Email marketing is an often-overlooked, yet highly effective way to grow your business. You can run email marketing campaigns that are as simple as a single email or as complex as an automated series of emails sent over the course of weeks or months.
In this blog post, I’ll walk you through 31 examples of email marketing campaigns done right for you to learn from so you can grow your business too.
From tips on how to create your own successful campaign to real-life examples from the likes of Coca-Cola and Netflix, this list is perfect for anyone who wants to generate more traffic and conversions for their business.
Let’s get started.
What is Email Marketing?
Email marketing is a powerful digital marketing channel that uses email to directly reach out to your list of subscribers, prospects, and existing customers. It can help you promote your products or services, discounts, and other offers.
You can also share valuable content to keep your customers engaged between purchases and incentivize customer loyalty by giving them exclusive discounts and early access to new products through email.
When leveraged correctly, email can be a highly effective direct marketing channel to grow your business, generate leads, build trust, and even increase revenue.
Email marketing involves a lot of steps, which include:
- Building an email list
- Segmenting users based on their age, location, interests, purchase history, preferences, and more
- Planning different types of email marketing campaigns
- Designing impressive emails
- Writing the perfect email subject line and copy
- Sending emails to your list at the right times with the right messaging
- Tracking open rate and conversion rate
- A/B testing and optimizing your email campaigns to improve ROI
To run an effective email marketing campaign, it’s best to use a powerful email marketing software solution like Constant Contact that can help you grow your list fast with landing pages and social ads, connect with people through their inboxes, and send the right messages at the right times using detailed audience insights.
Why is Email Marketing Important?
Effective email marketing campaigns have generated an average of $36 for every $1 spent, according to a Litmus report.
That’s a pretty significant return on investment, especially when you consider that email is one of the most cost-effective ways to reach your target market.
Plus, email marketing is best at building and nurturing customer relationships, boosting engagement, and increasing retention rates when compared to other marketing strategies and channels.
Let’s take a look at some of the major advantages of email marketing.
- Email is one of the most cost-effective ways to reach your target market, with an ROI that’s significantly higher than other forms of online marketing.
- In fact, 81% of small businesses cite email as their primary customer acquisition channel and 80% find it effective for customer retention.
- When you send a regular email newsletter, you’re establishing trust and credibility with your subscribers. They know that they can count on you to send them valuable content on a regular basis and they’ll be more likely to buy from you when the time comes.
- When someone opts into your email list, they may not be ready to buy from your brand. Email marketing can help you stay top of mind of each of your email subscribers by providing valuable content and offers.
- Email marketing campaigns have been shown to drive traffic and revenue for businesses of all sizes. In fact, email is one of the most effective ways to convert leads into customers and increase sales.
- Cart abandonment emails have helped brands get prospects to complete their purchases and increase sales.
- You can also use email marketing to upsell or cross-sell products to your existing customers.
All of this makes email marketing a worthwhile investment of your time and resources if you want to grow your business.
Also read: Is email marketing dead?
What Makes an Email Marketing Campaign Successful?
There are plenty of email campaigns out there that don’t work because they lack one or more key elements for success. To make sure yours succeeds, you’ll want to make sure it has these elements:
- An email list that matters: You can reach out to a targeted email list of your customers, but emailing people who don’t have any interest in what you do or who haven't signed up for your emails is going to be much less effective than reaching out to people who have already shown an interest in what you do.
- A relevant subject line: Your email's subject line is one of the most important elements of your campaign. If it doesn’t catch someone’s attention, they’re not going to open it, no matter how good the content inside may be.
- Valuable content: Your email campaign should include valuable content that your subscribers will appreciate. This could be a blog post, a video, or even just an interesting image.
- A compelling call-to-action (CTA): To get people to take action, you need to include a clear and concise CTA in your email campaign.
To help you plan an impactful email marketing strategy for 2022, I’ve curated a selection of the most inspiring and effective email marketing campaigns sent.
The Best Email Marketing Campaigns for Inspiration
From top-notch copywriting to impressive design, I’ve compiled some of the best email marketing examples for you to get inspired from. Let’s check them out, one by one.
1. Beardbrand's Cart Abandonment Email
Cart abandonment emails are a great example of a successful automated email campaign to re-engage shoppers.
