation technologies across sales, marketing, and customer service teams to deliver a better user experience.

If you're looking to stay ahead of the curve, then you need to start using AI and machine learning in your ecommerce store. Let’s take a look at some of the most important use cases of AI and machine learning in the ecommerce industry.

  • AI and machine learning can help you personalize your customer experience. You can offer personalized product recommendations, discount codes, and reminders based on customer preferences and shopping habits.This will make your customers feel special and appreciated, and it will increase their loyalty to your store.
  • AI and machine learning can also help you improve your website's search engine rankings. You can use machine learning algorithms to analyze your website's content and structure and make recommendations on how to improve it.Following the SEO enhancing suggestions offered by powerful machine learning algorithms will help you rank higher on search engine results pages and attract more traffic to your online store.
  • AI and machine learning can also help improve your sales and marketing efforts. You can use AI-powered solutions to analyze your customer data, identify trends, and then, better target your marketing efforts.This will help you increase the effectiveness of your marketing campaigns and reach a larger audience using less time and money.

AI and machine learning are the future of ecommerce, and they are here to stay. So, start implementing the right technologies and ecommerce tools today.

5. The Rise of Augmented Reality (AR)

Another ecommerce trend that will take off in 2022 is augmented reality. With the release of Apple's ARKit and Google's ARCore, more and more people are starting to use augmented reality for shopping purposes.

And it's not hard to see why. Augmented reality offers a unique and immersive shopping experience that can't be found anywhere else. Plus, it's a great way to promote your products and services.

IKEA is one of the pioneers of using AR for ecommerce retail. It launched an augmented reality (AR) application that allows shoppers to place various furniture items in their homes virtually and visualize how they will look in real time.

The users just need to point their device to the desired spot in the room and then, drag and drop the product they want to buy into that space.

ikea

Wouldn’t it be fun for your shoppers to try your products before making a purchase online? It certainly will be.

To start using augmented reality to help your consumers shop online, you should:

  • Make sure your ecommerce store is optimized for AR. Use high-quality images and videos, and make sure your products are easy to find and order.
  • Use AR-specific keywords in your product titles and descriptions. This will help shoppers find your products when they're using augmented reality.

6. Sustainability and Eco-Friendly Shopping Are Gaining Popularity

In 2022, ecommerce will continue to grow in popularity, and sustainability and eco-friendly shopping will become more important. More and more people are beginning to care about the environment and they're looking for ways to shop that are eco-friendly.

If you want to capture this new ecommerce market of environmentally conscious consumers, then you need to start incorporating sustainability and eco-friendly shopping into your ecommerce store.

Here are a few tips on how to do it:

  • Offer a wide variety of eco-friendly products. This will appeal to customers who are looking for sustainable and environmentally friendly products.
  • Make sure your ecommerce store is optimized for green shopping. Use images and videos that showcase your eco-friendly products, and make it easy for customers to find them.
  • Promote your sustainability initiatives. Let customers know about the steps you're taking to make your ecommerce store more sustainable.

One great example of an ecommerce brand built on a sustainable business model is Patagonia. This outdoor clothing and gear brand aims to produce clothing that lasts a long time and encourages buying less to reduce consumption.

The company has a lot of sustainable policies and is vocal about environmental issues in its marketing messages as well. In fact, the brand contributes 1% of its annual revenue to non-profits working for environmental conservation and sustainability.

Patagonia

7. Social Commerce and Influencer Marketing

In the world of ecommerce, social commerce and influencer marketing are becoming increasingly popular. The number of U.S. social commerce buyers is expected to increase to 96.1 million in 2022.

To increase social media sales, you should make sure that your brand’s social feeds give your followers a glimpse into a digital shop window. Instead of constantly offering deals, here is how CLUSE’s Instagram feed shows off its products smartly with user-generated content (UGC).

cluse

Image source

From resharing customer photos to unboxing their favorite watches and using the right hashtags, CLUSE does it all to funnel its followers back to the shop and make a purchase.

Do you want to increase your ecommerce sales with social selling? Here are a few tips that can help you get started:

  • Use social media to create engaging content that will capture the attention of your audience.
  • Set up your Facebook and Instagram Shops to allow consumers to buy your products directly from the platform they are on.
  • Build partnerships with influencers who are relevant to your business and can influence the purchase decisions of your target audience. You can also offer custom discount codes that each influencer can share with their audience to increase sales.
  • Promote your ecommerce store on social media platforms like Facebook, Instagram, and Twitter.

Also read: Ecommerce Marketing Trends

FAQs

1. What are the latest ecommerce trends for 2022?

The latest trends in ecommerce include:

  • More businesses will move online.
  • Voice shopping will take off.
  • Increased emphasis on customer experience.
  • Increased use of AI and machine learning.
  • The rise of augmented reality.
  • Sustainability and eco-friendly shopping are gaining popularity.

2. Why should you use an ecommerce platform to build your online store in 2022?

You should use an ecommerce platform to build your online store in a quick and hassle-free manner. Ecommerce solutions like BigCommerce will prove to be a good choice for your business because they offer:

  • Easy-to-use templates
  • A wide variety of advanced ecommerce features
  • SEO-friendly design
  • Customizable checkout and payment options
  • Support for a wide range of products and brands
  • A dedicated support team to help you every step of the way
  • Option to deliver personalized recommendations and run custom marketing initiatives
  • Seamless integrations with social media platforms like Facebook and Instagram to help you start social selling with ease

There are numerous other advantages of using an ecommerce platform to set up and run your online stores.

3. What is the future of ecommerce?

The future of ecommerce is expected to be dominated by augmented reality, AI and machine learning, and sustainability and eco-friendly shopping.

Get ahead of the competition in 2022 by incorporating these trends into your ecommerce store today.

4. What is the current status of ecommerce?

The global ecommerce market is currently growing at a rapid pace and it's estimated to expand by $1 trillion by 2025. This growth is being driven by the increasing use of mobile devices, the rise of ecommerce platforms, and the growth of the global online retailers market.

5. How can I be good at ecommerce?

To be good at ecommerce, you need to understand the latest trends and technologies that are driving this industry. You also need to have a strong focus on customer experience and be able to create an engaging shopping experience for your customers.

Additionally, it's important to have a good understanding of SEO and online marketing so you can drive more traffic and targeted leads to your store. You should also be able to effectively use social media platforms to promote your online and brick-and-mortar store and products.

Ready to Take Advantage of These Ecommerce Trends?

2022 has just begun, and that means that ecommerce trends will continue to evolve. But focusing on the key ecommerce trends discussed above will help you ensure that your business is prepared to capitalize on the evolving ecommerce landscape.

For new ecommerce trends and strategies, stay tuned to my blog and I’ll keep guiding your way to ecommerce success. You can also hire my team of professionals to do ecommerce marketing, landing pages optimization, and much more. Keep reading to learn more!

 

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