When someone adds an item to their online shopping cart but doesn’t complete the purchase, they’ve essentially shown interest in that product or service. Cart abandonment emails are a way to follow up with those people and remind them about what they left behind.
Beardbrand’s cart abandonment email campaign is a great example of how to do this effectively. Their email features concise copy and includes a CTA that encourages people to complete their purchases.
2. Chatbooks’ Email Campaign with an Expiring Discount Code
Expiring discount codes can get shoppers on the move. They will likely make a quick purchase to buy the products they are interested in at discounted rates.
However, for this to happen, you need to send an email immediately after a prospect expressed interest in your product but didn’t make a purchase.
Chatbooks offers one of the best email marketing examples with an expiring discount code.
The company automatically sends its “Hurry, Hurry, Buy Now” campaign to all subscribers who sign up for their product but didn’t make a purchase. The email includes an expiring discount code for the first book, which is known to create a sense of urgency and push to convince prospects to buy their product.
3. Paper Style’s User Segmented Email Campaign
Each of your email subscribers may not be following your list for the same reason. They may be there for different reasons. And, if you want to increase email engagement and conversions, you should segment users based on their interests and preferences.
PaperStyle, a wedding and party stationery brand, realized that their website visitors were looking for different services and content. So, they decided to ask everyone on their list a question that could help them segment the email recipients into two different lists.
They sent an email asking people, “What are you planning for?” with two possible answers:
- Your wedding
- A friend or relative’s wedding
Based on the answer, they divided the list into two separate customer segments and then sent targeted email sequences to each of those groups. This helped them nurture relationships with two separate audiences – brides/grooms and friends/relatives of brides/grooms.
The company cleverly used email segmentation to increase its email open rate by 244% and click-through rate (CTR) by 161%.
If you want to increase engagement and generate targeted leads using email marketing, you should also segment your email list by different use cases, interests, and customer groups.
4. John Lewis & Partners’ Mother’s Day Email Campaign
Holidays are a great time to email your customers, as long as you do it correctly.
When emailing during the holidays, be sure to send out a holiday-themed email that’s relevant to your business. You should also include a CTA that encourages people to take advantage of your holiday offers and make sure the email is visually appealing and festive.
The email below, from John Lewis, is a great example of how to do holiday email marketing correctly.
It greets the recipients with a clear Mother’s Day message and shares gift ideas from their product line. The email copy also includes a £30 gift card for John Lewis members along with a link to their Mother’s Day gift guide.
5. Converse’s Personalized Email Campaigns
Personalized email subject lines are a great way to get people’s attention and encourage them to open your email. In fact, emails with personalized subject lines can increase open rates by up to 50%.
You can use email marketing software to personalize email subject lines automatically. Or, you can manually create personalized email subject lines by using the recipient’s name or email address.
The email below, from Converse, is a great example of how to use personalized email subject lines correctly. It includes the recipient’s name and offers a 20% discount on their Chuck Taylor All Star collection for the day.
Including the recipients’ names is the easiest way to make them notice your email amidst their crowded inboxes. And, it’s as simple as writing:
- Hey John! Looking for a freebie?
- Treat for you, John! Try our new dish for free.
- Mike, earn 2x reward points on shopping with us today!
6. Dropbox’s Customer Feedback Gathering Emails
Including a feedback rating or survey in your customer service email is a great way to collect feedback from your customers. It shows your customers that you care about their feedback and concerns.
It is also a sign that you want to improve your customer service and help them resolve their problems at the earliest. This can increase their trust in your brand and help you build a positive brand image.
Check out the email below, from Dropbox, in which they asked for customer feedback about their support service.
When emailing a customer for service feedback, you should also include a CTA that encourages them to reach out again if they have any additional questions or concerns.
7. Spartan Race’s Location-Centric Email Campaigns
It’s easy to send location-centric emails based on the ZIP code or location sharing of different email recipients. It can help you generate more leads and in-store footfall, especially if you have stores at multiple locations or you want to host location-based events.
Spartan Race, an event including a series of obstacle races, used location-based email campaigns to increase their website traffic by 50%. Leveraging the location details of email recipients also helped them get a 13% increase in conversions.
8. Headspace Short Emails to Increase Subscriptions
Everyone doesn't have time to scroll down long emails. So, it's sometimes best to keep it brief and simple.
Headspace is one brand that uses short, to-the-point newsletters to ask people to subscribe to their meditation app with just a single click. They also offered a discounted price for those who subscribe for six months.
Of course, you need to pair such offers with an expiry date to add a sense of urgency and push people to purchase within a given timeframe. This email marketing strategy is best to increase momentary sales to meet a quarter-end or year-end sales target.
9. ModCloth’s Email Telling Subscribers About New Changes
Most companies make changes to their email marketing plans and schedules from time to time but not many find it necessary to update their subscribers about the changes.
ModCloth, however, is not like most companies. The email below was sent to subscribers, letting them know about the adjustments made to their email marketing plan.
Communicating about the changes gave their subscribers an opportunity to adjust their email preferences to choose to get the content and offers they’re genuinely interested in. Most subscribers appreciate such transparency and efficient communication.
And, that’s exactly what differentiates great companies from mediocre businesses.
10. Allplants’ New Dish Alert Email
When you release a new product, it’s important to let your customers know about it.
One of the best ways to do this is with email marketing.
If you sell a product that’s seasonal or time-sensitive, an email announcing the new release can help increase sales. You can also include a video that shows the new product along with a CTA that encourages people to buy immediately.
A vegan food delivery service, Allplants used mouth-watering photos of its new dish to encourage foodies to try it out.
They also included information about the ingredients and nutritional components of the dish. And, they paired it with an offer to try the new dish for free the next time you order from them.
Did you notice the ratings by Trustpilot in the footer of the email?
That’s how you can get people to trust your brand’s credibility and service quality. So, you should definitely include social proof, wherever appropriate, to build trust and increase conversions.
11. Warby Parker’s Welcome Emails
The email below, from Warby Parker, is a great example of how to introduce your new subscribers to what makes your company unique.
Instead of trying to sell something, the company uses its welcome email to tell its story and share the process behind creating great products. They also curated a playlist to seem friendly and approachable.
12. Starbucks’ Re-Engagement Email
Adding people to your email list is not enough. You need to give them enough reasons to engage with your emails and continue to keep getting updates from your brand.
Just like Starbucks does.
In the email below, the well-known coffee company, Starbucks encourages its customers to buy coffee using a Starbucks Card, join its loyalty program, and earn free drinks.
While the offer seems enticing, the company is actually making you buy that half-off frappuccino in a creative way.
This email campaign not only helps them keep their customers engaged, but also boosts their sales and improves their customer retention rate.
13. Sephora’s Educational Content Marketing Email
If you want to build a deep connection with your customers and prospects, you should provide value to them. The best way to do so is to share educational content about your product, service, or industry.
However, you need to understand what your audience wants to hear about and when to be able to run effective educational content marketing email campaigns.
Sephora is one of the largest beauty products companies in the world. What makes them unique is that the brand not just offers the best cosmetics and beauty products, but also helps its customers learn how to apply those products effectively.
Check out the email below in which Sephora sends its email subscribers a video tutorial to teach them how to create a fresh, “no makeup” look.
Just like Sephora, you can also send emails to educate people about topics related to your industry. An easy way to do this is to create blog posts, infographics, and video content related to:
- How to do [something].
- How to use [your product].
- How to achieve [xx] results with a particular product or tool.
- The best tools or solutions to do [something] and what makes them the best.
- The latest statistics related to [your industry] and why they matter.
14. JetBlue’s Anniversary Email Campaign
JetBlue is known for its impressive email marketing campaigns and its one-year anniversary email campaign was no different.
The email below, from JetBlue, aims to humorously re-engage customers with friendly and relatable jokes. It is a campaign that was promotional but not pushy.
15. Airbnb’s Customer Feedback Survey Email
Just like emails asking for customer service or product ratings, emails with a link to a complete customer feedback survey show customers that you value their opinions.
Running customer feedback survey email campaigns can help you build and nurture long-term relationships with your customers and encourage them to spread the word about your exceptional service quality.
Here’s one such email marketing example, in which Airbnb encouraged its guests to take the survey to help them make Airbnb stays even better for their guests.
16. Bookit.com’s Personalized Emails
Today’s consumers value personalization a lot. If you’re able to provide them with the information, deals, and products/services they need, you are likely to become one of their favorite brands.
Bookit.com is a travel company that knows this well.
The company tracks a user’s website visits and search history to send them emails with current deals and offers at resorts in their desired location.
Here’s an example of an email subject line in which Bookit.com offered a time-based incentive paired with a personalized offer to a user:
Using data-driven insights to deliver personalized recommendations to your target audience can help you stand out from your competitors. These are also retargeting emails as you’re trying to re-engage users who once visited your website or showed interest in a particular product or service.
17. Uber’s Engagement Campaign
The simplest of emails often drive the most engagement. Take the email below from Uber for example.
The email has a clear, to-the-point call-to-action (CTA), asking users to connect their calendar with Uber to streamline their schedule. It is perfect for people who like to skim through the email copy to only read the important parts.
For users who want to learn how to do the syncing in a step-by-step process, the “Sync Now” button redirects them to a more detailed procedure.
Sending short and crisp emails with skimmable content is equivalent to you valuing your subscribers’ time and delivering smooth experiences. It can help you build brand loyalty and trust and make your brand their go-to brand when it is time to make a purchase.
18. HireVue’s Automated Unsubscribe Emails
What’s the worst thing that could happen to an email marketer?
It’s a user unsubscribing from their email list.
That’s why I’d like to applaud HireVue’s team for taking the bold step to send automated unsubscribe emails to their subscribers.
The company did this to overcome a low open rates issue by removing the email addresses of people who haven’t opened their emails in a long time. It gave users a chance to pause the unsubscription and think about whether or not they would like to continue to receive emails from the company.
19. Amazon’s Delivery Notification/Alert Emails
Effective email communication includes sending delivery notifications, shipping and tracking details, end of sale reminders, updates about a new feature or product, etc.
In the email below, Amazon notified a user about the successful delivery of a gift they sent to someone in their circle.
Most shoppers find it to be a good gesture from the brand as it helps them ensure that their gifts reach the other person safe and sound.
20. Birchbox’s Promotional Email Campaign
Birchbox has been significantly leveraging email marketing to showcase its monthly beauty boxes and connect with subscribers to generate more sales and revenue.
The company cleverly used the subject line, “We Forgot Something in Your February Box!” to get the user’s attention and compel them to open the email.
The email read the following:
Obviously, they didn’t forget to add the unique offer code. It was a deliberate move to generate more engagement and encourage users to take action.
The company also allowed users to place an order for delivery up to four months in advance to get more sales from people who may want to reserve a dress for rent later.
21. Ghost(Pro)’s Reminder Emails for Trial Users
Are you using a subscription-based product or hosting service for your business?
I’m sure you are.
I use a lot of digital products whose subscriptions or credits need to be renewed from time to time. These include Semrush, Jarvis, Surfer, Clockify, Slack, and Copyscape to name a few.
When you’re using a product’s trial version or monthly/annual subscription, there are often days when you forget to renew your usage rights. In those situations, most people appreciate getting reminder emails before the service is blocked.
Here’s one such email where Ghost(Pro), a managed hosting service company sends a reminder email to its trial users so that they can switch to a paid plan in time.
22. Huckberry’s Product Back in Stock Emails
Ecommerce businesses can send promotional emails to tell their website visitors about the availability of products they checked out earlier but couldn’t buy because it was out of stock. This type of email campaign will help you drive subscriber engagement and increase sales.
However, you’ll need to track the user’s website visiting history and wishlist to learn about the products they are interested in and identify the reasons behind not completing the purchases.
Check out the email below, from Huckberry, in which the brand sent a personalized email to help a user buy the product they were looking for earlier.
You can also add an exclusive promo code to encourage the user to buy the product instantly.
23. Rapha’s Sale Promotion Emails
Sale promotion emails are a great way to increase conversions, especially, during the holiday season.
Rapha’s email campaign is one example of how to promote a big sale effectively to get more people to buy your products during a certain time period.
In their email, the cycling sportswear brand, Rapha offers its customers a discount of up to 50% on many products. The email also features the various products that you can buy at varying discounted rates during the big sale.
When emailing about a sale, be sure to include an image that shows the products included in the sale. The email above is a great example of how to do this effectively. It also includes a CTA that encourages people to take advantage of the sale before it ends.
24. Harry’s New Product Promotional Email
When emailing about a new product launch, be sure to include images of the finished product as well as a CTA that encourages people to buy immediately.
The email below, from Harry’s, is a great example of how to showcase your new product in the best light. The company included a large, high-quality image of its new Winston razor.
Along with it, Harry’s also showcased and described the key features of the new product using high-quality, close-up shots from different angles.
They paired the email with simple and clear calls-to-action, asking email recipients to shop the product, throughout the email newsletter.
Let’s take a look at a few more tips on how to do product launch email marketing right.
- Make sure the email is visually appealing.
- Include high-quality images captured in the perfect lighting to highlight the key features of the product.
- If possible, include a video that shows the product in use.
- Use different camera shots (close-ups, 360° photo/video, zoom-in/zoom-out photos) to show the product from different angles.
- Include a call-to-action (CTA) that encourages people to buy the product immediately.
- Include social proof to help users trust your brand for product and service quality.
25. Birchbox’s Welcome Email for New Subscribers
Another email from the beauty boxes subscription service, Birchbox made it on my list of the best email marketing campaigns.
The company greets new subscribers with a friendly email that guides the user through its subscription service and beauty products, helping them use the website seamlessly.
New subscribers can directly use the welcome email to create a profile, enter their beauty products preferences, start shopping, and learn how to collect and redeem Birchbox Points.
Basically, the brand’s welcome email is a comprehensive introduction to what it offers and how to use its monthly subscription boxes service.
26. Clinique’s Replenishment Email Campaign
Running successful product replenishment email campaigns is about finding the right timing and making it convenient for customers to re-order a product when it’s time to get a new one.
You should consider a product’s shelf life to evaluate when to send a replenishment email. Another point to note here is that you should use data to ensure the user has not already bought the product again.
Here’s an example of a creative replenishment email from Clinique:
The email also highlights a free shipping offer with every purchase to entice users to make a purchase instantly.
And the best part?
The company paired the replenishment update with a cross-selling section towards the footer of the email to increase order value.
27. Audible’s Order Confirmation Email
Order confirmation emails are the most transactional emails a brand can send. They don’t need to be too fancy but they can offer upselling and cross-selling opportunities as well as a chance to encourage repeat purchases.
When sending an order confirmation email, you should use the opportunity to include a CTA that encourages people to go back and check out the store for more purchases. You can also recommend 2-3 products that the user may be interested in buying based on their preferences and purchase history.
The email below, from Audible, is a great example of how to leverage an order confirmation email to encourage the buyer to place their next order.
Some brands also add an offer for free shipping or an extra discount on the next purchase to increase the chances of the user placing another order.
28. Charlie Hustle’s Product Review Request Email
When emailing a request for product reviews, be sure to include clear instructions on how the customer can submit their review.
The email below, from Charlie Hustle, is a great example of how to do this. It includes an image of the product that the customer has purchased, in-email form fields to input product rating and review, and a CTA that asks them to submit the review.
When requesting a product review, you should keep the following things in mind:
- Keep it short and simple.
- Make it easy for the customer to leave a review by using in-email forms or a one-click review submission option.
- Don’t ask for positive reviews.
- Do not promise to give a refund for writing a positive review.
- Don’t include the link to any third-party website in your product review request email.
- Include clear instructions for the buyer to submit their product review.
- Encourage customers to upload images of the product they received along with in-context images of them using or wearing the product.
29. WordStream’s Latest Blog Content Promotion Email
It is not necessary to include a promo code or a product recommendation in each and every email you send. For lead nurturing emails, it’s best to share valuable content that the user is likely to find useful. It will help you build trust and credibility.
WordStream sends a weekly newsletter promoting its recent blog posts on industry-related topics. These emails help subscribers stay up-to-date about their latest posts, guides, and resources.
You should end content promotion emails with a call-to-action button, asking users to read the complete post or guide. You can also include links to more than one post in your content marketing email campaigns.
30. Grammarly’s Plan Upgrade Offer Email
Grammarly sent an email with the subject line, “Today ONLY: 55% OFF Annual Plans” to encourage its existing users to upgrade to a different plan at a discounted rate.
Here’s the email from the content writing tool:
An offer to get Grammarly Premium at less than half of the actual price enticed many Grammarly users to make the switch.
Also, the “Today ONLY” subject line created a sense of urgency as well as the fear of missing out (FOMO) to make sure that users click on the “Upgrade Now” CTA button instantly and take an action.
Let’s take a look at a few tips that can help you send emails that successfully convince users to upgrade their plans.
- Highlight the advantages of the higher-priced plan.
- Include a video that explains the benefits of upgrading in the long run.
- Make it easy for customers to upgrade their subscription by allowing a one-click upgrade option and accepting payment via previously-used payment methods.
- Share testimonials from users leveraging the premium-value plan.
31. Treat Cupcake Bar’s Online Ordering Promotion Email
Treat Cupcake Bar is a bakery located in Needham, MA, that had to shift their business online at the start of the pandemic.
To ensure their business doesn’t suffer losses, they took quick actions to integrate their email marketing and social marketing tools to connect with existing and potential customers. And, they also introduced a seamless online ordering system.
But their offline-to-online shift wouldn’t have been this successful without their well-planned and timely email marketing campaigns. The bakery sent emails to remind customers that their delicious yet gluten-free cupcake treats are just an order away.
Here is one such email marketing example from Treat Cupcake Bar:
The brand likes to keep their emails short and sweet with just a line or two to explain what the email is about. In addition, they add a cute picture of something that will make the recipients hungry. And, the image will always have a link to their website.
As a result of their timely and engaging emails, Treat Cupcake Bar now enjoys the benefits of online sales that are hotter than ever.
When sending online food ordering promotion emails, you should keep the following points in mind:
- Keep your email short and sweet as people are more likely to read a shorter email.
- Include a strong subject line that accurately reflects the email's content.
- Make sure the email is visually appealing with high-quality images and/or videos of your mouth-watering dishes to entice your recipients.
- Include a clear CTA (call-to-action) button that encourages your readers to click through to your website and place an order.
- Make sure the email design is mobile-friendly so that it looks great on any device.
Best Email Marketing Practices to Follow in 2022 and Beyond
You have several options when it comes to creating your email marketing campaigns. You can either hire an email marketing professional or a marketing agency to do it for you, or create your own email campaigns using a tool like Constant Contact.
No matter which option you choose, there are some key things to keep in mind:
- Identify the main goal/purpose of your email campaign. Depending on your end goal, you will need to use different tactics to get there. These goals may vary from cleaning up your email list to segmenting users and driving new product sales.
- Understand who your target audience is. This is the baseline of a successful marketing strategy, and will help you provide value to your subscribers by sending them content that is specific, relevant, and interesting to them.
- With this in mind, it’s best to use email segmentation, in conjunction with other technologies like automation and predictive analytics, to deliver the right message to the right people at the right time by putting yourself in the shoes of your buyers.
- Keep your email design responsive, clean and simple, with a focus on the message rather than flashy graphics or videos. However, the design should be eye-catching to entice customers and prospects who receive your email.
- Use a clear and concise CTA to encourage people to take action. Emphasize it with contrasting design elements to attract a customer’s attention.
- Use tools like automation to efficiently plan your emails and follow-ups, along with the overall timeline of your campaign. You should make sure that every email from a sequence serves a purpose, has a key takeaway, and is aligned with the core purpose of the campaign.
- Write click-worthy subject lines which can pique the interest of the recipients by promising value or by using personalization.
- Leverage a comprehensive email marketing solution such as Constant Contact to create, optimize, and personalize your email campaigns.
- Test different email campaigns to see what works best for your business. Also, A/B test various email elements such as the color of the CTA button, CTA copy, product image, and more.
- Test your emails on multiple devices (desktop, tablet, mobile) to ensure all elements of the email work well.
- Monitor the right email marketing metrics. Marketing has evolved, and you should no longer rely on so-called vanity metrics such as open rate and click-through rate anymore. Instead, think about the goals you want your email campaigns to achieve, and set your metrics based on those outcomes. Measuring something like the number of conversions driven will tell you a lot more than an open or a click.
- Include a link to allow subscribers to unsubscribe from your list to ensure they don’t receive communications from your brand or don’t get emails about a specific product or topic.
1. What are the top examples of email marketing?
Some of the top examples of email marketing include:
- Beardbrand’s cart abandonment email
- PaperStyle’s user segmentation email
- ModCloth’s email about changes in the email plan
- Warby Parker’s welcome emails
- Dropbox’s customer service feedback email
2. How do you do email marketing?
To do email marketing right, you need to get subscribers.
You can use email lists from other sources such as your existing customers or people who have interacted with you on social media. Or, you can use a tool to collect email addresses through lead generation forms and pop-ups on your website and landing pages.
It’s also a good idea to include an email subscription box at the end of every blog post you publish so that people who enjoyed reading it can opt-in for future emails from you.
The next step involves creating emails using pre-built email templates and designs or using a drag-and-drop email builder. You should test different designs and see which one works best with your target audience to generate the highest click-through rates.
Don’t forget about mobile users! Email campaigns designed specifically for small screens usually convert better than those made for desktop devices only, but make sure not to sacrifice quality just because they are smaller.
Keep everything clean and simple as much as possible rather than cramming too many elements into them.
The most important thing about email campaigns is creating relevant content that people want to read or watch. For example, an email campaign with a video showing how someone from your team makes products in-house can be much more appealing than just writing “check out our new product!”
Also, remember that images get better engagement than text so include some interesting photos along with links to other blog posts/videos.
Afterward, you also need to track key metrics like open rates, click-through rates, the number of conversions generated, bounce rates, and more to evaluate the effectiveness of your email campaigns.
An easy way to do all of this is to find email marketing platforms that can help you plan, run, and manage your email campaigns effectively and increase productivity as well. Look for a solution that best meets your business goals and budget.
3. What are the 3 types of email marketing campaigns?
The three types of email marketing are:
- Transactional email campaigns are used to confirm a purchase, delivery of an order or shipment (e.g. from Amazon), receipt of payment, etc. This type of email helps the customer to remain on top of things and they don’t have to worry about missing an important detail.
- Prospecting email campaigns are used to send emails to people who don’t know your company yet with the goal of getting them to become customers. These emails help people discover new products or services.These emails usually contain a CTA like “Subscribe now and get 20% off your first order!” along with useful information about your products or services.
- Engagement email campaigns are for people who are already your customers or have interacted with your brand in some way. This type of email is used to maintain customer loyalty and encourage them to come back and make more purchases. It usually contains a CTA like “Shop new arrivals” along with information about new products or services.
4. What are the main elements of a marketing email?
The main elements of a marketing email are:
- Subject line: Email subject lines should be short and clear. They need to stand out in the email inbox and make people want to read emails from you, so they shouldn’t contain too much text or complicated words that can get cut off if someone replies with a “quick reply email” style format.
- Preview text: The preview text is a brief summary of the email that shows up in the inbox next to the subject line. It should be used to tease the content of the email and make people want to open it.
- Header: The header is the part at the top of an email that contains the sender’s name and email address, as well as the heading in some cases. It should be brief and to the point in order to grab the reader’s attention.
- Body: The body of an email contains all the actual content. It should include impressive copy, high-quality product images, an exclusive promo code, and links to valuable blog posts/videos.In email marketing, the body of an email, which is often called “email copy,” should be as short as possible so that people don't get bored reading it (and then just unsubscribe).
- Call-to-action (CTA) buttons/links: An email CTA is the part of an email that asks readers to do something. It can be anything from clicking on a link to filling out a form or buying something.
- Footer: The footer is the part at the bottom of an email that contains contact information, links to unsubscribe or update email preferences, social proof, and any other legal disclaimers.
The best way to learn how to write great marketing emails is to study the best email marketing examples from the past and include all essential elements in your email.
5. How do you develop an effective email marketing strategy?
There are a few things to keep in mind when developing an email marketing strategy:
- Know your audience. Who are you emailing and what do they want?
- Keep it short and sweet. People don’t like reading long emails so make sure the content is high quality but concise.
- Use images and videos. Email is a visual medium so use high-quality images and videos to engage readers. You can also use interactive elements to increase engagement.
- Use effective call-to-action buttons. CTAs are essential in email marketing so make sure they’re eye-catching and encourage people to take action.
- Test, test, and test. Always send test emails to make sure everything looks good and works properly before sending them to a large audience.
6. How can I get people to read through my email?
There are a few things you can do to make sure people read through your email:
- Start with a strong headline. The headline is the first thing people will see so make it catchy and interesting.
- Use subheadings. Breaking up the email into different sections makes it easier for readers to scan and find what they’re looking for.
- Use email preview text. The email preview text is a short summary of your email that appears in the inbox beside your subject line so make it enticing to drive more clicks and opens.
7. How do I write compelling email content?
To create effective email marketing campaigns, you need to write powerful email copy. The email copy is what you’ll use to convince your readers to take action so make it helpful, interesting, and engaging.
Here are a few tips that can help you write compelling email content:
- Keep it short. People don't like reading long emails (remember that they're busy) so keep the email as concise as possible.
- Tell a story. Email copy is about creating compelling stories that draw people in and make them want to read more. Use your email copy to tell an interesting, relevant story or give readers some useful advice or tips.
- Use numbers or bullet points. Email marketing campaigns should be structured using numbered lists or bullets because they look nice and are easy for people to scan. You can highlight important information using numbers, bold text style, and bullet points.
- Leverage pre-designed email templates. Most email marketing platforms allow you to use email templates to create a consistent look across your entire email marketing campaign.
8. How can I get more email subscribers?
To build a successful email list, you need to make it easy for people to join your email list (so they can receive updates from you), give them incentives to join, and keep your email list updated with interesting and relevant content.
Let’s take a look at a few tips that can help you get more email subscribers:
- Offer an incentive. People are more likely to subscribe to your email list if you offer them something in return such as a discount promo code or exclusive access to new content or products.
- Make it easy to sign up to your email list. You should include a form or link on your website and landing pages that people can use to subscribe to your email list. It’s also a good idea to add a subscription box to the sidebar of your blog.
- Keep your email list updated. Send subscribers regular updates with new content, products, and offers. Make sure to remove email addresses that are reporting delivery failure or other errors.
Also read: Tips to increase email deliverability
- Use social media platforms such as Facebook and Twitter to promote your email subscription campaign, and ask people to share it with their friends. This is a great way to get your email subscription campaign in front of lots of new people and build up an email list quickly.
9. How do I write email subject lines that will engage readers?
To write a subject line that will engage readers, you need to first think about the purpose of the email is and the person you’re sending it to.
For example, if you want to send an email to promote a product, you should use an email subject line that can help create curiosity about that product. Then, make sure your email copy is also compelling and interesting enough to make people want to take an action.
You can even include an offer in the subject line so people will want to open it.
Here are some email subject line ideas you can use for your next email campaign:
- “Last chance” or “Limited time only!” for email subject lines promoting sales and discounts
- “Did you know…?” or “Check this out!” for an email marketing campaign about new products or content
- “You won’t believe this!” for email subject lines that are designed to create curiosity
- “This could be the answer to your problems…” for an email campaign promoting helpful content on your blog
- “We need to talk…” for email subject lines that are designed to create a sense of urgency
- “Introducing: [product name]” for email subject lines about new products
- “[Product name] is now available!” for email subject lines announcing the release of a new product
- “We have a winner!” or “Congratulations!” for email subject lines announcing a contest winner
Check out a few more email subject lines that worked well for brands here.
You can also learn how to write a compelling subject line and email copy for your next email marketing campaign by going through the email marketing examples that I’ve curated above.
10. What are the key metrics to analyze the effectiveness of your email marketing campaign?
You can easily evaluate the effectiveness of your email marketing campaign using the following email key metrics:
- Open rate: How many email recipients opened your email?
- Click-through rate (CTR): How many email recipients clicked on the link within your email to read more content or visit a particular page?
- Conversion rate: How many email recipients clicked on the link within your email or used the promo code mentioned in your email to purchase a product or service?
- List-unsubscribe rate: How many email recipients unsubscribed from your email list after opening the email?
By analyzing these key metrics, you can get a good understanding of how your email marketing campaign has performed overall and decide what to do differently (or keep doing the same way) in your future email campaigns.
Ready to Plan Your Next Email Marketing Campaign?
Email marketing campaigns are a great way for businesses to reach out to their customers and generate more revenue. But with so many different types of email campaigns, it can be hard to know which types of campaigns will work best for you.
That's why I’ve compiled these 31 examples of email marketing campaigns to show you how you can use this strategy to successfully market and grow your business.
Do you need help planning and executing results-driven email marketing campaigns with a good open and conversion rate? Feel free to reach out to me today for fully-managed email marketing services.